Tim Keen

Structured

We:
- Plan campaigns 
- Source creators
- Get & edit content (with world-class creative strategists)
- Build top-performing landing pages
- Run all that as ads.

It gets results.

If you're ready to stop managing flaky freelancers or incompetent agencies, and are ready to put growth on autopilot so you can sleep at night again, then we should talk.

Our clients include Hooked On Phonics, Unilever, Road Runner Sports, Bullymake, and more.

Book your free strategy call above. 

(One major DTC brand unlocked $175,000 in incremental revenue on that free 30-minute call. How's that for ROI?)

PS. I guarantee we won't waste your time.

VP of Marketing

Loop Club

📈 WHO WE ARE:

We drive 512% growth for purpose-driven Shopify brands.


Clients range from $5 to $100M in annual revenue, including The Comfy, Grass Roots Co-Op, and Honest Paws. 

80% of our clients grow at least 100% year-on-year.

We leverage:
- Facebook Ads
- Google Ads
- Klaviyo Email Marketing & SMS
- Performance Creative
- Shopify apps 

To drive massive ROI and growth for your store.

If you're looking to grow quickly, schedule some time with me here: https://calendly.com/timkeenloop/30m

**ACQUIRED** Co-Founder / CEO

Roland Corporation U.S.

Global Paid Search Marketing Manager

MuteSix

Manage paid search activation & strategy for clients across a range of verticals, including food & beverage, fashion, and entertainment.

In this role I've had particular success scaling tough accounts, using novel targeting on YouTube & Display, and adding value through landing pages and CRO optimization. 

MuteSix was recently acquired by Dentsu/iProspect.

My clients typically spend between $20k and $200k+ monthly, with 100% of that spend going to specific ROAS/revenue goals. I'm a ROAS-focused and data-savvy manager, but also understand the role of creative in the sales process.

Paid Search Campaign Manager

Tim Keen Digital

I create e-commerce and affiliate websites based around keyword research, and then promote them using social media marketing, PPC, and SEO.

I found that my analytical training and customer service experience served me well in digital marketing, and my business has grown from an initial $300 investment to over $40k in revenue in the first year.

Along the way I've:
- Become Google Ads, Google Analytics, and Hubspot Inbound Marketing Certified,
- Cracked 500% ROAS on Google Shopping,
- Signed up over 10,000 MailChimp subscribers using interactive quizzes,
- Done SEO, getting my sites in the top 10 for a bunch of high-volume keywords,
- Developed and maintained complex Wordpress installations,
- Managed a team of ~300 affiliates and 3-5 freelancers,
- Written copy for promotional materials and blog posts,
- Managed Facebook and Instagram ad campaigns, influencer campaigns, and giveaways,
- Kept customers happy.

Business Owner

Gold Diggers

I worked as part of a small team to run a brand new 9-room commercial recording facility in Hollywood.

Our clients are often high-profile artists and songwriters, and expect a commensurate standard of engineering and hospitality.

Some of my recent engineering and assisting credits are: Goo Goo Dolls, Flea, dvsn, Nate Ruess (fun.), Yellow Days, and Lauren Sanderson. 

I have also managed hospitality for corporate film shoots and events. Our clients have included Spotify, Apple, Guitar Center, and Splice.

Recording Engineer

Kaplan Test Prep

After graduating from the University of Melbourne, I used my biomedical science training to prepare thousands of students for the MCAT, PCAT, DAT, and OAT, both in a traditional classroom setting and, more often, in an Adobe-based digital learning environment (Live OnLine, or "LOL" (no, really)).

My role requires teaching everything from reading comprehension to physics, essay writing to statistics, philosophy to biochemistry, and "how to rotate objects in your head, for future dentists". All Kaplan teachers have scored at or above the 90th percentile on each section of every test that we teach.

We work remotely and, frequently, synchronously: teams of 2-5 teach and provide live and email assistance to classes of between 20 and 200 students.

I have also presented and assisted at Kaplan sales events, providing students with an authority resource to answer their questions and guide them to the right test prep option for them.

Teacher

My band, "Ought," released our first record in April 2014 on Montreal's Constellation Records. 

