HelloCrossman Ltd

Crafting Exceptional Digital Experiences With Forward-Thinking Businesses

Currently, I work with VC’s, global brands, pioneering start-ups and award-winning agencies across UX, product, design and leadership to create user focussed, clean and elegant digital solutions.

- I modernised PTA Events' events platform, conducting extensive user research, re-engineering the checkout experience, and ideating innovative features, resulting in improved conversion rates and enhanced ROI potential.

- For Mortgage Kart, I designed customer onboarding, dashboards, and a B2B monitoring platform for My Mortgage Alert, achieving a threefold increase in customer onboarding completion, successful white-labeling for licensing, and creating an intuitive platform for mortgage product recommendations.

- With Cyance, I revamped the user experience of a data-intensive platform, designing a customisable dashboard for navigating over 24 million data points, receiving positive feedback during user testing, and providing easy access to deep data.

- In collaboration with Fintern (now Abound), I collaborated with a cross-functional team to create an intuitive front-end app for loan management, resulting in high app downloads, positive fundraising response, and an enhanced user experience for financial data exploration and affordability assessments.

Ciients: Kontor, ART Health Solutions / One Wellbeing, Thrillz, Fintern / Abound, MortgageKart, Asseticom,Hey Offices, Lunabo, PTA Events, Envestors, Glasgow Credit Union, Mother, Cyance, InRange,RB, Bayer, ThingTrax, Clinical Edge, BP, Lantum, InRange & more

Founder | UX, Product & Digital Design Consultancy

Habito

I lead digital transformation initiatives by aligning design strategies with business goals to enhance user experience and drive sustainable growth.

Strategic Design Leadership
Played a pivotal role on the senior leadership team, reporting directly to the CEO. Led UX and product teams to achieve a 2.7x increase in customer volume within a year.  

Customer-Centric Innovations
Introduced regular user testing and customer research, leading to a 33% improvement in operational efficiency and optimising the onboarding process for 300,000+ customers.

Process and Methodology Development
Established a comprehensive end-to-end creative process that streamlined project workflows, significantly reducing time to market for new features.  

Thought Leadership
Frequently engage in workshops and discovery phases with clients to uncover key insights and drive meaningful design improvements.

VP Design

NEVERBLAND

NEVERBLAND is a startup studio. A company that builds companies. Sharing people, resources and technologies to accelerate our successes. We develop digital products for ourselves and select partners.

- Successfully launched Bulb and optimised customer experience, resulting in a 3 million-strong customer base.
-Acted as primary client liaison and member of senior leadership team, overseeing projects from conception to delivery.
-Received prestigious Cannes Lion award for Jukedeck project.
-Led the successful completion of over 20 live projects, working with notable clients such as Feast-It, Fnatic, King, Chirp, and Bayer.

Sitting on the Senior Leadership Team at NEVERBLAND, an award-winning digital product studio I led and designed the user experience, product vision and digital direction for a multitude of start-ups and brands, including Bulb, Jukedeck, Fnatic, Feast-it and King.

I was involved with clients from initial meetings, workshops, design, development and delivery. I was responsible for translating business goals, consumer understanding and go-to-market strategies into creative digital products.

Product Lead

rehabstudio

Working within and leading multi-disciplinary agile team of producers, visual designers, developers, creative and technologists to create award winning executions for Google, YoutTube, Red Bull, Samsung, Ace Hotel, KFC, Ford, Pepsi, IBM & more.

UX Lead

Dazed & Confused

Front End Web Designer/Developer.
Working as part of the Dazed Group Digital team. Design, development, refinement and implementation of dazeddigital.com & anothermag.com.
Strong hand-coded HTML, CSS, Javascript as well as digital design skills.
High level of proficiency in Adobe Creative suite.
UX focus & responsive design experience.
Digital commercial projects undertaken for Mercedes, Casio, Canon, Converse, Nike & Sonos in collaboration with Dazed Group.

Web Designer

whatusersdo.com

Review, tagging and result reporting for online user experience videos.
What Users Do - Online User Experience research that's fast, affordable and very easy to use.

Usability Consultant

Microsoft

Product Support Engineer to the AdMarket Publisher business - Advertising, Media & Product Services (AMPS)

A member of the DM&X support team (Display, Media and Exchange) and serving as a ‘Tier 2’ layer of support providing advanced front-end application, as well as back-end support on the AdMarket and Atlas Media Console technologies that drive the Microsoft Media Network. 

Year on year promotions and gradings within the top 10% of global level.

Working with internal partners and clients I have achieved high satisfaction survey results, consistently exceeded SLA commitments and achieving high issue resolution rates.

I am actively involved in vendor and partner training and mentorship, the creation and maintenance of knowledge base documentation, internal tools development, proactive release readiness reporting and have represented my division at TechReady and adTech industry events.

Senior Product Support Engineer

Marsh

John Lewis Insurance Scheme.
-	Responsible for high quality customer care and the swift completion of enquiries.
-	Completion of numerous customer-service training courses with a focus on providing exemplary customer service. 
-	Abilities were increasingly used within the team to deal with IT related enquiries and also to produce in-house literature.

