15 years in bookkeeping.
Every client loved me for the first 6 months. By year two? At each other's throats.


I ran a fractional bookkeeping business. In the beginning? I was great. New clients, 
new systems, new problems. But once the novelty wore off—same reconciliations, 
same reports, same emails asking for the same missing documents.
I thought the problem was the clients. The work. Me.
Then I got diagnosed with ADHD.
Turns out my brain runs on uniqueness. I need to feel like what I'm doing is special, 
different, mine. Repetition kills that. So I stopped fighting my wiring and started 
building around it.
Now I build AI tools that solve real problems for real businesses—starting with the 
industry I know cold.
First up: OnboardLy. It kills the document chaos that happens before bookkeepers 
can even start their real work. Because the worst part of a bookkeeper's job isn't the 
bookkeeping—it's hunting down missing bank statements at 11pm.
I work in 10-week sprints. Build, market, launch, rotate. It's the only way my brain lets 
me finish anything.
My white whale? The search tool Ezra Klein said newspapers need. Ask a question, 
get a syllabus—not a list of links, but a structured path through the archives with every 
source at your fingertips. I'm the one building it.
I'm documenting the whole journey here. Wins, failures, everything in between.
Fractional bookkeeper drowning in client onboarding? Let's talk.
Building software for an industry you've never worked in? I have thoughts.

Tim O'Rourke

¡Hola y bienvenido! I’m Maria!

My passion? Connecting with people.

My mission? Spreading the love for the hospitality industry through my writing. 

How can we work together? We can tell your story and grow your audience by connecting with them through high-quality content. 

I write blogs, email sequences, landing pages, product or service descriptions, website copy, or any other writing piece you might need. 

Ah,¡ y hablo español! 🇲🇽

If you’re looking for innovative ways to connect with your guests, or a new and creative way to tell your story, contact me at maria@mariawriting.com 

Let’s make people feel at home.✨

taplio

The Battle

Tim O'Rourke

Maria Navarro

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?