Following unexpected critical success we made two more records - one more on Constellation and one on Merge Records - and played almost 400 shows over four years in the US and Europe, including performances at Primavera Sound, Pitchfork Festival (Chicago and Paris), and Roskilde.

I also co-ran a small record label, Misery Loves Company, which recorded and released limited-run cassettes by local underground musicians and similarly-minded weirdos.

Musician

I help 7 and 8-figure brands find agencies they love | 1x exit | $100M revenue from TikTok & FB Ads

I'm a musician who fell into marketing.

I went to music school for classical violin.

Then I toured the world playing drums in a rock band for 5 years.

Eventually, I needed some money. 

So I dipped my toe in the world of marketing.

Cut to five years later. I've:

• built and sold a 7-figure agency, 
• trained 200+ agency owners on how to get dream clients on LinkedIn

But my goal was always to make music.

I'm now doing that - while helping B2B business owners get dream clients on LinkedIn.

Building the best DTC agency in the country with some ecom legends.

This sales process has closed over $5,000,000 in B2B deals for me (including True Classic and many other enterprise clients)
​
I'm giving you the entire framework for free.
​
Because here’s the deal…
​
A LOT of founders are struggling to charge the prices they used to a few years ago. 
​
Everyone and their grandma has an offer nowadays with case studies that claimed to have ‘10x’d revenue in 30 days’. 
​
Prospects are numb to it. 
​
That said…
​
Now more than ever, you absolutely MUST find a way to stand out in the sales process.
​
So…
​
I put everything I know about closing high ticket deals into 1 doc. 
​
Something you can turn into a repeatable framework that builds trust with prospects, and allows you to actually charge what you’re worth. 
​
Inside this playbook, you'll get:
​
(1) Pre-call qualification to filter out tire-kickers in the DMs
(2) Discovery call framework that makes prospects sell themselves
(3) My 5-part audit system that positions you as the only logical choice
(4) How to present pricing without sounding needy or justifying rates
(5) The "W" question method for extracting hidden objections
(6) 4-step closing call structure that removes pressure and gets decisions fast
​
(BONUS) My complete LinkedIn DM playbook (the system that feeds these calls)
​
This is the same framework I used to charge $5k-10k retainers (and not feeling hesitant about it) back when I was scaling my agency.
​
Want in? 
​
Comment "SALES"
​
And I'll personally DM it to you.
​
(MUST BE CONNECTED)

I help 7-figure agencies get more ideal clients | 1x exit | GTM strategy & coaching

HIRING: I am looking for a GTM coach to be a teaching assistant for my group cohort program.

You need to:
- Understand Clay, Heyreach, Smartlead
- Understand scraping via Apify, Bright Data, various other fun/sketchy means
- Be CREATIVE and able to find interesting new solutions
- Be able to help with the actual marketing (copy + offer), not just the infrastructure
- Be up to date on the cool data providers (Kitt, Icypeas, Findymail)
- Be quick at coming up with new ideas and helping people
- Be able to respond to questions with clear Loom breakdowns 

This would be a part-time role and would suit someone who is a clear speaker and writer of English, is up-and-coming in GTM and wants to see a lot of different situations, and is good at customer service and always wants to win for people.

Nathan Lippi 🥾 if you have any recs for me feel free to tag them :)

I trained a GPT on 1,000+ LinkedIn DMs that closed millions in revenue. 
​
Now it writes your DM replies for you.
​
Here's the deal…
​
Everyone KNOWS the LinkedIn DMs are the biggest untapped opportunity right now. But most people have no clue how to actually structure conversations that book calls.
​
They either sound too salesy... or too passive.
​
And they wonder why they aren’t booking in sales calls (even if their initial DMs get replies)
​
So I built something to fix this.
​
I trained a custom GPT on thousands of real DM conversations that booked high-ticket calls at the highest level.
​
Now all you do is:
​
- Copy/paste your LinkedIn conversation
- Let the GPT analyze where you are in the sales process
- Get the perfect reply that moves the conversation forward
​
It's like having a 7-figure DM setter in your back pocket.
​
Our team has tested this on 100s of conversations, and the results were too good not to share.
​
So for the next 48 hours, I'm giving it away for free.
​
Want access?
​
Comment "DM"
​
And I'll send you the link ASAP.
​
(MUST BE CONNECTED)

i help you build an ideal client/customer machine | 1x exit | GTM strategy for agencies & SaaS

I made this landing page in 10 minutes with one Gemini 3.0 prompt!

