Acouspin

- Demand generation Marketing
- SEO optimization, Digital Marketing strategy, Campaign management and Website development.
- Market analysis: conduct comprehensive market analysis to understand competitors' marketing strategies, identify customer pain points, trending keywords, and key industry events. Discuss and brainstorming how to bring product to market.

Digital Marketing Freelancer

Mimi Hearing Technologies

- SEO optimization: On-page SEO optimization, SEO audit, technical SEO, keyword research, SEO-focused contents, monitor and updates.
- Performance Marketing (Google Analytics, Google Tag Manager, LinkedIn, Meta, Looker Studio, Search Console and other relevant data sources). Identify the key performance metrics that are relevant to digital marketing goals, dive deep into the collected data and pinpoint areas where performance can be enhanced. Use findings to develop actionable suggestions for improvement.

Kempower

- Marketing strategy (global digital marketing strategy: paid ads, SEO content strategy, lead generations and nurturing).
- Brand management: coordinate with creative agency to renew Kempower branding from all perspectives (UX/UI experience, videos, branding online/printed materials, website, social media contents, reports etc.).
- Content production: create visual contents (videos, animations, documentations, sales presentation, social media contents), write SEO focused contents. 
- Manage and develop SEO & SEM process for different customer funnels in B2B (Google Ads campaign, SEO content, PPC campaign across social media channel, contents in digital channel, conversions tracking result in marketing automation).

Marketing Specialist - Digital Marketing & Graphic Design

AINA PTT

- Writing content (for lead generation & SERP - search engine result pages), and making corresponding visual assets.
- Developing SEO process (monitoring keywords, paid ads, SEO contents, follow competitors, and track the impact of SEO activities to business objectives)
- Building PPC marketing campaign strategy for Google Display Network. Creating different ad types for the campaign (video, banner, text).
- Designing and producing creative video and animation for all marketing channels 
- Collaborating with engineers, developers, marketeer, sales to develop a new application. 
- Conducting UX research and responsible for UI design. 
- Creating visual assets and online/offline marketing materials including website, emails, banners, presentation, press release, print ads. 
- Managing company website on WordPress (update new information, blogs, graphics etc.).

Growth Marketing Specialist/ Visual Marketing Designer

Ainak Oy

- Creating captivating Promotional Materials and Sales Presentations
- Generating new customer experience for Ainak mobile and web app
- Building and developing brand identity in collaboration with management team
- Working alongside Sales team to manage Sales funnel. 
- Analyzing and creating plans for engaging different target markets
- Explore new ways to creatively reach more potential customers
- Participating at booths at trade shows to demonstrate the quality and uses of a product

Sales And Marketing

ZEDGE

- Building User Personas through Quantitative & Qualitative research 
- Collaborating with senior designer and engineer to deliver the right design.

UX Design Intern

Helvar

- Researching and Designing Infographics for Helvar's lighting solutions Sales Presentation Templates. The objective of thesis is to improve the communication between Sales people and customers in Sales Presentation. 
- Doing Quantitative Research with SPSS

Visual Planner/ Master's thesis worker in visual communication

Vantaan kaupunki - Vanda stad - City of Vantaa

Personal Assistant

Jenkatehdas Oy Helsinki

	Conducting marketing analysis and marketing strategy 
	Social Media Analysis
	Competitor Analysis

Marketing Assistant

The British International School

Working closely to customer services and being versatile in solving assigned tasks

Marketing Internship

I'm a marketeer who love design. Got Communications degree at one of the leading business school in EU, I surprised my friends when I chose my part in between Marketing and Design. Whether it's about creating creative marketing materials or generating a new Digital Marketing strategy, I always give 100% myself into that. I simply have a strong belief in the growth-mindset and it gives me that vibe not to be afraid of learning new things. I know how to make aspiration and make it attainable. Design is always my best language, and I take it to everything I do - either to make a page to get on top of the Google SERPs or manage creative retargeting ads ideas.

Thy Nguyen

Aibidia

Aibidia provides the technology that enables multi-national businesses to make more considered transfer pricing decisions. Connect teams, tools, and territories in a single secure data platform.

Main responsibilities:
- SEO, SEM
- Marketing Ops
- Performance Marketing
- Website Management
- Data Analytics & Reporting

Digital Marketing Manager

YouTube

My YouTube channel, Michelle Abroad is the place where I share my growth journey, career tips and personal learnings, and also express my creativity and storytelling style. My mission is to empower young people, especially Vietnamese youth and Women in Tech on their journey of exploring the world and building careers abroad.

