Posh

Director of Demand Generation

GrowthMentor

Helping B2B SaaS businesses find new and creative ways to scale pipeline with revenue targets.

Growth Mentor - B2B SaaS 

PayShepherd

Leading the inbound and outbound teams to make sure pipeline scales with revenue targets.

Senior Director of Marketing

Director of Marketing

Hoppier 

B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards. 

•	Driving results through PPC, SEO, conversion rate optimization, virtual events, partnerships, sales enablement, email automation, social media, outbound outreach, webinars, and product-led growth
•	Reporting to the CEO on metrics and projects that impact revenue
•	Managing partnerships for co-marketing and revenue sharing activities
•	Led the brand repositioning and all marketing activities after losing all customers in March 2020 due to the pandemic

Director of Marketing & Growth

My goal is to find creative ways to boost the MRR by optimizing each stage of the AAARRR funnel and scale Hoppier in Canada and the US.

Head of Growth

MAD Kings

Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.

•	Led all marketing activities that helped grow revenue from €0 to €1M in sales in 2 years
•	Led a team of 16 direct reports
•	Helped clients with international, multi-channel demand generation programs, product launches, campaign planning and management, landing page development, webinars, paid media (Facebook, LinkedIn, Google Ads), SEO, and viral strategies
•	Developed an education program that trained 250+ corporate and startup marketers on growth marketing

Co-Founder & Head of Marketing (acquired)

Pictawall

Sold in 2018 to SocialWall Pro.

Pictawall is a visual marketing platform that helps brands market and sell using consumer-generated photos and videos. By leveraging the power of user generated photos and videos Pictawall helps companies collect, curate, and publish the best visual endorsements from passionate customers to create an authentic personalized experience at scale.

•	Led all sales and marketing activities of the organization
•	Worked closely with the product team to build features that were requested by customers
•	Led global campaign and product launches
•	Helped the company go from €0 to its exit in January 2018 (Press Release in French, Press Release in English)

Startup Weekend London

Organiser

Solvay Brussels School Student Entrepreneurs Club

The goal of the Solvay Student Entrepreneurs Club is to help Solvay students in the very first steps of launching their business through workshops given by professional coaches with various skills, connecting them to experienced entrepreneurs and challenging their projects at startup competitions.

Our partners: Solvay Entrepreneurs, Solvay Faculty, Startup Weekend Europe, Microsoft, Google & ABE.

Founder

Director of Marketing at PayShepherd ★ B2B Marketing Leader

Here's a quick overview of my journey 👇

• Driven marketing leader with 12 years of experience in strategic and tactical marketing.
• Passionate about helping companies find new and creative ways to grow their revenue.
• Co-author of the Growth Marketing Canvas (www.growthmarketingcanvas.com), an ideation framework used by 1,000+ companies to develop their growth marketing.
• Leading marketing at PayShepherd - B2B SaaS that helps procurement leaders improve their vendor relationships through real-time visibility of their spend and performance. 
• Led marketing at Hoppier - B2B SaaS that helps HR Managers create better remote employee experiences with smart gift cards.
• Co-Founder & Head of Marketing at MAD Kings (acquired)- Growth Marketing Agency that helps B2B SaaS and eCommerce businesses grow their revenue in a scalable and profitable way.
• Co-Founder & Head of Marketing at Pictawall (acquired)- B2B SaaS that helps event planners go viral on social media by displaying attendees’ photos live on giant screens.

Thomas Paris

Manager, Sourcing Compliance

Veolia

- Procurement Transformation. 
- Process re-engineering. 
- Strategic Sourcing implementation. 
- Category Management implementation. 
- Stakeholder Service Level improvement. 
- Supplier Relationship Management.
- Lead a team of more than 20 people. My five (05) direct reports being: three (03) Category Managers (Sourcing) and two (02) Procurement Managers (Site).
- Development of category sourcing strategies.
- Ensure operation continuity in terms of assurance of supply, quality, service level, compliance, COST (TCO) and INNOVATION.
- Opportunity Analysis to generate 5-year SAVINGS plan and achieve cost reduction targets.
- Development of Supplier Relationship Management and Supplier Development and Negotiation strategies, to become a Customer of Choice (of strategic suppliers) and minimize supply risks.
- Develop internal customer service and communication strategy including stakeholder mapping and business requirements definition to become a strategic partner of the business.
- Improve internal customer satisfaction by process automation and digitalization.
- Deep understanding of commodity market trends and drivers that could impact supply chain and costs, to avoid supply disruption and improve profits by helping the Company achieve the operational and financial objectives and competitive advantages.

Sr. Manager, Procurement & Strategic Sourcing

AJR Comercio Exterior

- Strategic Sourcing and Procurement Transformation Training: I have trained over 200 companies in the past 3 years.
- Consulting: $10 Million USD in 2020 savings for our customers.
- World-class Strategic Sourcing Methodology and Procurement Organization implementation for our customers.
- INNOVATION: Supply Chain process optimization (Diagnosis, Opportunity Assessment, Strategic Plan, Implementation).

Director, Procurement & Strategic Sourcing Consulting

Develop Source Plans, Strategies and Category Reviews for all categories (Direct & Indirect), reporting directly to Global VP.

- Ensure the supply of materials and services, with the highest quality, the lowest cost and the shorter lead-times. Savings: USD$ 12 Million/year.
- Develop the sourcing strategies and roadmap for the region (aligned with the Global strategy).
- Ethics, compliance and sourcing rigor, as #1 priority.
- Supplier Relationship Management.
- Stakeholder Engagement: Internal Service Level Agreements, frequent Category Reviews, KPIs, etc.
- State-of-the-art Sourcing Tools (e-Sourcing, reverse auction, learning academy, contract management, shared service center, etc.).
- Opportunity analysis and prioritization. Deep understanding of the Market and Industry.

