I’m a Data & AI leader by day, a musician at night, and an optimist at heart. 

After 12+ years in data analytics, data governance, consumer insights, digital transformation and AI innovation, I grew fond of the human aspect - how to communicate, collaborate and get creative around data and AI.

My passion lies in making data and AI more approachable and fun, and I often use unconventional methods to do so - with music, humor or other creative outlets. 

Nice to meet you! 
Let’s have a (virtual) coffee?

Tiankai Feng

Sporting Life Group

Director Strategy & Integrated Business Planning

Breathe Into Balance

I am passionate about elevating leadership resilience and work at the intersection of traditional coaching and holistic modalities alongside business leaders and their teams to unlock their fullest leadership potential through the transformative power of breathwork, meditation and restorative yoga. I also work alongside women to empower them to awaken their most unapologetic and authentic self with compassion, love and acceptance to elevate their voice and reclaim their power

Breathwork Facilitator & Life Coach

adidas

Mobilized a cross-functional market team of 20 to co-create and drive the Training, Sportswear, Stella McCarney, Kids and Accessories business towards 31% increase and 63M in annual sales in 2022. Strategic Initiatives: Market Insights Fact Pack | 2025 Training and Sportswear Category Strategy 
•Championed insights driven category ambition to accelerate and 3x the business to 135M, with 12% market share and clear #3 in share of search by 2025 with prioritization of marketing resources and budget for 2023+.
•Diagnosed accreditive margin through prioritization of franchises, key items and range optimization considering significant cost and price increases.
•Acting advisor for the re-branding and relaunch of the adidas Global Women’s Network Employee Resource Group

Category Director Merchandising Sportswear and Training

Launched and optimized strategic projects for the Sportswear and Training business unit to drive 10B in annual sales. Directed up to 50 cross-functional team members across 5 key markets. Strategic Initiatives: Annual Training and Sportswear category strategies| Retail and Digital Experience Vision | Annual KPI’s, deliverables and quarterly performance tracking |Board updates outlining achievements and challenges.
•Transformed the 2022 digital joint business plan to drive 6B in net sales by 2025 and created experience vision framework for Retail and Digital with 50 collaboration partners across brand and sales functions with test and learn results that improved traffic and conversion by +43%.
•Assumed the additional interim Head of Role of the Adidas Global Women’s Network Employee Resource from October 2021 until relocating to Canada in August of 2022.

Director Strategy & Execution BU Sportswear & Training

Pioneered annual digital strategy in collaboration with up to 50 business partners catalyzing digital business transformation that connects the consumer with experiences across touchpoints. Strategic Initiatives: Annual Digital Strategy| Roles of Touchpoints | Digital In-Store Experience
•Developed annual strategic planning approach and process to create strategic direction and priority initiatives with incremental 500M net sales accelerating the 4.5B ambition and outlined roles of touchpoints in digital ecosystem.
•Fostered team development through a series of workshops to unlock collective potential and performance.

Digital Strategy Director

Spearheaded the 3–5-year brand direction and strategic initiatives transforming the brand and consumer positioning.
Strategic Initiatives: Retail Experience Strategy | Franchise and Apparel Strategy.
•Designed a unified brand and sales aspiration, experience building blocks and operating model to drive future of retail.
•Attained Franchise growth portfolio of 10B to accelerate top line / market share growth and maximize profitability.
•Formulated apparel direction accelerating market share 3x with key projects e.g., Fit and Size and RDY innovation concept.

Brand Strategy Director

Created and drove plans outlining the strategic priorities across business units and functions to pave the way from strategy creation to implementation Project Portfolio: Product Franchise | Female Athlete | Insights Driven. 
•Strengthened Footwear Franchise Ambition to grow at a projection of over 10B through lifecycle planning and portfolio management.
•Demonstrated Women’s business plan to achieve 28% of net sales from 14%.

Director of Strategic Brand Projects

Strategic Planning Business Process Manager

Senior Merchandising Manager

Category Merchandise Manager - Originals

Assistant Category Manager, Soccer, Originals, Accessories & SMU

Assistant Merchandise Manager - Accessories & SMU

Vermont Castings, Inc.

Product Planning Coordinator

Brooks Running

Merchandising Coordinator

FGL Sports Ltd

Sales and Operations Coordinator

Illuminate and Awaken your most Authentic and Unapologetic Self | Burnout and Purpose Life Coach | Breathwork Facilitator | Restorative Yoga Teacher | Women's Wellness and Health | Business Strategy Director | ex adidas

As a strategic and dynamic business leader I have unique global and market experience across corporate strategy, merchandising, product management, business process, marketing operations and strategic project management. 

My proven ability to pioneer, develop and flawlessly execute strategic initiatives drive brand growth and maximize market share. I foster relationships and lead with influence, credibility and integrity, connecting the brand to the consumer. It is important to me to inspire and build high performing, collaborative teams with compassion towards unified goals that creatively challenge conventions and meet demanding business goals to achieve targets and deliver profitability. In my recent role, I championed an insights driven category ambition to accelerate and 3x the business to 135M, with 12% market share and clear #3 in share of search by 2025 with prioritization of marketing resources and budget for 2023+.

I am also passionate about the topic of leadership resilience. I work at the intersection of traditional coaching and holistic modalities alongside business leaders and their teams to unlock their fullest leadership potential through the transformative power of breathwork, meditation and restorative yoga. I also work alongside women to empower them to awaken their most unapologetic and authentic self with compassion, love and acceptance to elevate their voice and reclaim their power

I’m always interested in hearing from business strategists, holistic health business owners and women entrepreneurs. Drop me a DM!

taplio

The Battle

Tiankai Feng

Jessica Pavlin

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