Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

The Retail Muse

I inspire you to launch into physical retail and offer advice on how to create magic-moment making experiences that customers love – even if your company is on a shoestring budget, even during this unpredictable period, even if it’s just you and your dream idea right now. 

Through my 3 I Method powered by customer immersion, design sprints, and even a little AI, I help you design IRL-tested store concepts and re-imagined customer experiences fast. So you can just get on with it and grow your business.

Founder, CEO and your Chief Inspiration Officer

Independent Consultant

I create one-of-a-kind immersive innovation workshops and events to help retailers and brands 1) step into the mind of the modern consumer to understand the psychology behind human behaviour 2) gain inspiration from leaders across industries and 3) design more human-centred brand strategies and customer experiences. 

I’ve had the pleasure of designing experiences for attendees from companies such as Tesco, Farfetch, John Lewis, Jo Malone, Arcadia, Net a Porter, Adidas, Vacheron Constantin, Johnson & Johnson, Hammerson, Visa, Cognizant and Piper Private Equity.

Retail Innovation and Customer Experience Strategist

A Selection of Recent Engagements

•	Panel Moderator: "Opportunities on the High Street in 2021," iD Agency, 19th Nov 2020

•	Speaker & Event Founder: "Darwin Goes Shopping: A Retail Provocateurs Debate," Retail Provocateurs, 21st Oct 2020

•	Panel Moderator: "Winning Them Back: The Psychology Behind Retail (Re)Design," PSFK Future of Retail Fest, 30th June 2020 

•	Speaker: "Retail Insights," Threepipe Reply, 19th June 2020 

•	Speaker and Event Designer: "Reopening Retail: What's in Store," Wharton and Kellogg UK Alumni Clubs, 2020 

•	Panel Moderator: “Creative Innovation in RetailTech and FashTech,” London & Partners, 2019

•	Panel Moderator: “Evolution of Retail: Exploring the Changing Face of Retail Today,” Adyen’s Annual Retail Event, 2018. [230 attendees from UK brands, retailers and tech companies.]

•	Panellist: “Will Physical Stores Die Out?” Ecommerce Club & Future of Retail, 2018

•	Seminar: “Retail and Consumer Innovation Trends,” Fashion Retail Academy, 2016 [Training course for 100 aspiring leaders from one of UK’s largest chain retailers]

Speaker and Moderator

Accenture

• Designed and launched a Store of the Future concept for millennial consumers called The World of ME, which was visited by over 4,500 industry leaders and emerging brands in London and Singapore. The pop-up took visitors on a customer journey and told a story through 29 emerging products and services. 

• Collaborated with retail, brand and start-up ecosystem to develop and facilitate over 50 retail innovation tours / safaris across London, NYC, Chicago, Milan and Sao Paulo for consumer facing companies.

Senior Manager- Accenture Customer Innovation Network, UK Retail Lead                               

Strategy Senior Consultant (2007-2008), Strategy Manager (2008-2013)

Turner (Turner Broadcasting System, Inc)

Researched and sized gaming opportunity for a cable TV network; identified industry and consumer trends; and summarised the competitive landscape. Used findings to inform and recommend integrated gaming strategy, along with action steps for network’s Strategic Plan.

Strategic Planning MBA Intern

Strategy Business Analyst (2002-2004), Strategy Consultant (2004-2005)  

Thomson Reuters

Equity Research Writer                                                       

I help DTC brands sell more IRL | Retail & CX Strategist | Top Retail Expert 2024 | 🔔 Follow to learn how smart brands are reinventing retail spaces

Do you want to make your mark and grow your business through physical retail and immersive experiences…even if you have no clue where to begin?

That’s where I come in. 👋🏼

I’m on a mission to create a better retail future filled with places, spaces, and experiences that people love. The human-to-human experiences, stories, connections and community that you never forget. 

Through my 3 I’s Method powered by customer immersion, inspiration days and design sprints, I help indie brands design, test and launch concept stores, pop-ups and immersive experiences in days and weeks. Not months or years.

In case you're curious...

HERE'S A BIT ABOUT ME

➾ I'm a Strategist with 15+ years experience advising clients such as Argos, Adidas, Coca-Cola, Unilever, Diageo, Mondelez, Nestle, AB InBev, Tesco, H&M and many more in the areas of customer experience design and disruptive innovation.

➾ I’ve even had a go at launching my own ‘store of the future' pop-up featuring 50+ innovative consumer brands and technologies in London and Singapore. It was invigorating and can’t wait to do more.

➾ I’m always on the hunt for hidden gems in CX and design across the globe.

➾ I’m a Latina female founder who is committed to amplifying new brand voices. 

My journey has taken me on countless adventures, but I've finally landed at my dream destination at the intersection of my passions: helping indie brands create unforgettable experiences. 

It's a privilege to be here, and I'm ready to make magic happen!

GET IN TOUCH TO GROW YOUR BUSINESS 

Whether you’re launching a pop-up for the first time, creating an exclusive events program for your shops, or re-imagining the current CX in your stores - I’m here to help. 

DM or email me to book a no-pressure consultation.
Email: sandy@retailmuse.com

And if you’re craving some inspiration for your vision board…

FOLLOW ME here for design ideas, CX tips, and founder stories.

taplio

The Battle

Tina Loc

Sandy Hernandez I The Retail Muse

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