Aussie writer with 1B+ content views in 10 years | I teach people to use writing online to create career opportunities | Let's connect: tim@timdenning.com

I quit my eCommerce startup with 100+ employees. Then got depressed, developed an eating disorder, and got a minimum-wage job in a bank. I now work for myself and make 7-figures writing.

I'm not that smart and have no college education. The way I used the internet made the difference.

And going to a Tony Robbins event changed my mindset. He taught me to go from being a victim to be in control.

This led to:

• 1B+ content views
• Financial freedom
• Book deal with a major publisher
• Meeting my heroes (like Tony Robbins)
• Quitting my banking career forever in 2021
• Multiple successful businesses fuelled by obsession

My mission: Help 100,000 people start online businesses. 

My beliefs that drive everything I do:

- Anything is possible
- Positivity above all
- Ego is the enemy
- Challenge the status quo
- Chase obsession, not passion
- Always be kind, grateful, and a good person

How can I help you?

• Social media audience building
• Starting or growing an online business

Join my email list with 200,000+ other high performers for more helpful insights:
https://timdenning.com/start-social-hustle-linkedin-bio/

Tim Denning

Corporate "culture" is the biggest lie in business. 

Nobody wants to admit it.

I spent over a decade in banking watching companies obsess over culture. We had culture committees. 

Culture surveys. Culture town halls where executives would stand up and talk about how much they valued their people.

Then they'd go back to their offices and send emails at 11pm expecting responses.

━━━━━

I remember when remote work first became a thing at my company. They treated it like a privilege. You had to apply for it. You needed manager approval. 

You had to prove you could be trusted to work from your own home like some kind of child asking for permission.

Then C0VID hit and suddenly everyone could work remotely. T

he company didn't collapse. Productivity didn't tank. People actually got more done because they weren't spending two hours commuting or sitting in meetings that could have been emails.

For about 2 years, everyone pretended this was the future. Executives gave interviews about how they'd never go back to the old way.

━━━━━

Now look at what's happening.

The same companies that said remote work was revolutionary are demanding people come back four days a week. They're calling it "collaboration." They're calling it "culture."

I've been in those offices. I know what actually happens.

People show up, put on their noise cancelling headphones, and do the exact same work they were doing at home. 

They sit in open plan offices designed for collaboration and spend eight hours trying to block out the noise so they can concentrate.

The only difference is they wasted an hour getting there and another hour getting home.

━━━━━

When I got fired in 2019, I was devastated. 

I'd given that company 10 years. I'd shown up to the office every day because that's what good employees did.

Looking back, getting pushed out was the best thing that happened to me.

I started building my own business. I work from wherever I want. I don't have to pretend that sitting in traffic is "culture."

━━━━━

Companies don't actually care about culture. They care about control.

They want you at your desk because it makes managers feel important. They want you in the building because they signed expensive leases and need to justify them.

Real culture isn't about where you sit. It's about whether you trust people to do their jobs.

The companies forcing everyone back to the office don't have a culture problem. They have a trust problem.

P.S. What's your experience with return-to-office mandates?

If you want to level up your career faster, then join my unconventional Substack newsletter with 183K others: https://lnkd.in/gMkRFmj9

Aussie writer with 1B+ content views in 12 years | Teaching high performers to build million-dollar digital businesses | Let’s connect: tim@timdenning.com

Most people chase the wrong version of success.

I know because I used to be one of them.

When I worked in banking, I had a colleague named Steve who bought a brand new Mercedes. He parked it in the premium spot every morning. 

Made sure everyone saw him get out of it. He talked about the leather seats, the sound system, the way it handled on the freeway.

Steve also worked 60-hour weeks. He missed his kid's school plays. He had to ask permission to take a long weekend. He was stressed, tired, and trapped by a car payment that demanded he keep showing up to a job he hated.

I remember sitting in a meeting with him one afternoon. His phone buzzed. He glanced at it and his face dropped. It was a photo from his wife. 

His daughter had just lost her first tooth. He missed it. He was stuck in a conference room listening to quarterly projections while his kid was at home wondering where daddy was.

Steve had the car. But he didn't have the life.

━━━━━

When I got fired, I lost the salary. I lost the title. I lost the security that comes with a corporate job.

But I gained something I didn't expect. Time.

