15 years in bookkeeping.
Every client loved me for the first 6 months. By year two? At each other's throats.


I ran a fractional bookkeeping business. In the beginning? I was great. New clients, 
new systems, new problems. But once the novelty wore off—same reconciliations, 
same reports, same emails asking for the same missing documents.
I thought the problem was the clients. The work. Me.
Then I got diagnosed with ADHD.
Turns out my brain runs on uniqueness. I need to feel like what I'm doing is special, 
different, mine. Repetition kills that. So I stopped fighting my wiring and started 
building around it.
Now I build AI tools that solve real problems for real businesses—starting with the 
industry I know cold.
First up: OnboardLy. It kills the document chaos that happens before bookkeepers 
can even start their real work. Because the worst part of a bookkeeper's job isn't the 
bookkeeping—it's hunting down missing bank statements at 11pm.
I work in 10-week sprints. Build, market, launch, rotate. It's the only way my brain lets 
me finish anything.
My white whale? The search tool Ezra Klein said newspapers need. Ask a question, 
get a syllabus—not a list of links, but a structured path through the archives with every 
source at your fingertips. I'm the one building it.
I'm documenting the whole journey here. Wins, failures, everything in between.
Fractional bookkeeper drowning in client onboarding? Let's talk.
Building software for an industry you've never worked in? I have thoughts.

Tim O'Rourke

Atlanta Motor Speedway

Entrusted by leadership to be point of contact for assisting with Speedway operations.
Ensured a welcoming, entertaining, and memorable experience for 1000s of fans for various track events.
Monitored event areas to ensure safety, cleanliness, and compliance with Speedway policies. 
Utilized interpersonal, problem-solving, and effective communication skills to interact with fans in a professional manner in a high-pressure environment. 
Collaborated with event staff, vendors, and Speedway personnel to ensure smooth operations and events.


Events worked: 
2022 NASCAR Cup Series: Folds of Honor QuikTrip 500 | Monster Jam | Supercross | Quaker State 400 
2023 NASCAR Cup Series: Ambetter Health 400 | Supercross | Monster Jam
Georgia State Fair

Guest Services Specialist

Confidential

Co-managed a diverse community of creators, writers, and founders. 
Reviewed and made recommendations on Standard Operating Procedures. 
Owned administrative responsibilities: audited workflows, prepared and maintained client contracts, scheduled and facilitated core team meetings, created and organized task trackers, organized CRMs, reviewed and edited community handbooks and directories, analyzed financial documents.

Virtual Assistant

Enhanced customer complaint process by being a point of contact for customer concerns, resulting in increasing customer retention 90%.
Planned and executed 10+ community projects by managing the scope, budget, resources, teams’ tasks and vendor communications.  Achieving guest expectations and maintaining lasting relationships. 
Provided recommendations on menu optimization, effective scheduling, and value-added opportunities, increasing sales by 20%.
Supervised Front of House staff of bartenders, barbacks, maintenance professionals, and servers. 
Reduced expenses by eliminating redundancies, eliminating waste, and mitigating any risks associated with equipment and inventory.
Tracked customer spend data to help with future forecasting of business needs.
Ensured establishment was in compliance with health and safety regulations.

Front of House Manager

Zaxby's Franchising LLC

Assisted with 3 new store openings that averaged 80+ employees per location, training up to 30+ per shift.
Managed daily operations at 12 established locations.
Contributed ideas, thoughts, and solutions that result in increased productivity, higher retention, and improved operations.
Facilitated group and 1-on-1 meeting to motivate teams, solicit feedback, create action plans, and resolve conflicts.
Improved working relationships with store managers by providing compromising solutions to problems and promoting effective collaboration.
Addressed staff performance issues quickly and respectfully by training, mentoring, and being a resource for information.

taplio

The Battle

Tim O'Rourke

J'Maya Thomas

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