⚡£23M revenue from Organic Growth for SaaS with Content Marketing Sprints | Storytelling, SEO and Content Marketing ⚡️

Your AI content sucks.
Your competitors' AI content sucks.
Everyone's AI content sucks.

And you know what's worse? You're all paying through the nose for it.

While you're sitting there wrestling with prompts like a cat trying to open a doorknob, we've built something that actually works. Because unlike every other "revolutionary AI tool" (looking at you, [REDACTED]), we know it takes more than 10 prompts and a prayer to write content that doesn't sound like it was outsourced to a drunk toddler.

We use 450+ prompts. Overkill? Maybe. But at least our stuff doesn't read like it was written by an AI having an existential crisis.

Some receipts for the skeptics:
↳ Slapped 400 blogs on our site = 10x traffic in 3 months
↳ Halved content budgets while 5x-ing output (yeah, your Content Manager's been lying about costs)
↳ Helped tiny startups pimp-slap Fortune 500s right off page 1

After a decade watching the B2B content circus, I've seen every "game-changing" tool and "revolutionary" AI writer. Most of them belong in the same trash bin as your last strategic plan.

Here's the uncomfortable truth: Your investors aren't buying your "we're playing the long game" BS anymore. They want to see organic traction, and your three LinkedIn posts from 2023 aren't cutting it.

You need Penfriend.ai if:
✓ Your competitors are living rent-free at the top of Google while you're still "building awareness"
✓ VCs are ghosting you because your "organic presence" looks like a digital ghost town
✓ You're burning cash on content that reads like it was plagiarized from a terms of service agreement
✓ You're ready to stop being the industry's wallflower and start being its problem child

Sound familiar? Then you're exactly who we're looking for.

The hard truth? You suck at AI. But it's not your fault. You've been sold a lie by companies who think "AI writing" means letting GPT go wild after a two-prompt foreplay.

We fixed it. Because someone had to.

DM me "PAGE ONE" and I'll show you how we're helping companies terrorize their competition online.

P.S. If you're happy with generic, soulless AI content that sounds like everyone else's, this probably isn't for you. And that's okay. Someone has to keep the internet boring.

Tim Hanson

Jacalyn Beales

⚡️Leading lifecycle marketing @ Copy.ai | On a mission to find the best Moscow Mule | Em dash enthusiast

Hey, I'm Jacalyn 👋 I'm a fractional marketing and lifecycle leader with a passion for emboldening brands and empowering their customers. My focus is helping companies solve common marketing woes with a human-first approach. 

I've spent 10+ years working alongside cross-functional GTM teams—ideating and executing demand-driven strategies that propel growth and brand recognition—to drive over $2 million+ in revenue for B2B and B2C companies. Big advocate for bridging the gap between companies and their customers—and breaking the confines of commonplace marketing 🙌

I believe:

⚡ Everything about a brand should be human-centric
⚡ Em dashes are the elite punctuation mark
⚡ Breakfast for dinner is a highly underrated combo👌 

When I'm not working, I can usually be found hunting down the best Moscow Mule and traveling wherever there are trails and a mountain.

Head of Lifecycle

In 2025, your friends and family will tell you it's time you work for yourself and start your own biz…




It’s very important you take their advice 😌 



since leaving copy[dot]ai and going out on my own in august last year, i've felt happier and more fulfilled by work and my career than i have in years. 

i've traveled and explored more, spent more time with friends and family, and have actually taken time to just breath 😄 

but i've also had the opportunity to work with the types of teams, projects, and leaders i've always been driven by and looked up to, too. 

can't wait to see what 2026 brings for all of us doing this crazy marketing thing as solo biz owners 🫶 

#marketing #marketinglife #marketers #marketerlife #solobiz #fractionalmarketing

Fractional marketing & lifecycle leader 👋 | Em dash enthusiast | Always on the hunt for the best Moscow Mule

Here are some things i've prioritized since diving into working for myself—and if you're thinking of going solo, too, maybe these will be handy ☺️ 


- invest in yourself beyond the typical work stuff—i'm trying new hobbies, reading more, and joined a bookclub i love 

- pick 1-2 groups to join and learn from—you don't need to join every group out there 

- take a minute to figure out what you actually enjoy working on—ex. i spent a sunday mapping out the types of companies + teams I enjoy working with, and the kind of work i want to do 

