Tima Elhajj

Tima Media & Consulting

At Tima Media and Consulting, we specialize in elevating the personal brands of CEOs and entrepreneurs in the UAE and KSA, offering comprehensive LinkedIn branding solutions. 

Our mission is to transform the online presence of business leaders by providing an all-encompassing service tailored to reflect their unique voice and vision. Here's how we make an impact:

Personal Branding for CEOs and Entrepreneurs:

☑️ Strategic Content Development: 
Crafted and implemented bespoke content strategies that resonate with the target audience, significantly enhancing client engagement and brand visibility.

☑️ Content Creation and Curation: 
Led a team of experts in creating and curating high-quality, impactful content, ensuring that every piece aligns with our clients' personal brand and business objectives.

☑️ Ghostwriting: Mastered the art of ghostwriting, capturing the unique voice and tone of each client, resulting in authentic and engaging content that fosters genuine connections.

☑️ LinkedIn Profile Management: Offered full-scale management of LinkedIn profiles, from optimizing professional summaries to curating and posting content, driving increased visibility and opportunities for our clients.

Group Coaching Program:

☑️ Entrepreneurial Personal Branding: Designed and facilitated a comprehensive group coaching program aimed at empowering entrepreneurs and small business owners. Through this program, participants learn the ins and outs of building a compelling personal brand on LinkedIn.

☑️ Skills Development: Equipped participants with the necessary skills to create engaging content, strategize their brand's growth, and effectively network on the platform, leading to measurable growth in their online presence and business success.

CEO & Founder

Infinite Financial Group

As an independent business owner my commitment is to the delivery of tangible results that build the financial security of clients and align with their unique vision. I have a passion for my work as a business succession planner and bring energy, enthusiasm and commercial acumen to all strategic planning sessions.

With clients representing a diversity of industries from retail and fashion to property developers, tradesmen and manufacturing I am recognised for an approach that is meticulous and detailed in nature providing professional expertise in the following suite of services: 

•	Family & Business Succession Planning.
•	Self-Managed Superannuation Funds Strategies.
•	Asset Protection & Security.
•	Estate Planning Strategies.
•	Insurance. 
•	Investments. 
•	Key Note Presentations

I thoroughly enjoy the opportunity to work with and educate people to strengthen their financial acumen and am a regular presenter with the South East Business Network, leading workshops to women about superannuation and to business owners about succession planning.

Business Succession Advisor

TIMA Designs

At TIMA Designs I conceptualised the design and development of the Tima Designs fashion label focused on feminine, sophisticated, chic and elegant fashion pieces for the corporate and glamorous woman.

Managing all aspects of the business from design, production and quality assurance to sales, marketing and distribution provided the opportunity to understand the intricacies and nuances of small business development in a highly competitive industry.

The business success was based on a commitment to quality and integrity of design and an innate understanding of the fashion needs of the corporate woman.  This is reflected in the label being stocked in a number of high-end fashion boutiques across Melbourne.

Additionally, in my work I delivered presentations to audiences that included:

•	International Women’s Day – “A World of Fashion”  -a presentation on running 2 businesses in   fashion and financial planning and how to achieve success.
•	Inspirational Women Program on Foxtel, an interview discussion on combining fashion, business and financial planning.

Director

The Heart Link Network

Responsible for leading the Dandenong Chapter of Heart Link, a women’s networking group focused on linking resources, new ideas, products and services amongst professional women.
 
Professional Contributions

Membership Participation: Through ensuring a fun, collaborative and empowering environment I was able to consistently grow the network of members across the chapter.

Leadership: Was able to facilitate strong connections between women in business that helped create opportunities to build their business, knowledge and professional networks.

Network Leader

As a Senior Business Financial Planner I was recruited to build and grow the financial planning services of the Dandenong Business Centre.

Professional Contributions

•	Business Development: Established trust and respect across the banking division, opening channels of communication and ensuring excellence in customer service to internal and external stakeholders which resulted in the considerable growth and contribution of the financial planning division across the Business Centre.

•	Revenue Generation: Steadily achieved growth in clients and portfolio revenue ensuring consistent ranking in the ANZ Top 20 Business Financial Planner leader board.

