City of Pompeia – Municipal Government

I lead the implementation of Pompeia’s public innovation agenda, connecting government, industry, academia and civil society to position the city as a reference in science, technology and innovation.

I am responsible for the design of public policies and strategic legal frameworks (including the recently approved 5G Law), and I coordinate the strategic planning of the Secretariat, with a focus on smart cities, digital transformation and ecosystem development.

Key accomplishments to date:
• Legal and institutional structuring of the new Secretariat
• Strategic Plan for Science, Technology and Innovation (2025–2028)
• Coordination of the Municipal Council for Science, Technology and Innovation (COMCITI)
• Development of the Municipal Policy and Master Plan for Smart Cities
• Digitalization of city government processes via the SEI Cidades platform
• Institutional support for local innovation actors: Fatec, Sebrae, ACE, Senai, FSNT and CIESP

Keywords: public innovation · smart cities · digital transformation · science and technology policy · innovation governance · legal frameworks · local ecosystems.

Secretary of Science, Technology and Innovation

Mentto

I am the founder and CEO of Mentto, a consulting firm specialized in strategic innovation, agile management, and public-private partnerships. We design and execute applied strategies, open innovation programs, and multi-stakeholder initiatives connecting companies, government, and academia.

We lead programs such as Inovaskill (corporate open innovation) and several Science for Development Centers (CCDs) in partnership with institutions like FAPESP, APTA, ITAL, and the Biological Institute.

Mentto is recognized for its hands-on approach, results-driven mindset, and consistent delivery, standing out as a regional reference in innovation with real-world impact.

Keywords: innovation culture · agile management · open innovation · public-private partnerships · CCDs · applied strategy · innovation ecosystems · executive consulting.

Founder & CEO

Centro Paula Souza

I teach cutting-edge courses in Big Data in Agribusiness and Precision Agriculture Mechanization at FATEC Shunji Nishimura, one of the most innovative public technology colleges in Brazil.

My academic focus is on training professionals with strong analytical and technological skills, prepared to operate in a data-driven, connected, and sustainable agricultural environment.

I apply active learning methods and real-world content to equip students with the competencies needed to lead innovation in one of Brazil’s most strategic sectors.

I am currently on leave from teaching duties while serving as Municipal Secretary of Science, Technology and Innovation.

Keywords: agritech education · precision agriculture · big data in agriculture · public higher education · innovation in teaching · future-ready professionals · technology for agribusiness

University Professor – Technology & Innovation in Agribusiness

Universidade da Familia

I serve as a fiscal council member at Universidade da Família, a nationally recognized Christian organization dedicated to family education and personal development.

My role involves safeguarding the institution’s financial integrity by reviewing financial statements, reports and accounting documents, with a focus on transparency and sound governance.

This is a voluntary and ministerial role, carried out with a strong sense of responsibility and commitment to strengthening trusted third-sector institutions.

Keywords: fiscal council · governance · third sector · volunteer service · accountability · Christian organization · institutional responsibility.

Fiscal Council Member

ADIPA - Associação para o Desenvolvimento da Indústria de Produção de Alimentos

I voluntarily coordinated the Marketing and Communications Working Group at ADIPA, a leading association in the food production sector. My work involved aligning member communication, strengthening institutional branding, and supporting a shared agenda focused on innovation and sustainability.

Keywords: food industry · strategic communication · institutional marketing · volunteer leadership · innovation and governance.

Coordinator – Marketing & Communications Working Group

Walking Together

As a local leader in Pompeia, I organized and facilitated networking events through Walking Together, a national movement that connects business leaders to promote innovation and positive impact. My role focused on convening diverse stakeholders and supporting local development initiatives through meaningful relationships.

Keywords: community leadership · entrepreneurship · innovation · strategic networking · social engagement.

Local Leader (Pilot)

Farmtec Comercio e Serviços Ltda

I co-founded and led Farmtec, an agtech startup focused on operational efficiency in agriculture. I oversaw business strategy, investor relations, product development and early-stage growth. The experience deepened my entrepreneurial skills and expanded my vision for technology-driven innovation in agribusiness.

Keywords: agtech · startup leadership · early-stage traction · angel investment · innovation in agriculture · entrepreneurial management.

