Timothy Peterson

President and COO at Speir Digital Inc. / President and COO at RobRoySW / CMO / CDO / Fractional C-Level Leader / Board Member / Startup Advisor / Podcast Host / Ecommerce / Digital Marketing / Transformation Projects

Marketing, Ecommerce, and Operational Expertise, Delivered with Personality, Style, and Showmanship!

FOCUS:  Bringing on the Roaring 20s version 2.0!

FOCUS:  Marketing / Pivoting Your Business Quickly and Decisively

FOCUS:  Planning and Growth

FOCUS:  Working with Investors, Vetting Funding Proposals, Writing Business and Marketing Plans, "Fixer"

C-Level, Senior Executive, and Managerial roles in Marketing, E-commerce, Operations, Business Intelligence, Sales, Account Management, Database Operations, Retail, Transformation, and more.

Expertise:
 
- Operations, COO, President, P&L responsibility;
- Marketing, online and offline, CMO, CDO, VP, Director;
- Sales, Account Management, Chief Client Officer;
- E-Commerce, 3-time VP, Director;
- Retail, all channels, including time as a brick-and-mortar multi-unit Store Director, Store Manager, Manager;
- Data, Artificial Intelligence, Data Science, Analytics, Operations, SaaS, technical leader of a co-op database, leader of an analytics re-platforming and integration, Business Intelligence;
- Consulting, independently, through agencies, and as client services leader. Front-end and back-end digital work, innovation processes start-up plans and funding;
- Implementations, solution selection for marketing databases, business intelligence platforms, Websites, and E-Commerce platforms, and;
- Start-ups, multiple, including a founder and CMO for a deal and review site and business development for an early dot-com era venture. A mobile app start-up, retail/ecommerce hybrid in "live commerce." Founded two other businesses while in college.  More.  Startup advisor.

Specialties: E-commerce, digital marketing, omnichannel strategy, operations, leadership, product development, merchandising, operations, mobile, social, revenue generation, business development, sales, account management, data quality, data privacy, data security, crisis management, Business Intelligence, SaaS, project management, CRM, reporting and analytics, budgeting and forecasting, transformation, P/L, SEO, SEM, affiliate networks, CSE, catalog, print marketing, databases, lead generation, customer acquisition, reactivation and optimization, team-building, motivation.

COO, CMO, CDO, CCO, PRESIDENT, FOUNDER, CO-FOUNDER, BOARD MEMBER / LEADER IN DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE/AI, SAAS, INNOVATION, MEDIA, SERVICES, ECOMMERCE, CONSULTING, STRATEGY, TACTICS, OMNICHANNEL RETAIL, INVESTORS, STARTUPS

Co-Host The Hard Truth About B2B Ecommerce Podcast

My co-host Isaiah Bollinger, CEO of Trellis Commerce, and I are approaching episode 100.  Find us on Spotify, iTunes, or anywhere you find your podcasts!  We examine everything B2B eCommerce.  B2B makes up the lion’s share of eCommerce potential revenue, even though it is quite often overlooked by many businesses.  This podcast aims to bridge the knowledge gap and help businesses of all shapes and sizes recognize the vast eCommerce potential that exists today.

https://open.spotify.com/show/0eEhAydRiBeSKWfYlGIieC

Contact me:
timothy@trellis.co

I turn clicks into customers and brand stories into scalable systems.

As the CEO and lead digital marketing strategist at Amazing Ads, I partner with high-growth DTC and B2C brands to transform underperforming campaigns into conversion machines. From Google to Meta to YouTube, I help founders and CMOs unlock full-funnel ad strategies that drive scalable ROAS.

I’ve managed nine-figure ad budgets, led go-to-market strategies across startups and Fortune 500s, and built agile teams that execute across Google Ads, Meta, Amazon, YouTube, and influencer platforms. But my true strength? Translating creative storytelling into media strategies that convert.

With a foundation in performance marketing and a passion for psychology-driven creative, I bridge the gap between what brands want to say and what their customers need to hear. If your current marketing isn’t moving the needle, we should talk.

🔥 Core Areas of Expertise:
 - Growth Marketing & Paid Media Strategy
 - Performance Creative (UGC, Hooks, Funnels)
 - Full-Funnel Campaign Builds
 - Ecommerce Strategy (Amazon, Shopify, Meta, Google)
 - Conversion Rate Optimization (CRO)
 - Leadership, Mentorship & Team Building

🚀 Brand Impact:
From 1800Flowers and Audible to hot DTC disruptors like Sneakerasers and Collective Minds, I’ve helped dozens of brands scale with smarter, more persuasive marketing strategies.

