Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

The Blueprint

I help Founders sign clients through LinkedIn by coaching them to:

1. Define who they're targeting and how
2. Use content to get their ICP's attention
3. Turn that attention into a lead
4. Use Sales Nav to add more ideal leads to their network
5. Book sales calls with leads through outreach

Growth Partner

Inkspot Marketing

I help ambitious execs and entrepreneurs stand out on LinkedIn through:

1) Ghostwriting thoughtfully & carefully positioned posts
2) 1:1 strategy with tried-and-tested frameworks 
3) If we’ve worked together before, you get access to my copy coaching services

Some client results:

- Receive 6 inbound leads in 2 weeks 
- Attract a 6k/m 3-month contracting gig in 40 days
- Increase their impressions by 2,891% in 28 days
- Get referred to as an expert in rooms they aren’t in 
- Get a DREAM podcast invitation request from their first ghostwritten post
- Get a request for a proposal for a $50k engagement because of her content
- Attract high-quality job candidates (who referenced his posts in interviews)
- Have a 15k day with so many inbound leads she can spend less time on LinkedIn

Mentored by copywriter A-Listers including Lorrie Morgan, Pauline Longdon, Adil Amarsi, and Rob Allen.

More results and screenshots here: inkspotmarketing.org

Owner

Ops Stories

We are a community of operations folks from startups to scale-ups across different industries. Our aim is to continuously improve our companies and grow in our roles by learning from each other and sharing stories, experiences and advice.

Member

Build Impact Convert

A LinkedIn growth partnership focused on helping women share their stories and build their businesses online. 

Generated 200k+ in 1.5 years, added 500k+ to client pipelines, worked with 100+ clients, held 5+ challenges & workshops

~ ~ ~

Client ❤️:

🧡 “Just a shout out to Molly and Daisy who are amazing LinkedIn coaches. Learning so much in their program!” (N, Agency Owner)

💛 “You magical wizard!! LOVE the About rewrite. Going to add it to my profile now!” (J, Recruiter)

💚 “Holy sh*t these are absolutely spectacular...Just WOW” (A, Executive Coach)

Co-Founder

TAILORED ATHLETE

TAILORED ATHLETE is a premium formalwear e-commerce brand.

I was a founding member of the team & employee #1.

In my role, I was a pragmatic startup operator running the day-to-day operations, including coordinating the production and shipping of goods from multiple manufacturers to multiple warehouses.

I was also responsible for: 

Strategy: 

• Transformed, optimised, and scaled the customer service department, handing it to a new employee within 7 months. 
• Strategised a hiring strategy targeted at A players and transformed it into a scalable process on Asana. Regularly upgrading and tweaking the strategy based on feedback from new hires.
• Set up the US entity to scale operations in the US. Strategised and set up measures to pay sales tax in states where sales have met economic nexus to ensure compliance.
• Oversaw the transition from in-person working to remote in March 2020. Company is now fully remote with employees in multiple time zones. 


People: 

• Created a strong onboarding process aimed at a remote team. Successfully set it up for new starters to hit the ground running from day 1. Continually adapting and tweaking from feedback. 
• Nurture the team culture through virtual and in-person engaging events and managing daily stand-ups. Conduct regular employee health checks using both qualitative and quantitive data collection methods, presenting the results with recommendations to the CEO. 
• Established a benefits package reflecting company values using external data, needs of the current team, and input from the CEO.


Finance & Legal: 

• Trademarked the brand in 4 countries, starting from a place of little legal knowledge. Created a trademarking strategy and working with lawyers across 3 different countries to ensure IP security. 
• Responsible for managing cashflow & negotiating payment terms, prioritising our needs as a bootstrapped business.

Head of Operations

Empowered Introverts

Are you an introvert?

- Social situations can exhaust you (even if you've had fun).
- You soak up a lot of information, which can be draining.
- To re-energise, you want to be alone.

Sometimes it feels like your introversion holds you back. You see colleagues who are outspoken, charismatic, and social butterflies climb the corporate ladder effortlessly. For you, it feels like wading through mud.

This is where I come in. 

I help you learn the skills to thrive in a noisy world. Skills like speaking up in meetings, making conversation, and saying "no" without feeling bad. My services are designed to help you supercharge your people skills, without changing who you are.

My course: https://daisysimonis.gumroad.com/l/IFkUN

Founder

Oxford University Press

A promotion due to the successes from my previous role as Publicity Assistant. I ran high level publicity campaigns for a number of books, and secured coverage in outlets like:

• The Daily Mail
• The Guardian
• mirror.co.uk
• BBC radio (national and local) 

I handled multiple books at once and created multi-pronged strategies according to the best hooks, newsworthy mentions, and expert comment. I developed strong relationships with journalists and bloggers.

