Thien Son Loc Co., Ltd

- Led B2B growth marketing initiatives, contributing to a 40% increase in new business opportunities.
- Optimised CRM and automation workflows, reducing sales cycle by 25%.
- Mentored junior marketers and aligned cross-functional teams to drive acquisition and retention.

Growth Marketing Manager

MentorCruise

• Assisted mentees in developing and executing digital marketing strategies, improving visibility, and driving website traffic.
• Guided startups in customer research to validate business models and marketing channels to engage audiences and foster brand loyalty.
• Facilitated hands-on tutorials on the effective use of SEO tools and Google Analytics, enhancing their understanding of data-driven marketing.
• Shared insights on content creation and outbound marketing, enhancing their abilities to generate and nurture leads.
• Conducted regular check-ins and provided constructive feedback, helping mentees to continually refine their marketing approach based on results.

Top Growth Mentor

We Scale Startups

• Developed and executed growth marketing strategies for startup clients, resulting in an average increase of 200% in website traffic and a 150% increase in lead generation.
• Conducted extensive market research and competitor analysis to identify new growth opportunities for clients, leading to a 20% increase in customer acquisition for one client within three months.
• Created and managed digital marketing campaigns, including PPC, email, and social media advertising, resulting in an average ROI of 200% for clients.
• Analysed and optimised website and landing page performance through A/B testing and data-driven decision-making, resulting in a 30% increase in website conversion rates for a client within two months.
• Provided regular performance reports and data analysis to clients, using tools such as Google Analytics and Looker Studio, to demonstrate the impact of marketing initiatives and inform future strategies.

Chief Marketing Officer

Imperial Blockchain Group

• Monitor at least 5 reputable cryptocurrency news sources daily to identify emerging trends and potential marketing opportunities.
• Analyse at least 3 competitor marketing campaigns per quarter to identify potential areas for improvement and differentiation.

Marketing Advisor

• Revised social media marketing strategy and formed a social media calendar, improving content rollout, and boosted the LinkedIn, Instagram, and Twitter engagement by 49% in two months
• Produced 5-10 organic contents every week to publish on company’s social media accounts using
Canva
• Manage accounts and track content performance using social media tools including LinkedIn Analytics, Instagram Insights and Google Analytics leading to an increase of 100% of new followers within 30 days

Head Of Marketing

Doshi

• Created and executed successful content marketing campaigns, resulting in a 30% increase in website traffic.
• Developed and managed the company's social media presence, resulting in a 60% increase in engagement on Instagram.
Conducted market research and analysis to identify trends and opportunities, resulting in a 30% increase in conversion rates for our email marketing campaigns.
• Created and distributed educational content about cryptocurrency and blockchain technology, resulting in a 40% increase in brand awareness among our target audience.

Marketing Coordinator and Content Creator

KCL Social Ventures

• Employed analytic insights to assess marketing strategy’s performance, identified areas of improvement, and provided recommendations to maximise success of campaigns leading to a 40% increase in monthly social media traffic
• Drafted 10 SEO friendly content and formulated digital communication assets every month to build consistency and boost brand awareness
• Pioneered and designed social media marketing plan with targeted channels to enhance online following by 30%

Marketing Associate

The Vietnamese Student Association in the UK (SVUK)

• Associated with Vietnamese society committee of QMUL for the organisation of London Sport Day – the biggest sport event of Vietnamese students in the UK with more than 200 participants.
• Associated with SVUK to organise SVUK Cup – the annual football tournament of Vietnamese people in the UK with more than 500 participants
• Responsible for the arrangement of team players and supervising games for the events of the society

Volunteer

"The Trend Translator" 📈 I explain social media trends in simple ways to help marketers and founders engage with audiences.

I’m a growth marketer specialising in scaling tech startups and SaaS businesses through data-driven strategies. I’ve helped companies achieve measurable growth by designing multi-channel acquisition funnels, optimising retention, and leveraging analytics tools like Mixpanel and Google Analytics.

Currently, I lead growth marketing initiatives at Thien Son Loc Company Limited, where I boosted new business opportunities by 40% and reduced the sales cycle by 25% through CRM optimisation and automation workflows. Alongside this, I mentor startup founders on Mentorcruise, guiding them to develop customer acquisition strategies that improve both acquisition and retention.

My expertise spans SEO, PPC, customer acquisition, and data analysis, combined with mentoring and leadership experience. I thrive in scaleups and SMEs where agility, creativity, and measurable outcomes drive success.

Tina Loc

Tyba

Leading enterprise sales efforts at Tyba
Helping our customers maximize the profitability of their energy storage projects

Enterprise Account Executive

Reveal.ai

Full funnel revenue leader at Reveal AI. Responsible for pipeline creation, conversion, and expansion.

GTM Lead

Mosaic Boulders

Developed & launched  a new climbing gym concept in Berkeley, CA, overseeing a budget of $2M and successfully opening the facility within an 18-month timeframe

Managed all business-critical projects, including: city permitting and licensing; design and construction timelines; website development & CRM integration; marketing strategy

Achieved $50k in recurring membership revenue within the first five days of opening, utilizing targeted social media campaigns and strategic marketing partnerships

Co-Founder

Touchstone Climbing

Founded & grew Touchstone's team program to 34 teams in 11 gym locations, generating $750k ARR and becoming the largest team in the US

Created a new revenue stream producing 2-3x revenue per customer compared to standard memberships; produced 20% YoY growth in memberships 5 years in a row

Worked cross-functionally with marketing & retail teams to build the team brand and grow membership; worked with gym managers to create location-specific solutions for each Touchstone gym; worked with membership services director to manage 350+ member accounts company-wide

Managed a team of 40 coaches across 11 locations; implemented effective scheduling, performance evaluations, and feedback systems to maintain high levels of team performance and engagement

Built & operationalized Touchstone’s coach onboarding & training  process: created a digital resource library to standardize team curriculum across all locations; facilitated regular in-person & virtual training for a distributed team

Program Director

B2B Marketer | AI & Customer Research

Leading enterprise sales at Tyba, helping our customers operate their energy storage assets more profitably and efficiently🔋

Previously: 

First GTM hire at RevealAI, a B2B startup using AI to source & analyze audience insights at scale. Lead Reveal’s entry into the market research space, helping define our ICP and develop the GTM motion to win our flagship customers in this space.

2x  founder in the rock climbing industry. Founded & scaled largest US youth climbing team to $750k ARR; co-founded and launched a climbing gym in Berkeley, CA.

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Tina Loc

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