Cyclowax

I’m leading all things product marketing at Cyclowax.

Investor & Product Marketing Lead

Thomas Joos - Agency Business Coach

I'm a business coach & trusted advisor for agency founders.

Are you looking for:
- a crystal clear focus & growth strategy
- a pitch that is easy to deliver and hard to resist
- more qualified leads that are ready to buy
- a scalable business model that fuels growth & rewards efforts

Whenever you're ready, I'm here to guide you towards better clients, interesting work & higher profits. 

👉 Check out how this works: www.thomasjoos.com

Agency Business Coach

Creative Leaders

Creative Leaders is a community of agency founders who love to connect & learn from each other. We organize webinars, events & trainings.

Founder

Hypernova

Hypernova helped creative companies improve their business development & delivery processes. We delivered the strategy & tools required to sell & deliver multiple projects at the same time. We've been active as an in-house consulting partner for 5 years and have helped 25+ Belgian agencies scale fast & sustainable.

Founder & CEO

Little Miss Robot

Little Miss Robot is an international awarded product innovation & design studio based in Ghent, Belgium. Within our portfolio you'll find innovation in radio, television, news, finance, education, human resources, healthcare & recycling. 

www.littlemissrobot.com

Creative Director & Managing Partner

Gladiator

Designing mobile applications for pioneering brands. Pushing beyond the boundaries of mobile devices with a strong development background.

Freelance Mobile App Designer

Boulevart

Concept, design & development of mobile applications, with a strong focus on implementing mobile channels in online communication.

Mobile Technologist

Guiding agencies towards better clients, interesting work & higher profits | Agency Business Coach

I’m leading all things product marketing at Cyclowax, a cycling startup fighting dirty chains. I joined the team in 2025 as an early investor after 15+ years of building service businesses. I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.  I’m passionate about messaging, customer experience design and digital product development. And cycling, of course.

Thomas Joos

Being more creative again. 

This is why I stopped coaching & joined Cyclowax this year. After years of guiding wonderful founders I wanted to be in a creative build mode myself. 

And so I did. I invested in Cyclowax this summer and have been showing up everyday to help with product development & marketing. 

I came up with a rough idea a few months ago. We were working on some promotional campaigns (product launch, black friday, ...) and I wanted to do something fun with our customers & followers too. 

Not very measurable. Not very revenue driven. Just fun. Increasing buying intent in the near future. That was my pitch for our Cyclowax Winter Club. 

A program to help active cyclists get to winter properly and enjoy indoor training. Giveaways, fun workouts, riding along with professional cyclists... the regular Cyclowax fun I said. Just because we can. 

I've interviewed customers, finetuned a program, organized test rides and created a launch plan. And than Stan-Louis Bufkens came in. He involved professional cyclists and awesome give away partners. Just like that.

He created ads and social content and launched our club with a bang. And a few days later... we're featured by Zwift on their homepage and socials. 

Creative build mode. Taking initiative. Not overthinking a possible business case or kpi's. Thanks for reminding me that believing in something works too Sophie Soete, PhD. 

We're live now. With a whole series of weekly workouts, race challenges & giveways. From now until January.

Sometimes you just want to get going 🔥🤘 

👉 cyclowax.com/winterclub

Investor & Product Marketing Lead at Cyclowax

Freelancers in Belgium

This seminar is created for the ones considering becoming freelancers! We are soon organising Kickstart as a Freelancer in Belgium, a FREE virtual event. It's happening on Monday, 26 August 2024 from 17:00 - 20:15.

Register for FREE here: https://freelancersinbelgium.be/event/kickstart/

Conveniently from the comfort of your home and during a weekday evening you will learn all the essentials you need to know for starting your freelance career.

Learn about registering, accounting, taxes, insurance, finding customers, pricing and more!

Agenda:
17:00 - 17:15 Kickoff: Sharing the curated resources for starting freelancers - Jenny Bjorklof, Community Manager, Freelancers in Belgium
17:15 - 17:45 Registering, Social Security, Startup Costs, Professional Cards, and Legal To-Do's - Dennis D'haenens, Client Relations Manager Entrepreneurs, Securex
17:45 - 18:45 Freelance Financial Basics: Navigating Accounting & Taxes and more - Mike Collier, Digital Accountant, Fiskcouncil+ &
Nicolas Quarré, Co-founder, Accountable
18:45 - 19:00 BREAK
19:00 - 19:30 Essential Insurances & Pension Planning for Freelancers - Paul Vinck & Tim Verlinden, Van Dessel Insurance Brokers
19:30 - 20:00 Unveiling Strategies for Securing Your First Clients & Setting Prices: Insights from Freelancers in Belgium - Julie D'haene, Talent Acquisition Specialist, Sam Vloeberghs, Freelance Software Engineer & Paola Campo, Content Strategist
20:00 - 20:15 Closing & Prize Draw 🎁 - We'll be wrapping up the webinar with an exciting Prize Draw exclusive to live attendees (not available to those watching recordings).
This event is made possible thanks to:
Securex, Fiskcouncil +, Accountable & Van Dessel 🙌

This event will be in English, and there will be 🎥 recordings available afterwards.