Content Creator

Rundit 

- Build and maintain lead scoring process to qualify marketing-qualified and sales-qualified leads and enable Marketing and Sales teams to prioritize efforts: to further nurture or convert. 
- Execute different marketing campaigns including email marketing, performance marketing, remarketing, lead gen, demand gen on Google, Facebook, Quora, and LinkedIn, hitting a ROAS of 160% and 120K increase in revenue over 2.5 years.
- Develop SEO content strategy (demand gen, use cases and tutorial content...) which attracts 8k visits monthly.
- Lead the project of renewing the whole brand identity and website which strengthens Rundit’s brand image, reputation and emphasizes business evolution, resulting in a 30% increase in web conversion rate and a 40% boost in organic traffic.
- Design and lead the company's social media strategy, growing follower count by 100% within a year.
- Manage MarTech tools including Hubspots, GA, SEMRush, and WordPress, facilitating seamless marketing operations and reporting.
- Design creatives and produce marketing videos for feature promotion, social media and online communication activities.
- Increase user time usage in app by 30% by building a support center with tutorial content and in-app guiding.
- Conducted 6 compelling customer success stories.
- Managed website content, copywriting, visuals and A/B testing on landing pages.

Growth Marketing Manager

Rundit is a portfolio management and monitoring tool which powers a single source of truth to help investors, fund managers stay on top of their investments. What I do at Rundit:

- Finding, testing, optimizing growth techniques & strategies
- Structuring cross-department process to accelerate growth and foster efficient collaboration (Marketing & Sales funnel, Customer Review & Feedback loop) 
- Marketing and brand building (Website design and A/B testing, Performance marketing, Content marketing, Remarketing)
- Demand generation and Lead nurturing sequences
- Designing user-centric onboarding flow to facilitate in-app engagement and desired actions, plus to reduce the learning curve for users
- Curating Customer Success Stories
- Building Support Center to provide users with platform knowledge and tutorials

Growth Hacker

Icebreaker.vc

Icebreaker.vc is a venture capital fund that invests amounts in the range of €150 to 800k in Finnish, Swedish and Estonian startups at early stages of their growth process.

- Working as a Growth Hacker at Dealsign - a SaaS company offering contract management solution and finding, testing, optimizing growth techniques & strategies.
- Identifying problems and bottlenecks that prevented companies' growth.
- A/B testing on the landing page and LinkedIn Inmail campaign.
- Search engine marketing & optimization and backlink building.
- Landing page building and website redesigning.
- Producing product intro video and lead magnet.
- Web Retargeting campaign by Adroll.
- Implementing and monitoring Google Analytics, Google Search Console, Google Tag Manager.

Tools used: Google Analytics, Google Ads, Google Tag Manager, LinkedIn Campaign Manager, Adroll, SEMrush, Ahrefs, Webflow

Growth Hacking Intern

The Shortcut

- Coordinating with entrepreneurs for interview blogs to promote 'Be Your Own Boss' entrepreneurial program 
- Online outreach, curating daily content on social media channels, video production and brand promotion via Facebook, Instagram, Twitter and LinkedIn
- Writing and amplifying success stories from The Shortcut's talent pool including program participants, interns and team members 
- Working with the team to create and sending email broadcast per month
- Organizing continuous activities for 'Digital Marketing Club' with 11 knowledge sharing sessions by industry experts with nearly 200 attendees
- Creating marketing personas for devising marketing and sale strategy of the organization

Social Media Marketer

Happiness Brussels

- Assisting in developing ideas and creative connectivity plans for brands in Banking and F&B industry. 
- Conducting qualitative researches for business and industry trends, customers’ insights and behaviors.

Strategic Planning Trainee

Ogilvy

- Fully support client’s PR strategy/campaigns and execute it in different phases
- Communicate and build relationships with current or prospect clients and key media
- Create and distribute press releases
- Create and maintain positive publicity profile for clients

Public Relations Account Intern

Advertising Vietnam

- Responsible for content strategy for website and fan page with 4 000 daily visits
- Work as a content writer, curator and editor to update the latest news relating to Marketing, Advertising and Communication

Content Specialist

Cuộc Sống Agency

- Managing social media channels (Advertising VN & Agency Life) with more than 200 000 followers by creating highly-engaging content.
- Spotting the latest trends and consistently triggering conversation, interacting with fans, followers' group.
- Collaborating with brands/agencies on communication campaigns and branding projects.

Community Manager

Growth Marketing Manager | Brand Marketing | Demand Gen✨

I am a full-stack marketer with expertise in branding, creative design, lead/demand generation, growth marketing, and performance marketing.

My journey in the marketing field began in 2019 within the creative industry, working at award-winning advertising agencies - Happiness Brussels (Belgium) and Ogilvy (Vietnam). In these roles, I excelled in managing client relationships, overseeing project management, and conducting PR activities for high-profile international clients, including Visa and Schindler.

Transitioning from agency to in-house roles, I have spent the past 3 years immersed in the SaaS sector, at Icebreaker VC and Rundit, a Fintech SaaS portfolio management platform. During this period, my focus has expanded to encompass growth hacking, performance marketing, sales marketing operations, and enhancing brand visibility. 

My experience in both agency and in-house settings has equipped me with a unique perspective and a diverse set of marketing skills, enabling me to drive growth and create impactful marketing strategies.

Follow my journey here:
⭐️ YouTube: https://www.youtube.com/@bymichelletran 
⭐️ Medium: https://medium.com/@michelle297

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