It includes:
- Stylish form popup
- Responsive design
- Dates that automatically update each month

I made a resource showing you how I did it:

- Exactly what my prompts are
- How to avoid the most common traps
- How to quickly host it (that's the most tricky part)

You can save so much time prototyping or testing offers this way.

Want in?

Comment GEM and I'll send it to you.

Fortune 500 companies begged to work with my agency.
​
(and they reached out to me on LinkedIn first)
​
Now I’m giving away the swipe file of posts I used to hit $5M. 
​
What you’ll get inside: 
​
200+ post templates organized by objective…
​
1/ Lead magnets that generate 1000s of opt-ins monthly
2/ Authority-building listicles that position you as the expert
3/ “Steal my workflow” posts that get prospects reaching out asap
4/ Social proof carousels that showcase your results
5/ Industry commentary to start conversations
6/ Brand story posts to build authentic connections
​
And for every post, I’ve included…
​
→ The ONE psychological trigger that makes it perform
→ Hook templates you can plug your expertise into
→ Specific improvements to make each post even better
→ Engagement strategies to maximize reach
→ Follow-up sequences for the DMs that come flooding in
​
This swipe file has helped 100s of agency owners I’ve personally coached generate millions of impressions and book 1,000s sales calls just from simple, plain text LinkedIn posts.
​
Want access? 
​
Comment “SWIPE” and I’ll send it your way <10 minutes.
​
(Must be connected)

If I comment on your post and you send me a BAD lead magnet, I will delete your connection and never buy from you.

If I comment on your post and you send me a great, detailed, thoughtful breakdown of your service, I probably will.

A bad lead magnet 
- Has no specifics and talks in generalities
- Looks like it was just whipped up by AI
- Is short and doesn't go into detail
- Obviously wants me to buy something from you

A good lead magnet
- Reveals a process or resource that would be difficult for me to get otherwise
- Demonstrates genuine and unique thought
- Helps me understand how you do something that I might want to do

Most people think lead magnets are just "free PDFs."
​
I’ve seen this mindset kill more agencies than it’s helped.
​
For context - 
​
Lead magnets to generate well over 7-figures just on 1 platform (LinkedIn).
​
The only reason why…
​
I did them the RIGHT way. 
​
Lead magnets are not something you half ass. 
​
When done lazily, this is what happens: 
​
1) You use Claude to slam together 1-2 lead magnets/week in 30 minutes

2) Prospects request it because it LOOKS valuable
​
3) Instead of wanting to work with you, they scratch you off your list because the resource was low quality. 
​
AKA: 
​
You just communicated to 100s of people that your services are low quality, all because you shipped out a shitty lead magnet ‘just to check a box’. 
​
Horrendous mindset. 
​
What you need to do is build strategic, HIGH quality lead magnets that pre-qualified prospects and position you as the obvious choice.
​
This is the secret. 
​
And inside this playbook, I’ll show you exactly how I did it:
​
1/ How I closed $5M+ in revenue from LinkedIn (the complete system)
2/ My process for generating endless viral lead magnet ideas
3/ How to turn lead magnets into actual revenue (not just downloads)
4/ Backend conversion system that turns leads into paying clients
5/ The distribution formula I use to flood my funnel on repeat
6/ How to build a web of lead magnets that scale with you
7/ 5 mistakes that destroy lead magnet performance
8/ Everything you need to do right now to get started
​
This will work for any high-ticket offer IF you follow it step-by-step. 
​
Want it?
​
Comment "MAGNET”
​
And connect with me if we're not already (so I can DM you)
​
I'll send it over ASAP.

I am looking for a great closer for coaching programs. Tag who you know :)

Creators who get 100+ likes per post are (usually) not making as much $ as you think.
​
It’s the EASIEST trap to fall into…
​
Once you taste the feeling of good engagement, it’s addicting.
​
- Quick dopamine shots.
- Tons of (unqualified) inbound leads.
- Getting noticed and praised by everyone (who isn’t going to pay you)
​
Everyone loves this small feeling of importance, and you want to keep it.
​
So naturally you get stuck in the cycle…
​
But the reason you go viral is because it’s mass-appealing. 
​
It doesn’t solve specific problems that specific people (your ICP) are struggling with.
​
And 6 months go by…
​
You end up spinning your wheels posting David Goggin’s quotes thinking it’s working, while you make zero money. 
​
Stop chasing high-engagement and focus on your ICP’s problems.
​
This is how win on here.

