Thomas Helfrich

Win More Marketing Clients, Get Verified | Build trust faster, overcome skeptical buyers, & win more clients | Get Verified, Risk-Free | 1 Mil YouTube Subs / Top 10% Global Podcast

I deliver on the promise of Ai marketing to generate leads and build your brand. In fact, I guarantee it.

I bring together AI, automation, and human expertise to drive measurable growth for clients ranging from billion-dollar engineering firms to $100M SaaS companies to high-performing solopreneurs. Book a time with me here: Calendly.com/instantlyrelevant

My team and I provide end-to-end growth solutions:
• Social media management (LinkedIn, Meta, and more)
• Content production (posts, podcasts, YouTube, newsletters)
• Direct outreach (DMs, connections, network growth)
• Thought leadership + AI-SEO human-written articles
• 1:1 coaching to sharpen offers, systems, and sales flows
• Integrating Ai into you business to achieve measurable results

In the past five years, we’ve helped secure over $500M in contracts, doubled revenue from $40M → $80M in just two years, and scaled small businesses from $1M → $3M ARR. Every engagement is customized—and all of it comes for less than the cost of an intern.

Before launching Instantly Relevant, I spent 20 years in consulting (including KPMG) and led intelligent automation and AI strategy implementations at Eli Lilly and Stanley Black & Decker.

🎙️ In 2024, I launched the Cut The Tie podcast + YouTube channel, which grew into a top 2.5% globally ranked show with 1M+ subscribers—proof that the same growth systems we use for clients work at scale.

👉 Want to see how your lead gen stacks up? Take my 3-minute assessment: assessment.instantlyrelevant.com

Chief Executive Officer

Let's double your LinkedIn revenue with the Instantly Relevant sales and marketing system.

Over the past 4 years I’ve helped over 300 clients build profitable businesses while experiencing the time freedom they deserve. 

We do that by delegating day-to-day operations to Virtual Assistants, and streamlining processes for sustainable scaling. 

My mission is to help 1 million entrepreneurs experience total freedom – to only do the work you like with people you like, and in the process create a life where you can do what you want, with who you want, for as long as you want to. 

We build processes and train VAs to handle...

→ Content distribution and social media management
→ Executive and administrative tasks
→ Outreach, prospecting and follow ups
→ CRM management
→ Customer support and client fulfilment
→ Data tracking and reporting

Resulting in clients experiencing ...

→ An average of 12 hours per week freed up within first 30 days
→ Significant reductions in stress, overwhelm and reactivity
→ More time for deep work and profit-producing activities
→ More opportunities to create priceless moments with people they love 

If you want to learn more about how this is done, you can grab my Zero-Lag VA Playbook:
→ GO HERE: www.theeliteperformer.com/playbook

If you want to enroll in our virtual challenge for founders to multiply productive output:
→ GO HERE: www.theeliteperformer.com/flow_zone_challenge

If you want to work privately with me and my VA team to scale profitably, schedule a roadmap call:
→ GO HERE: www.theeliteperformer.com/results-book

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Facebook community: The Intelligent Delegator
Facebook: @michael.yeunghk
Instagram: @realmichaelyeung
X: @MichaelhkYeung
Whatsapp: +852 63395670

Michael Yeung

Discipline and hustle can get you from 0 to 6 figures, but it is simplicity and systems that’ll get you from 6 to 7 figure.

The more you delegate low value work and systemise daily operations,

The closer you’ll get to building a business that gives you the freedom AND profit you desire.

One task, one hire, one SOP at a time.

Build it and let leverage compound 👊

#scaleyourbusiness #EntrepreneurMindset #entrepreneurship

Helping Consultants & Agency Owners Systematize Operations and Scale Without Stress | Profitable Systems, AI-Powered VAs, Smooth Operations.

Stop chasing other people’s validation and start pursuing your own desires. 

The reason why most are stuck living a caged life is because they’re trying to conform to other people’s definition of success. 🎯

At the end of the day, everyone’s opinion and judgement are based on their own world views. 

Parents will tell you that success means good grades and a secure career, 

Bro marketers will tell you that success means flexing big stripe screenshots,

Online gooroos will tell you that success means supercars and mansions… 

If you conform to their goals just to “fit in” or get their validation, you’ll end up living a life that looks good on the outside but sucks on the inside. 🛑

If you want respect, significance and validation… the first person you should get that from is yourself. 

And that comes from having the COURAGE to own YOUR definition of success, 
then unapologetically work towards bringing that success into reality. ❤️‍🔥

You might piss someone off, 

you might let someone down,

you might have to confront more risk and challenges than ever before, 

But that’s a small price to pay compared to arriving at the end of your life, realizing you’ve wasted it on living somebody else’s life instead of your own. 

This is the perfect time of the year to think about what you want to be celebrating by the end of the year. 

Disregard what other people might think, 

embrace your goals, desires, ambitions, 

And go for it. 

You’ll feel more alive than ever. 👊

The Best Decision

Comment “4” and I’ll send you my 4 systems to build a business that runs itself.

