15 years in bookkeeping.
Every client loved me for the first 6 months. By year two? At each other's throats.


I ran a fractional bookkeeping business. In the beginning? I was great. New clients, 
new systems, new problems. But once the novelty wore off—same reconciliations, 
same reports, same emails asking for the same missing documents.
I thought the problem was the clients. The work. Me.
Then I got diagnosed with ADHD.
Turns out my brain runs on uniqueness. I need to feel like what I'm doing is special, 
different, mine. Repetition kills that. So I stopped fighting my wiring and started 
building around it.
Now I build AI tools that solve real problems for real businesses—starting with the 
industry I know cold.
First up: OnboardLy. It kills the document chaos that happens before bookkeepers 
can even start their real work. Because the worst part of a bookkeeper's job isn't the 
bookkeeping—it's hunting down missing bank statements at 11pm.
I work in 10-week sprints. Build, market, launch, rotate. It's the only way my brain lets 
me finish anything.
My white whale? The search tool Ezra Klein said newspapers need. Ask a question, 
get a syllabus—not a list of links, but a structured path through the archives with every 
source at your fingertips. I'm the one building it.
I'm documenting the whole journey here. Wins, failures, everything in between.
Fractional bookkeeper drowning in client onboarding? Let's talk.
Building software for an industry you've never worked in? I have thoughts.

Tim O'Rourke

BNP Paribas

Associate , Data Subject Administrator (DSAR)

Tangoo Inc.

Tangoo is a sales advisory and tech platform that accelerate relationship building and authentic selling at scale.
*Analyzed digital content performance across multiple platforms, leading to a notable increase in lead generation for B2B SaaS startups and service businesses through strategic content optimization and A/B testing.
*Developed and implemented data-driven content strategies that enhanced customer engagement by 30%, leveraging analytics tools to understand audience behavior and preferences, contributing to more effective sales systems.
*Collaborated with the sales advisory team to refine and automate content distribution processes and improvement in sales cycle efficiency for targeted B2B segments.
*Led a team of three to create an upscaling master module for leaders, boosting client growth in Q1.

Digital Content Analyst

Planit Cup

•	Designed and executed a multi-channel marketing campaign, integrating sustainability initiatives with customer lifecycle management, resulting in a 10% market share increase for newly launched eco-friendly products.
•	Developed and maintained Tableau dashboards for real-time marketing performance tracking, enhancing decision-making for email, SMS, and in-app marketing strategies.
•	Employed Excel for in-depth market trend analysis, contributing to a 20% increase in customer acquisition through targeted marketing strategies during the 2022 Commonwealth Games.
•	Implemented Google Analytics to enhance online marketing strategies, resulting in a 15% uplift in web engagement metrics, supporting paid social team's objectives.
•	Led market segmentation and trend analysis using Excel and SQL, directly contributing to a 20% boost in customer acquisition and supporting the retention strategy through targeted communication journeys.

Customer Insights Analyst

Drew Essentials

Marketing & CRM Executive

Guaranty Trust

•	Leveraged Salesforce and Microsoft Dynamics to refine CRM data analysis, driving a 20% uplift in customer engagement through optimized marketing communications.
•	Collaborated on multi-disciplinary projects to align CRM strategies with corporate goals, supporting overall marketing analytics objectives.
•	Executed data quality initiatives to ensure accuracy in CRM databases, enhancing the foundation for data-driven insights and marketing optimization.
•	Designed and analyzed A/B tests for email marketing, improving content strategy and contributing to a 10% increase in engagement and a 5% increase in conversions.
•	Directed customer journey analysis, identifying critical improvements to the marketing funnel, aiding in strategy optimization for paid social campaigns.

Junior CRM Executuve

Trevo, LLC

Produced over 500+ sales of nutritional supplements, exceeding company expectations and contributing to overall sales growth. Utilized effective sales techniques and product knowledge to drive results and exceed personal targets.

Utilized market research and data analysis skills to identify potential leads and develop targeted marketing campaigns, resulting in a 15% increase in qualified leads.

Implemented successful digital marketing strategies with product testing and analysis, leading to a 20% increase in conversions.

Managed a digital marketing project from start to finish, including the organization and creation of content, resulting in the growth of a successful business through targeted marketing campaigns. Generated a 30% increase in revenue through these efforts.

Sales Marketing Officer

T-shaped Marketer - CRM - Data Savvy- ‘Fostering business relationships with Tech’👨🏽‍💻 - Using polls (Curious Cat)

In the world of data, where complexity meets strategy, I carve out narratives that drive business forward. As a dedicated Customer/Marketing Insight Analyst, my journey has been about transforming intricate data puzzles into clear strategic insights and actionable recommendations. With a rich experience in trend analysis, journey mapping, predictive modelling, and hypothesis testing, I've turned data into stories that propel growth and innovation.

Expert in wielding tools like Excel, PowerPoint, Python, SAS, and SQL, I streamline data processes and craft comprehensive reports that helps enhance strategies. My analytical prowess thrives in both teamwork and solo ventures, marked by an excellent  communicative flair. In previous roles, I have improved product development, campaign effectiveness, and business growth metrics through effective strategic decision-making and customer engagement.

Committed to efficiency and impactful outcomes, I am constantly on the lookout for the next challenge, the next puzzle to solve.

Off the clock, my world shifts to the strategic gameplay of chess, where I unwind and sharpen my mind. Through networking and research, I am always ready to explore the next big thing in data and beyond.

taplio

The Battle

Tim O'Rourke

Adebowale A.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?