Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

Thomas Paris

We run a pretty advanced intent-based outbound engine at Posh.

But we wanted to take it to the next level, so we went hunting for the best in-breed when it comes to intent signals.

Won’t tease you until the end. We picked UserGems 💎. Here’s why.

This is not a sponsored post, and I won’t mention the other players we reviewed. They’re great businesses too.

1. Multiple signals

Most intent tools out there run this playbook: 1 signal 👉 1 message 👉  1 sequence.

Here’s the issue. You’re wasting contacts because you lack context.

Let’s say you’re tracking job changes and you even have a pretty cool asset on how to shine in your first 90 days for that ICP. That’s cool, but it’s not enough. That person just received 20 “congrats on the new job” emails. How do you stand out? You track more signals and add context.

Turns out the company he just joined is preparing for a merger later this year. And a customer in the same location just purchased your tech to go through a similar transition. The job change becomes your ice breaker. The merger and the relevant social proof become the body.

That’s how you go from a 2% reply rate to 10%.

UserGems has figured out intent orchestration. And that’s no small thing.

2. Contact-level signals and scoring

Unless the incumbents evolve to contact-level signals, they’ll be gone or acquired by a private equity firm in the next 3 years.

“Bank of America visited your website 6 times in the last 2 weeks.” So what?
- Rep: “You can look at the location of the people working there and guess who they are based on your ICP.”
- Me: “Right... Let me email 40 people and hope one of them went on that pricing page.”

Account scoring is often a black box too. 

"Apparently someone somewhere searched for a generic keyword that could mean a hundred different things". Thanks, I guess.

Signals only become actionable if you know WHO to reach out to inside those accounts.

The success formula is reaching out to high-intent contacts inside high-intent accounts, triggered by customizable signals you set up for your context.

3. The last mile

When you run a marathon, the last mile is the hardest one of your life. Same thing with advanced GTM systems.

We built a pretty advanced account scoring model with Clay. But that intelligence lived in Google Sheets and HubSpot. Getting it into Outreach was painful. And even when we pushed signal-driven emails into Outreach, once the first email was sent and call steps appeared, the context disappeared again.

4. All in one

The winners will be the ones that combine: customizable account and contact scoring, signal orchestration, email and call script outputs, BDR intelligence, AND sequencing.

Communicating between tools is a pain. That’s where things break.
And honestly, sequencing is the easy part.

The outbound tools that figured out everything else and are now adding sequencing are dangerous.

Hope it was useful and thank you Teddy, Derek and Trinity for a super smooth sales process!

Director of Demand Generation at Posh AI ★ AI GTM for B2B SaaS ★ Inbound & Outbound

This is the most exciting content launch of my career. 

Our team at Posh analyzed millions of AI-powered banking conversations across 125+ financial institutions.

A must-read if you want to know what production data actually reveals vs what vendors share on demos.

(It took 1 year of data collection and we’re sharing it at no cost)

The question "Does AI work in financial services?" is settled.

The question now is: how are early movers compounding advantage?

A note before the data: there's no shortcut to AI maturity. These are production benchmarks. Use them as a reference point, not a guarantee.

→ People trust AI more than you think. 71% resolution rate. 85% of customers return to voice AI after the first interaction. Trust isn't the barrier, execution is.
→ The after-hours economy is real. 27% of voice and 35% of digital demand happens between 5pm and 9am. And overnight demand is not low-value demand. 
→ 10 questions drive 60% of all volume. The winning strategy isn't to automate everything - it's to automate the routine 75% and use AI to equip your team for the complex 25% where revenue actually lives.

The full report covers a lot more production insights, 10 questions banking executives asked before deploying, and a practical framework for evaluating any AI vendor.

If your institution is exploring AI or investing in AI and not yet seeing measurable operational impact, the answers are likely in here.

Download the full report 👉  https://lnkd.in/es5DjNGT

AI Debate Is Over Report

With all these people sharing how they used Claudeclayinstantlynanobananan8ngeminigong to book 200 meetings per week while they sleep, I’m sure you’ve all been amazed by all the new emails and LinkedIn messages reaching your inbox, right?

…Right??