I started building my own business. The first year was brutal. I made less money than I ever had. But I also had something Steve never did. 

I could be home on a random Tuesday afternoon. I could take my daughter to the park while other dads were stuck in meetings. I could watch her discover the world instead of hearing about it secondhand.

That's when I realized the Lambo dream is a lie.

It's not about the car. It's about what the car represents. People think if they get the Lambo, they've made it. They've won. They can finally relax.

But the Lambo requires the income to maintain it. The income requires the job. The job requires the hours. The hours steal your life.

You end up working for the car instead of the car working for you.

━━━━━

I've coached thousands of business owners since leaving my corporate career.

The ones who are actually happy aren't the ones with the flashiest stuff. They're the ones who built businesses that give them flexibility. 

They're the ones who can pick up their kids from school. They're the ones who don't have to ask a boss for permission to live their life.

The pattern is always the same. The people chasing status symbols are running on a treadmill that never stops. The people chasing freedom figured out how to get off the treadmill entirely.

━━━━━

My daughter just turned 3.

Today I took her to get ice cream at 1PM on a Monday. The shop was empty. We sat outside in the sun. 

She got chocolate all over her face and laughed about it. No rush. No meetings to get back to. Just a dad and his daughter enjoying a random afternoon together.

That moment is worth more than any car

I don't want the Lambo. I want more Tuesdays like that

What does success look like to you?

If you want to level up your career faster, join my unconventional Substack newsletter with 181K others: https://lnkd.in/gMkRFmj9

I gave a company 10 years of my life. They gave me 2 weeks notice.

When I got made redundant, I remember sitting in that meeting room thinking about all the times I'd stayed late. All the weekends I'd worked. All the family dinners I'd missed because something "urgent" came up at the office

I thought loyalty meant something. I thought if I just kept showing up and doing good work, the company would take care of me. That was the deal, right? Work hard, stay loyal, and you'll be rewarded.

Turns out I was the only one who believed in that deal.

━━━━━

There was a guy in my office named David who'd been at the company for 22 years.

He started there straight out of school. He trained half the managers in the building. He knew every system, every process, every client relationship. The company was his entire identity.

When they restructured his department, they let him go with a standard severance package. Same as everyone else. Twenty-two years of loyalty got him the same exit as someone who'd been there for two

I watched him clean out his desk. He looked confused more than anything. Like he couldn't understand how this had happened. He'd done everything right. He'd been loyal. And none of it mattered when the spreadsheet said his role was redundant

━━━━━

I used to judge people who job-hopped.

I thought they were disloyal. I thought they didn't understand the value of commitment. I thought staying at one company and working your way up was the honorable path

Now I realize those job-hoppers understood something I didn't. They knew the relationship between employee and employer is transactional. Always has been. The company will keep you as long as you're useful. The moment you're not, you're gone

That's not cynical. That's just how business works

━━━━━

Loyalty to a company that would replace you in 2 weeks is insanity

I'm not saying be a bad employee. Do great work. Hit your targets. Be reliable. But don't confuse being good at your job with owing your life to an organization that sees you as a line item on a budget

Your company is not your family. Your manager is not your friend. Your job title is not your identity. These are business relationships. Treat them that way

━━━━━

The only loyalty that makes sense is loyalty to yourself

Be loyal to your own growth. Be loyal to building skills that travel with you when you leave. Be loyal to creating options so you're never dependent on one employer's decision about your future

I spent a decade being loyal to a company. Now I spend my time being loyal to what I'm building. The difference in how I feel every morning is hard to describe.

━━━━━

Stop sacrificing your life for an organization that would post your job listing before your desk is cold

Build something that's actually yours. Or at least build skills that nobody can take away

That's the only job security that exists anymore

P.S: Have you ever felt burned by corporate loyalty?

Join my Substack: https://lnkd.in/gMkRFmj9

If nobody's rejecting you, you're not doing anything with your life.

Harsh but true.

In my banking days I watched colleagues avoid asking for anything. They wouldn't pitch ideas to leadership. 

They wouldn't ask for raises. They wouldn't apply for roles they actually wanted.

When I asked them why, the answers were always the same. "I don't want to look desperate." "What if they say no?" "I'll wait until the timing is better."

They were protecting themselves from rejection. And in doing so, they were rejecting themselves before anyone else had the chance.

