Timo Springer

DECAID

Generative AI x Marketing - Pioneer and Industry Leader // 60+ Workshops // 20+ Keynotes // 40+ Customers // 10+ AI Software Prototypes

Co-Founder and CEO DECAID Studio

twire Community

twire is a community of Web3 experts who have come together to build the next generation of the web.

What makes us stand out is that we are relentlessly curious, asynchronous by design, and feel most comfortable in undiscovered territory. That's why we break with existing norms and see ourselves as an inclusive community - a collective of Web3 experts, bold partners and ambitious clients united by Web3 culture.

Founding Member

EnBW

Innovation Manager

diconium

Associate Management Consultant

Working Student and Master's Degree Candidate

Working Student

Daimler AG

Innovation Lab Mercedes-Benz Operations | Working Student

Marketing & Communications @Fleetboard | Bachelor's Degree Candidate

Marketing & Communications @Fleetboard | Intern

Marketing & Communications @Fleetboard | Working Student

Bosch

IT Infrastructure Monitoring & Reporting | Working Student

Hi, I'm Timo, 29 years old, live in Amsterdam and am a passionate hiker and cyclist.

I am also Co-Founder and CEO of DECAID Studio. We have been the Generative AI partner for marketing teams and agencies for two years. We completed more than 10 Generative AI projects, conducted more than 60 workshops and made over 40 clients happy. Furthermore, we also do Generative AI trainings and have already onboarded more than 1,500 marketers.

You are welcome to send me a message to discuss Generative AI, ChatGPT, Midjourney …

Top 5 Anzeichen, dass deine Firma nur KI-Theater spielt.

Nach über 170 begleiteten Kunden erkenne ich die Show sofort.

Vergesst die Hochglanz-Folien und die »AI-First«-Strategiepapiere.

Echte KI-Adaption zeigt sich in täglichen Taten, nicht im Gerede.

Hier die fünf untrüglichen Anzeichen:

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Der nutzlose CompanyGPT

Ihr habt viel Geld für eine Eigenentwicklung ausgegeben.

Aber die UX ist furchtbar, das Modell veraltet und die Features fehlen.

Das Ergebnis: Die Schatten-KI blüht. Mitarbeiter nutzen heimlich ChatGPT, während das teure offizielle Tool verrottet.

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Der Vorstand nutzt es nicht

Der Vorstand ruft das »Jahr der KI« aus.

Aber die Führungskräfte nutzen die Tools nicht sichtbar selbst.

Ohne Vorleben keine Nachahmung.

Wenn der Chef tippt statt promptet, tut es das Team auch.

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Verantwortungs-Ping-Pong

KI ist angeblich »Prio 1«.

Aber niemand hat das klare Mandat UND das Budget.

Das Thema wird zwischen IT, Innovation und HR zerrieben.

Wenn alle ein bisschen zuständig sind, ist am Ende keiner zuständig.

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Alte Prozesse mit neuer Technik

Ihr versucht, 15 Jahre alte, ineffiziente Prozesse mit KI zu automatisieren.

Statt sie neu und AI-Native zu denken.

Die harte Wahrheit: Automatisierter Müll ist immer noch Müll.

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Teure Lizenzen, keine Daten

Ihr kauft teure Enterprise-Lizenzen.

Aber ihr verbietet aus Angst den Zugriff auf relevante interne Daten.

Eine KI ohne Kontext ist wertlos.

Ihr zahlt für das Tool, aber lasst es nicht an eure Daten.

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KI-Transformation passiert nicht auf PowerPoint-Folien.

Sie passiert im Doing.

In wie vielen dieser Punkte erkennt ihr euer Unternehmen wieder?

P.S.: Das Gute: Alle fünf Punkte sind behebbar. Aber nur, wenn man ehrlich zu sich selbst ist.

Co-Founder and CEO DECAID Studio • AI adoption that works in practice • Effective transformation for your team • 170+ companies supported • 3+ years hands-on experience • NPS 95

New Zapiens

Helping people realize their full health potential by giving them tools to better understand their current health status and take action towards a healthier and longer life.

Zapien

The Villas Fehmarn

A design travel destination on the island of Fehmarn. 8 boutique houses to live and breathe by the Baltic Sea. 

