Kingfisher Ads

Google Ads & Marketing Analytics

Planiversity, LLC

Chief Marketing Officer

MotoMavens

Marketplace Manager Amazon & eBay

Punishment Racing

Business Owner

Air Products And Chemicals

Welder

Cole Muffler & Brake

Assistant Manager

Tim Croft

I didn’t start with UX.

I began by building websites—writing code, shipping pages, and fixing what broke.

Then I discovered design… and realized something most founders never notice:

People don’t buy the best product.
They buy the product that’s easiest to understand and trust.

That thought changed everything.

I shifted from “making screens look good” →
to designing experiences that turn clicks into customers.

Today, I help founders and growth teams build websites, funnels, and product journeys that actually drive revenue—not just look aesthetic on a slide deck.

Over the past decade, I’ve partnered with 200+ brands across SaaS, eCom, coaching & services—helping them launch, reposition, and scale smarter.

Along the way, I noticed a pattern:

→ Endless redesign cycles with zero conversion lift
→ Teams stuck between cheap freelancers & overpriced agencies
→ Strong products losing momentum because the story isn’t clear
→ UX viewed as visuals—not a growth lever

That gap is where I work.

I combine:

UX clarity

Conversion psychology

Analytics → insights

High-impact visual systems

No jargon.
No guesswork.
Just strategic design that drives measurable outcomes.

Results

→ +30–45% conversion lifts
→ 2×–3× more email opt-ins
→ 38% lower bounce rate
→ $25M+ revenue influenced
→ Faster onboarding & clearer user journeys

Whether it’s a product interface, homepage, PDP, or ad-driven funnel, I help your experience tell the right story—to the right person—at the right moment.

What I Build

→ High-converting websites & landing pages
→ Product & mobile app UX
→ CRO + UX audits
→ Conversion storytelling & structure
→ Funnel & PDP optimization
→ UX & design systems

From early-stage landing pages to multi-product platforms—
I support teams end-to-end.

What People Say
“Shekhar thinks like a designer and a strategist. Our conversions improved within weeks.”

“We stopped guessing. He showed us exactly where the funnel was breaking.”

“Felt less like hiring a designer—more like adding a growth partner.”

Because “pretty” stops working fast.
But clarity, trust, and frictionless UX compound.

When your experience aligns with user intent → everything gets easier:
→ Better engagement
→ Better storytelling
→ Better conversions

If you want a design that does more than decorate—let’s talk.

DM open ✅

Short version:

Started in code → fell in love with UX → now I design experiences that convert.
10+ years · 200+ brands · $25M+ influenced

If your product is strong but your UX isn’t converting, I can help.

Shekhar HHans

How much a High-Converting Landing Page actually pays you:

1,000 visitors = $0 (if your UX is just "pretty") 
1,000 visitors = $4,500 (at a 3% conversion rate) 
1,000 visitors = $17,402 (at an 11% conversion rate)

(That’s the exact revenue jump I’ve seen once the UX and CRO are finally aligned.)

Here’s the full blueprint to building a "Leady Waves" Conversion Engine:

The first thing you need to understand is Digital Leverage.

Just like a YouTube channel earns more as it scales, a landing page earns more as it converts. Most founders focus on getting more traffic. We focus on making the traffic you already have pay more.

Here is the actual math on our conversion architecture:

The Cost of "Bad" UX:

High Bounce Rates (Money wasted on ads)
Low Trust (Users leave before the scroll)
Friction in Checkout (Abandoned carts)

The Result of a Leady Waves Build:

Month 1: $1,200 in revenue (Testing the first hook)
Month 3: $5,800 in revenue (Optimizing the CRM flow)
Month 6: $17,402 in revenue (The "Sweet Spot" where UX meets Scale)

The secret is finding what actually works. We don't just design one page and pray. We test angles:

Angle 1: Feature-heavy (For the technical buyer)
Angle 2: Benefit-heavy (For the emotional buyer)
Angle 3: Comparison-heavy (For the "skeptical" buyer)

Then we expand to new sub-niches for the client:

Started with the Main Landing Page ($2k baseline)
Added a specialized "Ad-only" landing page (+$2k more)
Added a high-converting "Check-out" experience (+$3k more)

This is where our Agency Model wins: Unlike a freelancer who handles one task, Leady Waves handles the entire Conversion Stack.

