Everlaw

Everlaw is promoting justice by illuminating truth. We’re committed to building world-class software for the legal profession, with a company of diverse team members and a shared mission for long-term growth.

In my role as the VP of GTM Enablement, I'm guiding a team of enablement partners and program managers, and coach the enablement people managers to help our GTM org (AE, SDR, CSM, Success) grow as professionals and become more productive.

VP, GTM Enablement

inVest Ventures

Investor

Pavilion

Member

RE:WORK TRAINING

Working with the wonderful folks at Re:Work to help give overlooked talent the opportunity to become confident sales professionals that can make a difference. Our unique approach modernizes hiring processes and increases diversity in tech – giving everyone an equal shot at success.

Mentor

WiSE - Women in Sales Enablement

WiSE brings professional women with common interests together informally to achieve personal and
professional growth in an environment that breeds support and trust. Our goal is to facilitate
authentic connections while improving our sales enablement knowledge and skills.

If you are a sales enablement practitioner or your goal is to become one, message me to join!

San Francisco / Bay Area Chapter Co-lead

Multiplier

Multiplier is a digital platform which empowers growing companies to employ and manage staff with locally compliant contracts, benefits, and payroll distribution to anyone, in any currency, anywhere in the world. We have a vision to rebalance the supply and demand of global employment.

As a Sr Director, I am building out the global learning and revenue enablement team that will empower our BDRs, AEs, CS and support to onboard seamlessly, and grow in their role in order to delight our customers.

Head of Global Revenue Enablement

Chief

I’m excited to join Chief as a member. The #CHIEF mission is to support more women in getting to positions of influence and power and to keeping them there. I can’t wait to see what’s possible for this network going forward.

Nextdoor

Nextdoor is where you go to plug in to the neighborhoods that matter to you. It aims to cultivate a kinder world where everyone has a neighbor to rely on.

As the Director of Revenue Enablement, I'm building and leading global sales learning and development for Nextdoor’s growing team. I'm reporting to the CRO and working with many cross functional partners from product to insights to enable our client partners, account managers and ad ops teams.

This past year we built out the sales enablement function, laid the foundations for our on demand onboarding programs (across 3 different roles), established our GTM training process, built out a coaching program for our managers and ran a successful Learning Summit, focusing purely on skill development.

LinkedIn

I lead a great team of Sales Performance Consultants in EMEA, APAC and NAMER and we focus on enabling our sellers to be better partners for their clients. Some of the programs we work on include: sales competencies, industry training, new hire sales onboarding, among others.

Global Sales Readiness - Sr Manager, LMS

Outside of my day to day, I'm very passionate about and involved with our Diversity, Inclusion and Belonging efforts, and our Employee Resource Groups - I was the Global co-chair for Parents at LinkedIn and helped build global presence for the ERG.

Global Co-Lead - Parents at LinkedIn ERG

Managing a team of talented & awesome Sales Performance Consultants, responsible for account manager, enterprise sales and advertising operations trainings in North America. 
I'm also heading up training for the global online sales organization.

The Marketing Solutions team is helping marketers to target with accuracy to reach high quality audience, publish with purpose in a professional context and extend engagement on and off LinkedIn.

Manager, Sales Effectiveness & Sales Training - North America

I was the interim Global Sales Readiness lead, concentrating on training efforts for the global LinkedIn Marketing Solutions sales team as well personal and professional development for a team of 8 Performance Consultants.

Interim Global Lead, Sales Readiness 

I was in charge of revamping and leading New Hire Sales Onboarding and creating 30-60-90 day Ramp Plans for our AEs and AMs globally. Previously I worked on product training strategy (including running biweekly global trainings, working with sales leadership, marketing, product, PMM and other cross-functional groups in prioritizing trainings, creating eLearnings, developing product training curriculum). 

Programs led:
- New Hire Sales Training (monthly global in person training, 4 days) - products, processes and sales methodology
- North America Account Executive Training - product portfolio and narrative
- APAC All Functions & Account Executive Training - product portfolio and narrative (Singapore and Sydney)
- Reinforcement trainings
- Train the trainer programs 

The Marketing Solutions team is helping marketers to target with accuracy to reach high quality audience, publish with purpose in a professional context and extend engagement on and off LinkedIn.

