Cyclowax

I’m leading all things product marketing at Cyclowax.

Investor & Product Marketing Lead

Thomas Joos - Agency Business Coach

I'm a business coach & trusted advisor for agency founders.

Are you looking for:
- a crystal clear focus & growth strategy
- a pitch that is easy to deliver and hard to resist
- more qualified leads that are ready to buy
- a scalable business model that fuels growth & rewards efforts

Whenever you're ready, I'm here to guide you towards better clients, interesting work & higher profits. 

👉 Check out how this works: www.thomasjoos.com

Agency Business Coach

Creative Leaders

Creative Leaders is a community of agency founders who love to connect & learn from each other. We organize webinars, events & trainings.

Founder

Hypernova

Hypernova helped creative companies improve their business development & delivery processes. We delivered the strategy & tools required to sell & deliver multiple projects at the same time. We've been active as an in-house consulting partner for 5 years and have helped 25+ Belgian agencies scale fast & sustainable.

Founder & CEO

Little Miss Robot

Little Miss Robot is an international awarded product innovation & design studio based in Ghent, Belgium. Within our portfolio you'll find innovation in radio, television, news, finance, education, human resources, healthcare & recycling. 

www.littlemissrobot.com

Creative Director & Managing Partner

Gladiator

Designing mobile applications for pioneering brands. Pushing beyond the boundaries of mobile devices with a strong development background.

Freelance Mobile App Designer

Boulevart

Concept, design & development of mobile applications, with a strong focus on implementing mobile channels in online communication.

Mobile Technologist

Guiding agencies towards better clients, interesting work & higher profits | Agency Business Coach

I’m leading all things product marketing at Cyclowax, a cycling startup fighting dirty chains. I joined the team in 2025 as an early investor after 15+ years of building service businesses. I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.  I’m passionate about messaging, customer experience design and digital product development. And cycling, of course.

Thomas Joos

Being more creative again. 

This is why I stopped coaching & joined Cyclowax this year. After years of guiding wonderful founders I wanted to be in a creative build mode myself. 

And so I did. I invested in Cyclowax this summer and have been showing up everyday to help with product development & marketing. 

I came up with a rough idea a few months ago. We were working on some promotional campaigns (product launch, black friday, ...) and I wanted to do something fun with our customers & followers too. 

Not very measurable. Not very revenue driven. Just fun. Increasing buying intent in the near future. That was my pitch for our Cyclowax Winter Club. 

A program to help active cyclists get to winter properly and enjoy indoor training. Giveaways, fun workouts, riding along with professional cyclists... the regular Cyclowax fun I said. Just because we can. 

I've interviewed customers, finetuned a program, organized test rides and created a launch plan. And than Stan-Louis Bufkens came in. He involved professional cyclists and awesome give away partners. Just like that.

He created ads and social content and launched our club with a bang. And a few days later... we're featured by Zwift on their homepage and socials. 

Creative build mode. Taking initiative. Not overthinking a possible business case or kpi's. Thanks for reminding me that believing in something works too Sophie Soete, PhD. 

We're live now. With a whole series of weekly workouts, race challenges & giveways. From now until January.

Sometimes you just want to get going 🔥🤘 

👉 cyclowax.com/winterclub

Investor & Product Marketing Lead at Cyclowax

Mañana

Digital Marketing Consultant & Zaakvoerder

NIM Consulting

Als Marketing Consultant focus ik op marketing inspanningen die iets opleveren voor kmo's. Niet op wat ‘normaal’ geacht wordt, maar op wat blijvende impact heeft. Vertrekkend vanuit een sterke digitale focus krijgt je totale marketing mix een optimale invulling. 

- Audits
- Strategie & planning
- Opvolging & optimalisatie
- Management, begeleiding & coördinatie van intern en/of extern team

Freelance Marketing Consultant

OMcollective

OMCollective is a full service digital marketing agency driven by both strategy and innovation. We believe in performance marketing that goes beyond the normal boundaries. 
We have the strength to create and to perform strategies that give the necessary and tangible results. We have a long term partnership with each one of our clients, both driven by the same ambition and goals.

As Digital Marketing Manager, I am responsible for
- The digital marketing strategy of OMCollective
- The general marketing and branding strategy of OMCollective, in collaboration with the Marketing and PR Manager
- The overall digital marketing strategy for the OMCollective group brands (OMCareers, OMConference, etc.)
- The acquiring of (digital) marketing knowledge and updating our own processes based on those learnings.
- Strategic advise for some of our key accounts

Digital Marketing Manager

As a senior online marketing consultant at OMCollective, I create and manage the online marketing strategy for my clients on an independent base. This includes:
          •    Setting up the SEO, SEA campaigns, social media, web analytics and conversion 
                optimization projects
          •    On top and if necessary, managing the more advanced tools in the clients’ 
                 -   Doubleclick Stack (DS3, DBM, DCM)
                 -   Display, RTB/Programmatic 

As a senior online marketing consultant I also organize and lead internal and external trainings and presentations.

As an OMCollective Team Manager I monitor the quality level and efficient development of the customers strategy and internal projects. This means:
          •    helping to manage and set up the online strategy in every project and detecting the possible opportunities  
          •    coaching the online marketing team by organizing trainings, exchanging knowledge and being involved in the follow-up
          •    taking care of the daily management of the team and coaching the marketers in their professional career
          •    optimizing internal processes in order to make them more efficient and cost-effective

Team Manager & Senior Online Marketing Consultant

As an online marketing consultant at OMCollective, I create and manage the online marketing strategy for my clients on an independent base. This includes:
          •    	Setting up the SEO, SEA campaigns, social media, web analytics and conversion 
                optimization projects
          •    On top and if necessary, managing the more advanced tools in the clients’ 
                 -   Doubleclick Stack (DS3, DBM, DCM)
                 -   Display, RTB/Programmatic 

As an online marketing consultant I also organize and lead internal and external trainings and presentations.

As an OMCollective Quality Manager I monitor the quality level and efficient development of the customers strategy and internal projects. This means:
          •    	helping to manage and set up the online strategy in every project and detecting the possible opportunities  
          •    	optimizing internal processes in order to make them more efficient and cost-effective   
          •    	coaching the online marketing team by organizing trainings, exchanging knowledge and being involved in the follow-up.

Online Marketing Consultant & Quality Manager

Online Marketing Consultant

Online Marketeer

⚡ Digitale marketing voor kmo's ⚡

As an ambitious marketer I constantly look for the most effective ways in putting a company in the (digital) spotlights. Focusing on performance but always taking the client’s common interest and targets into consideration and always keeping in mind that branding is an essential part in the overall marketing strategy.

taplio

The Battle

Thomas Joos

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taplio

The Battle

Thomas Joos

Nils Meul

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Joos's LinkedIn Performance

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Performance ScoreThomas Joos's LinkedIn Performance