Stillness is your  competitive advantage

3 journal prompts to never burnout again:

3 questions:

1. What tasks am I spending time on that produces low value and drains my energy?

2. What is the best way to automate or delegate those tasks?

3. What are the 3 things I enjoy doing most in my business?

Grind less. Flow more. 🌊

#EntrepreneurMindset #Lifebydesign #freedomlifestyle

Which founder will you be by the end of 2026?

The one still trading time for money, glued to every task, missing another date night...

Or the one who built systems, delegated the $10/hr tasks, and runs a 7-figure business in 80 hrs/mo?

You're closer than you think.

Most founders wait until they're completely burned out to make the shift. Don't be most founders.

Comment SYSTEM and I'll send you the exact 4 Systems Model my clients use to reclaim 60+ hrs/mo while scaling their businesses.

#entrepreneurship #productiveandfree #timefreedom

Happy Lunar New Year to my dear friends around the world!🧧 

Wishing you & your families a prosperous, abundant and over-the-moon amazing year of the horse! 🐎

New Zealand is stunning.

Been driving 2-5 hours per day for the past week.

When I’m not on the road I’m either hiking somewhere beautiful, catching up with clients or building new AI workflows for our VAs to implement.

Business gets hard at times,

but even the toughest times beat driving to work at a job for 10 hours a day, 5 days a week for 40 years.

Grateful for the lessons learnt at the lows as much as the triumphs earned at the highs.

Plus,

nothing beats owning a business that gives you the freedom to travel and work from anywhere around the world.

Cheers to building the life that you want and not settling for anything less, even if that means taking the hard route. 💪

Just spent the day exploring Milford Sounds, New Zealand while the business ran without me. 

4 years ago I was buried so deep in the weeds that anxiety will build up the moment I step away from the work desk. 

A long weekend was out of the question, let alone a 2-week vacation halfway across the world. 

Back then, I thought being a good business owner meant being responsive all the time, jumping on to every opportunity before it’s too late, and shouldering every responsibility. 

But as the business grew, so did the amount of tasks that needed to be taken care of. 

It got to the point where 80% of my days were spent bouncing between answering DMs and catching up with daily operations. 

And by the time I’m finally done fighting fires, I had no bandwidth or creativity left to actually grow the business. 💀

If any of this is relatable, the question becomes… “How the heck can I turn my business from a labor-driven hamster wheel into a process-driven asset that gives me the profit & freedom I want?” 

Here’s the 2 part answer: 

1) Ruthlessly simplifying and systemizing workflows across Traffic → Nurture → Convert → Onboard → Retain → Ascend. 

2) Handing off those workflows to AI-trained assistants to execute them for you. 

In that order. 

👉At the end of the day, your business has 2 jobs – turn strangers into clients, and turn clients into advocates. 

If there’s no clear process for doing so, hiring contractors, increasing ad spend or shopping for AI tools will only lead to a waste of time and money. 

The race car (operating system) must come first, before we plug in the driver (AI tools & people).

Understanding this not only helped systemize my business for scale, it also helped me leverage my time tremendously by delegating those systems to robots and humans. 

Leverage creates lifestyle. 🗻

Here's what nobody tells you: most of the offers that promises more clients fail because they are incomplete solution.

In order to get clients predictably and consistently, you need a marketing strategy, marketing assistants and marketing tools.

But if any of these pieces are missing, you won’t get results.

Stop optimizing for growth and start optimizing for freedom 👊🏻

Follow for more.

#freedomlifestyle #SystemsForSuccess #scaleyourbusiness

Comment "MA" and I'll send it over a copy of the job description I used to find my marketing assistant.

Sylvia was grinding through 80 hour weeks between her mortgage and consulting business.

Here's what we did as we started working together:

🔍 Simplified business operations and eliminated complexities.

🗺️ Mapped out project management, marketing & sales processes.

⚙️ Delegated everything that’s below her hourly rate to her marketing assistant. From content editing & prospecting, to tracking and anything GHL related.

⭐️ Optimized processes by tracking key metrics and routinely auditing performance reports.

🤝 Trained her marketing assistant to implement systems and AI scale productive output while working less.

As a result, not only did Sylvia go from working 80 hours per week to 80 hours PER MONTH...

she also generated 250k+ in profits, while taking 6 vacations with her family last year.

There's no need to choose between growing a business OR having a life.

With a solid offer, a self-managing VA, and simple systems working together to compound leverage.

You can have BOTH👊🏼

#entrepreneur #SystemsForSuccess #marketingassistant

Comment “4” below and I’ll share with you a video breaking down the 4 systems my clients & I use to build businesses that run themselves. 

Let’s build businesses that give us the freedom to create, connect and do things that make us feel alive 🔥

4 Systems My Clients & I Use

Comment “SYSTEM” and I’ll send you the template for all 4 systems along with a training on how to install it into your business.

Stop choosing between growth and freedom. With systems, you can have both 👊🏻

Build Systems that Hustle For You

Spend a normal Wednesday with me building my 7-figure biz 🙌🏻

#entrepreneurship #productiveandfree #freedomlifestyle

Welcome to the last month of the first quarter. 

