Penfriend

Penfriend is the best goddamn AI content generation tool out there. Built from my last 10 years of content advising that's resulted in $30.6m in revenue for clients from organic traffic.

We're building Penfriend to be the toolbox for your content team to win in 2024.

Co-Founder and CMO

The Penny Drop

Head Writer

fivethreeoh

Creating SEO sprints to take your SaaS's content team to the first page. Turning 12 months of SEO into 12 weeks.

Founder

Explor Digital

GrowthMinds

Head of SEO

Content Hacker and SEO Strategist at GrowthMinds

Growth Hacker

Walsh - Structural and Civil Engineers

4D visualisation

⚡£23M revenue from Organic Growth for SaaS with Content Marketing Sprints | Storytelling, SEO and Content Marketing ⚡️

Your AI content sucks.
Your competitors' AI content sucks.
Everyone's AI content sucks.

And you know what's worse? You're all paying through the nose for it.

While you're sitting there wrestling with prompts like a cat trying to open a doorknob, we've built something that actually works. Because unlike every other "revolutionary AI tool" (looking at you, [REDACTED]), we know it takes more than 10 prompts and a prayer to write content that doesn't sound like it was outsourced to a drunk toddler.

We use 450+ prompts. Overkill? Maybe. But at least our stuff doesn't read like it was written by an AI having an existential crisis.

Some receipts for the skeptics:
↳ Slapped 400 blogs on our site = 10x traffic in 3 months
↳ Halved content budgets while 5x-ing output (yeah, your Content Manager's been lying about costs)
↳ Helped tiny startups pimp-slap Fortune 500s right off page 1

After a decade watching the B2B content circus, I've seen every "game-changing" tool and "revolutionary" AI writer. Most of them belong in the same trash bin as your last strategic plan.

Here's the uncomfortable truth: Your investors aren't buying your "we're playing the long game" BS anymore. They want to see organic traction, and your three LinkedIn posts from 2023 aren't cutting it.

You need Penfriend.ai if:
✓ Your competitors are living rent-free at the top of Google while you're still "building awareness"
✓ VCs are ghosting you because your "organic presence" looks like a digital ghost town
✓ You're burning cash on content that reads like it was plagiarized from a terms of service agreement
✓ You're ready to stop being the industry's wallflower and start being its problem child

Sound familiar? Then you're exactly who we're looking for.

The hard truth? You suck at AI. But it's not your fault. You've been sold a lie by companies who think "AI writing" means letting GPT go wild after a two-prompt foreplay.

We fixed it. Because someone had to.

DM me "PAGE ONE" and I'll show you how we're helping companies terrorize their competition online.

P.S. If you're happy with generic, soulless AI content that sounds like everyone else's, this probably isn't for you. And that's okay. Someone has to keep the internet boring.

Tim Hanson

Kate Sotsenko

thegoodbusy.com

⭐️⭐️ ⭐️ ⭐️ ⭐️  
“I give Kate all the stars possible! The class was priceless. I came for productivity but I am taking away more treasures with me also for my personal life. The content offered is really engaging and you can put it to use / action immediately. In the coaching sessions with her you feel really heard. Kate provides the knowledge to dive into important questions to make you grow.” 

Maura Abad, VP Operations | Reliabilityweb 

⭐️⭐️ ⭐️ ⭐️ ⭐️  
“As an ADDer, being productive and organized doesn't always come naturally to me. Kate has equipped me with productivity tips and helped me get clarity on my priorities and how to achieve them. I've never been so efficient in both professional and personal life.”

Sofia Lahmann, Global Head of Digital Technology Communications | Wella 
 

WHO I WORK WITH

I teach mid-senior leaders in sales, marketing, events, CRM/CX, account management, HR, and L&D how to be good busy, combating burnout and enhancing well-being.


4 WAYS WE CAN PARTNER UP: 

1/ Group workshops from €2,250.00
2/ Coaching & Consulting from €1,650.00
3/ Speaker at your event from €1,050.00
4/ Self-paced online course €129.00 (or SCORM version for your LMS)


READY TO START?

▶️ Start with a 30min consultation (link in the featured section) 
▶️ Or visit TheGoodBusy.com

TheGoodBusy.com | Founder, Productivity & Leadership Coach

CPR Vision Management

Using my Good Busy framework to free up team's time from unproductive work!

• Account management efficiency +30-50%

1/ Reduced team working hours from 12 to 8 per day
2/ Reduced an ave of 15 client meetings a week to 3
3/ Reduced 11 client reports to 4 
4/ Eliminated 150 automated reports increasing system bugs and workload
5/ Conducted workload analysis preventing the unnecessary hiring of five employees

• Clients: L'Occitane Group and Johnson & Johnson

Customer Success Director

IWC Schaffhausen

• Sales objective of the biggest annual event +86%
• Personal client knowledge acquisition +53% in 2 years
• Developed >10 workshops and delivered >150 hours of group coaching/training sessions

Senior Regional Client Experience Manager (CX)

• Top client average price by +21%
• Client average basket spent by +12% 
• Trained and coached CRM & Sales teams across 17 markets

Global Department Manager CRM

Soneva

• Implemented a complete CRM solution 
• Loyalty program accounting for 50% guest retention 
• Trained resorts guest experience and operations teams
• Managed relations with affiliations (Amex Fine Hotels & Resorts, Small Luxury Hotels of the world, etc.)

