Thomas Markland

Founder

HYDP

HYDP is the worlds first creator economy company. 

We believe the future of brand communications, commerce and entertainment will be creator led.

We're on a mission to build the creator economy through storytelling, talent, and technology.

Creators are the future of human connection. Brands are the language of belonging. We're leading the next conversation.

Founder & CEO

Atomic London

So many people say that in today's multi-channel world it's never been harder for brands to be heard. Well we don't agree.

We think brands struggle to be heard not because it's too busy, but because their work is too bland.

Never Quiet. It's a principle that drives everything we do. Creating ideas that, are hard to ignore, difficult to forget, easily more effective.

Atomic put brand and activation working not just in the same building, but side by side.

Head of Social Sales and Marketing

cubaka

Cubaka specialises in the development and distribution of social media content. 

We work with a broad range of clients on a retained and project basis including BBC, Toyota, Lexus, Dyno, Savills, Whole Earth, Clipper, Hager, and Mercedes-Benz.

Working at Cubaka I successfully brought in a number of leading brands including Linda McCartneys, Lindt, AXA, Fitness Bug, Avolities, Plan International, Sixt, Loreal and Mattel.

Head of Sales and Marketing - Partner

Livity

Creating award-winning youth campaigns, content and consultancy that has proven business and social benefits.

We borrow from marketing, start-ups and social movements to find the most impactful ideas that bring our partners closer to their youth audiences. We help brands grow by earning them a genuine place in youth culture.

We exist to help young people change the world.

Clients include: Nike Facebook, Dyson, Playstation, Netflix, BBC, Google, and Barclays.

Sales and Marketing Lead (Contract Maternity Cover) 

Kin + Carta

AmazeRealise is part of the Digital Division of Kin & Carta Group (formerly St Ives) and is now offering a powerful, joint-agency combination backed up with individual 20-year histories. The group delivers world-class customer experiences, powered by market-leading insight, technology and creative with a singular focus – measurable business returns.

Business Development Consultant (contract)

Ingenuity London

This role places me on the front-line of marketing innovation, as I meet leading brands and agencies, everyday learning about pioneering industry trends, tech and strategy.
 
My role as Head of Marketing & Innovation involves me:
 
 • Working with our internal team to develop and deliver new products that aid brands and         agencies.

 • Making agency introductions, running chemistry sessions and pitches.
 
 • Working with agencies to develop preeminent new business strategies and campaigns.

 • I led the re-brand of ingenuity working with the team to create new brand guidelines and a website.

Head of Marketing & Innovation

Ingenuity is the UK's leading business development consultancy, serving both the Agency and Marketing communities. Headquartered in London W1, it works in four areas;

1. We help AGENCIES find new Clients, through our consultancy and prospecting services. 
2. We help BRANDS find new marketing services agencies
3. We bring Agency and Marketing people together through regular new business and networking EVENTS.
4. Through sister company Acuity PR, we offer PR services focused on achieving new business objectives

Senior Account Manager

Blue Mango Marketing Ltd

I created Blue Mango while studying at Manchester Grammar School. 

During this time, we primarily serviced SME businesses in the Manchester area. I would go door-to-door on local high streets during the weekends selling digital marketing services to hospitality businesses and independent retailers.

When I left school, I decided to continue building Blue Mango instead of heading off to university. 

We successfully grew the business by hiring new talent and transitioning our client base into medium to large companies. 

We worked on a variety of projects for clients such as Thompson Local, 118 Group, IAS and Mello Drinks, to name a few. 

In 2015 we were shortlisted for ‘Best Digital Marketing Agency’ in the Manchester Business Awards.

Managing Director

Tenant Advisory Group

Worked closely with the founder of Tenant Advisory Group in devising a new business development strategy. Undertook research in London’s commercial property market and in particular, occupier lease expiry events and property agent contacts.

•	Developing a client acquisition strategy
•	Creating potential client and letting agent mailing lists
•	Working with Excel to create databases
•	Utilising Co-Star on-line property database to extract relevant market data

Research Assistant

TM Cards

TM cards was a seasonal business venture which involved selling personalised letters addressed to children from Father Christmas and delivering them on Christmas morning. Letters were sold to parents door to door from a pre-prepared samples menu.  The letters were then manufactured and then delivered by myself on Christmas morning. This business was repeated in 2013 to raise money for Christie's charity. 

•	Carried out door to door sales targeting affluent neighborhoods
•	Hand delivered letters on Christmas morning (4am start!)
•	Profit was invested into other business.
•	Sales monies were paid upfront demonstrating the level of trust established from the sales process.

Owner

Bootsandrackets.com

I created Bootsandrackets as a tennis and football equipment resale business. I sourced and resold rare and ‘on trend’ sports equipment in an online shopping environment. Items were sourced both online and door-to-door and then sold for a profit. 

•	Carried out door to door sales
•	Sourced undervalued products on-line by targeting mis-described or incorrectly listed items 
•	Created an online shop and arranged shipping globally.
•	Acquired a variety of transaction skills from carrying out buy/sell trades online and in person.

