Tim Walther

Volkswagen AG

Emerging Marketing Tech & AI @ Volkswagen Group

Einführung eines konzernweiten KPI Systems für Marketing Sponsorings.

Group Manager Sponsoring Strategy @ Volkswagen Group

Manager Marketingkommunikation // Internationale Werbekampagnen

ProSiebenSat.1 Media SE

Key-Account-Manager

Bond University

Tesching Fellow für Advertising und Brand Management

Teaching Fellow

Volkswagen

Marketingassistent

Porsche AG

Werkstudent

AMC-Advanced Marketing Consulting

Praktikant

TOP 10 Expert to follow for Marketing Trends by Werben & Verkaufen magazine.

TEDx Speaker for Metaverse.

Marketing Nerd, searching for everything that connects, excites and entertains people.

Metaverse & NFT @ Volkswagen Group

xtype.io

Chief Marketing Officer

GTM Consult

One of the biggest challenges startups facing is how to market the product to the enterprise business (B2B) and scale their business to be a $100M company. GTM consult can help get sales, marketing, product, and company strategy together by using a focused approach to the market—one voice to the customer. Contact us to figure out in a first meeting what is possible and what potential we see in your company.

Managing Director

Hadean

Broadcom Inc.

Building and executing the right content and campaign for the right audience is a key task within this role. Responsible for the marketing of the automation segment within Broadcom which includes all facets of marketing including product marketing.

Global Head of Marketing

CA Technologies

Business Development and Product Marketing role leading a geographically dispersed worldwide team of 11 team members; 2 direct team leader reports.  
______________________________________________________________________________

► Manage continuous delivery of product and solution messaging, demand generation, product and solution launch, and solution sales overlay

► Thought leadership and contribution to roadmap

► Rebuilt messaging to be a leader in Gartner MQ and Forrester Wave

► Pipeline increased by up to 30% through focused GTM sales play and successful sales team 

► Support DevOps and Continuous Delivery events 

► Act as company spokesperson

Vice President Product Marketing

Strategic marketing role with focus on driving results, managing 6 inside sales staff.
______________________________________________________________________________
 
► Drove solution messaging and enablement around business imperatives, showcasing tools that meet needs and engage with customers

► Built department processes, sales pipeline and sales

► Leadership in Gartner MQ & Forrester Wave, increasing revenues by 25% 
 
► Managed strategic marketing positioning to drive results 

► Contributed to solution packaging (price, brand name, messages) and GTM strategy

► Supported sales at customers, events / press events with corporate & solution messaging

Senior Director Worldwide Product & Solutions Marketing

AUTOMIC SOFTWARE

Strategic marketing role with focus on driving results, managing 6 inside sales staff.
______________________________________________________________________________

► Drove solution messaging and enablement around business imperatives, showcasing tools that meet needs and engage with customers

► Built department processes, sales pipeline and sales

► Leadership in Gartner MQ & Forrester Wave, increasing revenues by 25% 

► Managed strategic marketing positioning to drive results 

► Contributed to solution packaging (price, brand name, messages) and GTM strategy

► Supported sales at customers, events / press events with corporate & solution messaging

Senior Director Product and Solutions Marketing

UC4 Software

Global responsibility for SAP product management - sales enablement, demand generation and evangelizing. Responsible for strategic messaging of all products in central EMEA.
______________________________________________________________________________

► Reengineered roadmap processes, business cases, and documents for products and solutions  

► Created new pricing structure and model  

► Subject matter expert for SAP and SAP Alliance Management.

► Brought approx. 20% growth YOY through go-to-market focus and approach  

► Planned, set up and executed worldwide sales training on the web & for regional workshops  

► Represented the company at several customers / partners / international events e.g. SAP TechEd, Gartner, and own user conferences, creating awareness for products 

► Wrote several articles published in the press

Senior Product Manager

Responsible for business development of defined enterprise potentials and customers in Germany and partially worldwide, generating revenue in licences, maintenance and consulting.  
______________________________________________________________________________

► Represented UC4 at events

► Closed deals with global accounts, overachieving targets

Senior Account Manager

Responsible for increasing revenues and pipeline through sales enablement, demand generation and evangelizing, creating whitespace solutions and building go to marketplace for numerous products. 
______________________________________________________________________________

► Subject matter expert (evangelist) for virtualization, cloud computing and SAP  

► Increased revenues/pipeline 20% 

► Represented the company at international / local events such as VMworld, DSAG, SAP TechEd

► Led product marketing integration of the companies UC4, Appworx & Senactive, together with roadmap processes, product documentation and business cases for products and solutions

► Built and developed a product marketing team of 3

► Planned, setup and executed worldwide online sales trainings and regional workshops  

► Acquisition project manager for product marketing

Product Marketing Director

Responsible for business development both in Germany and partially worldwide. 
______________________________________________________________________________

► Closed numerous competition replacement deals with key accounts, overachieved targets

Global Account Manager

Viamelior GmbH

Director Enterprise Sales

Novell GmbH

Novell integrates mixed IT environments.
______________________________________________________________________________

► Consistently exceeded targets, managing acquisition of new Fortune 100 customers

Business Director Enterprise Sales

Walter GmbH

Project Manager - Datacenter

Insightful and strategic leader with deep commercial understanding, I have a proven ability to design, develop solutions, and execute highly successful campaigns and sales plays which maximize outcomes, increase revenues and achieve objectives. I excel in engaging stakeholders, connecting clients to products, creating media and communication strategies, and building and leading high-performing teams. 

Key Skills are sales enablement, demand generation and evangelizing, managing product/solution messaging and launches, and articulating products’ / solutions’ unique values. With my sound negotiation and strategic abilities, I have had a continuous record in closing deals with enterprise companies, often replacing staunch, long-term competition. 

I am well versed in marketing across numerous countries and continents. I currently also lead a geographically dispersed team, driving and supporting marketing and sales.

A comparative, holistic and unique value of products/solutions should be clearly articulated outside-in in terms that resonate with target audiences. With my background in matching products with customers, I understand the grass-roots of sales and have distinct insight into customers and how to reach them. Being spokesperson for over 15 years, I also possess well-honed public speaking skills and being awarded with several awards and being Gartner MQ and Forrester Wave Leader.

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The Battle

Tim Walther

Ralf Paschen

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