Loyalty (CRM/Customer Experience) & Partnerships Manager

Gucci

• Data capture rate +81%
• Database growth x17 times in 3 years
• Led CX activities for >50 events in 3 years
• Trained retail team across 63 stores in China

Relational Marketing Manager Greater China (CRM & Customer Experience)

Salvatore Ferragamo

• Number 1 sales associate of the store
• Onboarded and trained all the new joiners
• Hit all sales targets as ad-interim store manager for 3 months

Rome Flagship Store Department Manager/Sales Asst.

D'Amato Gems Srl.

• Managed orders for the key account of LVMH group
• Implemented CRM and stock management tools and processes
• Managed contracts, payments and deliveries from suppliers in Thailand and India

International Trade & Marketing Asst.

Levi Strauss & Co.

• Analyzed production constraints, capacities and stock management
• Managed supply planning for 501 line, biggest volume of the European business
• Managed supplier relationships in Sri Lanka, Turkey, Poland, Hungary and Pakistan

Supply Planner Europe

I free up 30% of your time from bad busy work for more time and fun after work | Productivity & Leadership Coach for mid-senior leaders | Your solution on → TheGoodBusy.com ⏱️

Bad busy work is draining your time, health, and relationships. 

You know the drill - unproductive meetings, overflowing inboxes, and a never-ending to-do list. Half your day slips away, leaving you exhausted and trapped in a cycle that feels impossible to break.

Deadlines loom, and the pressure builds. 
You’re left juggling work demands while trying to carve out personal time. 

Guilt creeps in when you miss family dinners, can’t be there for your children’s bedtime, or find a moment to simply breathe. 

You worry that if you take a step back, everything will fall apart - not just at work, but at home too. 

I've been there.

After pushing myself to the brink of burnout, complete with temporary vision loss and debilitating migraines, I discovered a better way.

You can keep fighting fires, but wouldn’t you rather reclaim your time and well-being?

I found a way to reclaim 30% of my time while navigating a global corporate role, even during a 13-month maternity leave for my manager. My team exceeded sales targets by 86%. And I had the time to work with a coach but also to pursue a coaching accreditation myself. 

Leaders from Clarins, Wella, Dentons, and TheSoul Publishing have transformed their schedules with my help. 

They’ve freed up time for impactful projects at work and the personal moments they deserve - reconnecting with family, nurturing friendships, and rediscovering passions outside of work. 


⭐️⭐️ ⭐️ ⭐️ ⭐️  
“As an ADDer, being productive and organized doesn't always come naturally to me. Kate has equipped me with productivity tips and helped me get clarity on my priorities and how to achieve them. I've never been so efficient in both professional and personal life.”

Sofia Lahmann, Global Head of Digital Technology Communications | Wella 


⭐️⭐️ ⭐️ ⭐️ ⭐️  
“I give Kate all the stars possible! The class was priceless. I came for productivity but I am taking away more treasures with me also for my personal life. The content offered is really engaging and you can put it to use / action immediately.” 

Maura Abad, VP Operations | Reliabilityweb 


WHO I WORK WITH

I teach mid-senior leaders in sales, marketing, events, CRM/CX, account management, HR, and L&D how to be good busy, combating burnout and enhancing well-being.


4 WAYS WE CAN PARTNER UP: 

1/ Group workshops from €2,250.00
2/ Coaching & Consulting from €1,650.00
3/ Speaker at your event from €1,050.00
4/ Self-paced online course €129.00 (or SCORM version for your LMS)


READY TO START?

▶️ Start with a 30min consultation (link in the featured section) 
▶️ Or visit TheGoodBusy.com

Founder, The Good Busy Playbook | Productivity Coach

If you’re a busy team leader, chances are time is your critical roadblock. ⏱️

It’s a common challenge, and I get it. I’ve been in that same boat. 

Unproductive meetings, email distractions, and poor organization consume almost 50% of your, as well as your team’s, valuable time. 😱

And the cost of bad busy is huge. What's worse, you may not even realize what you’re giving up: your well-being, family, happiness, bonuses, and more.

The truth is, we're rarely taught how to use time intentionally at work. Most training programs and apps address symptoms rather than tackling the root cause.

The good news? 80% of it is in our hands.


HERE’S MY PROMISE TO YOU:

Productivity is a game. I'll not only show you how to play it but also how to win it. 🏆

You'll elevate 2 skills to achieve results with less:

1/ curiosity - the art of asking questions
2/ organization - the art of making decisions

Our brain is more potent and reliable than any productivity app.

I’ll share with you how I reclaimed +30% my work time, all while exceeding performance expectations. I spent this time to study coaching and relax at the beach with my book. 

My biggest lesson: the quality of time at work equals the quality of time at home.

→ How will you make the most of your reclaimed free time? ⏱️


WHO DO I WORK WITH?

🏸 Busy mid-senior leaders ready to win the productivity game


HOW CAN WE PARTNER UP?

🏸 Consulting
🏸 Team & group workshops
🏸 Individual training & coaching


WHAT ARE YOUR BENEFITS?

🏸 Achieving goals with less
🏸 Reclaiming 30% of your time
🏸 Leading a truly productive team

You’ll finally feel free, and enjoy time at work and beyond!


🚀 WHAT’S YOUR NEXT STEP?

Get good busy! 🏆⏱️

🙃 Send a message to me here on LinkedIn or
☎️ Start with a 30min Discovery Session → https://calendly.com/thegoodbusy/discovery-session

taplio

The Battle

Tim Hanson

Kate Sotsenko ⏱️

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