I used LinkedIn to build a $3,000,000 agency in a couple of years.
​
Right now, your strategy is only missing 1 thing: 
​
SYSTEMS.
​
Without good systems, your agency will never grow.
​
It happens to most agency owners who…
​
→ Rely too heavily on referrals.
→ Struggle to close $10K+ deals.
→ Can’t break through to $50K months.
​
If this is you…
​
I’m giving away my exact blueprint that took us to $300K+ months…
​
And ultimately a $3,000,000 valuation.
​
Inside this Growth Bible, you’ll learn how to: 
​
1/ Ditch outdated LinkedIn tricks.
2/ Turn lead magnets into a growth hack.
3/ Use AI without losing your human touch.
4/ Build a scalable pipeline that feels personal.
5/ Run a simple funnel that beats complex strategies.
​
It’s worked for me and 100s of my personal students.
​
Want access? 
​
- Connect with me
- Comment “SCALE”
​
And I’ll send it to you right away. 
​
P.S. 
​
Repost this and I’ll prioritize your DM

Most founders screw themselves trying to do everything at once.
​
Met someone last week (perfect example of this…)
​
- Launched a YT channel.
- Started posting on LinkedIn. 
- Tried figuring out cold email.
- Bought a course to learn Clay.
​
ALL AT ONCE.
​
And all mediocre... 
​
What he didn’t realize was…
​
YES, you do need multiple channels. 
​
Paid ads are expensive as hell.
​
LinkedIn impressions are tanking.
​
Cold email deliverability is getting harder.
​
But still…
​
You have to do these 1 at a time UNTIL you get a signal.
​
Signal = “Hey, this thing is working.” 
​
The game really hasn’t changed all that much even with all the fancy new tech. Founders who are actually making 7+ figures didn’t start doing 6 things well.
​
They started doing 1 thing violently and scaling that to the moon. 
​
Find your channel → Make it print → Add the next.

In the last 3 years, I’ve tested ALL the different DM strategies on LinkedIn.
​
Every booked call came from this one thing…
​
Letting the conversation NATURALLY lead into a call.
​
Most creators…
​
→ Automate DMs (poorly)
→ Try the newest @Ty Frankel scripts (they miss the point)
→ Copy-paste templates they’ve seen.
​
But does all that extra work really feel like a human interaction to you? 
​
(Your answer should be no)
​
Here’s how you should do it… 
​
(it’s earned me over 7-figures in the DMs)
​
1. Start by showing you actually know them.
2. Always add value and ask thoughtful questions.
3. Only offer a call if it fits the flow of the conversation.
​
This isn’t a strategy to overthink…
​
It’s not rocket science.
​
It’s just a matter of putting people first, NOT your pitch.

I FIRED my $400,000 Ferrari and replaced it with this $2.75 bus pass.

I still get to the EXACT same destination, but for 0.00075% of the price.

How come more people don't know about this?!

all respect for the game and a hook is a hook just making jokes

Jordan West

E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host

My Journey 
When I was 23 I decided to buy a Taco Del Mar restaurant... I knew I had made a huge mistake at 2pm the first day when only 3 customers had walked in... (and two of them were my parents haha) 
For 5 years I worked hard to grow sales every way I could think of and in the end, tripled our revenue which still didn't seem to matter on the profit side. (I lost a lot of money 💰)

The one thing that I seemed to be the best at in the restaurant endeavor was marketing and getting people in the door. 

Fast forward to 2014 when my wonderful wife Carmen (definitely my better half) started a modest baby clothing line and was selling at craft markets. 

I asked if I could test running a few ads on Facebook... and the rest is history. I learned every up-and-coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing!

Since then we have acquired multiple DTC brands and have built an agency (upGrowth Commerce) to service our brands as well as others who are in a similar situation to us!

In 2019 we started the podcast "secrets to scaling your e-commerce brand" which is now in the top 50 business/marketing podcasts in multiple countries including Canada and the United States.

