SEM & Memes

The views and opinions expressed in my posts are solely my own and do not represent the official stance or policies of any companies or organizations I work with.



Memes since 2010
SEM since 2015


I'm a dedicated PPC/SEM Manager, perfecting the art & science of pay-per-click and search engine marketing. With a rich background in digital advertising, I specialize in creating, managing, and optimizing campaigns that not only attract clicks but convert them into tangible results.

I believe in quality over quantity, dedicating my full attention & tailored strategies to a select group of clients.

Throughout my career, I've managed accounts of all sizes across various industries with budgets up to $1m per month, adapting and excelling in each unique challenge.

#SEM #GoogleAds #MicrosoftAds #DigitalMarketing #OnlineAdvertising

Timotheos T.

Your agency's reports are questioned. Your clients' ad spend is leaking. Proving ROI is a constant battle against messy data.

That's where I come in.

As a Digital Analytics Architect, I'm the technical partner agencies trust to drive growth for their diverse client portfolios—from e-commerce to B2B lead gen. I don't just fix tracking; I build scalable, privacy-compliant measurement frameworks that empower you to deliver accurate results, retain clients, and grow confidently.

If you can't trust your numbers, you can't scale.

HOW I EMPOWER AGENCIES & BRANDS:

› Architect Scalable Tracking: Design & deploy robust GTM (web & server) and GA4 infrastructures with custom data layers & governance for clean, future-proof data.

› Implement Advanced Conversion Tracking: Implement server-side Meta CAPI, Google Ads Enhanced Conversions, & multi-channel attribution to capture the true value of marketing spend.

› Optimize E-commerce & Lead-Gen: Deploy Enhanced Ecommerce tracking (Shopify/WooCommerce) for funnel & LTV insights. Configure complex lead-gen tracking to improve lead quality & lower CPA.

› Build Actionable Dashboards: Create automated, real-time Looker Studio dashboards for clear client & team insights, eliminating manual reporting.

› Ensure Privacy & Compliance: Ensure GDPR/CCPA compliance by configuring Google Consent Mode v2 & integrating with CMPs like OneTrust and Cookiebot.

WINS & IMPACT:

✅ Acted as the go-to analytics partner for leading agencies (US, UK, EU, AU), providing the technical backbone to deliver accurate results & scale client accounts.

✅ Directly scaled 7-8 figure Shopify stores by implementing full-funnel attribution & POAS measurement.

✅ Solved complex server-side GTM & Meta CAPI challenges, fixing iOS data loss & making agency reports more accurate.

✅ Saved agency teams 20+ hours/month by building automated reporting systems that provide real-time performance clarity.

CORE COMPETENCIES & TECHNICAL STACK:

Google Analytics 4 (GA4) | Google Tag Manager (GTM) | Server-Side Tagging (Stape) | Meta Conversion API (CAPI) | Google Ads Enhanced Conversions | Looker Studio & Supermetrics | Shopify & WooCommerce | Consent Mode v2 (GDPR/CCPA) | JavaScript & HTML/CSS | Multi-Channel Attribution | Data Layer Architecture

Ready to provide clients with data they can actually trust?

Let's talk. I offer a complimentary Analytics Audit & Strategy Call for agencies looking to enhance their measurement capabilities.

Book Your Free Agency Audit: https://calendly.com/z-morshed
Email: work.primeanalytics@gmail.com

Zobaer Morshed

Server-side tracking in 2026 - is it really worth it?

Let’s talk with real numbers.

Here’s one month of data from a Shopify store before I implemented server-side tracking:

📉 Before (Shopify tracking with Google & YouTube app / browser-side)

GA4 revenue: $1.63M
Shopify GA4-like revenue: $2.04M

(Shopify revenue calculated the same way GA4 collects revenue - excluding returns)

🚨That’s roughly a 20% data gap!!!

Tracking wasn’t “missing”, the Shopify Google & YouTube app was already in place and GA4 was collecting events.

But browser-side tracking has limits, and data loss was happening before GA4 could even see it.

After that, I removed the app-based setup and implemented my own:

📈 After (server-side)

GA4 revenue: $2.50M
Shopify GA4-like revenue: $2.59M

✅The gap dropped to around 3%.

That’s a massive improvement in data collection accuracy.

Nothing magical happened....No new traffic or fake events or inflated numbers.

The difference was how the data was collected and delivered. And this improvement isn’t limited to GA4.

Better server-side data also feeds:

➡️ Google Ads conversion tracking
➡️ Meta CAPI
➡️ Bing Ads
➡️ Other social platforms data measurement
➡️ Better attribution
➡️ Better optimization signals

👉 Important note:

𝐒𝐞𝐫𝐯𝐞𝐫-𝐬𝐢𝐝𝐞 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐛𝐲 𝐢𝐭𝐬𝐞𝐥𝐟. 
𝐈𝐭 𝐡𝐞𝐥𝐩𝐬 𝐲𝐨𝐮 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐰𝐡𝐚𝐭 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐞𝐱𝐢𝐬𝐭𝐬 - 𝐩𝐫𝐨𝐩𝐞𝐫𝐥𝐲.

In 2026, relying only on Shopify’s native Google app or browser-side tracking is often not enough.

If your GA4 revenue is far behind Shopify, that’s not “normal”. It’s a tracking problem.

If you want help auditing your setups or recommendations on how you can improve your existing setup -
just comment 'Hey' and i will personally reach out to you to talk about your issue.




#serversidetracking
#ga4
#googletagmanager
#shopifytracking
#conversiontracking

taplio

The Battle

Timotheos T.

Zobaer Morshed

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taplio

The Battle

Timotheos T.

Zobaer Morshed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zobaer Morshed's LinkedIn Performance

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