━━━━━

I remember the first time I pitched an idea to a senior executive at my company.

I'd spent weeks preparing. I rehearsed my talking points in the shower. I ran the numbers over and over. I was convinced this idea could save the company money and make our team more efficient.

He listened for about 90 seconds, then told me it wasn't a priority right now. Meeting over.

I walked back to my desk feeling like an idiot. My face was hot. I kept replaying the conversation, wondering what I could have said differently.

But something interesting happened the next week. 

That same executive stopped by my desk and asked me about a different project. He remembered my name. He remembered I was someone who brought ideas to the table.

The rejection didn't close a door. It opened one I didn't even know existed.

━━━━━

When I got fired, I had to start pitching myself constantly.

I pitched my writing to publications. Most said no. I pitched my services to potential clients. Most ignored me. I pitched ideas to people I admired. Most never responded.

In my first year of building my own business, I probably heard "no" more times than I had in my entire corporate career combined.

And my business grew anyway.

Because every rejection meant I was actually doing something. I was taking swings instead of sitting on the bench hoping someone would notice me.

━━━━━

The people who never get rejected are the people who never ask for anything.

They stay safe. They stay comfortable. They stay exactly where they are.

I've worked with thousands of business owners. The ones who struggle most aren't the ones getting rejected. They're the ones who won't put themselves in a position to be rejected in the first place.

They won't send the cold email. They won't post the content. They won't make the offer. They're so afraid of hearing "no" that they guarantee themselves a lifetime of "nothing."

━━━━━

Rejection is proof that you're in the arena. You're not watching from the sidelines. You're actually playing the game.

If you're not getting rejected regularly, you're not taking enough action. You're playing it too safe.

Go get rejected this week. Pitch something. Ask for something. Put yourself out there.

The worst they can say is no. And that's not the end. That's the beginning.

P.S. What's a rejection that ended up being a good thing for you?

Join my Substack newsletter: https://lnkd.in/gMkRFmj9

The weirdest people I've met are also the most successful.

I don't mean weird in a bad way. I mean they never tried to be normal. 

They refused to follow the script society handed them. In banking I worked with hundreds of people over a decade. 

Most of them were interchangeable. 

They dressed the same. They talked the same. They had the same opinions in meetings because they were too scared to say anything different.

Then there was Dave.

Dave wore sneakers to client meetings. He'd interrupt senior executives mid-sentence if he thought they were wrong. He'd leave at 3pm on Fridays because he wanted to pick up his kids from school.

Everyone thought he'd get fired. Management talked about him like he was a problem to be solved.

Dave got promoted three times in four years. He became one of the youngest directors in the company's history.

━━━━━

I asked him once how he got away with it. He laughed and said he wasn't getting away with anything. He was just being himself.

"Most people spend their whole careers trying to fit in," he told me. "They're so busy copying everyone else that they forget to be useful. I'd rather be useful than popular."

That stuck with me.

I spent years trying to fit in at that company. I wore the right suits. I laughed at the right jokes. I stayed late because everyone else stayed late. I was so focused on not standing out that I became invisible.

The people who got ahead weren't the ones who blended in. They were the ones who had the guts to be different.

━━━━━

When I got fired, I realized I'd wasted years performing a version of myself that wasn't real. I'd been so worried about what people thought that I never asked what I actually wanted.

Building my own business forced me to stop pretending. 

There's no corporate dress code when you work from your living room. There's no manager to impress. There's just you and the work.

I started writing what I actually thought instead of what sounded professional. I started saying no to things that didn't interest me. I stopped trying to sound smart and started trying to be helpful.

My audience grew faster than it ever had before.

━━━━━

Fitting in is a survival strategy. 

It keeps you safe. It keeps you employed. It keeps you average.

The people who refuse to fit in take a risk. They might fail. They might get laughed at. They might get fired.

But they also might build something remarkable. They might become the person everyone else wishes they had the courage to be.

I admire people who refuse to fit in.

Not because they're rebels for the sake of it. Because they trust themselves more than they trust the crowd.

P.S. When did you stop trying to fit in?

If you want to level up your career faster, then join my unconventional Substack newsletter with 183K others: https://lnkd.in/gMkRFmj9

If you're easily offended, you're easily controlled. 

Most people never realize this.