If you’re in your twenties and you’re wondering how all these people have such success while you’re still figuring things out…

Relax. 98% is fake.
And I’m feeling generous.

Building these workflows is the easy part.

Learn how to use these tools, but spend 80% on mastering the fundamentals:
- How to write
- How to communicate
- How to stop the scroll
- How to persuade
- How to negotiate
- How to capture the voice of the customer
- How to build something people actually need
- How to create stickiness
- How to engineer virality
- How to manage your time
- How to manage your energy
- How to prioritize what matters

Do things that don’t scale. Send that custom Loom video. Write that email manually. Send that direct mail with a personalized note. Talk to the people who said yes. Talk to the people who said no.

Feeling good about what works and what doesn’t?

Now go build that Claudeclayinstantlynanobananan8ngeminigong system.

Novel Intelligence Ltd

https://novelintelligence.ai/

•	Developing cutting-edge procurement analytics solutions

•	Analysing financial, HR and procurement data with the goal of enhancing cashflow, streamlining operations, and mitigating risks through prompt, objective, and actionable insights

•	Delivering Data Science training for non-technical leaders and professionals

Our purpose it to showcase that an approach that leverages elaborate data-science, original research and subject matter expertise, can give you the edge today. We have taken known questions and approaches, integrated them and taken them to the next level. 

Novel Intelligence analyses financial, HR and procurement data in order to increase cashflow, improve operational efficiencies and minimise risk through immediately actionable and objective insights.

Managing Founder

Grant Thornton UK LLP

•	Examining supply chain data, including procurement, supplier performance metrics to identify and minimise risk

•	Conducting advanced forensic data-analytics on diverse datasets, including financial, human resources, furlough, and supply chain data

•	Extracting meaningful insights by uncovering hidden patterns and anomalies that drove informed decision-making

•	Analysing furlough data to identify trends, address non-compliance, and ensure regulatory adherence

•	Providing data-science training for technical and non-technical professionals

Forensic Data Analytics Manager

•	Utilising Python for anomaly detection, contributing to the identification of irregularities in financial and procurement documents.

•	Designed and implemented a novel ROI-estimation algorithm that showcased significant potential to improve the detection and prevention of procurement fraud, surpassing traditional proof-of-concepts.

•	Conducted engaging and persuasive pre-sales activities by incorporating algorithm development into client presentations, resulting in increased client interest and successful conversions.

Technical Consultant (Data Science)

New Signature UK

•	Business Intelligence projects: Machine Learning (supervised classification including random forests, naïve Bayes, regression) and statistics (hypothesis testing, bootstrapping) on PYTHON using CRM/sales data 

•	Data Analytics using POWERBI: Generating sales, marketing and project management related dashboards/reports  

•	Data Strategy & Digital Transformation: Contributing to the company’s data-strategy, especially regarding governance and modernising data gathering
 
•	Pre-sales activities: Generating leads by attending conferences, ensuring internal and pre-sales data-science communications

•	Investment consultancy: Advising investors and stakeholders on AI investments

Data Science Consultant

Freelance

•	Ideation and innovation, writing project proposals
•	Invited speaker at various meetups, publishing articles on LinkedIn
•	Organising ‘The London Business BookClub’ 
•	Machine Learning on Python - Creating novel algorithms

Consultant

SKYRAD LIMITED

•	IoT POC: Algorithm Prototyping. Anomaly-detection algorithms (proof of concept) on MATLAB, using smart thermostat data (IoT).
•	Communicating the state and progress of the project, using clear ordinary language.

Data Scientist

The University of Huddersfield

•	Team Leading:  Setting up the Institute's High Performance Computing capabilities 
•	Principal Investigator:  Signal Processing project:  I developped novel algorithms (Anomaly Detection) for Asset Condition Monitoring (predictive maintenance) using data from Frauscher's Distributed Acoustic System. 
https://www.electronicsworld.co.uk/news/5517-fibre-optics-the-way-forward-to-detect-faults-on-the-railways
•	Principal Investigator:  Data analytics project that studies the changes of a train-engine’s fuel efficiency, when specific modifications are applied. 
•	Project Management: supervision of a final year BSc project related to the ARDUINO platform
•	Client-facing activities and high-level meetings with representatives of companies/organisations such as CISCO, FRAUSCHER, Virgin Trains, Great Western Railways, Northern Rail, RSSB, ATOC and other SMEs. I have also participated in multiple networking events and conferences, and authored project proposals and reports for industrial and European projects .

