Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

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