I spent years in banking letting random comments from colleagues live rent-free in my head. Someone would make a snarky remark in a meeting. 

I'd replay it for days. 
I'd adjust my behavior. 
I'd shrink myself to avoid future criticism.

I was a puppet. And I didn't even know who was pulling the strings.

━━━━━

Getting offended is a choice most people don't realize they're making.

Someone criticizes your work. You can let it ruin your week. Or you can ask yourself: Is this feedback useful? If yes, use it. If no, delete it from your brain and move on.

That's it. That's the whole framework.

But most people skip the evaluation step entirely. They go straight to emotional reaction. They let strangers control their mood, their confidence, their entire day.

━━━━━

I've coached thousands of people trying to build businesses and careers.

The ones who struggle most aren't lacking talent or ideas. They're paralyzed by what others might think. 

They won't post content because someone might disagree. They won't launch products because someone might criticize. They won't charge what they're worth because someone might call them greedy.

They've handed the remote control of their life to people who don't even think about them.

━━━━━

Being easily offended means being easily manipulated.

Think about it. If I know exactly which buttons to push to make you angry, sad, or defensive, I control you. Politicians know this. Media companies know this. Toxic people in your life definitely know this.

Every time you react emotionally to provocation, you've given someone else power over your mental state. You've become predictable. Controllable.

━━━━━

Training yourself to not get offended isn't about becoming cold or emotionless.

It's about being selective with your energy. It's about choosing which battles actually matter and which ones are just noise designed to distract you.

Someone disagrees with your opinion online? Good. Let them. You don't need everyone to agree with you. You need to stay focused on what you're building.

Someone talks behind your back? Good. Let them. Their opinion of you is none of your business. Your opinion of yourself is the only one that pays your bills.

━━━━━

The most successful people I know have thick skin and selective hearing.

They hear criticism, evaluate it quickly, keep what's useful, and discard the rest without emotional attachment. They don't waste mental energy defending themselves against every slight.

They're too busy building to be bothered by people who are too busy judging.

━━━━━

Want more peace in your life?

Stop giving random people the power to disturb it. Train yourself to pause before reacting. Ask yourself if this will matter in a week, a month, a year.

Most things that offend us today won't even be memories tomorrow.

Save your energy for what actually matters.

What's helped you develop thicker skin?

Most people's version of freedom looks like this:

Work 40+ years. Save enough. Retire. Do nothing.

They call this "the dream."

I call it a slow death.

━━━━━

Retirement isn't freedom. It's delayed living.

You spend your best years trading time for money. Your healthiest decades sitting in meetings. Your most energetic moments answering emails.

Then at 65, you finally get permission to live. Except now your body hurts. Your energy is gone. Half the things you wanted to do require a younger version of you.

The math doesn't work.

━━━━━

I watched my friend’s dad do this.

He worked his whole life for a company that didn't care about him. Saved diligently. Did everything right. Finally retired at 64.

Two years later his health started failing. The travel plans got shelved. The bucket list gathered dust.

He traded his best years for a retirement he couldn't fully enjoy.

━━━━━

Freedom isn't an age. It's a feeling.

It's waking up and deciding how your day goes. It's saying no to things that drain you. It's having options instead of obligations.

You can have this at 35. Or 45. Or right now.

But not if you keep waiting.

━━━━━

I used to think freedom meant "not working."

I was wrong.

Freedom is working on what matters to you. It's building something you own. It's choosing who you spend time with and what problems you solve.

The people I know who "retired early" and did nothing? Most of them are miserable. No purpose. No growth. Just endless days of golf and Netflix.

That's not freedom. That's a comfortable cage.

━━━━━

Society sold us a broken definition.

Work hard now. Sacrifice now. Live later.

But "later" isn't guaranteed. And even if it comes, you'll be a different person with a different body and different energy levels.

Stop optimizing for a future version of yourself that may never exist.

━━━━━

Redefine what freedom actually means.

Freedom isn't quitting everything. It's designing a life where work doesn't feel like work. Where Monday doesn't feel different from Saturday.

Start building that now. Don't wait for some magical age when you're finally "allowed" to live.

The permission slip you're waiting for doesn't exist.

Give it to yourself.

