Who am I: Lorenzo. Fast learner, result-oriented and always curious and eager to learn. I have experience and I am strongly interested in B2B software solutions that optimize processes, improve results, and reduce costs. I like to work in very dynamic and growing contexts (startups, scale-ups)

Let’s connect if you are interested in software, SaaS, startups or if you are eager in start a conversation and sharing best practices about sales, lead generation or growth strategies

Lorenzo Tiberi

Sono ormai 10 anni che lavoro in, costruisco, e scalo team di vendita B2B in Europa. 🇪🇺

E ho imparato una cosa fondamentale: 👉 La teoria non salva mai una pipeline vuota.

Sempre più spesso i clienti di Crono ci dicono: “Bellissima la piattaforma, ma come costruisco un sales process che scali davvero nel 2026?” 

Così mi sono messo all'opera. Insieme alle persone con cui ogni giorno costruiamo Crono, e che hanno fatto "palestre" di vendita come Microsoft, Veeva, Factorial, Teamleader e Salesforce, abbiamo unito i puntini. 🤝

🚀 È nato il Crono Sales Playbook 2026

30+ pagine. Molta pratica e solo la teoria che serve davvero. Dentro trovi:
🔹 Quando usare MEDDPICC vs SPICED (e perché). 
🔹 Come strutturare il team SDR/AE senza bruciare lead. 
🔹 Come rendere le Sales Ops un moltiplicatore (e non un collo di bottiglia). 
🔹 Benchmark AI-first con dati reali.

Se stai costruendo o scalando un team B2B oggi, questa è la guida che avrei voluto avere io 10 anni fa per non sbattere la testa contro i soliti muri. 🛠️

Trovi il link nel primo commento. 👇

#B2BSales #SalesLeadership #SalesOps #Crono #SDR #Startup #Growth #Playbook

The Italian version of our B2B Sales Playbook was a massive success with 1,000+ request 😱 in less than 1 week so we decided to translate it in English as well...

I’ve spent the last 10 years building and scaling B2B sales teams across Europe. 🇪🇺

And I’ve learned one fundamental truth: 👉 Theory never fixed an empty pipeline.

Lately, our customers at Crono keep asking the same thing: “The platform is great, but how do I build a sales process that actually scales in 2026?”

So, I got to work. Together with the team building Crono, veterans from sales powerhouses like Salesforce, Veeva, Factorial, Teamleader, and Microsoft, we connected the dots. 🤝

🚀 The Crono Sales Playbook 2026 is officially here.
30+ pages. Pure practice. Only the theory that actually moves the needle. Inside, you’ll find:

🔹 MEDDPICC vs. SPICED: When to use which (and why). 
🔹 SDR/AE Structure: How to organize your team without burning leads. 
🔹 Sales Ops as a Multiplier: Turning a bottleneck into a growth engine. 
🔹 AI-First Benchmarks: Real data for the modern era.

If you’re building or scaling a B2B team today, this is the guide I wish I had 10 years ago to avoid hitting the usual walls. 🛠️

Check the link in the first comment. 👇

#B2BSales #SalesLeadership #SalesOps #Crono #SDR #Startup #Growth #Playbook

I work on business strategy and growth initiatives for technology-driven organizations operating across international markets.

With 7+ years of experience across APAC, LatAm, Canada, and Europe, I’ve supported companies in the insurtech and AI-enabled SaaS space, working with startups, early-stage venture capital, and open innovation platforms. My focus has been on go-to-market strategy, commercial execution, and cross-functional coordination.

I bring a strong capability in:
	•	Translating technology and data into strategic business decisions
	•	Managing complex, multi-market projects
	•	Supporting leadership teams in market entry, partnerships, and scaling

Living and working in Japan for 5 years deeply shaped how I operate: I approach sales with structure, respect for context, and long-term thinking. I’ve managed international operations spanning Europe, APAC, and the U.S., often acting as the cultural and operational bridge between teams.

I speak 4 languages (EN, ES, IT, JP) and build networks through empathy, trust, and consistency.

In parallel, I co-founded a premium mezcal distribution company in Chile, designed around circular economy principles, giving me hands-on experience in entrepreneurship beyond tech.

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The Battle

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