🏆  Featured in "Architekten Reisen" - Lodgings for Design Enthusiasts, 2022
🏆  Nominee of the "German Architecture Award 2019"
🏆  Featured in "Take Me To The Lakes" - Weekender Edition, Hamburg 2019

→ Business modelling 
→ Brand strategy → Defining vision, mission, purpose
→ Target audience analysis
→ Exterior & interior design
→ Creative direction for multiple photoshoots
→ Brand & corporate design
→ Website UX/UI
→ Copywriting
→ Tech stack research & setup of property management software & platform channel manager
→ Marketing and growth strategy → Ran multiple tests using channels such as booking platforms, influencer marketing, closed Facebook groups → Led to ~90% organic bookings and WOM (word of mouth) as number one conversion driver
→ Setup social channels & initial content strategy → Led to 6k+ organic followers on Instagram
→ Setup PR strategy & media outreach via barter deals → Led to 25+ high-quality clippings in travel & design magazines, books & online blogs
→ HR & team staffing

Co-Founder

Lundkvist Home & Living

Lundkvist is a premium home and living brand focussing solely on linen products. Our mission is to make your home a cosy and sustainable place by providing high-quality, fair trade and handmade linen goods, that last for decades.

→ Business modelling
→ Manufactories sourcing within Europe
→ Defining brand strategy → Vision, mission, purpose
→ Creative direction for photoshoots
→ Corporate design
→ UX & UI advisory
→ Marketing & growth strategy → Focusing PR, Instagram & influencer marketing
→ Business development through "green" design marketplaces focussing on sustainability and quality

Amber Island

A Collectors' Community Build Around Tokenised Luxury Spirits.

→ Defining vision, mission, purpose
→ Defining core target group
→ Sharpening value proposition & problems to solve through blockchain technology
→ Evaluating company strategic fit & web3 relevance
→ Drafting light paper 
→ Project planning
→ Defining NFT utility and tokenomics
→ Planning initial roadmap 
→ Outlining initial business model & financial forecast
→ Advising on Go-To-Market strategy
→ HR & team staffing

Web3 & NFT Consultant

Uncap Collective

Uncap is a collective of venture builders, strategic consultants and tech experts focussing on the web3 and NFT ecosystem.

→ 8 weeks strategy explorations
→ Strategic opportunity discovery & risk validation
→ Selective advisory on specific web3 key areas
→ Business modelling & venture building evaluation
→ Team building & staffing

Upfit

🏆 Exit → Acquired by Motor Presse (Men's Health, Women's Health, Runner's World...)

Upfit helps people to lose weight healthily. The app with its 50+ customization options provides simple cooking guidance based on individual taste, available cooking time, shopping budget and health preferences. The holistic approach takes away the daily cooking stress and covers the full user journey and biggest problems: 

1. → What to eat? 
Inspiring with 10k+ automatically generated recipes.

2. → How much to eat? 
Automatic calorie counting based on personal goal.

3. → What to shop?
Shopping list creation or direct food delivery through Upfit's food vendors.

4. → How to build healthy eating habits?
Daily repetition and progress tracking for motivation and habit building. 

Upfit is a B2C and B2B brand. 50+ B2B partners use Upfit's white labelling to convert own user traffic and generate revenue. With no effort, white label partners provide additional user value through a fully personalized nutrition solution.

Founder & CEO

Kenhub GmbH

→ Sharpening value proposition
→ Responsible for brand & website relaunch in 2013
→ Ran multiple UX/ UI iterations with heavy A/B testing cycles
→ Business development expanding initial offering by complementary products (e-books, mobile apps...) 
→ Essential part of growing revenue from 20K+ $ ARR in 2013 → 4M $ ARR in 2022

Creative Director

GHARAGE

→ Strategic project exploration for 3 different concepts
• Defining vision, mission, purpose
• Defining core target group
• Sharpening value proposition & problems to solve through blockchain technology
• Evaluating company strategic fit & web3 relevance
• Drafting light paper 

→ Project planning
→ Defining NFT utility and tokenomics
→ Planning initial roadmap 
→ Outlining initial business model & financial forecast
→ Advising on Go-To-Market strategy
→ HR & team staffing

In collaboration and as part of the "Gharage - Innovation Hub" team.