If you want to level up your career faster, then join my unconventional Substack newsletter with 176K others: https://lnkd.in/gMkRFmj9

I ghostwrite Educational Email Courses for Content Agency Founders | Ghostwritten 5001+ SEO-optimized Articles in 5+ Years | LinkedIn Ghostwriter for 6-figure Founders |

🚀 $15K in sales for a client in less than 7 days (without ads or cold outreach)

A coach once told me:
"𝐼’𝑣𝑒 𝑏𝑒𝑒𝑛 𝑝𝑜𝑠𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑚𝑜𝑛𝑡ℎ𝑠. 𝑃𝑒𝑜𝑝𝑙𝑒 𝑠𝑎𝑦 𝑡ℎ𝑒𝑦 𝑙𝑜𝑣𝑒 𝑚𝑦 𝑐𝑜𝑛𝑡𝑒𝑛𝑡…
𝐵𝑢𝑡 𝑚𝑦 𝑠𝑎𝑙𝑒𝑠 ℎ𝑎𝑣𝑒𝑛’𝑡 𝑚𝑜𝑣𝑒𝑑."

You know your coaching delivers real transformation.

Still…

You’re stuck in a system that keeps you busy,
But never gets you booked.

→ You post consistently, but it doesn’t translate into leads
→ You’re getting likes, but your Stripe account isn’t moving
→ You’re doing everything right, but feel like nothing’s working
→ You’re spending hours following up manually instead of coaching

And all of it leads to:
𝗕𝘂𝗿𝗻𝗼𝘂𝘁. 𝗖𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 𝗦𝘁𝗮𝗹𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵.

Now imagine this:

→ Your LinkedIn content positions you as the go-to expert
↳ without you ever writing a post.

→ Your ideal clients don’t just like your content 
↳ they enter your email funnel, learn from you, trust you, and convert.

→ You wake up to warm leads in your inbox
↳ without chasing or pushing.

That’s the power of a complete ecosystem.

This is exactly what I build for coaches like you:

→ A 𝐃𝐅𝐘 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 that builds visibility + authority
→ A 𝐅𝐮𝐥𝐥𝐲 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 that nurtures silently and sells smart
→ A system that works in the background—while you coach, scale, and grow

If you're done guessing, posting, and hoping…
Let’s build a system that finally does the heavy lifting for you!

→ READY TO SCALE? → Book a discovery call (from the Featured Section)
OR
→ DM me “𝐄𝐂𝐎𝐒𝐘𝐒𝐓𝐄𝐌” and let’s turn your expertise into consistent, scalable results.

Dhruv Parmar

"Why should I worry about LinkedIn?" This investor had 17+ companies, 3 exits, and millions in bank.

I was on a call with him last week.
(and I know how long it took to just make that call happen 😪)

Just 5 minutes in the call, and he asked me this:

"Why should I worry about building a brand on LinkedIn when I have nothing to sell or want any money?"

He has a point, right?

It's true that you don't need money
You don't need to make new sales

But when you show up on LinkedIn, you're actually becoming a guide.

Even your raw stories are an inspiration for people who are still working their way through the ropes.

→ You can post your raw experiences as a founder or investor
→ You can post about WHY you did WHAT you did
→ You can post the latest strategies that you see around

There are literally 100s of things you can talk about, and it's going to build you up for real.

Plus, there are definitely the benefits that roll in:

→ You get invited for speaking gigs & events
→ You get exposed to networks you didn't know existed
→ The right founders see you posting & they pitch to you

So, that's the add-on to give you that adrenaline rush.

Let's be real...

You might not need the money.
But everyone needs that adrenaline rush, right?

This is how you get it.

And that's why I help investors build a solid personal brand to get those opportunities they deserve!

Why do you think an investor should build their personal brand?

PS - How long have you been building your personal brand?

I don’t generate LEADS. I build TRUST for Founders & Coaches with Content + Email Ecosystem | Served 75+ clients in the last 7 years | Building my one-person ghostwriting biz to $10k/month |

Don't hire me if you can't handle my obsession.

I've literally said this on a sales call.

Because I don't just come in as a ghostwriter or email strategist, but I come in as an obsessed freak that wants to know everything about you and your business.

What it looks like working with me:

(And boy, my client was actually shocked and asked, "Wait, you'll do all of this?")

When you hire me, you're not hiring a ghostwriter.

You're actually hiring someone who treats your brand like a business, not a content calendar.

