Caffeina | Ideas Never Sleep.

As Consultant, I spend my time studying digital strategies for brand and companies, meeting business goals thanks to a high-quality execution made by our team.

As Partner of the Agency, my goal is to make Caffeina a great place for Talents. We like to work with skilled people, and we know leading brands want best in class professionals to work at their challenges.

We believe in Digital as a solution that allows organizations to have a positive impact on their stakeholders. Caffeina is the choice for companies embracing this vision, it's the partner to go along through the change, it's the partner that wants to achieve real value results.

Our mission is to express ourselves with unique projects, to win ambitious challenges that enable Caffeina to fortify and grow.

In my everyday job, I directly manage strategic and high level relationships with clients and brands such as AC Milan, ActionAid, Arena, Bakeca, Bauli, BNL - BNP Paribas, Danone Nutricia (Aptamil, Mellin), Dolce & Gabbana, Enel, FAI - Fondo Ambiente Italiano, Findomestic, Furla, Genialloyd, Giorgio Armani, Goldenpoint, Hello Bank, Hogan - Tod's, IBL Banca, Mondadori, RCS, LifeGate, Eli Lilly, Max Mara, Monster, P&G, Parmalat Group (Parmalat, Santàl, Chef), Roche, Save The Children, Sergio Rossi, Sightsavers, UBI Banca, Valagro, Zanichelli, Zegna to name a few.

Dynamo | Digital Product Agency

At Dynamo, a part of the Caffeina group, we strive to assist ambitious organizations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organizations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

Università Cattolica del Sacro Cuore

Contract Professor of "Internet Marketing e Politiche di Comunicazione"​ (30h, 6 CFU), M.Sc. in "Food Marketing e Strategie Commerciali"​. Personal Page: http://docenti.unicatt.it/ita/tiziano_tassi/

Contract Professor

EMBA Ticinensis

I am member of the Board of the Advisors: I am here to ensure the quality of teaching and to help the EMBA Director and the Scientific Committee to make a real skills growth happen for all the students involved in this Executive Master of Business Administration.

Member of The Board of Advisors

ADCI - Art Directors Club Italiano

The Art Directors Club Italy is an association that brings together professionals in the Communication industry, always devoted to the recognition and support of the value of creativity as a founding element and competitive advantage of corporate, business, institutional and social growth.

General Manager ADCI Servizi

Henkel

HenkelX is an open innovation collaboration platform that brings the smartest network and industry partners through open collaboration together. The mission is to unite and accelerate Henkel’s entrepreneurial transformation across three pillars: ecosystem, experience and experimentation (build, measure & learn). A collaborate approach across all industry sectors in order to continuously improve the customer and business partner relationships and the consumer experience, by developing new business models, to accelerate and innovate collectively driving industrial digital transformation.

Mentor @ HenkelX

Università degli Studi di Parma

I'm contract professor in the "Master in Retail Management" organized by University of Parma and ADM - Associazione Distribuzione Moderna. The course is about Digital Marketing & Social Media.

I'm lecturer in the "Master in Marketing Management" of University of Parma and Il Sole 24 ORE Formazione Business School. The course is about Digital Marketing and Social Media.

ALECUP - Alumni Economia Parma

I am the President of the Alumni Association of the Faculty of Economis in Parma. The objective of ALECUP is to develop the network between associates and the University, which will lead to an increase of the business and professional opportunities.

Presidente Pro-Tempore

Audencia

I'm lecturer of the course "New Developments in Marketing", focused on how new technologies, especially Digital and Mobile, allow Brands to empower their marketing strategy. I also explain the comprehensive scenario of the change in the media industry since 2000's until today, where new media and social media became the new mass media. Last but not least, the mobile scenario: business model, main players, trends and the new marketing tools available to managers with mobile ads, apps and gamification.

Lecturer

Kedge Business School

I teach a 30 hours Course named "Marketing applied to Social Media and Search Engines" to the students of Master 2 in M.Sc. of Entertainment (Operational Marketing).

Professor

In my 15+ years of professional experience, I have leveraged digital solutions for marketing and communication, working both client-side at L’Oréal and agency-side at Caffeina. As the Partner and CEO of Caffeina, I have engaged with a diverse range of companies and brands, leading initiatives across various industries.

At the core of our philosophy is the belief in digital as a transformative tool, enabling organizations to make a meaningful impact on their stakeholders. Caffeina stands as the ideal partner for companies who share this vision, guiding them through transformative changes and striving to deliver tangible, valuable results.

Our mission at Caffeina is to craft unique projects and tackle ambitious challenges, fostering an environment where creativity meets strategy. This approach not only strengthens our organization but also propels our growth, allowing us to continuously innovate and excel.

Tiziano Tassi

Iride®

CEO Iride & CRO Specialist

Mi occupo della gestione e della cura di progetti digital di valore.

Attraverso l'uso professionale di strumenti di digtial marketing, seo e social (semrush, FB business manager, linkedin ads, google ads) analizzo e pianifico campagne di comunicazione sul web.

Utilizzo Piattaforme CMS Opensource come Prestashop, Magento, Wordpress.

Co-fondatore | Head of Marketing & Communication | Consulente e-commerce e digital marketing

Accessibilità Digitale

Co-Founder accessibilitadigitale.com

Extraweb Parma Srl

Gestione dei progetti web, sviluppo delle attività e delle campagne di web marketing.

Digital marketing account

Cabiria Comunicazione

Sales Account

Empowering Brands Through Iconic Digital Experiences

With over a decade of experience in digital marketing, I thrive on tackling complex challenges with a blend of creativity and practicality.

Since 2014, I have been leading Iride, a digital agency with a clear vision:

Our Mission: to create digital projects that enhance brand awareness and revenue through the synergy of strategic planning and iconic design.

This vision has allowed us to work on distinguished projects such as Sicilyismylove with Smeg and Dolce & Gabbana, launch Smeg’s first official e-shop, design and manage Parmacotto’s educational project, and initiate successful e-commerce and digital ventures for esteemed brands including Nespresso, ActionAid, GrissinBon, Rio Mare, Ariete, Spalding & Bros, Naj Oleari, Cofidis, Caleffi, Lacertosus, Linclalor, Cattolica University, Parma Soccer Team, Ammagamma, Arrogance, Baldinini, and many others.

Together with my team, we craft custom web projects, e-commerce solutions, and strategic digital and social media marketing campaigns that uniquely enhance brand experiences.

In addition to leading Iride, I am an expert optimizer and Conversion Rate Optimization (CRO) specialist. I focus on significantly improving website conversion rates, ensuring our digital solutions not only attract but also convert visitors into customers.

Unlike many CEOs and directors of digital agencies, I personally oversee and engage in every project. I maintain direct contact with entrepreneurs and dive deep into the work of my highly qualified team at Iride, steering them towards achieving our communication goals.

I am dedicated to comprehensive communication, always prioritizing the client’s business success because my professional growth is closely tied to the achievement of their objectives.

Discover our approach to Digital Marketing:

🌍 - iride.digital
💻 - dribbble.com/iridedigital
✉️ - info@iride.digital

taplio

The Battle

Tiziano Tassi

Angelo Antonio Annibaldis

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