Web3 & NFT Consultant 

Pleksi Creative Studio

Pleksi is a multidisciplinary creative studio focussing on digital brand experiences. 

Branding
→ Strategic brand development
→ Creative direction
→ Photo art direction  
→ Copywriting & storytelling
→ Corporate design
→ User interface design 
→ Editorial design & printed matters

Development
→ CMS via WordPress 
→ Shop systems via WooCommerce & Magento
→ JavaScript 
→ HTML5/ CSS
→ AJAX
→ jQuery
→ XML
→ JSON

Usability 
→ UX design
→ UX audits
→ UX copywriting
→ A/ B testing 

Marketing
→ SEO strategy & advisory
→ Influencer marketing consultation
→ PR strategy & copywriting
→ Growth marketing advisory

CEO & Creative Director

Hem.com

🏆 Acquired by vitra.com, the world's most renowned furniture design brand

→ C-level role, leading Hem's global design team of 10+ creatives
→ Reported directly to the founders
→ From first vision to brand launch in 100 days
→ Responsible for team mentoring & sparring, hr, project management, brand strategy, UX/ UI design consultation, working closely with the marketing and tech team

Senior Creative Director

Helping Brands Enter The Metaverse & NFT Space ❘ Web3 Advisor & Strategist ❘ 2x Exits ❘ Venture Building ❘ Startup Mentoring ❘ Purposeful Branding ❘ Crossfitter

Hey fellow health enthusiast 👋

I am Karol, initiator of New Zapiens - your guide to proactive health and longevity.

We started New Zapiens because we believe that we have to take our health more into our own hands.

Let’s face it: most of our doctors only treat us when we already have a problem. Our healthcare system is designed to react to diseases, not help us prevent health issues in the first place.

Yet, we know that our lifestyle - how we sleep, what we eat, how often we work out etc. - has a huge impact on how healthy we are. And how well and long we’ll likely live.

We believe in the power of our personal health data. We can only optimise what we can measure and track. Yet, we know that we are all different. What might work for me doesn’t work for you. So we all have to find out for ourselves.

As serial entrepreneur (Ex-Founder Upfit) and father, New Zapien's mission is simple: help as many people as possible realize their full health potential by giving them tools to better understand their current health status and take action for a healthier and longer life.

Looking forward to discovering (and sharing) new ways to become better Zapiens.

Onwards and upwards,
Karol

..........

Former Ventures

2013 → GrandArtClub: Art platform connecting local galleries with global art investors. (🏆 Acquired)
2015 → The Villas: Boutique beach resort. (Active)
2016 → Lundkvist: Premium linen home accessories. (Active)
2016 → Upfit: Daily nutrition planning & cooking made simple. (🏆 Acquired)

..........

Results

→ 4 ventures (bootstrapped) 
→ 2 exits
→ 2 active ventures
→ 95% revenue through non-paid activities (organic marketing, sales, business development)
→ 100% employee recommendation rate at Upfit (s. kununu)

Karol Domagalski

Everyone keeps asking me the same thing. 
But nobody's actually solving it.

"Where do health-tech and longevity founders actually connect?"

Not for pointless networking. For the real stuff. Co-founder matching. Investor intros. Building advice. Real partnerships.

My answer so far: 
There is no free, curated and authentic place.
So we created one.

A dedicated WhatsApp channel for health-tech and longevity founders.

Not another dead group chat.

This is where you find co-founders who actually get longevity. Where you connect directly with investors. Where you share what works and what fails. Where you build real partnerships in European health-tech.

Why WhatsApp?

Because that's where actual conversations happen.
Our community lives there. Now founders have their own channel.

Who this is for.

You're building in wellness, longevity, or health-tech. You need co-founders, advisors, or early team members. You want direct lines to investors. You're ready to give, not just take.

This is bigger than one company.

Longevity needs collaboration. Not just competition.
The group is curated. But if you're building here, you belong.

Comment "Let me in" and I'll DM you the invite link.

Let's build European health-tech together.

Karol Domagalski 

Founder @New Zapiens | Trustpilot for Health, Wellness & Longevity | Fitness & Health Product Tester | Serial Founder & Creator | Ex Table Tennis Player 🏓

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The Battle

Timo Springer

Karol Domagalski

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The Battle

Timo Springer

Karol Domagalski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Timo Springer's LinkedIn Performance

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