UI/UX Research
High-Impact Landing Pages
CRO-Driven Design Systems

By month 6, we aim for the system to run on autopilot. The page handles the Trust, the UX handles the Friction, and the revenue scales just like a viral video.

The system works because good UX pays you forever. A landing page we build today captures leads for years. That’s the true meaning of digital leverage.

Shekhar HHans 

UI/UX Designer & CRO Specialist | High-Converting Website Design | Landing pages | Mobile & Web Apps | Shopify

We’re only a few days into the month and a bunch of new projects have already come in.

Honestly didn’t expect things to be this busy.

One thing I’m noticing lately is that a lot of businesses are realizing their websites “look fine” but still aren’t converting.

Turns out good design is less about making things pretty and more about making things clear.

Today is Holi in India.
And it made me realize something.

When we were kids, Holi meant pure excitement.

Waking up early.
Running outside with friends.
Colors everywhere.
No plans. No stress. Just fun.

We would wait for this day the whole year.

But somewhere along the way… things changed.

Now Holi comes and goes between meetings, work messages, and deadlines.

I noticed today that I didn’t even feel that same excitement anymore.

Not because the festival changed.
Maybe because we grew up.

Or maybe because we got too busy building life that we forgot to pause and enjoy it.

Made me think —

when did we become so busy that festivals started feeling like just another day?

Maybe growing up isn’t about losing that joy.
Maybe it’s about reminding ourselves to make space for it again.

Happy Holi everyone.
Hope you get a moment today to feel like a kid again. 🎨

The "Revenue Gap" in Your Shopify Dashboard
Your Monday morning sync is deciding your monthly profit. But most Shopify founders don’t realize it. 
I’ve looked at hundreds of store analytics over the last few years.

The checklist is almost always the same: 
• How many orders did we get? 
• What was the ad spend yesterday? 
• Any customer support tickets? 
• Is the new inventory in?

All are important for keeping the lights on. 
But something critical is missing.

Conversion Intent.

Very rarely does the team ask: 
• Where did 98% of our traffic "leak" out yesterday? 
• What’s the #1 friction point on our mobile product page right now? 
• Why did our "Add to Cart" rate dip by 1% while traffic stayed the same?

When your morning meeting is only operational… 
Your entire growth becomes reactive. 
You wait for the Meta algorithm to "optimize." 
You wait for an influencer to post. 
You wait for a seasonal sale.

That’s not scaling. 
That’s Hope Management.

In the brands I work with, we’ve shifted the focus: 
The first 15 minutes are a CRO huddle. 
Not complex data science.

Just three sharp questions:

The Friction: What is the one thing stopping a customer from hitting "Checkout" today?

The Signal: Which high-traffic page has the worst bounce rate?

The Action: What design or copy tweak is going live before lunch to fix it?

Small shift. 
Massive impact on your ROAS.

Because conversion isn't a "once-a-year" website redesign. 
It’s a daily discipline of plugging leaks. 
If your team starts the day thinking like Conversion Engineers instead of task managers… 
Your revenue floor rises.

So here’s something to reflect on: 
Is your Monday morning solving last week's logistics... Or capturing this week’s missed conversions?

It's Saturday.
My laptop is open.
My coffee is cold.
My family thinks I'm "just checking one email."
——
But honestly?
This is the life we chose.
And I wouldn't trade it.
——
Because somewhere between the late nights,
the cold coffees,
and the "I'll just finish this one task" moments…
We are building something.
Quietly. Consistently. Every single day.
——
So if you're also "just checking one email" today —
I see you. 👊
We're in this together.
——

There’s a difference between:

“Use AI here”
 and
“This product just gets me.”

The second one wins.

Because intelligence embedded in the flow beats intelligence sitting in a sidebar.

We’re exploring this deeply in a few new builds.
Designing for AI is no longer about features.
It’s about removing friction before users even notice it.

Working on the pricing section for a platform project. 🥇 
The challenge is keeping it simple while clearly highlighting the differences between plans.

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Tim Croft

Shekhar HHans

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