Sales Effectiveness & Sales Training, Global Learning Strategist

Meltwater Group

- founding member of global sales training and development department - supporting 900+ employees
- reported directly to the CEO and Executive Team
- designed programs to enhance the sales skills of our global sales force by facilitating knowledge share throughout the organization
- partnered with executive and area directors on assessing skill levels and organizational needs
- aided other internal departments (HR, Finance, Legal, Tech, Marketing) with their training needs
- rolled out self paced sales training methodology 
- designed new hire and product training curriculum
- held global webinars with domain experts for every product division within Meltwater Group
- worked cross-functionally with the HR and Executive Management team on Recruitment & Retention efforts, including launching a candidate assessment pilot program, new hire site, etc.
- helped with change management efforts
- worked with the sales teams on revamping Sales Methodology training for both direct sales and customer support groups
- evaluated LMS systems, set up e-learning solution for our global organization

Global Sales Training & Development

I was working with the Executive Director of HR and an international HR team to support Meltwater's operations. 
- HRBP for the global Tech and Finance organization - supporting organizational changes, international transfers, employee relations issues, etc
- Worked directly with Area Directors and supporting sales and client relations teams in the U.S., Argentina and Canada 
- Coached team leaders on employee relations issues and organization effectiveness
- Driven on- and off-boarding, conducting new employee orientation 
- Ensured proper implementation and execution of HR programs and initiatives through the organizations I'm responsible for
- HRIS management and executive reporting - Workday system management
- Benefits management - vendor and broker management, Open Enrollment administration

HR Business Partner

Meltwater News (part of the Meltwater Group) is a global specialist in online media monitoring and market intelligence. We help more than 20,000 of the world's most admired companies and organizations keep track of business critical information published online. Founded in Norway in 2001, we have grown to 50 offices in Europe, North America, Australia, Africa and Asia. Meltwater News is fully owned by its founders and employees.

I was in charge of Managing the Silicon Valley sales office, which in 2010 was the #2 out of 54 global offices. 
Responsibilities included:
- Managing the recruitment cycle
- Coordinating training and orientation for new recruits, sales methodology development and coaching 
- Talent development and management - management coaching, development of new Sales Manager generation
- Overseeing administration of wages, salaries, scheduling, financial planning, budgeting, accounting and office economy, forecasting
- Implementing and tracking performance metrics, generating weekly, monthly and quarterly reviews concerning productivity, revenue and employee development
- Building and strengthening office culture and fun work environment
- Reporting directly to the Area and Executive Director

Managing Director / Inside Sales /

- managing a team of sales consultants
- in charge for own and group's sales, metrics and quotas
- training sales consultants on management skills, sales methodology, consulting methodology
- reporting to upper management
- performing competitive analysis and business intelligence consulting for clients
- account management
- business development

Sales Manager - Global Market and Media Intelligence

- competitive analysis and business intelligence consulting
- media monitoring consulting
- account management
- business development
- responsible for monthly sales quota

Sales Consultant - Business Intelligence/Global Media

I'm passionate about working on things that make a difference - both in my professional work as well as in causes that are important to me. 

My career so far allowed me to try myself in different roles including sales and revenue enablement, learning and development, sales, sales management, and HR, and work cross-functionally on global projects. I trained and developed sales consultants and managers, and helped build a global L&D and Sales Enablement team. Change management, cross functional collaboration and stakeholder engagement has been an important cornerstone in all of my work.

I am a strong supporter of Diversity, Inclusion and Belonging efforts, ERGs as well as supporting and being the voice for Working Parents - it is a tough balancing act, as many of us know!

Who am I according to:
Insights Discovery: Helping Inspirer
StrengthsFinder: Woo, Input, Achiever, Positivity, Responsibility

Timea B.

Square Egg Entertainment

Advisor

Oversee marketing and strategic initiatives for Fan Fusion, a premier pop culture and entertainment convention, while driving growth for new business ventures. Responsible for audience growth, operational efficiency, and business expansion in a highly competitive entertainment market.

Chief Marketing Officer

Product Marketing

Led a high-performing team of product marketers through significant transition, developing cross-functional tiger teams to drive opportunity generation and align sales efforts. Designed go-to-market strategies for bundled product launches, positioning the platform’s integrated value propositions to prospects and customers.