And that's why clients like working with me.

As soon as I onboard a client, here's what I do:

Week 1-2: I become obsessed with your business

My first call with the client is never about LinkedIn. It's about:

→ Your revenue goals
→ Your ideal client (the specific ones you actually want)
→ Your offers (and how they're positioned now vs. how they should be)

I audit your entire brand. Profile. Content. Offers. Funnel.

Then I'll build you a strategy. Not just "post ideas." A full positioning + conversion system.

3rd Week onwards: I run your LinkedIn like it's mine, and you get:

→ 12 posts/month (written in your voice, not AI slop)
→ Strategic engagement (I'm not just commenting "great post!")
→ Monthly performance reviews (what's driving DMs, what's not working)
→ Email funnel optimization (because LinkedIn content without nurture = wasted attention)

And that's not even all...

Every month, we go on a deep dive together, and I show you:

Which posts drove the most DMs (and WHY)
What's happening in your email funnel (statistics)
Where we're pivoting next month

And I'm not just reporting the metrics, but I explain where we can double down to make money.

Plus, the stuff you don't see (but I'm doing):

→ I'm tracking your competitors' content (what's working for them) 
→ I'm testing different CTAs (to see what converts better) 
→ I'm optimizing your profile every month (based on what's shifting in the algorithm) 

So, you're not hiring a ghostwriter.
You're hiring a CMO for your personal brand.

And that's the difference between a $300/month and a $1200/month ghostwriter!

You choose your growth engine.

Want to get a sneak peek at what my starting audits for founders look like? DM me "AUDIT"

PS - I'm opening up 2 new slots for March. Want IN? DM me now!

I ghostwrite for 2 founders making $100k-$120k/ year and 2 of them making $250k+. And we've found 3 topics that actually close deals for them (but feel too risky)

1. The expensive mistakes their clients made BEFORE hiring them

One of my clients works with SaaS founders scaling to $1M+.

You know what his best-performing post is?

"3 founders lost $50k+ trying to scale before fixing this one thing." 

This wasn't really a brag or a lesson. It was a warning for founders.

And this works because:

→ It positions him as the person who sees what others miss.
→ It makes the reader think: "Wait, am I making that mistake right now?"
→ It creates urgency without being salesy.

Premium buyers don't hire you because you're successful.
They hire you because you can predict their failure before it happens.

2. The contrarian belief that makes their method work

Another client is a leadership coach.

Her most viral post:

"Your team isn't underperforming because they lack motivation. They're underperforming because you're over-managing. Here's what I do instead."

She didn't try to just teach a framework. She clearly challenged the belief.

And it worked because:

→ It separates her from every other leadership coach saying "empower your team."
→ It positions her as someone who thinks differently.
→ It makes the reader question everything they've been doing.

Premium clients don't pay for best practices.
They pay for proprietary thinking.

3. A case study with the REAL numbers

I created a high-converting post for a growth strategist for B2B SaaS.

"This SaaS founder was stuck at $100k ARR for 18 months. We changed one thing in their sales process. They hit $500k+ in 6 months. Here's the breakdown."

Then he exactly talked about what was broken, what he changed, and what happened.

No fluff. No hypothetical talks. Only exact numbers with clear focus on the outcome.

This works every single time because:

→ Proof > promises.
→ Specificity = credibility.
→ It gives the reader a mental model for what's possible.

This is the content premium buyers screenshot and send to their co-founders with:
"We should talk to this person."

I just want to say that founders and businesses at this level need to understand what to chase.

You can't just share insights. You have to actually sell outcomes.

Start posting what makes your ideal client think:

"If I don't hire this person, I'm going to lose money."

That's the kind of content these high-value founders should be creating.

Which of these 3 topics have you been avoiding because it felt too risky to post?

'Make AI Mediocre Again' (MAMA, I want this campaign back)

Cadbury 5Star launched this over a year ago, but I think it makes the most sense right now.

The way people are obsessed with AI in everything, I feel like we're already in this time that this ad talks about.

AI isn't helping us do less. Instead, it's making everyone do more in the name of doing things faster.

What if there are tens of thousands of confusing and stupid info websites that start feeding info to AI?

AI starts picking up nonsense from these websites and spreading it.

(I know this is just for fun, but just imagine what this reality would look like 😂)

PS - On a serious note, do you think AI is taking over everything and losing that real touch in so many places?