•	Business Succession Planning: Identified and developed the opportunity to provide Business Succession planning as an additional service/product for the business.

•	Professional Development: Nominated by senior management to complete the SMSF course.

•	Customer Service Standards: I assisted with the development and creation of the Statement of Advice layout for the business client, working across the compliance team to ensure that it was a user friendly and functional planning tool.

•	Management: I was regularly appointed to the acting manager role, responsible for leading and building on the team performance.  In line with this, I participated in a number of management meetings at a state and national level focused on developing the service delivery and product range of the financial planning division.

Senior Business Financial Planner

Westpac

Initially appointed into the Business Direct Division I was subsequently promoted to the Commercial Banking providing strategic financial planning advice to small to medium enterprises.

Professional Contributions

•	Customer Service: I was consistently recognised for my ability to build rapport and trust with a diverse network of clients from sole traders to larger enterprises with increasing complexity of financial planning requirements.

•	Stakeholder Management: Established a strong network of referral/business partners including Relationship Managers, Investment Bankers, Merchant Bankers etc. with recognition for ensuring a collaborative focus on achieving the most optimal outcome for clients.

•	“Ruby Network” Champion: I was highly involved in the “Ruby Network” for Women in Business, delivering presentations and co-ordinating events to educate women on financial planning, particularly in the areas of superannuation, self-managed super funds, insurance and business growth/protection.

Business Financial Planner

As Business Development Manager I was recruited to build the broker network from a zero base.

Professional Contributions

Business Development: Through persistence, determination and excellence in customer service established a dynamic network of brokers that delivered outstanding revenue growth for the business. 

Sales: Consistently achieved high sales results and supported the organisation in the development and marketing of financial products responsive to the market needs.

Business Development Manager

In 2018, I made a big decision. After 16 + years in financial planning, I decided it was time for a change - not because I had the next big thing lined up, but because I felt a deeper calling. 

I wanted to create something that was truly mine, something that could make a real difference. 

So, I sold my financial planning business and took a leap into the unknown.

My journey began with a podcast. The goal? To inspire and educate, to touch lives in a meaningful way. It was a new chapter, one that brought me to LinkedIn to share my thoughts and connect with others. Little did I know, a simple video post in April 2018 would turn everything upside down. 

Suddenly, companies big and small were reaching out, drawn to the unique blend of my corporate background and this fresh, authentic approach I was taking on LinkedIn.

It was a lightbulb moment. The corporate world was hungry for genuine connection, for personal branding that resonated on a human level. 

So, I founded a new venture focused on just that. Helping leaders and entrepreneurs across the globe build powerful personal brands on LinkedIn became my new mission.

Fast forward to today, I've had the privilege of hosting the most successful entrepreneurs on my podcast, speaking at events worldwide, and most importantly, guiding others to find their purpose and voice online.

If you're looking to elevate your personal brand in an elegant and sophisticated way, a personal brand that's both authentic and impactful, send me a DM. 

I'm here to share what I've learned and to help you elevate your personal brand on LinkedIn.

WHAT I DO: I help entrepreneurs, intrapreneurs & C-Suite executives converge their emotional intelligence with their social presence so that they can become “Thought Leaders” in their niche and ultimately create a lasting impact on people’s lives.

WHY I DO THIS:  I am determined to help people find that inner “greatness”. We all have this “greatness” inside of us. Not only do I help my clients find their greatness, I help them reconnect with their “why” so that they can speak through their PURPOSE. 

YOUR existence matters and YOUR message matters. 

WHAT MAKES ME UNIQUE:  The reason why I have been so successful is because I am focusing on my own “greatness” as well as leveraging my “natural gifts” which include communication, education, inspiration and impact. 

THE RESULTS:  As a result, I have grown my network from 500 to 25,000 + in < 3 months, with 2 Million + views on my content, with organic reach, an engaged community (who are advocates of my mission) but most importantly have resulted in quality in-bound leads into my business that has helped my business grown exponentially.

I stood in the Chanel boutique.
Then walked out empty handed.

