Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Rochan Kakar

Part of the Capital Markets Strategy Team focused on supporting CXO and Bank priorities, enabling business growth initiatives, and performing business management.

D2D activities include - building and testing hypothesis, challenging orthodoxies, and providing advisory and support to the CEO, CIOO's, CIO's and Operating Committee on topics like:

- Defining strategic priorities
- Developing revenue growth initiatives
- Managing and reducing costs
- Fostering focused and intense client coverage
- Modernizing the technology stack
- Improving business / operational efficiency.

Capital Markets Strategy & Operations

Granimals

Board Member

Co-Founder and Chief Strategy Officer of the #1 Online Rehabilitation platform - Granimals.

About Granimals:

- The name Granimal combines “Greater” and “Animal”, symbolising the journey towards becoming a greater version of oneself. In life, we all experience our “Granimal” phase, times when we push ourselves to new limits when we don’t think we can. 

- Granimals mission is to make the “never-give-in” DNA viral, practical and tangible for over 2 billion people, making the brand synonymous with both mental & physical well-being. 

- Founded and Led by 3 childhood friends and ex-athletes - Aameen, Sidharth, & Rochan - who suffered 8 ACL surgeries, received poor to none rehabilitation guidance leading to failed professional careers, Granimals is the story of underdogs fueled by Grit, Perseverance, Passion and Dreams!

- In less than 3 years Granimals has helped people 9000+ people globally be free of pain, physical and mental limitations through education, community and science-backed services encompassing injury prevention, rehabilitation and s&c

Some of my accomplishments as the CSO:
- Scaled revenue from $600 to $5M
- Scaled social audience from 0 to 800K
- Over 40 Million + impressions on Instagram

Co-Founder and Chief Strategy Officer

KakarX

KakarX primarily invests in real estate and venture capital. Its current and previous real estate investments include self-storage, office and retail, and commercial shopping complexes in DFW, Texas, and India.

In venture capital, KakarX is sector-agnostic, with a keen interest in Enterprise SAAS, Consumer Internet, and the Creator Economy. We invest anywhere from pre-Seed to Series A, with ticket sizes ranging from $100-$250k.

Portfolio Companies Include:

#1 Alltius - alltius.ai
#2 Everheal - everheal.com
#3 Inspecity - inspecity.com
#4 Xindus - xindus.net
#5 Klaar - getphyllo.com
#6 Kloudlite - kloudlite.io
#7 Simplismart - simplismart.ai
#8 Knowl - knowl.io
#9 Likeminds - likeminds.community
#10 Altcarbon - altcarbon.in
#11 Flurn - flurn.in
#12 Mini Mines - m-mines.com
#13 Covrzy - covrzy.com
#14 Molequle - molequle.biz
#15 Devdham - devdham.com

Co-Founder and Managing Partner

Deloitte

In addition to my responsibilities as an Engagement Manager I supported the office of the CEO & Financial Services Industry Managing Partner to grow the FSI Book of Business.

- Leadership: Led a team of 7 responsible for strategizing and implementing strategic initiatives that led to 42% growth in the FSI Practice book of business (~$440M in FY23 to ~$620M in FY24).

- Cross-functional Partnership: Spearheaded oversight of the performance & ~$600M deal pipeline reporting. 

- Growth & Collaboration: Catalyzed Deloitte's marketplace eminence by activating growth initiatives and increased collaboration across the firm’s 40+ Senior Partners, 10+ Assets, & 6 Portfolios.

- Gap Assessment and Product/category Launch: Identified the top issues/challenges faced by Deloittte clients through an intensive market scan and identified the served and underserved client issues/needs.

- Launched 12 new businesses / service offerings to address the underserved client issues that led to sustainable revenue and FTE growth.

Chief of Staff - Financial Services Canada

Led multi-disciplined set of consultants to advise and collaborate with clients to solve their complex business problems by: 
  - Identifying and prioritizing their growth opportunities
  - Assessing current state capabilities to inform strategic choices for future-state strategy development
  - Creating quantitative business cases to measure the financial impact of strategies and 
  - Articulating their future-ready strategies

Serviced a diverse portfolio of clients across the Financial Services, Retail, and Airline Industry leading end-to-end strategy engagements, ranging across strategy offerings such as corporate, growth, distribution, acquisition, market entry, and customer.

Engagement Manager - Strategy

Senior Consultant - Strategy

University at Buffalo

Mentor/Academic Performance Specialist for 19 NCAA Division-1 Student-Athletes at UB Division of Athletics. Mentored and motivated Student Athletes to become well-rounded professionals and to achieve their academic and personal goals.

Mentor | APS

Delivered high-impact strategic projects for a diverse portfolio global clients by solving their complex business problems, identifying and prioritizing their growth opportunities, and articulating their future-ready strategies.

Management Consultant - MS Intern

Minerva Punjab Football Club

Professional Footballer

Viking Football Club

At age 19 founded a soccer academy to provide quality training to underprivileged children in the 8-15 year old range. Organized annual soccer tournaments under the banner UT Futbol Campeonato hosting over 500 athletes form all over North India to show case their talents to scouts of large professional clubs.

Co Founder, Owner

I write content that helps people build, launch and scale their dream business | Bootstrapping Granimals from $600 to $1B

Hi, I'm Rochan, a Strategist, Investor and Operator with global experience in building and scaling businesses.

I have spent the past ~10 years across various geographies advising and collaborating with CXO's and leading cross-functional teams to develop and execute successful enterprise strategies that help achieving desired business outcomes.

Some of my achievements include:

-> Growing Deloitte Canada’s Financial Services Business by 42% in FY23 from $400M to $620M.

-> Helping 20+ CXO's at F500s to grow their top line, and reduce their bottom line by $100M+.

-> Building and scaling a bootstrapped healthcare startup - Granimals from $600 to $5M ARR.

-> Building a bootstrapped Real Estate and VC portfolio at KakarX from $0 to $20M.

Previous select clients include: 

- Goldman Sachs, CitiBank, OMERS, TDAM, Wells Fargo, Casper, Netflix, Aviso Wealth, People Corp, AIMCO, Deutsche Bank, GE Capital, Venmo.

Co-Founder

Granimals is a mindset led company that architects custom online Sports Injury Rehabilitation, and Sports S&C training modules. 

Founded and Led by 3 childhood friends and ex-athletes - Aameen, Sidharth, & Rochan - who suffered 8 ACL surgeries, received poor to none rehabilitation guidance leading to failed professional careers, Granimals is the story of underdogs fueled by Grit, Perseverance, Passion and Dreams!

Till date Granimals has served over 1200 customers globally and is focused on becoming the largest online mindset led injury rehabilitation platform in the world.

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The Battle

Tina Loc

Rochan Kakar

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