Money flows where attention goes. That's the reality for B2B businesses (which they are missing out on)

I have a habit of listening to a podcast while hitting the gym.

And I swear that I love this way of consumption.
Easy 3-4 podcasts consumed every week with audio notes lying in my Keep app.

Last week, I was listening to an interesting marketing podcast between Rajiv Talreja and Raj Shamani.

Rajiv talked about content marketing.

And B2B is missing out on this for real.

I'll say this once (okay, I might say it again tomorrow, lol!!!)

Decision-makers don't buy from you because your product is better. They buy because they've been reading you for 3 months.

There's a simple thing happening behind this.

Your best clients refer you to their peers.
That peer Googles your name.
Finds nothing.
Then Googles the problem.
Finds your competitor's content everywhere.

Now you can take a guess who they're going to call.

Word-of-mouth used to build businesses.

Now it just opens the door.

But when that door opens, the buyer doesn't call you first.

They research.

And if your content isn't part of that research, you've already lost.

Money flows where attention goes.

This is true for every industry and every freaking business.

But I see this being true a lot more for B2B businesses with long sales cycles.

They aren't making impulse buying decisions.

They are reading your posts, articles, newsletters, press releases, and everything that your ambassadors are talking about.

And they make that decision in the 29 pieces of content they consumed before they ever contacted anyone.

Content creation isn't marketing anymore.

It's distribution.

If buyers can't find your perspective when they're researching, you don't get considered.

You just get outcompeted by someone who showed up in their feed.

Whose content is your next client reading right now?

PS - Which company's content marketing strategies always leave you in awe?

I added this ONE line to my client's LinkedIn posts, and we grew his email list by 200% in 60 days.

"Want the full strategy? DM me."

It was this simple CTA that was leading to a landing page.

We started collecting emails.

Stop treating your LinkedIn and email like a bad blind date.

No chemistry. Awkward pauses.

If you want to make $3-5k services a no-brainer, then you gotta fix this ASAP.

Here’s the fix:

Think of LinkedIn as your stage 
And email as your backstage pass.

↳ On LinkedIn, you’re sparking curiosity and drawing the crowd in
↳ In email, you’re building deeper relationships and closing deals

But if these two aren’t speaking the same language? 
Your audience gets confused, and they bounce.

Here’s an example of how to make them dance together:

→ You write a LinkedIn post:
“Why most email funnels fail before they even start (and how to fix yours).”

→ At the end of the post:
“Want the exact 5-step email strategy I use? DM me for access to my blueprint!”

→ In your email:
You expand on the post: “Here’s what I couldn’t fit into my LinkedIn post…”
You give them extra value and then softly pitch your service.

The magic here?

→ Your LinkedIn content fuels your email list growth
→ Your emails continue the conversation and drive conversions

Start treating them like a power couple, not separate players. 
The results will speak for themselves.

Do you treat LinkedIn & Email as a power couple or 2 strangers? 🤔

PS - Ready to align your LinkedIn and email strategies so they work together seamlessly? DM me, and let’s make it happen.

PPS - Which book are you reading these days, my friends?

They said carousels are DEAD in 2023.
Then they said it again in 2025.
Now it's again in 2026.

Actually, they're dominating harder than ever. And 2026 data backs it up for real.

Carousels achieve a 6.60% engagement rate, which is 278% higher than video, 303% higher than images, and 596% higher than text-only posts. 

I'm not saying that I want a wave of carousels, just like we saw in 2024.

And it definitely doesn't mean that I'm not going to do more text-only posts.

I'm still bullish on text-posts (just like my pal, Ryan Musselman, high-five!!!)

But this data clearly shows that carousels are important as well.

They're increasing the dwell time.

And that 2-3 minutes a reader spends on your post is boosting it like crazy.

The LinkedIn algorithm in 2026 rewards substance over frequency, depth over virality, and expertise over engagement hacking. 

So are you still going to sit on the fence?

What's the last carousel you saved because you actually learned something? 

PS - Tag some creators whose carousels you like the most, coz I want to check out more of them!

Carousels Are DEAD in 2026

"AI is going to take all our jobs."

I've been seeing the same panic for 2 years now, but I don't support this.

It's not going to take my job.

It's actually going to do something way more interesting.