Sr. Manager, Latin America Procurement & Strategic Sourcing (Regional)

Merck

Responsible for Procurement in three manufacturing sites in the Latin American region.

- Savings USD$ 8 MM.
- 100% availability and supply of materials and services (at the best lead times and cost).
- Metrics improvement, from 40% when I arrived to 95% current.
- Organization re-structure (radical transformation, more productivity with less resources).
- Process robustness.
- Six Sigma and Toyota Production System tools (root-cause analysis, waste reduction, problem solving, efficiency)
- Implementation of Strategic Sourcing culture and methodology.
- Sourcing strategies (for each category, with Market Intelligence).
- Regional, international and global sourcing initiatives in alignment with the Global Procurement organization.
- Lead a strong, motivated, sourcing team, with customer service focus and compliance as a main priority.
- Contract Management.
- Supplier Relationship Management.
- E-Sourcing: RFI’s, RFP’s, Reverse Auctions.
- Risk Management & Assessment.
- Spend and category analysis.
- Strategic partner, stakeholder engagement expert.

Manager, Procurement & Sourcing (Gerente de Compras)

Mattel

Deliver a sustainable competitive advantage by building a World-Class Procurement Organization, with a demonstrated ability to reduce costs while improving quality, service and internal customer satisfaction.

- Institutionalize Strategic Sourcing.
- Proven track record savings.
- Strategic Partner of Key Stakeholders (Marketing, Logistics, HR, IT, etc.). 
- Integrated Sourcing Teams (transparency and involvement in all core business processes).
- Supplier Relationship Management (SRM).
- Category Management and sourcing strategies.
- Vendor and Contract Management (Legal link with Corporate). 
- Team coaching and mentoring.
- Establish a Total Value of Ownership focus (best quality-cost-service ratio).
- Problem solving with highly creative, "out-of-the-box" solutions.
- Ensure flawless operation.

Sr. Manager, Procurement

Merck KGaA

Responsible for strategic and operational sourcing, with extensive involvement and development of Global Sourcing strategies, leading the Procurement Performance Management for Mexico and Latin America.

- Implemented Strategic Sourcing, Methodology and E-sourcing.
- Savings of over USD$ 5.5 Million Dollars (overall).
- Strategic partner of Key Stakeholders (Logistics, HR, Engineering, IT, etc.) with 100% increase in satisfaction and engagement, with extensive recognition for consistently exceeding expectations.
- Developed Procurement's Guidelines and Policies.
- Established across the Company a Total Value of Ownership focus (best quality-cost-service ratio).
- Responsible for LATAM regional projects.
- Built a highly motivated, enthusiastic team, setting their career/development plans, providing coaching and mentoring.
- Implemented Procurement Performance Management.

Head of Strategic Sourcing & Procurement

Pfizer

During 6 years, I provided a significant competitive advantage to the Company by effectively sourcing, contracting and managing a world-class vendor base. Ensured reliable supply and consistent quality of materials and services at the lowest possible total cost, through continuous improvement, a strong customer service focus and strategic alliances.

- Responsible for Mexico, Central America & other LATAM countries.
- Savings = USD $21 MM/overall.
- Partnered with Key Stakeholders and Corporate to become an asset of the business (with award-winning projects).
- Extensive expertise in leading regional and world-wide initiatives.
- Deeply specialized in Pharmaceutical Supply Chain, Manufacturing and overall processes.

Regional Leader, Strategic Sourcing Latin America.

Volkswagen

Responsible for designing and planning the distribution and transportation strategies for cars and auto-parts, for Mexico and the Global markets (import and export to USA, Europe, Asia, etc.), to increase the logistics efficiency and reduce costs. 

- I cut the Logistics supplier base by 75%, increased the efficiency and reduced costs by roughly 20%, by leveraging volumes and negotiating better rates.
- Responsible of performing bidding and tendering processes.
- Designed regular technical and financial analysis that defined the best opportunities with carriers, 3PLs, etc.
- Established guidelines and standards for supplier selection and development, improving service levels.
- Development and administration of logistics projects.

Logistics Planner

Tenaris

Responsible of the international sales coordination of the Mexican, Argentinean and Italian plants, for the Asian, European, Middle East and Australian markets.

- Achieved 10% price increase, thus improving profitability.
- Partnered with international sales offices and the plants' Supply Chain and Manufacturing areas to ensure delivery according to clients' requirements and specifications.
- I was selected for the "Young Professionals" development program for future high-potential Managers.

Export Area Manager

Ricardo is a Procurement, Strategic Sourcing and Supply Chain, Senior-Level Executive, with extensive expertise in:

•	Savings and negotiations. He has delivered over USD$ 100 Million in savings during his career.
•	Procurement Transformation: building World-Class Procurement & Sourcing Organizations at transnational Companies like Wyeth/Pfizer, Merck KGaA, MSD (Merck Sharp & Dohme) and Becton Dickinson.
•	Global Category Management: Implementing and developing local, regional and global strategies (5-year savings plan and project pipeline).
•	Developing and implementing Shared Services Centers, Sourcing Automation (Coupa Digital Catalog) & E-sourcing. 
•	Member of the Global Extended Leadership Team and local Leadership Teams, he has relentless passion for Continuous Improvement and is obsessed with Customer Service, flawless execution and exceeding RESULTS.
•	Nineteen years adding value to the Company by saving time, effort and money, using Six Sigma & CI tools.

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Ricardo González

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