I'm a marketeer who love design. Got Communications degree at one of the leading business school in EU, I surprised my friends when I chose my part in between Marketing and Design. Whether it's about creating creative marketing materials or generating a new Digital Marketing strategy, I always give 100% myself into that. I simply have a strong belief in the growth-mindset and it gives me that vibe not to be afraid of learning new things. I know how to make aspiration and make it attainable. Design is always my best language, and I take it to everything I do - either to make a page to get on top of the Google SERPs or manage creative retargeting ads ideas.

Thy Nguyen

Fluido

Service Designer

Layers & Letters

I offer consulting services on Digital Marketing Strategy for Startups and SMEs. Besides, I also give lessons and lectures on digital marketing for students and employees who want to pursue digital marketing path in their career.

Founder

Techcombank (TCB)

- Working with various stakeholders from retail to business banking across the bank  to deliver  the marketing automation platform in collaboration with external vendors. 
- Lead an interdisciplinary squad from BA, to IT and Data during discovery and design phase of the project.

Product Owner, Marketing Automation & Campaign Management

Valtra Inc.

Marketing Automation with Salesforce Marketing Cloud
- Build customer automated journeys with Journey Builder
- Support and coordinate roll-outs and integration with internal and external partners
- Continuously develop and optimize the tools; analyze technology capacity to improve the current automations and processes 
- Participate in CRM development (Sales Cloud) and the execution of CRM campaigns

Lead Growth Hacking: 
- Develop digital channel strategies, and execute digital campaigns using omni-channel approach
- Monitor, analyze, and report the results of digital campaigns 
- Optimize analytics dashboards of collected digital data utilizing Data Studio & Supermetrics connector.

Digital tool development and training: 
- Adobe Experience Manager (AEM): Monitor the development of new components of our AEM and the operation of the system (e.g., bug fixes)
- Admin and Super User of Social Studio: Develop the workspace's best practices in three functions: Publishing, Engagement, and Analyse
- Advertising Studio: Customize and leverage the tool in audience builder utilizing CRM data.
- Train other team members and stakeholders in these digital marketing tools capabilities.

Digital Marketing Manager

QuietOn

Branding & Marketing
- Revamp and construct the brand image from the company’s early stage
- Manage digital channels with analytics tools (Google analytics, Facebook Pixel); 
- Represent the company at international exhibitions
- Coordinate and manage a team of four members for marketing & communication, PR and customer service.

Design
- Redesign & rewrite the content for the website and the webshop (bounce rate reduced from 80% to 30-40%); 
- Design branding materials (brochure, leaflets, posters),
- Direct the production of branding contents (i.e., videos, images)
- Design and prototype sales packages, design exhibition booths.

Crowdfunding
- Manage successfully the crowdfunding campaign for the second product (almost 1 mil USD raised on Indiegogo, and 0.5 mil USD on the webshop)

Marketing Director

Sioux Embedded Systems Ltd.

Employer Branding
- Improve the company's employer branding (rebuild SoMe strategies; redesign the company’s branding materials such as brochure, employee handbook).
- Manage an online marketing system to promote recruitment;  

Event & Communication
- Organize annual events (Hot or Not event to discuss about the future techs);
- Manage relationships with Tech-Universities for collaboration and partnership for future recruitment.

Marketing & Communication Engineer

IMAS Communication

Account executive: 
- Coordinate with the in-house creative team to manage different accounts (banking services and cosmetic brands) on social media services. 

Communication executive:
- Write blog posts (review different branding campaigns, such as: campaigns that won Cannes Lion) and manage the company's website.

Account & Communication Executive

I have one foot in IT and one foot in business, and doing digital transformation projects keeps my heart beats fast. 

With a bachelor's degree in Finance; a master in Marketing; and a few minors in information technology and strategic design and user experience, I can comfortably work and liaise with different teams in various areas to deliver the best possible results. 

Besides, I am a combination of a hands-on and strategist person. Not only did I plan and coordinate from end to end of a successful crowdfunding campaign (raising 1.3 million USD on Indiegogo for a Finnish consumer product); or highly-conversed ongoing digital marketing funnels, I also deploy day-to-day usage of tools like Marketing Cloud, Social Studio, Adobe Experience Manager, etc. 

Outside of the Teams/Zoom calls, I have a sweet spot for education. I've been a guest lecturer for the last 3 years in different courses related to digital marketing and project management, in three universities: one in Finland and two in Vietnam (one of these two is a UK University but has a branch in Vietnam). I also founded a community group to connect high school and freshman students with experienced professionals for mentorship and guidance purpose as well. 

Blogging at https://layersandletters.com/ or taking photographs of the wonderful Nature is also my favorite thing to do in my free time :)

taplio

The Battle

Thy Nguyen

Annie Tran

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