- figure out your finances—i knew i'd be replacing a full-time, in-house role with freelance/consulting, so i took a beat to figure out how much $$ i need to make + save to reach certain financial goals

- determine what your boundaries are—i knew i wanted to get off the hamster wheel of climbing the career ladder, so i set firm boundaries around work & life 

- get comfy saying no—i've turned down work, projects, and opportunities that don't align with what i can or want to work on

- get comfy saying yes to new things

- create a system to vet prospective clients—this isn't just for your benefit, but theirs, too

- build a list of referrals—i have a note in my Notes app with the names, LI profiles, websites, and emails of folks i refer people to if/when an opportunity isn't right for me 

- make time for yourself (the whole oxygen mask thing) and the people in your life who matter

- pay it forward to the folks who've cheered you on, supported you, and encouraged you (ex. send clients their way 💁‍♀️)

- take the time to figure out your business systems (invoicing, accounting, work process, etc) 

- figure out just how important money vs time is to you—i learned the hard way last year that you can always make more money, but you can't make more time (aka don't overcommit yourself)

- make a list of the things you want to do this year that you couldn’t do before (maybe because your FT job was super stressful, or you worked long hours, etc) 

What does this look like IRL?

✨ i used AI to create a learning curriculum to get back into critical reading of classic lit (one of my first loves) 
✨ i've signed up for new classes (ex. i'm taking pottery, chocolate making, and floral design classes, cuz why not 😌) 
✨ determined how many hours per week i want to work, so i can focus on other stuff, too (like spending more time with family) 
✨ started taking an online course to learn about whiskey
✨ i'm saying "yes" to more coffee chats that aren't work or client-related 
✨ i'm prioritizing working remotely from new places, with friends and family, because travel is and always has been important to me 

I was genuinely quite apprehensive about working for myself, but it's been one of the best decisions i've ever made 😊 

And if you're thinking of doing the same thing—take the leap 🥳  It's 100% worth it 💜 

#marketing #b2bmarketing #fractionalmarketing #marketingtips #solomarketer #fractional #goingsolo #marketerlife

Most lifecycle teams struggle to prove impact, and it’s not because lifecycle “isn’t working" 😅 


it’s because they’re trying to measure it like demand gen.

hear me out 😌

lifecycle marketing DOES work, but a lot of us don't get seats at the table because we're waiting for perfect attribution instead of just diving into tracking behaviour change.

and in b2b lifecycle, behaviour change is basically the job 👀 

if someone:
- adopts a feature they weren’t using
- shortens their time-to-value
- replies and asks a real question
- re-engages before churn risk shows up

that’s impact, even if your dashboard can’t draw a straight line to revenue yet.

buttttt i get that proving that impact isn't easy 🥹 

so here's how i'd approach it in a way that's doable and low-lift:

⚡ pick one behaviour that actually matters—ex. instead of opens or clicks, choose something that signals progress, like completed setup step, feature used X times in a week, booked a CSM convo replied with intent (“how do we…?”), whatever

🔥 hot tip: if a human can look at it and say “that’s a good sign,” you’re on the right track.

⚡ compare a cohort, not a campaign—this is where most teams overcomplicate things:
- group a: users who received the lifecycle nudge
- group b: similar users who didn’t (control)

then, track:
- did group A reach the behaviour faster?
- did more of them reach it at all?
- did they stick?

🔥 hot tip: just use a spreasheet for this, you don’t need a fancy tool

⚡ ladder your metrics (leading vs. lagging)—cuz lifecycle impact shows up in layers.
for example:
- leading: % of users who complete the action after the nudge
- middle: sustained usage or replies over X days
- lagging: expansion signals, renewal health, pipeline assist

if you skip straight to lagging metrics, you’ll think nothing’s working when it actually is.

🔥 hot tip: if leadership keeps asking for clicks, give them one click metric…then show what happened after the click. That’s where lifecycle earns its keep.

tbh, i personally like this approach because lifecycle isn’t about proving one send drove revenue, but showing that your programs CHANGE what customers do and how they find value. 

and once you can show that, impact conversations get easier 👏 

oh, and you can set this up without new tools, new dashboards, or waiting on ops 🫶

P.s. If you’re a small-but-mighty marketing team whose goal is to truly move the needle on conversion and retention, and needs a helping hand, let's chat 🤗 

#lifecyclemarketing #b2blifecycle #lifecyclemarketingstrategy #b2bmarketing #fractionalmarketing #retentionmarketing #customermarketing #b2bmarketingtips #b2blifecycle

Something I think we'll see more of this year: lifecycle teams becoming mini product teams (on purpose) 👀 




I saw (and experienced) this shift a bit in 2025—and it's one of the reasons many teams won't just run "campaigns" anymore. 