Let’s connect if you’re looking to… 
✔ Rebuild underperforming ad campaigns
✔ Build a high-converting marketing funnel
✔ Scale creative testing across platforms
✔ Work with an agency that gets it

Brand Highlights
 - 1800Flowers.com
 - Audible.com an Amazon Company
 - Anderson Advisors
 - Bing Rewards - Search rewards platform
 - Busted Tees
 - Cabela's
 - Chicco
 - Collective Minds
 - Conde Nast
 - de Negoce 
 - DentalAccessories.com
 - Dick’s Sporting Goods
 - Expedia Travel
 - Haley's Beauty
 - Happy Feet - Shark Tank Winner
 - Holy Grail Steak
 - Hot Topic / Torrid
 - Hotwire Travel
 - Infinity Investing
 - IRA Club
 - Jerky Dynasty
 - Kaplan Test Prep
 - NineTwoThree.co
 - NBTY / Puritan’s Pride
 - Paribus.co - Cash Back Shopping App
 - Perecman Law Firm
 - Quiet Light Brokerage
 - Red Lion Hotel Group
 - Red Roof Inn
 - SelectQuote Term Life Insurance
 - Sneakerasers
 - Starlux Games
 - Total Gym
 - Tribune Publishing - LA Times, Chicago Tribune
 - Turbo Trusser - Shark Tank Winner
 - Vanlife Outfitters
 - Vocus Brands
 - Washington Shoe Company

Sal Conca

If understanding ecommerce is difficult for you,

This cheat sheet will help.
(♻️ Repost to help others.)

Here are the ecommerce terms broken down (see the cheat sheet for full details):

1. Profit metrics: MER, ROAS, POAS, TACOS, CAC, Blended CAC, Payback
2. Customer value metrics: LTV, LTV:CAC, AOV, NTB
3. Funnel metrics: CVR, CTR, RPC
4. Traffic strategy: Prospecting, Remarketing, Retention
5. Assets & platforms: UGC, PDP, LP, PMax, ADV+, DSP

Save this. Share it with your team.

P.S.
♻️ Repost it in your network to help others.

Scaling Amazon & Shopify Brands to 7-Figures Profitably with Customer First Marketing Strategies on Google, META, YouTube & CTV

I’ve spent 25 years scaling ecommerce brands

TBH, most of the advice out there is NOT so true.

(New campaign structures every week, secret audience hacks, changing bids because yesterday felt expensive.)

In reality, it mostly just boils down to this:

Fix the fundamentals before you scale spend.

A bit of an oversimplification, yes (but this is what makes an impact when you’re spending money on Meta + Google + Amazon).

Note: This doesn’t just apply to 7-figure brands.

The same principle works if you’re doing $50k/mo, $500k/mo, or you’re just trying to stop your funnel from leaking every time you turn the budget up.

Also… Meta’s Andromeda update is a good reminder here: the platform is getting better at picking which ads even get a shot, so sloppy inputs get punished faster.

A few ways to actually make this works on META:

1. Design for signals before you add spend

Meta can’t optimize what you haven’t clearly defined. Clean conversion events, clear audience intent, and proper prospecting vs retargeting separation come before budget increases.

2. Separate delivery jobs inside the account
 
Prospecting is for visibility and demand creation. Retargeting is for efficiency and conversion lift. When everything is asked to do everything, nothing performs well.

3. Fix the biggest constraint first

Low-quality traffic, weak creative, poor offers, broken tracking. Pick the one thing that’s holding delivery back and solve that before touching bids or structure.

4. Reduce noise until the system can learn
 
Meta’s Andromeda update rewards consistency. Fewer changes, clearer inputs, and disciplined testing beat constant tweaks every time.

That’s it.

Make a habit of winning on fundamentals early, and scaling stops feeling like gambling.

♻️ Repost if this resonated.

Since Meta rolled out the Andromeda update, one thing is clear:

Winning on Meta now has less to do with tricks, and more to do with fundamentals.

Andromeda improved Meta’s retrieval layer )the stage where ads are filtered before ranking even begins).