Founder at HYDP

WE'RE IN A NEW ERA OF MARKETING AND ADVERTISING!

There are now 200,000,000 people who regard themselves as content creators!

Our speciality is getting these people to solve brand challenges across the marketing mix.
 
From organic social content and paid media assets to the next generation of influencer marketing, creators power our strategies. 

Delivering guaranteed ROIs and better creative output.

Founder & Managing Director

Remember when hashtags were the secret sauce for growth on Instagram?

There was a time when you could slap on a handful of trending tags and suddenly your reach would skyrocket. It felt like a cheat code, and for a while, it was.

But here’s the reality: the game has changed.

Today, Instagram rewards something entirely different. It’s not about posting more or stacking hashtags. Now it’s about:

⚡️ Using the right keywords in your content and bio

⚡️ Crafting bios that actually tell your story 

⚡️ Leveraging automation to do the heavy lifting (schedule with Meta Business Suite:

It’s less about volume, more about precision.

I’ve seen so many creators and brands still clinging to the old playbook, hoping the algorithm will notice. 

But the platforms and audiences have evolved. If you’re still running your 2016 strategy, you’re not just missing out. You’re invisible.

So, are you ready to update your approach? Or are you staying stuck in the past?

What’s one shift you’ve made (or resisted) in your social strategy lately? Let’s swap notes.

#Instagram #CreatorEconomy #SocialMediaStrategy

Founder & CEO @ HYDP | All things Creators & Influencers!

🧙. Prompt engineering isn't magic 🧙. It's starting to look a lot like real engineering.

A tech lead recently spent over a thousand hours analysing how to optimise the performance of AI models. 

Not by writing essays or clever riddles, but by treating prompts like code: short, structured, and repeatable. He distilled it into six patterns called "KERNEL." 

❓ 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 ❓ 
Their team's success rate with models like GPT-5, Claude, Gemini, and LLaMA jumped to 94%, and token usage dropped by half.

🧠 𝗪𝗵𝗮𝘁 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝗺𝗶𝗻𝗱𝘀𝗲𝘁. Prompt writing isn't guesswork or artful persuasion anymore. It's becoming a discipline with frameworks, testing, and measurable outcomes.

We're moving from "just try stuff and see what works" to a world where prompt architecture is as serious as software architecture. 

Maybe the next generation of engineers will be just as fluent in prompt patterns as they are in Python❓

Are we ready to treat prompt engineering as a core skill, not a side hustle? Or does the real creativity still live in the grey areas?

Curious to hear how others are approaching this shift. Is your team already thinking like this?

Useful links:
https://dub.sh/lx589Lg
https://dub.sh/5Nm3VEB
https://dub.sh/BG8pNXW
https://dub.sh/qyp4JGM
https://dub.sh/kMPVFjS
https://dub.sh/WUwL0Si

#AI #PromptEngineering #FutureOfWork

🧨 YouTube just declared war, and the battleground is your living room. 🧨

But here’s the twist: they’re not gunning for TikTok or Instagram. They’re coming for Netflix, HBO, Disney+, and Amazon Prime. The prize? Your TV screen, the most valuable real estate in digital media.

What most people don’t realise is that YouTube has already won. They own about 11% of all US TV viewing, and now they’re rolling out a wave of features that widen the gap:

⚡ 4K thumbnails, finally, your first impression matches your content, even on the biggest screens

⚡ AI upscaling, every video gets an HD facelift, with 4K on the horizon

⚡ Immersive previews, Netflix-style autoplay but for your YouTube channel

⚡ Instant shopping via QR codes, 35 billion hours of shopping content now frictionless from the couch

These aren’t just upgrades. YouTube is no longer a social platform. It’s a streaming network. It’s a commerce engine. It’s the new home screen.

As creators, this changes everything.
If you’re still thinking mobile first, or optimising for 1080p, you’re playing last year’s game.

The shift is already here.
Shoot once, upload once, and your content looks perfect everywhere.

Are you still treating YouTube like a social app, or are you ready for the living room era?


#CreatorEconomy #StreamingWars #FutureOfMedia

❤️‍🔥 Carousels are quietly dominating both in organic reach and as paid ads. ❤️‍🔥

I’ve seen it firsthand: the right carousel can outperform a slick video or static post, hands down. But it’s not just about tossing a few slides together and hoping for the best.

Here’s what’s working for me (and the brands I work with):

⚡ 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗮𝗴𝗲 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. If it doesn’t stop you mid-scroll, it’s not good enough. My personal favourite? That time I interviewed a showerhead. Yes, really.

💭 𝗘𝘃𝗲𝗿𝘆 𝘀𝗹𝗶𝗱𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘁𝗮𝗻𝗱 𝗮𝗹𝗼𝗻𝗲. If someone can DM a single slide to a friend or repost it as a story, you’ve struck gold. Those “secondary shares” are the secret sauce for virality and maximising your return on ad spend.

🔥 𝗗𝗼𝗻’𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝘁𝗲𝘀𝘁 𝘁𝗵𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝘀: super simple, almost generic visuals vs. highly designed, branded slides. You’ll be surprised which wins.