Industrial Fellow (Algorithm Development & Data Analytics / Railways Research)

Createc

•	Algorithm development for reconstructing the spatial distribution and intensity of nuclear radiation at facilities in Fukushima and Sellafield. These supervised learning algorithms were produced in the context of analysing large amounts of gamma-sensor data for the N-visage gamma-camera (solving inverse problems).  Clients of this service include but are not limited to MITSUBISHI, HITACHI, and SELLAFIELD. The main challenge in these algorithms was to identify an appropriate dimensionality reduction scheme, avoid over- and under-fitting, etc.
•	Algorithm development for quantifying the depth entrainment of radioactive wastes in concrete, using a non-invasive method (gamma spectrometer measurements on the surface of the wall). The client for this task was COSTAIN. Along with solving inverse problems, model-selection etc, the main challenge of this task was efficient synchronisation of signals containing a different number of channels. 
•	Algorithmic construction (including ray-tracing) of a novel 3D-printed collimator. This is to be utilised in the next generation of N-Visage gamma cameras.
•	Significant contributions (product research) regarding the delivery of a prototype rapid-imaging, lightweight gamma camera that can function in radiation-hard environments. This feasibility study was funded by the Japanese Government and presented as a poster at an international conference.


‘’A Novel Approach for Monitoring Highly Active Wastes”
 A. Shippen, K. Christodoulides, M. Mellor
 International Conference on Management of Spent Fuel from Nuclear Power Reactors: 
 An Integrated Approach to the Back End of the Fuel Cycle (2015)

Research Associate (Algorithm Development/ Nuclear Imaging/ R&D)

University of Debrecen (UD)

•	 Suggested new methods for solving different classes of differential equations and modelling physical systems. The results were published in:

     ‘‘Field Theoretical Lie Symmetry Analysis: The Mobius Group, Exact Solutions of Conformal 
      Autonomous Systems, and Predictive Model-Building.’’ 
      K. Christodoulides
      Communications in Nonlinear Science and Numerical Simulation (2014)

Postdoctoral Researcher (Applied Mathematics)

Neapolis University Pafos

•	Delivered introductory mathematics classes/tutorials to an undergraduate audience.

Teaching Assistant

Novel Intelligence combines data-science, forensic accounting and research expertise to deliver high ROI data projects

We analyse Financial, HR and Procurement data in order to detect and minimise risk, increase your cash flow and improve compliance and operational efficiencies through immediately actionable and objective insights


𝐌𝐢𝐧𝐢𝐦𝐢𝐬𝐞 𝐑𝐢𝐬𝐤

Enhance performance, especially in critical areas such as Fraud Detection, Risk Assessments for Financial Due Diligence, AML and Litigation Support.

Strengthen Assurance, Compliance and Internal controls by:

Eliminating human error through Detecting & Preventing Ambiguous Expenses

Identify Risky Vendors & Risky Employees 

Improve Data Quality

𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
Enhance Cash Flow & Reduce Costs by:

Renegotiating & Better Negotiating Contracts

Improving Procurement Efficiency 


𝐀𝐮𝐠𝐦𝐞𝐧𝐭 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬
Improve Vendor Relationship Management

Promote Digital transformation

Train Employees & Vendors 

Improve Planning 


𝐓𝐡𝐢𝐧𝐤 𝐥𝐢𝐤𝐞 𝐚 𝐃𝐚𝐭𝐚-𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐬𝐭
Ideation sessions

Corporate training

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Personal Information
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I’m a data-scientist and a Certified Fraud Examiner with a research background in physics and applied mathematics and I use my multidisciplinary experience towards leading and delivering high ROI data/procurement projects. A systems thinker with exceptional technical-communication skills. 

I'm passionate about continuous learning and personal development, hence I founded the London Business Bookclub.

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Thomas Paris

Dr. Kyriakos Christodoulides

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