P.S. If you know someone considering taking the plunge, please share the link to the event with them: https://freelancersinbelgium.be/event/kickstart/

Organiser Kickstart as a Freelancer in Belgium - FREE online seminars

On a mission to make the life of freelancers in Belgium a little bit easier and more enjoyable and create the go-to to hub and ecosystem for freelancing.

I'm the community manager of the rapidly growing and highly engaged Freelancers in Belgium community. Learn more here:
www.freelancersinbelgium.be

Freelance Champion, Community Manager & Event Organiser

Freelance B2B Marketing expert

I give LinkedIn training courses for people and organisations who want to learn how to use LinkedIn effectively to find jobs, get leads and build a personal brand. 

- workshops for freelancers and founders 
- university and college lectures  
- in-house training 

Contact me via LinkedIn or at jenny.bjorklof@gmail.com for options and prices.  

Testimonial:
An Selschotter -Freelance Content Strategy | Copywriting | Social Media

"As a copywriter and social media manager, I’m always busy creating content for someone else. Ironically, doing the same for my LinkedIn profile felt surprisingly daunting. Thanks to Jenny’s hands-on tips and transparent insights into her own LinkedIn strategy, I now feel ready to start putting out valuable content in order to grow my business and leverage my network. Thank you, Jenny!"

LinkedIn & Social Selling trainer

I manage and create content for the social media accounts of imec.istart. Imec.istart is imec’s business accelerator –  is the first investor and supporting partner to scale your tech startup. The imec.istart program offers a broad range of services such as initial financial injection (50,000 up to 250,000 EUR pre-seed funding), personal coaching and mentoring, access to technology and working facilities, access to a broad (inter)national network of partners and investors and more. Since its launch in 2011, imec.istart helped more than 235 tech startups in diverse fields to develop into sustainable ventures. 

imec.istart is ranked 1st in the European ‘Top University Business Accelerators' by UBI Global

Startups interested in joining the 12 month imec.istart acceleration program, can send in their application during our Open Call months (Sept, Jan and May)

Social Media & Content Marketing Consultant at imec.istart

Contributing Securex' entrepreneurship blog with articles about freelancing

Blog contributor - Topic: Freelancing - Securex

Set up the social media marketing strategy for the food innovation and production company CUBE. Made a content calendar, created and published social media posts in liaison with the designer. Monitored and moderated social media channels. Analysed results.

Social Media Manager CUBE 

Thaught International Business students in the following topics: 

What is e-Commerce, e-Marketing & Social Media
How are companies using social media to their advantage
Social Media Marketing Strategy
Social Media Marketing tools
Online Advertising overview
Writing online content - Copywriting   
Influencer, employee and community marketing
Intro into building a webshop or set up a Facebook Store
LinkedIn as a B2B marketing tool and a personal branding tool
Overview of the newest E-commerce trends: AI, Blockchain, Chatbots, Voice search, AR/VR + what is
going on in China

Social Media Marketing part-time teacher - Thomas More

As a social media manager for the Growth Marketing Conference and Event Marketing School I was responsible for promoting the annual conference and multiple smaller events and content on the social media channels, mainly Facebook and LinkedIn. 

- Designed and implemented a social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generated, edited, published and shared engaging content daily (e.g. original text, photos, videos and news)
- Monitored SEO and web traffic metrics
- Collaborated with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicated with followers, responded to queries in a timely manner and monitor customer reviews
- Managed social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggested and implemented new features to develop brand awareness, like promotions and competitions
- Stayed up-to-date with current technologies and trends in social media, design tools and applications

Social Media & Community Manager - Growth Marketing Conference

New learning platform for Entrepreneurs to Enterprises and everyone in-between!

99starts was a global on-demand conference content platform bringing you the very best keynote talks. Watch, Listen and Learn from experts in their field as they take you through the journey of becoming an expert and inspiring you along the way.

Connected with Europe based Founders, Entrepreneurs, Accelerators, Mentors, Incubators, Co-Working Spaces, Event Organisers, Conference Organisers and anyone that works within the world of startups, mid-market and large corporate and events/conferences

Partnerships Manager - 99starts

I supported the Event Marketing School with speaker onboarding and promoting the online summit taking place 8-10 May 2018.

Co Producer - Event Marketing Scho

Managed the online community SaaS Revolutionaries, a curated group for SaaS founders, executives, and investors. The mission is to connect SaaS leaders on a global scale, fostering opportunities to learn and grow within the SaaS community.  
Learn more: https://www.facebook.com/groups/saasrevolution/
My responsibilities:
- Set and implemented social media and communication campaigns to align with marketing strategies
- Provided engaging text, image and video content for the Facebook group
- Responded to comments and member queries in a timely manner
- Monitored and reported on feedback and online reviews
- Organized and participated in online events to build community and boost brand awareness
- Coordinated with Marketing, PR and Communications teams to ensure brand consistency
- Liaised with Development and Sales departments to stay updated on new products and features
- Built relationships with members, potential customers and industry professionals
- Stayed up-to-date with SaaS trends

Community Manager - SaaS Revolutionaries

SaaStock

SaaStock Local Brussels connects and brings the Belgian community of SaaS founders and execs together to share experiences and best practices with local and international real entrepreneurs

This will be done through four events a year. That way we can physically connect each quarter to learn new things and connect with people.