Here’s my last reminder: if you have a great video, you probably have the bones for a killer carousel too. 

Don’t let it gather dust.

If you’re running ads, these are useful:

➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗔𝗱𝘀: https://lnkd.in/eTMhHWx7

➡️ 𝗠𝗲𝘁𝗮 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗔𝗱𝘀: https://lnkd.in/eGgUuyqd

What’s your go-to move for making content shareable? Curious if carousels are working for you, or if you’re still all-in on video.

#CreatorEconomy #ContentStrategy #BrandDesign

Unique commercial property consultancy that exclusively represents the interests of small to medium sized corporates predominantly within the professional, technology and financial services sectors. We also represent a growing number of industrial and logistics operators as well as some specialist retailers. Founded the business by recruiting a team of expert property consultants around a common purpose. Developed legal, financial, marketing and technical frameworks to enable TAG to function as a cost-effective alternative to traditional multi-disciplinary firms of surveyors.

Founder and Principal Consultant

NB Real Estate

Leading UK Commercial Property Consultancy specialising in property management, corporate and agency services. Responsible for growing the transactional services of the business in the North of England.

Director, Markets

Atisreal

International real estate consultancy with offices throughout Europe. Part of BNP Paribas. Projects included; successful re-appointment as investment and property manager of the Shepherds Friendly Society property portfolio; numerous acquisitions and disposals for a variety of private and institutional property investors.

Director, Investment

Privately owned commercial property consultancy based in Manchester. Acquired by Dunlop Hayward in early 2005. Projects included; management of acquisitions and disposals across SSL International's operational real estate in the UK; asset management of the Shepherds Friendly Society's £20 million UK wide property investment portfolio.

Salaried Partner

Savills (Shanghai)

International real estate consultancy formed by the merger of First Pacific Davies and Savills plc in 1997. Projects included; directing the early masterplanning of the 50 acre Bund Quarter; acquisition of Clifford Chance's new Shanghai headquarters; developing the pre-leasing strategy for the 52 storey New World Tower and Ciro's Plaza; initiating the re-design of the 39 storey K.Wah Centre.

Director, Commercial Property

Cushman & Wakefield (Hong Kong)

International real estate consultancy headquartered in New York. Acquired Healey & Baker in 1998. Network of 129 offices in 39 countries. Projects included; pre-purchase due diligence for Hines on its acquisition of Hyundai's Millennium Tower in Beijing; securing debt & equity funding for a new build 5-star boutique hotel in Thailand; investment strategy advice to HongKong Land on pan-Asian multi-nodal logistics centres.

Director, International Investment

Akeler Developments Plc

Private property company specialising in the development of urban offices and business parks in England and Scotland. Acquired in 1998 by Security Capital (USA) which funded Akeler's expansion into mainland Europe. Projects included; Doxford International Business Park, Sunderland; Sherwood Park, Nottinghamshire; market entry strategies for business park markets in Holland, Belgium and Spain.

Senior Development Executive

King Sturge

International property consultancy with offices throughout Europe. Leading industrial and office sector specialist. Projects included; Chineham Business Park, Basingstoke; Ancells Business Park, Fleet; seconded to RBS Property Finance Group (1996-97).

Associate Partner

In late 2008, I felt the UK was ready for a different kind of professional real estate advisory business. One that was tenant rather than landlord focused. In January 2009, I co-founded Tenant Advisory Group (‘TAG’). To this day, we remain one of the only firms of Chartered Surveyors in the UK to exclusively represent the consumer of commercial property namely, the Tenant and occasionally, the owner occupier.

Our clients are diverse in terms of scale and sector. We act for start-ups through to international household names. Traditionally, our focus has been the TMT, financial and professional services sectors. However, more recently we have been retained by an increasing number of manufacturing and logistics operators.

We provide a very similar range of surveying services to occupiers as the large national and even international firms of advisers that you will be familiar with. 

However, what makes us different is our exclusive consumer focus. This enables us to deliver our services free of the conflicts of interest that often plague other advisers which tend to represent predominately landlord's interests.

Our firm is privately owned, RICS regulated and fully insured. We operate throughout the UK from our Manchester base. 

Why Tenant Advisory Group?

The answer is simple. Because we believe we can minimise your property costs more effectively than any other property adviser because we are conflict free.

Most surveying firms in the UK have a vested interest in rents and capital values rising. 

TAG is different because it acts exclusively for end users who, quite naturally, desire a different outcome. 

In short, we can help you achieve results that you would not be able to achieve either by yourself or by appointing any other property consultant.

Our advisers are experienced property professionals used to operating at Executive Board level.

My Background

I qualified as a Chartered Surveyor in 1991 and have specialised mainly in the office sector ever since. My professional experience includes data analytics, occupation and investment strategy, property sourcing, technical due diligence, heads of terms, lease and sales contract negotiation, asset management, debt and equity origination. 

I have been extremely fortunate to have worked for some of the industry's leading advisory and investment firms and to have been based in a number of exciting cities including London, Hong Kong, Shanghai and now Manchester.

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Thomas Markland

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