I love connecting with people, so please connect. (I do have a no a**holes policy though, so don't connect if that's you.) 

I talk all about scaling businesses using paid ads on “Secrets To Scaling Your E-Commerce Brand”.

Chief Executive Officer

I have an airport hack for ALL OF YOU! (that may just change your life) 

Lately... at the airport I've been doing something kind of weird. 

You probably wouldn't peg me for this kind of person but here it is. 

I've been...

1. Putting my phone in my pocket 
2. Not having airpods in. 
3. Talking to whoever is around me that looks interesting and doesn't have their head buried in their phone. 

And HERE'S the WILD THING! 

Today alone I made 2 insane connections... 

the first was a nice couple that was sitting beside me in the emergency exit row. 

They turned out to own (with another group) a bunch of motel properties that I had been eyeing for a MASSIVE RESORT that i think could be an insanely huge attraction for the city I live in. I had been thinking about it for a while and it's crazy that they just happened to be beside me on a random flight. Many more other connections too... but I digress. 

The second was a random guy who runs point for one of the largest inference chip companies in the world helping put in data centres... 

Well I just happen to have a local data centre deal that I've been dreaming up for my town. 

The first convo actualy helped steer me in a totally different LIFE direction than I was thinking about fo rthe next 5-10 years TBH (not exaggerating) 

So... the lesson. 

Get off your effing phone 
Talk to people. 
The universe/god/life wants to give you good things... but you won't get them staring at your phone or sitting in your office. 

they are out there! 
Anyone else ever have moments like these?

I know I announced this recently, but I wanted to really break it down for you all.
We’ve made a big move at Social Commerce Club that most people don't realize! 

👉 Parker Kump has stepped into the role of CEO.
👉 I’ve moved into President + Chief Visionary Officer.

My role as Founder & Owner hasn’t changed! 

If anything, I’m more involved... just in the lane where I create the most value: vision, bar-setting, and finding new angles on the social commerce + ecom market.

This shift isn’t a change in how we actually operate day to day tbh... 

It’s a recognition of the role Parker’s already been playing, AND it’s a huge part of how we’re going to scale from here. (and have been scaling since he stepped into this role informally 3 months ago! 

In EOS, they talk about the ideal pairing of the Visionary and the Integrator. (if you aren't familiar go read traction and/or rocketfuel) 

That’s us (and I have finally found my integrator lol!) 

Visionary (me): pattern-spotter, idea machine, obsessed with where the market is going next, constantly raising the bar and starting “just one more” fire. (ya my team loves that... lol)

Integrator (Parker): brings structure, focus, and follow-through. He turns chaos into clarity, runs the business, manages the team, and makes sure the trains don’t just run… they run on time and healthily. 

Parker is my Integrator.

When I decided to acquire Tuff Media, it was because I knew exactly who he was for me:

Parker is the Warren Buffett to my Charlie Munger.

Different roles. Same philosophy. Unfair advantage together.

What’s happened since we locked in this partnership?

93% of Social Commerce Club clients are hitting or exceeding their revenue targets.

We’ve built the structure and leadership to triple as an organization.

We’re on track to drive $1B in GMV through social commerce for brands over the next 3 years.

Internally, this move has been insane (in the best way):

Parker challenges every assumption and every dollar.

He protects the team and the roadmap from my “10 new ideas before breakfast”… and then forces us to execute the right ones.

He’s raised the operational bar across the board and turned SCC from “fast-moving agency” into “fast-moving company with real leadership and systems.”

And for me?

I’m still in the trenches at SCC, (don't worry) just focused where I’m most dangerous (in a good way):

Vision and strategy

Big bets and partnerships

New ways to look at social commerce and what’s possible for brands

Setting the standard for how we show up in the market
This CEO / CVO split gives us the foundation we need for a more ambitious Social Commerce Club - more impact for brands, more innovation in social commerce, and more opportunity for our team.

I’ve never been more excited about where we’re headed... 

and I’m having the most fun of my career operating in full-on Visionary mode!!

I want to be clear 🫠 
These daily random TikTok Shop GMV MAX screenshots that I share are from ADS driven results ONLY 🤩 

This doesn't include organic affiliate driven content 

I feel like the guy in 2015 trying to tell his friends that Facebook ads work (I was that guy lol) while the majoirty of people were waiting...