Customer Services Representative

Essex Chronicle Media Group Limited

-	Dealing with customer enquiries regarding the classified advertising department within the newspaper.
-	Promoted to deal solely with the advertising for the motor trade and dealt both in person and via telephone and email with dealers around the county. 
-	Organizing and advising on copy for adverts.

Advertising Sales Executive

Scaling Tech Startups With Product-Led Growth 🔥 UX, Design Thinking & Product Strategy ✌️ 18+ Years Experience 🚀

You’ve got the idea, the insight, the audience - maybe even a product that works or a framework that drives results.

But bloated no-code builds, static PDFs, passive courses and buried links don’t scale.

You need something sharper. 

A real product, designed to engage, convert, and grow.

I'm your creative build partner. 
Combining design and development to turn ideas into high-leverage tools, products, platforms, and MVPs.

Whether you’re a creator with valuable IP or a founder with a killer idea, I help you launch faster with software your users actually want.

⸻

The cost of getting it wrong.

🚨 Tools that gather dust after one launch post
🚨 Frameworks and templates that don’t deliver results
🚨 MVPs that take months and still feel like half-finished experiments
🚨 No analytics, no insight, no user behaviour to learn from
🚨 Freelancers who ship features but miss UX, clarity, and brand

Too many smart ideas stall because the delivery mechanism is weak.

I fix that by building products your audience actually uses - and that give you clear insight into what works.

⸻

We bring the receipts.

18 years of experience across hyper-growth startups, billion-pound scale-ups, award-winning agencies, and some of the world’s biggest tech companies.

100+ digital products shipped.
3 million+ users reached.
£2.5 billion+ in revenue processed.
Thousands of 5-star Trustpilot reviews.

Every build is grounded in proven product design practices.

We move fast, without cutting corners.

And we use AI to accelerate what humans do best: clearer UX, faster iteration, deeper insights.

⸻

How we work

⚡ Instant-Impact Builds
High-value products shipped in days, not months.
Perfect for testing ideas, delivering IP smarter, or giving your audience something real.

Examples:
• Interactive lead magnets
• AI-powered tools and calculators
• Upgraded content delivery (PDF to app)
• Proof-of-concept software with real UX

🏗️ Scalable Custom Platforms
Bigger builds tailored around your audience, content, and growth plans.
Branded. Sound. Built for long-term impact.

Examples:
• SaaS products or internal tools
• Creator membership or learning platforms
• Community and content hybrids
• Marketplaces or onboarding flows

⸻

You walk away with a finished product.
Not a prototype. Not a placeholder.
Something your audience can’t ignore.

Want to see what that looks like?
DM me.

I’ll send over a quick walkthrough. No pitch. Just clarity.

Tom Crossman

TransferGo

Director of Product Design

Picsart

Managed Product Design team to deliver successful growth initiatives: from value proposition and on-boarding flows to offer screens and up-selling.

Led initiatives to raise the standard of design practice in the company, from mentor programs to knowledge sharing sessions and town halls.

Delivered improvements which increased mobile and web product performance by 20% and 16% respectively, with a positive effect on both retention and monetisation.

Championed product journey design to help users unlock potential of content creation in the Picsart Marketplace.

Orchestrated cross functional workshops for streamlining product strategy and consolidating consistency.

Staff Product Designer

frog

Developed the BG Evolve product from inception to launch in a matter of months for British Gas through fast-paced insights-driven operations. Eventually, the core business adopted and implemented the work into its main offering.

Pioneered the beta brand, collaborating with external marketing partners.

Helped establishing new processes and tools that bridged design, engineering, product management, and design system teams to ensure alignment and streamlined iterations.

Lead Product Designer

Multiply.AI

Refined market offer to ensure long-term success, through redesign sprints alongside the Product management team.

Experiments for funnel optimisation driven by user testing, resulting in improved customer retention

Orchestrated company rebranding process and implementation, collaborating with external branding agency.

Head of Product Design

Three UK

As a contractor, I was the lead designer in charge of customer journeys for both acquisition, onboarding and offboarding

Lead Designer

Vodafone

As a design lead, ran sprints and worked in close collaboration with designers from other offices, as well as UX researchers, product owners and engineers

Crafted UX/UI design and interaction patterns for V by Vodafone, an IoT range of products

Collaborated and co-created assets with the branding agency to unify the Vodafone experience across digital, packaging and physical touchpoints

AKQA

Associate Creative Director

Exposure

Naked Communications UK

Design Director

Various

Various agencies like Digitas, Ogilvy One, The Mill, Karmarama, Razorfish, AKQA Amsterdam, BBH.

Art Director / Design Director

Luiz Vaccaro is an impact driven design leader who focuses on building and managing strong teams. He believes in the critical role of design in driving business outcomes and the value of design at every stage of a product.

His career includes leading design at the fintech TransferGo, driving growth at Picsart, creating energy solutions for British Gas, advancing IoT at Vodafone, and designing financial services for Multiply.ai. Vaccaro consistently guides teams from initial concept to market.

taplio

The Battle

Tom Crossman

Luiz Vaccaro

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