A few years ago, I set a goal to buy a luxury bag.
It was a bag I “thought” I wanted.

I surprised myself.
I was instantly put off.

You would think it was the price, but it wasn’t.

It was the long queue outside the boutique.
The identical bag on every other shoulder.
The sales associate’s rehearsed pitch about “timeless investment.”
It was so familiar that it no longer looked or felt valuable to me.

The moment I saw how many wanted it,
I instantly didn’t.

And that’s exactly how I operate on LinkedIn.

If everyone has the formula → I don’t want it.
If everyone posts a certain way → I don’t want it.
If everyone talks about the same things → I don’t want it.

I watch others post what works:
“I made $X in Y months”
“The 5-step framework that...”
“Use this hook to instantly go viral”

And yes, it works.
Of course it works.
That’s why everyone does it.

I COULD talk about the money I’ve made.
But I’d rather talk about my values and vision.

I COULD share the hooks that go viral.
But I’d rather post what emotionally draws people in.

I COULD share the proven playbook.
But I’d rather write from a place that actually matters.

To me, when everyone carries the same bag,
it stops being special.
When everyone uses the same strategy,
it stops being strategic.

Maybe this is a flaw in me in others’ eyes.
This stubborn refusal to post what clearly works.

But to me?
This is my differentiator.

It’s about being yourself even when being someone else would be easier.
Even when the formula is right there… proven, profitable.

Some things lose their value when too many people want them,
but your voice is not one of them.

I can’t afford to be like everyone else.

And that’s the same reason I write the way I write.
Show up the way I show up.
Build the way I build.

My clients feel the same way.
They’re leaders who already move with sophistication in the real world, 
and they want their online presence to feel just as refined, true to who they really are.
That’s the work we do together.
Elegance with impact.

So tell me, are you just as stubborn as I am? 😅

Elevating Personal Brands with Elegance on LinkedIn across the UAE, Saudi Arabia, and the wider Arab region

No alternative text description for this image

My Mama shared a memory with me today, something her mother once told her.

Years ago she had asked my Teta,
"Why do these difficult moments happen in life?"

And my Teta replied with a line so simple and so full of wisdom:
"Because God loves your voice."

It’s beautiful. And profound. I haven’t stopped thinking about it.

Wishing you a beautiful start to the week.

❤️

Helping brands turn podcasts into high-converting content that fuels brand growth.

At Podcutz, we don’t just edit podcasts.
We turn them into viral, high-converting and impactful content.

If you’re anything like our clients, you know how to create great video content.

But it can be a headache to get there.

I’m sure you know the struggle:
→ Low quality videos
→ The expense and time taken for multiple revisions
→ The stress of finding and managing the right talent

Podcutz is the answer.
We solve all of the above and more.

So far, we’ve helped over 75 clients:

-Turn long-form video content into attention-grabbing, viral clips
-Save time podcasting and in turn become more consistent
-Monetise podcast content (and save money in the process)
-Win more clients, customers and leads with ease
-Attract key media attention

…And achieve any other goals you may have.

Whether you’re:

↳ A creator struggling to grow your podcast
↳ A small team with no editing support
↳ Or a production company who want to boost revenue

We help brands and creators do just that through a simple, two-step system:

You send us your recordings.
We work our magic and send you back polished, social media-ready video assets.

No need to worry about the stress of managing a team, overseeing freelancers or paying expensive agency fees.

As one of the leading post-production startups, we have helped our clients achieve some amazing results, such as:

➡️Halving post-production costs and improving video quality for an American brand
➡️Scaling from 2 clients to 10+ for an independent filmmaker
➡️Tripling revenue for a British production company

How can we work together?
1. White-label partnerships
2. Project-by-project collaborations
3. Monthly editing packages 

With us, your video content can be your biggest asset.

If you want to find out more, send me a DM or book a call with me here - https://meetings.hubspot.com/nakram

If you’re not quite ready yet, that’s fine too. I post content on here showing you what my journey looks like as co-founder of Podcutz and I also talk about all things video, editing and podcasting.

Thanks for reading :)

Noman Akram

One of the best things I did this year was meet my team.

We're fully remote at Podcutz.