Executive Director & Founder

Jacto

I led strategic innovation and technology initiatives across the Jacto Group, focusing on business development, project feasibility, tax incentive programs (Lei do Bem), and partnerships with suppliers and tech providers.

Key achievements:
• Launched a battery and charger product line for industrial applications
• Created the research lab that became CIAg – Agribusiness Innovation Center
• Led projects involving IoT, AI and data systems applied to agricultural challenges

This role bridged applied research and corporate strategy, contributing directly to the group’s technological transformation.

Keywords: innovation management · emerging technologies · applied research · corporate strategy · IoT · artificial intelligence · industrial innovation.

Technology Projects Coordinator

Supported business units in identifying strategic opportunities and launching new products and services.

A major highlight was the development and launch of the Otmis brand, focused on precision agriculture — contributing to product portfolio strategy, pricing and competitive analysis.

This role strengthened my executive skills in innovation, product development and agribusiness technology strategy.

Keywords: new business · product marketing · strategic planning · precision agriculture · market development · business innovation.

Senior Business Analyst

Dell

I managed the storage and networking product lines for enterprise and public sector segments in Brazil.

My responsibilities included product launches, competitive positioning, sales team training, and technical presentations for key clients at corporate events.

This role expanded my experience in the B2B tech market and gave me strong exposure to high-level commercial operations within a global company.

Keywords: IT infrastructure · enterprise storage · B2B sales · product launch · strategic marketing · technical events · multinational experience.

Brand Manager – Storage & IT Infrastructure

Kelow Informatica

Managed R&D projects in the information technology sector, focused on developing and launching computer and notebook lines for both corporate and consumer markets.

Oversaw product portfolio planning, competitor analysis, and supplier development, working with partners from Brazil, China and Taiwan.

This experience broadened my technical foundation in IT and strengthened my skills in product innovation and international sourcing.

Keywords: R&D · IT hardware · product innovation · notebooks · international suppliers · Linux · tech portfolio · corporate market

R&D Manager

Professional with over 25 years of experience in management, innovation, and business development.
Engineer from Poli-USP and MBA from FIA, I hold strategic positions across both public and private sectors, with strong articulation among companies, government, academia, and civil society.

Currently, I serve as the Municipal Secretary for Science, Technology and Innovation of Pompeia, leading the city’s agenda on public innovation policies, digital transformation, and smart cities. In the private sector, I am co-founder of Mentto, a consulting firm recognized for its work in strategic innovation, agile management, and public-private partnerships.

I have taught courses on technology and agribusiness at FATEC Shunji Nishimura, and I serve as a board advisor at Universidade da Família, focusing on governance and institutional impact in the third sector.

My background spans the entire triple helix of innovation, with consistent deliveries in public policy, open innovation projects, strategic planning, and talent development. This diversity strengthens my ability to articulate solutions with real impact, solid governance, and shared value creation.

Key topics: strategic innovation, digital transformation, STI public policy, smart cities, PPPs, innovation ecosystems, organizational culture, agile management, governance, ESG, and technology education.

Tiago Goulart

Desenvolvimento dos planos de marketing digital e as estratégias digitais; Gestão da Experiência do Cliente; Elaboração de análises e apresentação de propostas de marketing para que a organização alcance seus objetivos definidos no planejamento estratégico; Coleta e análise dos dados para elaboração do report mensal, bem como a criação e análise de indicadores que possam auxiliar o acompanhamento pela direção sobre as ações executadas; Responsável pelas estratégias digitais de marketing; Desenvolvimento do briefing, planejamento, controle e execução das ações nas redes sociais e meios digitais em que a empresa está presente e disseminar o conteúdo em comunidades e blogs relevantes, interage com participantes nos diferentes pontos de contato; Mantém contato com os principais multiplicadores em redes sociais (líderes em comunidades, grupos e blogs); Gestão da presença da empresa nas redes sociais (quantitativa e qualitativa); Identifica o crescimento da presença no digital e realizar os planos de ações necessários;  Geração dos relatórios de desempenho de campanhas de marketing, garantindo o fluxo de informações entre agência, assessoria, cliente e redes sociais;  Responsável pelo planejamento, compilação e apresentação da pesquisa de satisfação do cliente final; Coordenação do Comitê do Cliente e a pesquisa de NPS; Coordenação de feiras e eventos, fazendo a gestão das ações das mídias sócias e o atendimento da mídia e veículos de comunicação durante o evento; Estudos de novas tecnologias, ferramentas e análise de tendência para o marketing; Responsável pelo planejamento das campanhas de marketing digital e dos assuntos relacionados com CRM.