Key Accomplishments:
•	Influenced $50M in revenue through strategic product launches and messaging refinement.
•	Built Everlaw’s first analyst relations program, securing top-tier placements that enhanced credibility with upmarket clients.
•	Launched Everlaw’s first Generative AI product features, earning top placements by analysts, 19% increase in customer demand, and widespread earned media.

Senior Director Product Marketing

Nextiva

Directed initial program for the launch of NextivaOne, the company’s largest product release, earning promotion to leadership position on newly formed Growth Team. Implemented a product-led growth strategy, driving adoption and retention across the platform’s core features. 

Key Accomplishments:
•	Due to exceptional performance, promoted to lead the Product Strategy Team within a newly formed Growth Team.
•	Recommended and executed AI-focused acquisitions, enhancing competitive differentiation and future-proofing product offerings. 
•	Collaborated with cross-functional teams to align the product roadmap with market demands and growth initiatives.

Senior Director Product Strategy

At Nextdoor, I led product marketing in support of its ads business. In my time there, I stood up a win/loss program, implemented new go-to-market processes, launched several new products, and provided strategic guidance to internal stakeholders.

Head of Product Marketing, Enterprise

Hameldon Inc.

Conceptualized and prototyped sensor-integrated golf clubs that provided real-time feedback to players. Developed technology that reduced learning curves for beginners while enhancing consistency for experienced golfers. Established proof-of-concept through partnerships with local golf professionals and driving ranges.

Founder

GoDaddy

At GoDaddy, I led the product marketing efforts for a $3B portfolio of domain products, as well as pioneered the product marketing and go-to-market efforts for its first blockchain-based product offering. In my role, I spearheaded generative and voice-of-customer research efforts to inform the product roadmap. Additionally, I championed changes to positioning of a $100MM domain add-on product, resulting in a 10-percent increase in annual revenue.

Director, Product Marketing

Axon

At Axon, I led the global team of product marketing managers for Axon, focusing on camera technology, machine learning, and computer vision AI portfolio. My team oversaw all positioning, messaging, pricing, naming, demand generation, market and buyer insights, competitive intelligence, go-to-market planning, and sales enablement.

Global Director of Product Marketing

Disqus

Previously, I managed all inbound and outbound marketing activities for SaaS products.  I conceived and developed innovative marketing programs using email, in-product, and other impactful channels to drive demand. I also built a high-performing product marketing team, hiring two new employees and coaching a team of five. And I conducted competitive analysis to grow market intelligence. 
I made a number of significant contributions while I was here, among them: 
•       Influenced product roadmap to use artificial intelligence/machine learning to reduce comment moderation challenges and toxic comment behavior.
•	Boosted company revenue 15% by pioneering a completely new advertising feature, produced from extensive voice of customer research via surveys and customer interviews. 
•	Achieved customer growth of over 10% by creating and executing customer acquisition and product feature strategies.
•	Increased customer retention 23% with improved customer onboarding. 
•	Revamped go-to-market processes and strategies, encouraging adoption of newly released features with better in-product messaging and focused content through digital channels.
•	Doubled existing customer base with an aggressive email marketing strategy for Disqus’ advertising product.

Director of Product Marketing

Aarki

While working here, I led all marketing initiatives and strategy development, defining branding, positioning, and go-to-market strategy for an AI-powered ad-tech platform. I managed $750K annual marketing budget, including print/digital advertisements and key sponsorship events. I also supervised a global team of 12 members, including hiring, training, and employee development. I collaborated with c-level executives, business unit leaders, and corporate board members to drive demand for a suite of products and brand awareness. 
I had a few key achievements here as well, including: 
•	Increased revenue 16% by leading the successful launch of Aarki Studio/Encore, a machine learning enabled ad-tech platform, by rebranding and positioning of the company and its products based on extensive voice of customer and market analysis and by orchestrating the largest launch event in the company’s history.
•	Delivered compelling client-facing materials for ABM sales teams 50% faster by aligning processes between global marketing, in-house creative, and business intelligence teams.

Director of Marketing Communications

Senior Director Product Marketing at Everlaw

C-level marketing executive with proven success scaling businesses from Series A through IPO readiness. Known for combining data-driven growth strategies with compelling brand narratives to drive measurable results. Track record of building high-performing teams that have generated over $150M in revenue impact across SaaS, entertainment, and technology sectors. Expertise in transforming complex technical products into market-leading solutions through strategic positioning and innovative go-to-market approaches.

taplio

The Battle

Timea B.

Brian Falldin

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