→ 15+ people
→ Building across continents
→ Connecting with clients around the world

And earlier this year, we met for the first time in Bali, Indonesia.

What made this all happen?

→ Having clear systems in the business

That meant we could enjoy our time in Bali while knowing the business was running smoothly in the background.

Scaling in a way that's stress-free, sustainable and seamless.

If you're a founder who wants the same for your business...
And for someone to take the editing work out of your hands...

Visit the link in the comment section below to work with us today.

Noman Akram 

Founder of Podcutz | Helping Production Companies Triple Revenue | Turning Podcasts into Viral Content

I walked away from a 5-figure business deal for the sake of my faith.


Back in the early days of Podcutz, the biggest challenge was finding clients.

My co-founder and I were networking with as many people as we could find to try and take the business off the ground.

At first, I was determined to start with a high enough MRR that I wouldn't have to work another job alongside the business.

So imagine my excitement when we received interest from a production company that wanted us to help with editing their video ads.

They were working with some HUGE brands, so the growth and potential would have catapulted our business if everything went well.

But as we entered more advanced talks, something felt wrong.

They wanted us to edit ads for one of their clients who was a betting company.

Gambling is strictly forbidden in my religion and as a practicing Muslim I am NOT willing to compromise on my beliefs no matter how much money is on the table.

We told them we wouldn't be comfortable with that part of the work but they said it was an "all or nothing" type of deal.

So we walked away.

Kept networking and reaching out to people.
I had to get a second job to pay the bills.

Our target revenue took a little longer to reach, but it's okay.

Because:

"You do not leave anything for Allah's sake, except that Allah will replace it for you with that which is better than it" - as the famous Hadith says.

And we really do have some AMAZING clients now.

That's why we have never hesitated to turn down opportunities that conflict with our beliefs.

→ Alcohol brands
→ Dating apps
→ Gambling companies

They could offer $1 million and I'd still say no.

Simply because we don't want to risk promoting something that can lead people to fall into what we consider sinful.

So... my business is important to me, but not at the expense of my beliefs.

If you are in a similar position and have turned down a job/client/business opportunity because it conflicts with your values and principles, then don't worry.

Something better is surely coming.

And you can never put a price on your morals.

I'm finding winter in the UK hard.


→ The cold mornings
→ Frost on the ground
→ Sunset at 3 PM...

I come from a very warm country so I'm used to it being 25 degrees Celsius at this time of year, not less than 5.

Everyone told me the UK would be cold
But I still wasn't prepared for the winter.

Here are 5 other things I wish I knew before moving to the UK:

1️⃣ Outside of London, it's not as expensive as you might think but you still have to budget carefully. 

2️⃣ The job market is very competitive. You often need to make compromises - don't expect to find your perfect role at the perfect salary right away.

3️⃣ People are friendly but value their time. So don't take it personally if people are selective about who they network with.

4️⃣ The startup ecosystem is thriving, especially here in Scotland as the government has invested in the Techscaler programme to help founders launch and grow tech startups, while other initiatives like the Ecosystem Fund support projects.  

5️⃣ The trains aren't always the most reliable, but for the most part public transport is useful and well connected here.

What surprises you most about the UK?

This is the time of year I'm most grateful for running my own business as a Muslim.

Simply because

As a founder,
You have no obligation to:

-Go to a work Christmas party
-Where most of the team will be drinking alcohol
-And if you don't go, it'll reflect badly on you

Since moving to the UK, I was surprised how many Muslims face this dilemma each December.

They simply don't know what to do.

There is no right or wrong answer as it's down to you as an individual.

But I can understand why some would feel uncomfortable to attend.

On the other hand, I can also understand the pressure and worries that if you don't go it might hurt your career or you'll be seen as not part of the team.

I'm grateful I run my own business so don't have to deal with this.

And as a founder, I would never make someone feel like they're jeopardising their career by not attending a work social event.

UK Muslims - what do you usually do in this situation?

Your podcast isn't just a platform to talk.

The best podcasters know this.

That's what differentiates the podcasts that actually:
-Make money
-Land sponsors
-Build a loyal following

From the ones that don't.