Meta has reported:

- +6% recall improvement
- +8% ad quality improvement
(across selected segments)

Translation:
 
If your ad isn’t a strong retrieval candidate, it never gets a fair shot no matter how good your analysis sounds after the fact.

So when performance swings and the instinct is to blame ROAS, bids, or the algorithm, pause and check the fundamentals first.

Here’s what I look at:

1. Signal gap
Are MER, CAC, and ROAS aligned with your attribution windows?
Compare 1-day click vs view-through before touching budgets.

2. Margin gap
Did your contribution margins change?
COGS, fees, shipping, refunds, payback periods… economics always surface eventually.

3. Creative gap
Do you actually have concept families…  new hooks, mechanisms, and proof… or just variations? And are you protecting and scaling the 80/20 SKUs?

4. Funnel gap

Did the leak move?
Speed, message match, PDP clarity.

This is where Root Cause Mapping, the Simplicity Razor, and the 5×5 rule matter.

Your brain is great at rewriting performance history to make last week’s outcome feel obvious.

The reality is simpler:

Andromeda rewards clean signals, tight economics, creative systems, and simple funnels.

That’s not a flaw in the platform.
That’s the design.

This visual is the cheat sheet we use internally to pressure-test growth systems in the Andromeda era.

♻️ Repost if this helps you see the system more clearly.

Meta’s Andromeda update upgraded the part of the system that decides which ads even get a real shot (before the final ranking picks winners).

That’s it.

A lot of advertisers predicted this would mean new hacks.

But it’s actually the opposite:

The brands winning aren’t doing crazy tactics. They’re doing the small, boring things that make the algorithm confident.

(Clear hooks in the first seconds, clean purchase signals, offer clarity.)
 
Fast pages.
Fresh angles that aren’t just resizes.

These micro-signals shape everything:

- Who gets the delivery.
- Who gets more cost effective reach.
- Who gets stable conversion costs.
- Who gets punished when ad spend goes up.

It makes me giggle that most founders are terrible predictors of what will actually improve performance.

They overestimate the impact of tiny targeting tweaks and underestimate how much signal quality + creative variety + page simplicity move the needle.

If you want Meta to scale in 2026, start stacking micro-signals:

1. Strong inputs
2. Concept families (promise / mechanism / proof)
3. CAPI 
4. Simple PDPs that answer what / who / why / what next fast

♻️ Repost this if it resonates.

“My ads look good, but profit isn’t growing.”

Here’s what’s actually going wrong:

The ecommerce ad landscape has matured.

Every brand can launch Meta, Google, Amazon, or YT ads..
Every dashboard looks optimized.
Every ROAS screenshot looks impressive.

Yet margins are tighter. Cash feels constrained. And scale feels fragile.

There are serious buyers out there.

But most brands don’t convert it into profit. Why?

Because they’re running ads that perform… without a narrative that scales.

Profitable growth is different.

A real growth narrative answers:

1. What game are we actually playing now?
2. What mistakes are silently killing profit?
3. What do we believe that others don’t?
4. What system replaces hacks?
5.What outcome does the business get?

That’s what a Mic Drop Ecommerce Growth Narrative does.
Clarity → Trust → Budget → Scale.

P.S.

I’ve broken down that narrative in the cheat sheet below.
(Repost to help others.)

A message to all the Ecom businesses:

One of the biggest breakthroughs in your career won’t be a new channel.
(It’ll be deleting a few myths you’re building your whole strategy on.)

You’ll think growth is about choosing a side:
“Are we an Amazon brand or a Shopify brand?”

You’ll obsess over which dashboard looks better this week, which ROAS screenshot wins, which agency sounds more confident.

But the real unlock is seeing the system underneath the screenshots.

The moment you realise:

- Amazon is there to capture high-intent marketplace demand.
- Shopify is there to compound margin, AOV and LTV.
- Your P&L doesn’t care which logo the revenue came from.

You’ll notice more myths hiding in plain sight:

1. You must choose Amazon or Shopify
2. You need a completely new product
3. You need massive budgets to start
4. Ads managers alone drive growth
5. Once a hero SKU works, you’re set
6. Growth can be fully outsourced
7. You can fix creative & PDPs later

P.S.

Which of these myths are you still half-believing right now?

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Timothy Peterson

Sal Conca

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The Battle

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Engagements

Likes

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