I realize that if you haven't gone HARD on TikTok shop you won't be able to to before BFCM 

But... 2026 will be the BIGGEST SHIFT into social commerce that we have seen. 

As AI content becomes more prevalent, HUMANS will crave human connection 

Which is why I believe that LIVE SHOPPING + Afilliate driven content will be the two biggest levers any brand can add to their arsensal. 

So what is my recomendation for bransnds in 2026? 

1. Talk to my team NOW to get in line at Social Commerce Club
2. If you can't afford us... I'll send you recommendations for cheaper agencies
3. If you're just trying to dip your toes in the water of TikTok shop join my skool group here https://lnkd.in/gMAu-gDZ

And the majority of brands still think this is a channel for cheap junk and discounts 🫤🤦‍♂️

Insane numbers for. Channel that’s barely 2 years old. 

Share this with brands who are sleeping on TikTok shop 

Also… if you’re looking at how to launch talk to my team at Social Commerce Club 🤷‍♂️🔥

graphical user interface, text, application, chat or text message

Brands - if you are on TikTok Shop and you aren’t using Reacher for creator seeding you are playing on hard mode! 

Bora Mutluoğlu and Jerry Qian are two of my favourite humans!

These guys flew in to Vegas because I was here for a conference just for one dinner together! 

Funny… They asked me what my working hours are and all I can tell you is that they are quite different from their 7am - 11pm daily grind 😆😆

Any new features that I’ve told them to build they’ve built out 100 X better than I could’ve imagined!

These are the kinds of guys that I bet on every single day and the reason why I can’t step away completely from advising founders!

This post isn’t sponsored or anything ha ha ha but I will tell you that Bora sneakily went and bought dinner for all of us last night even though I texted him before threatening him that if he did, he was dead to me

Update… Still a great guy not dead to me ha ha ha 😆 

OK if you’ve read until now why are you not using Reacher 😆🤷‍♂️🤷‍♂️😱

No alternative text description for this image

Brands in 2022 👇
“I wish I would have spent more on Facebook ads when they were so cheap!l”

Brands in 2027 🔥
“I wish I would have listened to Jordan and gone all in on TikTok Shop before my competition blew up there!” 

Brands in 2030 😱
“Remember when 50% of our revenue wasn’t driven by live streaming.” 

Ok what did I miss? 🤷‍♂️

2026 Prediction (that most of you don't want to hear)

The social media platforms that WILL thrive will BAN AI CONTENT. 

No one wants it. (deep down) 

Users are spending less time on platform. (and it's GARBAGE)

I talked to someone high at up at a social media platform we all know and love the other day and they told me something INSANE. 

They are completely deprioritizing the majority of AI content in the feed because users are spending less time on platform. 

Humans want to interact with humans. 

I am going HARD on all things human in 2026. More connection. More IRL. 

Thoughts?

I accept basically every connection request… because why not? 
I’ll tell why not 😆👇👇

5 messages in 5 days and the last one is usually always some guilt ridden message about me standing someone up 

Just because I accepted your invite, doesn’t mean I want your messages ha ha ha!

Connectors… Beware 

Anyone else?

Me: “If you had one controversial take on what brands get wrong on TikTok Shop… what is it?”
Zohaib Rattu 🤳: “Over-subsidizing their products.”

Me: “Not could be cannibalizing your other channels… you ARE.”

That moment hit hard!!!

Because here’s what a lot of brands are doing right now:

They take their main hero SKU
Sell it full price everywhere else

Then make it stupid cheap on TikTok Shop “just to get sales” + get momentum

And then they’re shocked when

Amazon flatlines

TOTAL MER blows up

Retail partners start asking questions
TikTok didn’t break your unit economics.

You did!!

The way I think about TikTok Shop:

It’s the only channel that will pay you (even breakeven) to give you insane impressions.
If you even make $1 profit there

And you’re getting a $30 CPM worth of awareness for free
You’re winning.

The problem...

Most brands aren’t tracking the halo.
So they see “low-margin TikTok orders”

Instead of “cheap reach that lifts Amazon / Shopify / retail”.