Instead, folks are moving to this state of running product‑style experiments, where you: 
- clearly define a behavior hypothesis
- set up holdout groups
- measure results over a specific window
- launch new programs and test quickly 
- pause what doesn't work, scale what does

And the reason i think this will become the norm this year is because it helps improve outcomes we're tied to as lifecycle peeps—like TTV, LTV, ACV, yadda yadda 😂 

If you want to test this out for yourself this year, here are 5 easy steps to try: 

⚡ hypothesis
- this should be specific and measurable, like focusing on one key behavior you want to drive and can have a tangible impact with
- ex. “if we reduce friction at [moment], more users will complete [behavior] within 14 days.”

⚡ audience
- users with proof‑of‑value + lapse + friction marker
- this help you target users who have shown past engagement but might be stuck (vs. targeting everyone)

⚡ treatment
- instead of launching many programs, launch a few, and make them intentional
- ex. 3 message-sequence + one in‑app checklist

⚡ holdout
-  significant holdout is crucial for proving lift (this group receives no intervention, serving as your control)
- ex. 20–30%

⚡ decision
- set a clear deadline for going over your results
- if it doesn't show promise, be ready to kill it and learn
- ex. keep/kill on day 14

Maybe you're already doing this. 

Maybe you've wanted to for a while. 

Or maybe you've been doing a mix 🤷‍♀️ 

Either way, it doesn't hurt to try a different approach, especially when so many lifecycle teams are pivoting to tackle more than just the basics.

#lifecyclemarketing #lifecycletips #lifecyclemarketingstrategy #b2bmarketing #b2b #fractionalmarketing #lifecyclemarketers #b2bmarketingtips 

PS: If you’re a small-but-mighty marketing team whose goal is to truly move the needle on conversion and retention, and needs a helping hand, let's chat 🤗

Your best lifecycle metric isn't what you think...


And it's one that a lot of teams look over. 

Reply rate 👀 

Cuz here's the thing (and my personal hot take): opens and clicks are becoming ✨ vibes ✨ 

That's not a BAD thing, because they're directionally useful—but they’re not a sturdy definition of success, especially in B2B, where the job is “get back into the product and do the thing.” 

It's why I love optimizing for reply rate with reply‑first CTAs (they do 2 things at once):
⚡ they create a human "escape hatch" (the fastest path to help)
⚡ they give you a behavioral signal you can actually trust

The caveat: you don’t want to just aim for a reply, but instead, look for a quality signal. 

- an actual human response tells you far more about intent and friction than a click ever could
- it's a direct line to understanding around why someone is stuck or what they need next, without needing a complex analytics setup
- for lean B2B teams, this "instrumentation-light" approach means you get actionable insights faster

Beyond that fun stuff, replies are GOLD for deliverability 💡 

Annnnddd it's a way of fostering an actual relationship with potential buyers. 

If you want to give this a go in 2026, here's how I personally like to use reply-first CTAs 👀 

⚡ pick one lifecycle moment with high friction (think: activation blocker, re‑engage, renewal risk, whatever)

⚡ choose one action that feels doable 
- so, use a PS that invites a reply with a specific payload
- for example:
“What's the biggest challenge you're facing with [task] this week that we can help with?”
“We've got a new [resource] coming out next month that might help you fix [problem]—can I share it to get your thoughts on it?”
“Reply with your use case and I’ll send over some tips from our [internal SME]”

⚡ measure what's meaningful 
- reply rate would be the first thing to gauge
- sessions within the first 24hrs might be another 
- activation/retention behavior in a certain window could be a lagging indicator 

🔥 hot tip: test and iterate as you go based on what resonates with your audiences (both users and customers). 

#lifecyclemarketing #b2bmarketingtips #lifecyclemarketingtips #b2blifecycle #marketingstrategy #marketingtips #b2bmarketing #fractionalmarketing


PS: If you’re a small-but-mighty marketing team whose goal is to truly move the needle on conversion and retention, and needs a helping hand, let's chat 🫶

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