Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

Thomas Paris

TriVista

I lead Procurement advisory for TriVista, serving as the subject matter expert for the organization as we strengthen our Procurement capability.

Director

Source Refresh LLC

I advise CEOs and COOs of Small/Medium Enterprises, Minority-owned businesses and Non-Profits to deliver improvements on key Business KPIs.
Check us out at www.source-refresh.com or send me an email at Chandhrika@source-refresh.com if you want to learn more.

Founder & Consultant

d.e. Foxx & Associates, Inc.

- Advisor to CEO, ushering in holistic Procurement Transformation which includes revamping business model and org structures.
- Procurement and Data Strategist for new clients and prospects, managing analysis, opportunity sizing and building strategy roadmap for indirect spend management.

Consultant

Versatex

- Driving digitization of indirect (MRO) spend for a Fortune 500 manufacturing client across 100+ sites in North America. 
- Leading cost savings initiatives for a $10B+ Healthcare client through benchmarking and standardization of Building Maintenance Services.

Arbo's Cheese Dip

I advise the Founder on Supply Chain Strategy as we chart out a plan to increase distribution across US.

ProPrudence

Advisor to bootstrapped start-up. Proprudence is a first-of-its-kind marketplace that delivers amplified reach, streamlined order intake to payment, and encrypted video conferencing for confidential consultation.

Advisor

Safe Food En Route, LLC

I provide Procurement advisory to Safe Food En Route's client, TriVista (https://trivista.com/)
TriVista performs operations due diligence for Private Equity clients.

Kroger

• Managed P&L for ~$1B portfolio, delivering top-line growth through market share and controlling bottom-line by reducing costs incl shrink. 
• Successfully delivered category turn-around in Ready to Heat meals from loss-maker to market leader by developing and executing robust data-driven strategies.
• Provided 4P strategic direction to National Brand and Private Label category managers to maximize customer value using category analytics (84.51, IRi, Shelf Review and Adjacencies, & TADMx for promotions evaluation).

Category Management (Retail Merchandising) - Deli/Bakery

• Managed $0.5B spend across commodities and finished product
• Global sourcing of raw materials from Asia, Africa, EU, and Americas for Kroger's Manufacturing Plants, and finished product for Kroger Retail.
• Led team in development and implementation of Strategic Sourcing Vision for Manufacturing Sourcing.
• Served as Enterprise Subject Matter Expert on Nuts and Spice commodities by providing market insights to senior executives and coaching  merchandising managers on National Brand negotiations.

Global Sourcing - Raw Materials & Copack

Versatex MSP

• Created and implemented best-in-class sourcing practices across client network
- Devised and implemented network-wide supplier performance measurement system for objective vendor performance assessment 
- Developed strategic first-of-its-kind Total Cost of Ownership model for staffing service procurement
• Delivered cost savings to client through operations efficiency improvement initiatives
- Reducing contract labor overtime through innovative scheduling
• Supported new business development for the start-up enterprise

Sourcing Manager

University of Cincinnati

Served as TA for undergrad Business Statistics course with responsibility for teaching and grading exams.

Teaching Assistant

Crafted and taught a brand new online undergraduate-level course in Applied Statistics for Human Services

Instructor (Applied Statistics)

Enabling small businesses to excel at Procurement | Host of The Source Refresh Podcast

I'm currently the Director of Sourcing at TriVista, bringing over 20 years of global supply chain expertise to the table. Before this, I founded Source Refresh LLC, a consulting practice with a focus on boosting procurement performance for small and mid-market businesses, primarily minority-owned firms.

My mission? To empower businesses to master procurement and create meaningful value for their customers, stakeholders, and the community.

I also host The Source Refresh Podcast, a platform where small business experts discuss supply chain challenges and discover practical solutions.

taplio

The Battle

Thomas Paris

Chandhrika Venkataraman

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