If I were rebuilding your TikTok Shop strategy from scratch, I’d do 3 things:

1️⃣ Protect the hero
 
No more “fire sale” pricing on the SKU that drives your brand.
 Use:

 – Smaller bundles
 – Trial sizes
 – TikTok-only variants
 
And keep price architecture consistent across channels.

2️⃣ Define your blended model
 
Decide up front:
 – What MER are you happy with including TikTok
 – How you’ll measure halo (Amazon, Shopify, retail lift)
 – What CPM you’re effectively getting from organic + creator content

If TikTok is breakeven but blended MER is up and CPMs are down… keep going.

3️⃣ Make TikTok the awareness engine, not the profit center (at first) 
 
Creators get you reach.
 
Reach fills retargeting pools on Meta, Google, Amazon, retail.
 
Your job is to:

 – Seed a ton of creators
 – Let TikTok Shop break even
 – Harvest the profit off-platform

TikTok Shop doesn’t have to be “super profitable”. (at first)

It has to be super scalable.

Curious where you’re at...
 Are you still discounting your main hero SKU heavily on TikTok Shop? 

Or have you already pulled that back?

You’re talented?
Great! Let me tell you what matters more… 
And why talent is the thing that I look for last 👇👇 

Are you complainer? 
Are you a victim?
Do you not have a growth mindset?
Can you not take criticism?
Do you have a fragile Ego? 
Is it everything everybody else’s fault?


 if you answered, yes to any of the above, I don’t want you in any of my organizations.

If you are thinking to yourself, oh man, I have these people in my organization… do everything in your power to first coach and correct, but most likely you need to remove them. 

It’s incredible What will happen when you do! 

Anyone else with me?

Read the post below and I hope this sinks in for anyone who is in e-commerce...
EVERYTHING IS CHANGING 🫠 👇 

This same brand had 22K affiliate videos that they were tagged in on TikTok Shop alone... 

So how do you it? 

reators need conditions that make posting profitable, easy, and fun.
Here’s the simple checklist that makes creators post over and over again 👇

1. A Creator-Friendly Offer

If the economics suck, creators won’t post.
Free shipping (non-negotiable)
Strong commission ($4.50–$5+ per order is the mental target)
No “ad commission penalty”
Price that converts (or TikTok-only bundles to justify value)

2. A Product That’s Easy to Sell on Video

Creators ask themselves:
“Can I think of 10 hooks for this in 10 seconds?”
They need:
A clear problem/benefit to talk about
Something DIFFERENT vs. 10 lookalike offers
A “why now” (flash sale, seasonality, trend)
Good packaging that looks great on camera
Content they can repurpose to Amazon/Instagram/YouTube

3. Extremely Simple Info (No Homework)

High-volume creators DO NOT want long briefs.
Give them:

A 1-page product card
4–7 key selling points
2–3 angle ideas
Compliance notes (if needed)

NOT:

10-page decks
Shot lists
Forced scripts

4. A Relationship That Feels Long-Term

Creators post more when they feel like partners, not gig workers.
This means:
Transparent commission (no surprises)
Insight into upcoming drops & promos
Human communication
Fast responses
Reliable customer experience (so they don’t get angry DMs)

5. Operational Ease

Creators go hard when it’s frictionless to work with you.
They need:
Fast sample shipping
Inventory that won’t sell out for weeks
Freedom to create in their style
New angles, ideas, and seasonal hooks
Optional contests (GMV, most posts, best angle)

6. Outreach That Actually Gets Opened

Bad outreach:
 We love your content 🤩 want to collab?”

Good outreach:
Start with the problem their audience has
Then the benefit
Then the commission + free shipping
Then why your product is unique
Then how easy you make it for them to test

7. The Simplest ‘Will Creators Hammer This Product?’ Checklist

If you can check most of these, creators will post like crazy:
Free shipping
Strong & stable commission
Clear problem solved
Unique angle
Great product card
Simple outreach
Good packaging
Solid inventory
No shady term changes
Steady stream of new angles/promos

Thoughts? Share this with a brand friend who needs to know!

WOW - the reception on episode 1 of the Social Commerce Club podcast has been WILD! 

Here's what we covered in our FIRST episode (and why you HAVE TO LISTEN if you're thinking about diving into social commerce!)