Marketing Digital e Experiência do Cliente

Faculdade Faccat

Coordenador do curso de Administração

Professor das disciplinas de: OSM (Organização, Sistemas e Métodos), Empreendedorismo e TGA (Teoria Geral da Administração).

Coordenador do projeto 'Feira de Profissões'.

Coordenador do projeto 'Empreender Faccat'.

Professor Universitário

UNESP - Universidade Estadual Paulista "Júlio de Mesquita Filho"

Disciplina: Organização, Sistemas e Métodos.

Professor Substituto

Desenvolve o plano de comunicação, elaborando análises e apresentando propostas para que a organização alcance seus objetivos estratégicos. Realizar a coleta e análise dos dados para elaboração do relatório mensal de atividades da área, bem como a criação e análise de indicadores que possam auxiliar o acompanhamento pela gerência e direção sobre as ações executadas. Atuar como responsável pela gestão das mídias sociais, desde a geração de conteúdo, disseminação e monitoramento da presença da empresa no meio digital. Atuar como responsável pelo planejamento e execução da pesquisa de satisfação do cliente final. Relacionar-se com agência de publicidade, assessoria de imprensa e produtora de vídeo com o objetivo de garantir a execução dos trabalhos. Participar de feiras e eventos com foco na gestão das ações das mídias e o atendimento dos veículos de comunicação.

Analista Pleno de Comunicação

Responsável pela análise, confecção e disponibilização de todos os materiais de origem técnica (manuais de instruções, manuais de treinamento, manuais de operadores, avisos técnicos, comunicados técnicos, manuais de montagem, etc.) das seguintes linhas de produtos: Colhedoras de Café, Azeitona e Laranja, Pulverizadores e Atomizadores, Veículos elétricos e Adubadoras.

Execução de atividades cumprindo os processos e padrões (ISO 9001:2008 e 14001) previamente estabelecidos.

Participação do grupo responsável pela elaboração e compilação dos dados referentes a pesquisa de satisfação de clientes.

Redator Técnico

Possui formação técnica agrícola internacional pela Fundação Shunji Nishimura de Tecnologia (1999) mantenedora do Colégio Agrícola de Pompéia, graduação em Administração de Empresas pela Faculdade de Ciências Contábeis e Administração de Tupã ? FACCAT (2005), pós graduação em Economia Empresarial, pela Universidade Estadual de Londrina ? UEL (2009) e Mestrado em Agronegócio e Desenvolvimento pela Unesp - Universidade Estadual Paulista "Júlio de Mesquita Filho" - Faculdade de Ciências e Engenharia - Câmpus de Tupã. Atualmente, atua como Coordenador de Experiência do Cliente no departamento de Marketing na empresa Máquinas Agrícolas Jacto S.A (Pompéia ? SP) e também, na área de docência no ensino superior, sendo professor e Coordenador do curso de Administração na Faculdade de Ciências Contábeis e Administração de Tupã - FACCAT. Tem experiência profissional nacional e internacional no setor do agronegócio; experiência em CX (Customer Experience), Marketing, Comunicação, Social Media, Marketing Digital, Estratégias Digitais, Plano de Marketing, Plano de Mídia e Publicidade, Planejamento de Conteúdo, Analytics. No setor educacional, atua nas disciplinas: OSM (Organização, Sistemas e Métodos), Empreendedorismo, TGA (Teoria Geral da Administração), Economia, Administração e Organização, Gestão de Negócios, Empreendedorismo, Gestão de Projetos e Inovação, Agronegócio. Na pós-graduação atua como professor na Univerisdade de Marília - Unimar com a disciplina Marketing Digital. Coordena o projeto Feira de Profissões que tem por objetivo oferecer informações para a comunidade local dos cursos oferecidos pela faculdade e também o projeto Empreender Faccat que busca difundir o espírito empreendedor no meio acadêmico.

taplio

The Battle

Tiago Goulart

Fabiano Neves

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