I'm a marketeer who love design. Got Communications degree at one of the leading business school in EU, I surprised my friends when I chose my part in between Marketing and Design. Whether it's about creating creative marketing materials or generating a new Digital Marketing strategy, I always give 100% myself into that. I simply have a strong belief in the growth-mindset and it gives me that vibe not to be afraid of learning new things. I know how to make aspiration and make it attainable. Design is always my best language, and I take it to everything I do - either to make a page to get on top of the Google SERPs or manage creative retargeting ads ideas.

Thy Nguyen

Helsinki Partners

✔ Digital marketing strategy and hands-on implementation
✔ Lead and run the paid media activities incl. Google Ads, LinkedIn, Meta and X
✔ Manage and optimise the company's paid media budget
✔ Plan and execute marketing automation (HubSpot)
✔ Demand generation
✔ Content production and optimisation for international LP & Funds
✔ Analyse marketing results and optimise based on learnings
✔ Report the results to the team members and the management
✔ Work closely with the business units to optimise HubSpot for the internal sales processes

Achievements:
- Developed and implemented a comprehensive content marketing strategy that increased organic website traffic by 250% and brought 70+ qualified leads (90 Day Finn in 2022)
- Led organic social media initiatives resulting in a 30% increase in overall engagement and a 40% growth in followers (2022)
- Executed a paid media campaign targeting international founders from Asia, yielding a 70% increase in leads compared to expectations (2023)

Senior Growth Manager

KONE

✔ Digital marketing strategy and hands-on implementation
✔ Worked closely with marketers from 40+ KONE subsidiaries to optimise their digital marketing strategies
✔ Campaign strategy and implementation for Central & South Europe and Americas
✔ Implemented SEM (Search Engine Marketing), CRO (Conversion Rate Optimisation) and enhanced UX (User Experience) to generate leads
✔ Developed and implemented lead nurturing programs
✔ Analysed marketing data and optimised based on the lessons learnt
✔ Reported the results to the team members and management

Achievements:
-Achieved a remarkable +300% increase in lead generation, marketing qualified leads, and opportunities

Senior Digital Marketing Specialist

✔ Global brand strategy and identity development
✔ Brand guidelines creation, training and coaching the staff
✔ UX design and customer journeys
✔ Customer research and JTBD (jobs-to-be-done) definition
✔ Product branding and launch
✔ Content creation for web and social media channels
✔ Campaign planning and implementation for increasing the brand awareness
✔ Marketing data analysis and reporting

Senior Marketing Specialist

✔ Brand guidelines development
✔ Customer research
✔ Web content creation
✔ Campaign implementation
✔ Internal communication
✔ Event planning and management

Marketing Specialist

11even

✔ Content creation
✔ Social media marketing
✔ Campaign planning and implementation
✔ Data analysis and reports

Social Media Officer

incubator107

✔ Brand & identity development
✔ Community development and management
✔ B2C marketing strategy and implementation
✔ Content creation for digital and offline channels (web, social media, PR, posters & flyers)
✔ Led a team of 50+ volunteers

Achievements:
- Created the most recognized NGO brand in the local community via engaging social content.

Co-founder & Event Marketing Coordinator

WEBSTYLER

✔ Campaign planning and implementation
✔ Project management
✔ Client service and upselling
✔ Data analysis and reporting

Junior Account Executive

Glamorous Weddings & Events

✔ BI & research
✔ Event planning and management

Event Marketing trainee

AIESEC

✔ Led the sales lifecycle from lead generation, proposals/contracting, execution, to post-sales follow-up
✔ Managed the relationship with the sponsors
✔ Managed the needs of the sponsors to optimise the projects done in collaboration with them
✔ Developed and coordinated sales strategies together with the VP Sales and the team

Achievements:
- Received the Sales Champion award, for the greatest results in sales area (July 2011)

Team Leader / Project Manager on Sales Department

My passion for marketing and advertising started when I was just 3 years old. Back then, watching TV commercials was more interesting and entertaining than watching cartoons. And that hasn't changed since! I will always prefer to read or listen to a good growth marketing podcast than watching TV series and movies. 

What has always been fascinating about marketing is the fact that it's all about understanding people. On one hand, it's the consume logic and how rational yet irrational it can be. On the other hand, it's the challenge of creating content to convince the customers to buy your products and services as well as testing and optimising it in order to trigger a rational or irrational decision.

I have been working in the marketing for more than 10 years, gathering experience from digital marketing, product marketing, communications, branding and content development. I'm of the opinion that understanding people comes with research. Data should drive decisions but creativity should support it, all with the goal of growth and profitability.

taplio

The Battle

Thy Nguyen

Cristina Vijoli

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?