Back in 2015, you needed 100 people to run a $10M company.

Marketing team. Sales team. Operations team. Support team.

But in 2026?
You can hit $10M with 8 people. 

Because AI didn't steal the jobs. It redistributed the leverage.

Before: 10 companies. 100 employees each. 1,000 total jobs.
After: 1,000 companies. 10 employees each. 10,000 total jobs. 

The companies just got smaller, but there are way more of them.

That's because the entry barrier to building has never been lower than this.

You used to need:

→ A developer to build your product 
→ A designer to make it look good 
→ A writer to explain what it does 
→ A marketer to get people to see it 
→ A salesperson to close deals

But now?

One founder + AI can do all of that. 

This might sound like "AI took 5 jobs." But what it actually means is:

5 people who were stuck working FOR someone else can now build their OWN thing.

The people who used to need $2M in funding and a 20-person team to start a company? They can now start with $0 and a laptop.

I'm talking with founders who are using AI to build MVPs, design landing pages, and even create rough drafts for the first 100 blog posts.

All this for less than $250.

The company size is surely shrinking.
But the number of companies is actually exploding.

This is why I'm not worried about AI taking jobs.

I'm worried about people not realizing the opportunity.

Because the next decade isn't about "getting hired."

It's about "building something."

And smart founders are documenting their journey, going bullish on content systems, and developing personal brands!

That's the shift I'm betting on!

If you can build anything with AI, then what would you build today?

PS - What shift are you seeing the most with AI right now?

you're spending $2500/month on content where the only focus is on the company page (and i was shocked with what i saw)

the last post was 2 weeks ago with 127 impressions and 4 likes (and one of them was from his own account. lollll)

and this was while running a SaaS business, where the founder's name matters a lot.

then I showed him his competitor's CEO.

he posted 3x a week, averaging 5k impressions and 80-90 comments.

dude, that money is just being spent and not turning into an investment.

CEO content generates 4x more engagement than company posts. but it's not just about engagement. it is about buyer behavior now.

what used to happen:
buyer has problem → Googles solution → finds your website → books demo 

what happens now:
buyer has problem → asks chatgpt → gets 5 names → Googles each founder → reads their content for 2 weeks → picks the one they trust 

your personal brand is doing the heavy lifting now.

and they trust your CEO content more than those company pages (on any damn day)

that's because company pages sound like marketing. 
but CEO content sounds like wisdom from experience.

CEO content builds that pre-call trust to make the sale happen even before the call starts.

and founders need to get this straight through their heads that CEO content ≠ thought leadership.

that's just bullshit.

CEOs need to put out raw, specific, and real content
(the kind of content that your marketing team wouldn't approve)

but you definitely don't need to spend $30k per year for this kind of content.

and you definitely don't have to write it yourself.

you just need a system that:

→ pulls insights from your brain (your actual experiences, not generic advice)
→ translates them into content that sounds like YOU (by a ghostwriter)
→ shows up consistently without you spending 5 hours a week writing

and that's how CEO content actually closes B2B deals!

a lot faster than your sales teams.

are you using your founder profiles only to post announcements or actually getting customers for your business?

ps - tag a founder or ceo who you think is nailing it with content.

Last Saturday, I was crafting posts for a dating industry client. And honestly, it's been way more fun than I expected.

The more I write for him, the more I see the double standards people live with.

The content is about connection, vulnerability, and finding someone real.

But when I look around at how people actually date now... It's the opposite.

Love isn't taken seriously anymore.

People swipe through humans like they're scrolling a feed.

I'm not really judging, but I'm just noticing.

Because when you write for someone in an industry, you start seeing the gap. The gap between what people say they want and what they actually do.

My client's audience wants a real connection.
But they're treating people like they're disposable.

This is what I love about writing for different industries. Each one teaches me something new about how people think.

Finance clients show me how people relate to money.
Healthcare clients show me how people avoid hard truths.
Dating clients show me how people protect themselves from getting hurt by never actually trying.

I've written for tech founders, real estate agents, coaches, SaaS companies, wellness brands, and more...

And every single industry gives me a new lens. A new way to see the same human patterns playing out in different contexts.

That's what keeps this work interesting.

What's the best part of your job that you always love the most?

PS - If money wasn't a question, would you still do what you're doing right now?

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The Battle

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