Guiding agencies towards better clients, interesting work & higher profits | Agency Business Coach

I’m leading all things product marketing at Cyclowax, a cycling startup fighting dirty chains. I joined the team in 2025 as an early investor after 15+ years of building service businesses. I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.  I’m passionate about messaging, customer experience design and digital product development. And cycling, of course.

Thomas Joos

In The Pocket

Senior Brand & Product Designer

Thomas More University of Applied Sciences

Lecturer Digital Design & Branding

Every Wednesday

Design Strategist

STUURMAN studio

Design works on different levels. The way I see strategic service design, three elements are key—and you can count on me to ace each of them:

🚀 STRATEGISE
You have an idea of wanting to launch a new product or service, but don’t know where to start. Whether as a facilitator, strategist, researcher or ideator, I’ll help your idea take shape and angle it toward a clear purpose.

🔫 DESIGN
You know what you want your product to do, but not what it should look like. I’ll visualise it for you, from the digitally designed prototype right down to the branding or campaign. 

🚩 MANAGE
Between envisioning the future and making it happen, some of the important details risk getting lost. Count on me to be your product or brand manager ad interim, ensuring consistency every step of the way.

Captain & Design Strategist

Devine - KASK Conservatorium HoGent Howest

Guest Lecturer Digital Design

Lecturer Visual-, Interaction- and Digital Product Design.
Researcher, Internship Coordinator and co-host of bump-festival.be

Lecturer Digital Design

Showpad

Strategic Design. Brand design. Design Consulting and Coaching.

Lead Designer

Brand Design. Digital Product Design. Editorial, Mobile, Interface and Interaction Design.
Internal and client projects for Bancontact, Mobistar, Samsonite, De Tijd and Kluwer.

Amphion

Design and Concept for creative Coca Cola and Coke Zero campaigns.

Senior Creative

Design is Dead

Digital design for Texaco, Base, Pienternet and Panasonic Batteries.

Senior Designer

I think things through, thoroughly, using design as a strategy; something to help you navigate change and steer towards progress.

As an independent consultant I offer a wide range of services in research, innovation, design, communication and management.
Let's see what I can do for you!

taplio

The Battle

Thomas Joos

Christof Capens

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