- Interested in speaking at one of our Belgian events?
- Want to join us as a partner to showcase your company to 50+ Belgian founders and execs?
- Any other ideas?

Please contact me via a direct message. 

SaaStock hosts annual conferences in Europe, North America, Latin America, Asia, and Australasia. SaaStock’s mission: to help SaaS founders, execs, investors, and startups get traction, growth, and scale. See more: https://saastock.com.

City Leader SaaStock Local Brussels 

Startup Digest

Startup Digest is for founders, startup fans and hackers who wants to stay up to date with local startup events. I work as one of the Ghent Startup Digest curators, selecting the best events for startups to grow in Ghent, Belgium and send them to you. Sign up here: https://www.startupdigest.com/digests/ghent

You can also promote your own event on Startup Digest - just drop me a line at jenny.bjorklof@startupdigestmail.com or add it via this link: https://www.startupdigest.com/events/new

Curator Startup Digest Ghent 

Entrepreneurs Anonymous - Last Tuesday

I founded the Ghent chapter, organised 40+ events in 4 years with 1600 entrepreneurship interested members. 

Entrepreneurs Anonymous is about helping actual and aspiring entrepreneurs to connect, learn and get inspired to build successful businesses. We organise B.U.I.L.D workshops and monthly networking events for our 15 000+ members across Europe. 

See more info here: EntAnon.com/events

Executive Chairman

As a Community Manager I started, managed and grew several Entrepreneurs Anonymous chapters organising events to help actual and aspiring entrepreneurs connect, learn and get inspired. 

While I was starting a business in Ireland I felt lonely and frustrated because of the mountain of information in front of me. I got involved with Entrepreneurs Anonymous and started to organise networking events. 

As the Community Manager of Entrepreneurs Anonymous I was responsible for the community building, communication, marketing and branding.

Community & Event Manager

Freelance Business Day 

Co-founded a community and series of events helping self-employed grow, work smarter and stay up to date with the hottest business topics.

Sign up for updates at www.freelancebusiness.be

The events are held in English and usually in Brussels, Belgium

Co-Founder

The Square.Gent

I worked as the Co-Founder, Writer, Editor and Social Media Manager at The Square.Gent. 

The Square.Gent is a virtual meeting place and an information source for all expats in Ghent, Belgium showcasing what the expat community is up to in Ghent.

Co-Founder, Writer, Editor & Social Media Manager

Travel Open Partnership

I supported the launch of Travel Open Partnership with market research, customer discovery & event planning. 

Travel Open Partnership (TOP) is a new travel technology startup. TOP disintermediates the Online Travel Agencies by offering hotels the means to earn travel commission themselves from their guests’ upcoming trips.  See more at http://travelopenpartnership.com/

Marketing Support

Timeline Projects Ltd

Timeline Projects acted as a sales agent for Finnish goods. 

Coordinated business start-up duties such as office-set up, sales, networking, taxes and accounting. Researched business opportunities and was involved with marketing and branding strategy.

Business Coordinator

Volvo Group

Managed inbound calls from drivers and operational staff in the Nordic Market concerning truck breakdowns and road assistance in Europe. Negotiated cost-effective solutions for logistic & technical problems. Registered calls and problems in a logging system. Followed-up the breakdowns and kept the stakeholders (driver, customer and home dealer) continuously and simultaneously informed about the case. 

The job required me to 
- be very customer-oriented
- have excellent communication skills, 
- solve problems in stressful situations, 
- work both in teams and independently, 
- effectively manage multiple ICT applications
- acquire technical skills and stay up to date with technology advancements.

Breakdown Coordinator Volvo Trucks

Community Leader of Freelancers in Belgium; empowering 14 500+ independent professionals to start and grow with the right inspiration, connections, knowledge and support.

🖤💛❤️ I run the 15000+ member strong Freelancers in Belgium community. We connect freelancers to share best practices, tips and resources for starting and running a freelance business better. 

How do we do it? 
- Connect freelancers in our active FREE Facebook group 
- Organise live and virtual events where we share tips and resources on running a freelance business
- Offer a knowledge hub for resources including the monthly free newsletter Freelance Forward Facts
- Build an eco-system with the best freelance supporters: experts, companies, content-, product- and service providers in Belgium and beyond. 
Want to know more? Connect with me and visit www.freelancersinbelgium.be

taplio

The Battle

Thomas Joos

Jenny Björklöf

Followers

Posts

Engagements

Likes

Performance ScoreThomas Joos's LinkedIn Performance

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taplio

The Battle

Thomas Joos

Jenny Björklöf

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Joos's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas Joos's LinkedIn Performance