So, what is a podcast then?

→ A full marketing system in its own right

One podcast episode can sell for you over and over again on social media, without any extra effort required on your behalf.

It all comes down to intentionally reusing your clips.

In this video, I break down exactly how ↴

Need help doing this for your podcast?
Send me a DM today.

The question I get all the time is:

"How do you do it all?"

-Founder of a growing business
-Full-time university student
-Work a night job
-Just got married
-Post on LinkedIn multiple times a week
-Manage a team of 15+
-Create content for social media every single day

From the outside looking in, my life seems very busy.

But the answer is simple...

Routine + systems + consistency.

In this video, I break down how.

And if you're a founder who wants to achieve the same
↳ A life so productive you CAN wear many hats and keep your business growing

...Then send me the word "BOOSTER" and let's talk.

My business is turning 1 this month.

Here are 8 things I wish I knew before starting out...

1. Always take action

Researching is good but sometimes you can overthink about a project and delay getting started on it. Looking back, the best initiatives we have are ones where we just went for it and took action and then improved them in real-time.

2. Define KPIs

Switching to measuring performance based on KPIs rather than hours worked has been transformational for the team and something I wish we'd started from the beginning.

3. Build long-term goals

At first it was about getting through the next day...
Then the next week...
Then the next month...
Before we knew it, a whole quarter had gone by.
So my advice would be to always look at the big picture and set yearly goals and then track them quarterly, monthly and weekly. (Reverse engineer it so you're working with a goal in mind)

4. Still be yourself

We committed to building in public but there were times when I held back from posting anything personal because I wanted to keep my content focused around the business. Yet the more people got to know me, the more they learned about my business.
If I was starting over, I wouldn't hold back as much.

5. Client acquisition won't always be a priority

At the start, I remember worrying about how we would find enough clients to sustain ourselves in the long term.
But as time went on, I realised business isn't about acquiring more and more clients, but rather keeping the ones you already have and letting them refer you to others.

6. Build a team culture

Growth isn't just revenue. It's also how much your team trust you, how they show up and how good the quality of their output is. I'm grateful for the culture we are building at Podcutz!

7. Don't be afraid to let go

This is the sunk cost fallacy - the idea that it's hard to let go of something if you've invested a lot of time into it, even if it's not right for you. Now, I don't worry about it. If we've put a month into testing out a system but it's not working, that's fine. I choose to look forward rather than backwards. Nothing is lost, it's just a lesson learned.

8. Don't compare to others

There are many other businesses who are at very different stages to us after their one-year mark. The biggest lesson I learned is do not compare yourself to them. We are all on our own paths.

-----

We will be posting a lot more about Podcutz 1 year anniversary this month.

What do you want to see from us?

Let me know in the comments below.

Podcasting is about to change in 2026...


As we shift from single episodes to series.

Serial podcasts are already big in some genres.

-> True crime
-> History
-> Television reviews

But they've yet to take off in others.

Especially in the business/growth/entrepreneurship space.

And I think 2026 will be the year to do it.

Here's why:

Podcasts have to stay fresh for viewer retention
Without alienating their core audience.

A great way to do that is by having mini-series over the year.

And breaking episodes down by theme.

It's backed up by the statistics, too.

Apple recently released their podcast statistics of 2025.

And the most shared show?

A series.
It was The Telepathy Tapes.

Series create shareable, bite-sized content pieces that leave listeners hooked.

It's just like Netflix - they want to watch all of the episodes then race to talk about it with their friends.

Here's how I imagine this looking like for a business podcast:

-> Series 1: How I started my business
-> Series 2: Interviewing inspiring entrepreneurs
-> Series 3: Daily habits and practices I follow

...You get the point.

Different series. Multiple episodes. One overarching podcast.

What's your prediction for podcasting in 2026?
Let me know in the comment section below.

You don't need to be the loudest person in a room to run a business.

Some people are surprised when they meet me in real life and I tell them I'm founder of a growing media company with a team of 15+.

Maybe it's because people think a founder has to be:
→ Loud
→ Extroverted
→ Over-the-top

After all, that's what so many of the founders we see on social media are like.