• Brands doing 3,000% live GMV on TikTok Shop
• The plan to be live 24/7 in 2025
• Why faceless brands (Nike, Lulu, etc.) are getting smoked by creator-led brands
• Jake Paul, Bieber, MrBeast... and the actual playbook they’re running!! (this will surprise you) 
• In an AI world, why “human-made” and live video become the premium

Also... how one of my strategists went viral on Instagram for the most INSANE THING! 

Listen here! 

https://lnkd.in/giVMbQkY

Why am I obsessed with TikTok Shop for brands in 2026? 

Look below. 

This is the halo. 

A brand that had zero searches on platform now is on track for 2 millionish a month. 

This is DEMAND GEN. 

This is the way. 

Send this post to a brand that needs to scale on TikTok Shop!

🔥🔥 Looking to hire 2 top 1% social commerce strategists to join us at Social Commerce Club that can be up and running on week one.

If that is you… or you know someone send me a dm and tell me why it’s you. 

Btw - next month we will be the first TikTok Shop platinum partner in North America 

Letssss goo. 

Ps small agencies and/or freelancers my dms are open 

Please share with your network 🙏. 

Ps this is North America client facing.

Big ask LinkedIn 🙏
We’re looking for a head of live shopping at Social Commerce Club 

Will be insane growth over the next 5 years 

Maybe one of the biggest ops that I can think of TBH 

Will be sooooooo much work

But you will help us build something HUGE! 

NA based only 

Message me if you think it’s you. 

This role will report directly to the CEO btw

Look at your feed right now!! (after you read my post obvs) haha 

LinkedIn carousels with the same AI font, same structure

X threads that all start with “10 game-changing lessons from…”

Instagram posts that feel like ChatGPT dressed in Canva (i lovev canva lol)

We’re about to hit peak AI slop.

When everything is optimized, nothing is interesting.

Here’s what I think happens next in my mind. 

1️⃣ Platforms crack down

Meta and TikTok already have detection models for synthetic content.
First step: “This is AI-generated” labels.
Next step: deprioritizing that content in the feed.

2️⃣ A “human-only” mode emerges (or a while PLATFORM) 

Whether it’s a new platform or a tab inside existing ones, there will be a place where:
AI content is banned or heavily filtered (or you can opt-out)
Human-created posts get preference
The cost of creating (time, effort) becomes a feature, not a bug

3️⃣ Audiences will pay more attention to humans

When every other post is generated, a founder talking into their iPhone, stumbling through their words, will win attention.
Founders: this is your edge.

Write your own posts (even if they’re NOT perfect - in fact imperfection wins IMO)

Speak your own thoughts (even if they’re rough)

Show your face, your kids, your messy whiteboard

AI can help you research and sharpen.
But don’t let it replace you!!! (becuase it wants to!!) 

The more synthetic + fake the internet gets, the more valuable authenticity becomes. 

BE YOURSELF - btw that's human me hiking my daily trail in the snow being as authentic as I can. 

Like our swaG??

No matter the level of business that I have got to…

This is ALWAYS true. 

Anyone else? 🤷‍♂️

graphical user interface, text, application

I feel for other TikTok shop agencies 

It’s hard. 

Most don’t get it. 

We do 😆

Keep up the good work Social Commerce Club 🙌🏻

Yes yes yes 

We have been thinking more about what this role looks like from the agency perspective.

How we train fast

Who’s base knowledge makes them a good fit etc. 

And I will tell you what I know. 

99% of people don’t get it. 

They haven’t had the paradigm shift yet. 

It’s a new muscle 

It’s a new way of thinking. 

Working with creators is HARD! 

They don’t perform like ads do 😆

But this role is really big in terms of impact and responsibility 

Seems like more brands are catching on. 

But tbh I still feel like guy in 2014 telling their friends to invest as much as they can into Facebook ads and they laugh at me 🤷‍♂️🫤 when it comes to how big social commerce really is going to be!

Yesterday I was driving with my son who’s 6… 

We saw a bunch of billboards and he was asking about the messages on each

It reminded me of the classic Tim Ferris question… so I decided to ask him

“If you could put one message on a Billboard, what would it be?” 

He took about 3 seconds and said 

“My message would be “I love you””

This kid gets it ❤️

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