I had the pleasure of working with talented authors, including: 

• Nadine Strossen (ex-president of the ACLU)
• Jeremias Prassl (University of Oxford)
• David Kinley (Economist, University of Sidney).

I created and ran events, both in-person, virtually, and off-site. I partnered with venues like How To: Academy, LSE, and the Bodleian Library.

Associate Publicist

Key successes:

• Coverage gained in a variety of outlets from the Daily Mail (http://www.dailymail.co.uk/home/books/article-4737070/Book-reveals-Titanic-survivors-accounts.html) to The Spectator (https://www.spectator.co.uk/2017/11/a-short-history-of-flash-photography/)

• Assisted with the publicity for Oxford Dictionaries and the Oxford English Dictionary (OED). Arranged for a spokesperson from the OED to appear on BBC2 Daily Politics to talk about 'glumbucket' with Michael Gove.

• Helping with events, including representing Oxford University Press at Chelsea Clinton's book launch for "Governing Global Health".

Skills developed:

• Working to tight deadlines
• Networking and people skills
• Clear communication
• Events management

Publicity Assistant

Key responsibilities: 

- Part of my job role was to contact authors with their marketing plans and respond to any queries they may have, from designing flyers to social media highlights for their book.

- I organised a number of book launches, with venues including the Foreign Office, London, and the Bodleian Library, Oxford. I created and managed guest lists, organised catering and AV, and was the responsible person at the events. I also arranged for books to be sold at the launches, either by myself or through a bookshop. 

- Within a month of starting the role, I represented OUP at a conference in Johannesburg, South Africa. I sold books and networked with authors, while updating our twitter account (@OUPIntLaw) with photos. Also attended conferences in the UK.

- I was responsible for finalising and sending off the 2017-2018 Academic Law catalogue. This involved communicating with Editors to get the final copy, deciding on a name, making decisions about how many to print and where they should be sent, while working with the team who were printing the catalogue within a tight deadline. 

Skills developed:

- Events management
- Communication with a range of stakeholders
- Prioritising tasks
- Training (I fully trained two Senior Marketing Executives

Marketing Assistant

2 years ago, my business was dependent on referrals.

Today, I’ve helped build a successful multi-six-figure coaching company, The Blueprint.

In doing so, we had to master how to:

- Book qualified sales calls
- Turn them into paying clients
- Do it consistently

Without:

- Working 12-hour days behind a laptop
- Waiting months for results
- A large audience or advanced marketing skills

Now, we generate 5-10 leads per day.

And we’ve helped 200+ coaches and consultants do the same:

📌 Hasan Kubba: £120,000 in new revenue
📌 Sam Eaton: Sold out multiple masterminds (£5K per client)
📌 Harrison Cantel: Scaled from £4,000/mo → £10,000/mo
📌 Harry Phokou: Increased revenue from €2,000 → €8,000/mo
📌 Beth Hocking: Grew from 5 → 15 leads a month
📌 Ross Brown: Signed 12 clients in 3 months
📌 Matthew Proctor: Closed $40,000 in monthly retainers
📌 Camilia Berrada: Sold her £15,000 programme
📌 Chris Tran: $20,700 closed in 4 weeks
📌 Maya: 13 booked calls & 2 inbound leads in 28 days
📌 Gail: Booked her first ever sales calls in 3 weeks
📌 Maria Reid: 10 sales calls & 5 inbound leads in 1 month
📌 Dan: Booked 30 sales calls & 5 new clients in 3 months
📌 Susan: Signed a £6,000 contract in just 57 days
📌 Hollie: Booked 3 sales calls in her first 3 weeks
📌 Megan: Consistently booking 5+ sales calls a week
📌 Jesse: Grew from £6K → £10K/month in 4 weeks
📌 Emory: Closed £15,000 in his 1st month
📌 Sam: Books 3-5 meetings weekly with high-net-worth clients
📌 Deveshi: 5-6 calls booked weekly → 4 clients signed in 2 months
📌 Jordan: 5 calls per week consistently after 2 months
📌 Sonali: 8 weeks → 9 qualified leads & 2 new clients
📌 Alan: Signed 2 new clients, £5k monthly revenue in 21 days

To name a few.

If you’re serious about growing your coaching or consulting business, use the ‘book an appointment’ link to see if you’re ready for our program.

taplio

The Battle

Tina Loc

Daisy S.

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