Most people would’ve forgotten about the goals they’ve set on January 1st by now. 

If that’s you, no judgement. But here’s a solid kick in the butt if you want 2026 to be different. 

Because if last year is looking the same as the year before which looks the same as the year before… 

we’re not dealing with a discipline problem, a tactical problem or a resource problem. 

We’re dealing with a programming problem. 🧠

Here’s what’s actually happening: 

When you keep repeating the same results and living out the same reality REGARDLESS of what goals you set, 

we’re dealing with an upper limit, and no amount of hard work, discipline or tactics is gonna fix that. 

You must hijack your brain to unlock a new level of performance, and have it magnetize the reality you want rather than sucking you back to the reality you have been living in. 

🔓Part of this involves tricking your reticular activating system (RAS). 

🔓Another part involves eliminating triggers that are quietly sabotaging your performance. 

Before mastering operations, marketing and delegation, this is the single most important linchpin that allowed me to create lasting breakthroughs. 

From burnt out veterinary surgeon to solopreneur, and from solopreneur to a leveraged founder. 

The life I live isn’t created by the goals I’ve set, but by the way my mind is reprogrammed for higher achievement. 

If you’re ready for a breakthrough that lasts

Link is in the first comment.

There are two kinds of businesses. 

The kind that serves as an asset that gives you the freedom you want, 

and the kind that just takes it away from you. 

Most businesses start off simple, maybe with one social profile and a google folder. 

Then for some reason, it turns into a monster made up of different tactics, funnels, notion boards, clickup spaces, contractors, and software… 

held together by one stressed out person who’s also being bombarded with DMs from 6 different channels. 

When you’re no longer having fun, and don’t remember when’s the last time you’ve taken a real vacation… 

The answer isn’t to add another 10 hours to your work week just so you can squeeze out another 10% growth. 

The foundational systems must be rebuilt, so that it can support the next leg up instead of crumbling on top of itself.

In my newest YT vid, I broke down the 3-part model that I’ve used to help over 300 founders turn chaos into calm operations. 

Not only have I broken down the systems we’ve used to leverage time, I’ve also shared the process maps we’ve used to make client acquisition & fulfillment scalable – without piling on more work hours or becoming a micromanager. 

Link to video in first comment!

Now that the Melbourne event is in the books… we’re off to our New Zealand honeymoon! 

The past 6 months have felt nonstop with everything happening between wedding planning, rebuilding Polaris’ acquisition channels, and getting our marketing VAs to become AI powered. 

Now that the business is in flow and daily operations are handled by our EA, recruiter, social media manager and GHL / marketing tech operator…

I absolutely CAN’T WAIT to spend the next 10 days bathing in nature, resetting my nervous system, savouring good food and creating memories that I’ll cherish for life. 

If you’ve been to Queenstown, Wanaka or Christchurch, do shoot me your best recommendations on things to do and food to eat! 🏔️

Let’s protect boundaries, not only for ourselves but for the people who matter to us. 

Comment “PEAK” and I’ll send over my Peak Week Blueprint to get a week’s worth of work done in half a day

Peak Week Blueprint

To grow linearly, learn to hustle. To grow exponentially, learn to weaponize risk. 

There’s no better way to do so than with the barbell framework. 

Use it to rig the game in your favor so that winning becomes inevitable.

Successful entrepreneurs are masters at weaponizing risk.

“It feels like you’re cheating on me with your business.”

That’s what my girlfriend, now wife, said to me one night in 2021.

While the business was growing and the numbers looked great on paper, I was struggling to stay on top of everything,
and since I knew nothing about protecting boundaries back then, work eventually bled into areas in life that matter most.

What she said to me back then was a wake up call – not only because it stung, but also because my last relationship ended from me being cheated on.

I couldn’t just say “I’m doing this for us” and continue grinding away.
I had to make a change before something breaks.

So I went ahead and hired my first ever marketing assistant.

On week 1, I delegated everything involving outreaches, follow ups, and pipeline tracking.

On week 2, I delegated everything involving cloning funnels, setting up automations, and managing email deliverability.

By the end of the month, not only did I free up 20 hours per week, the business also hit a new revenue record.

I was happy, my new marketing assistant was happy, and my girlfriend was happy.

While business growth can be addictive, and you might feel like you’re the only person who can do things right…

The modus operandi that got you to where you are won’t get you to where you want to be.

At least not in a way that’s sustainable, scalable and fun.

Delegate. Protect your boundaries. Scale with leverage, not labour. 🏰

I used to be trapped on a treadmill because whenever I hit on a strategy that works, I'll just say: "Great, now I have a working strategy."

What got me out of the treadmill is taking the extra step and asking: "Now that I have a working strategy, how can I turn it into a system so it continues to work without me?”

While hard work and discipline can produce 2X growth, it is systems and leverage that produces 10X growth.

P.S. If you want my masterclass breaking down my exact process to delegate daily operations and delete 80% of time spent on reactive tasks,

comment "CLASS" and I'll send it over.

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Thomas Helfrich

Michael Yeung

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The Battle

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