"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

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