But I think being introverted and introspective is a strength, not a weakness, as a founder.

Many of the most successful entrepreneurs are people you wouldn't even look twice at if you walked past them in the street.

Think about Bill Gates, Warren Buffett or Dharmesh Shah (founder of Hubspot).

One of the most successful founders I know sends his son to all of the meetings and international trips because he simply doesn't have the social battery for it.

Yet he still owns and runs a $190m e-commerce business…

Clear evidence that the volume of your voice ≠ your business acumen.

So this is a post for all of the more reserved founders.

→ You don't need to share every detail of your private life to be successful.
→ You don't need to feel bad for being more of a listener than a talker.
→ You don't need to change who you are to fit into some mould.

The only thing you need to do is realise that this doesn't stop you.

✅ The strongest leaders are the most introspective
✅ The more 'quiet' you are as a person, the more you learn
✅ Research shows introverted entrepreneurs are more willing to make changes to the business and communicate more purposefully 

So, all this to say, your personality isn't a deficiency if you're still doing what needs to be done and achieving your business goals.

It's a strength!

If I had to start Podcutz from zero today, I'd do these 5 things first.

Not because the old way was wrong.
But because I know better now.

1. Define a crystal-clear offer

Not "we do podcast production."
Too vague. Too broad.

Instead: "We handle editing, show notes, audiograms, and publishing so you save 40 hours per week and publish consistently."

Specific. Quantifiable. Clear outcome.

2. Build frameworks and systems before scaling

Don't hire until you have SOPs.
Every process documented.
Every deliverable explained in creative frameworks.

This is how you scale without chaos.

3. Create a credit system for testing

Let clients try different deliverables without heavy upfront fees.
Editing? Audiograms? Thumbnails?

They test what works for them. Low risk. High trust.

This would've closed deals faster early on.

4. Track KPIs from day one

Not just for us. For clients.

Show them:
→ Episodes published on time → Audience growth → Content performance

Data builds trust which leads to retention.

5. Focus on one type of client first

Not "anyone with a podcast."

Niche down: 
Founders building personal brands. B2B companies with thought leadership podcasts. Coaches monetising content.

Pick one. Master it. Then expand.

____________________________________________________________

The lesson:
You don't need to figure it all out before starting.

But you do need systems, clarity, and focus to scale.

I learned this the hard way.

You don't have to.

Check out some of our case studies and the results we've got for our clients here:

Some of our recent client results ⤵

1) Tim Gray:

Europe’s leading biohacker.
650k+ followers on Instagram alone.

What we did?
→ Edited 50 clips
→ Generating over 5 MILLION views

2) White labelled client:

A startup who needed to scale and grow their business.
They had a few in-house editors but weren't getting the results they needed.

What we did?
→ Helped halve editing costs 
→ And produced videos 5x better quality!

3) Independent client:

A filmmaker who worked 60+ hours a week.
So had no time to both film and edit content.

What we did?
→ Helped him scale from $3k monthly revenue to $12k - all in a month
→ Simply because less time editing meant more time finding clients

4) Chris Ritson:

Successful founder of 2 businesses.
Over 80k followers on LinkedIn.

What we did?
→ Website retention rate + conversions skyrocketed 📈
→ He called Podcutz, "the best investment I've made all year"


----------

All of these clients had one thing in common:

They trusted us to deliver.

And we did.
(We always do)

At the end of the day, our philosophy has always been the same: 

↳ You worry about making the content. We handle everything after that.

That's what allows our clients to cut costs, triple revenues and scale without needing to oversee multiple freelancers or pay an expensive agency retainer.

We're super proud of the Podcutz team for these amazing results.

And these are just a few of the clients we're working with.

Want to be next?
📩 Get in touch today to see if we'd be a good fit.

taplio

The Battle

Tima Elhajj

Noman Akram

Followers

Posts

Engagements

Likes

Performance ScoreTima Elhajj's LinkedIn Performance

Performance ScoreNoman Akram's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tima Elhajj

Noman Akram

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tima Elhajj's LinkedIn Performance

Performance ScoreNoman Akram's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTima Elhajj's LinkedIn Performance