Caffeina | Ideas Never Sleep.

As Consultant, I spend my time studying digital strategies for brand and companies, meeting business goals thanks to a high-quality execution made by our team.

As Partner of the Agency, my goal is to make Caffeina a great place for Talents. We like to work with skilled people, and we know leading brands want best in class professionals to work at their challenges.

We believe in Digital as a solution that allows organizations to have a positive impact on their stakeholders. Caffeina is the choice for companies embracing this vision, it's the partner to go along through the change, it's the partner that wants to achieve real value results.

Our mission is to express ourselves with unique projects, to win ambitious challenges that enable Caffeina to fortify and grow.

In my everyday job, I directly manage strategic and high level relationships with clients and brands such as AC Milan, ActionAid, Arena, Bakeca, Bauli, BNL - BNP Paribas, Danone Nutricia (Aptamil, Mellin), Dolce & Gabbana, Enel, FAI - Fondo Ambiente Italiano, Findomestic, Furla, Genialloyd, Giorgio Armani, Goldenpoint, Hello Bank, Hogan - Tod's, IBL Banca, Mondadori, RCS, LifeGate, Eli Lilly, Max Mara, Monster, P&G, Parmalat Group (Parmalat, Santàl, Chef), Roche, Save The Children, Sergio Rossi, Sightsavers, UBI Banca, Valagro, Zanichelli, Zegna to name a few.

Dynamo | Digital Product Agency

At Dynamo, a part of the Caffeina group, we strive to assist ambitious organizations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organizations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

Università Cattolica del Sacro Cuore

Contract Professor of "Internet Marketing e Politiche di Comunicazione"​ (30h, 6 CFU), M.Sc. in "Food Marketing e Strategie Commerciali"​. Personal Page: http://docenti.unicatt.it/ita/tiziano_tassi/

Contract Professor

EMBA Ticinensis

I am member of the Board of the Advisors: I am here to ensure the quality of teaching and to help the EMBA Director and the Scientific Committee to make a real skills growth happen for all the students involved in this Executive Master of Business Administration.

Member of The Board of Advisors

ADCI - Art Directors Club Italiano

The Art Directors Club Italy is an association that brings together professionals in the Communication industry, always devoted to the recognition and support of the value of creativity as a founding element and competitive advantage of corporate, business, institutional and social growth.

General Manager ADCI Servizi

Henkel

HenkelX is an open innovation collaboration platform that brings the smartest network and industry partners through open collaboration together. The mission is to unite and accelerate Henkel’s entrepreneurial transformation across three pillars: ecosystem, experience and experimentation (build, measure & learn). A collaborate approach across all industry sectors in order to continuously improve the customer and business partner relationships and the consumer experience, by developing new business models, to accelerate and innovate collectively driving industrial digital transformation.

Mentor @ HenkelX

Università degli Studi di Parma

I'm contract professor in the "Master in Retail Management" organized by University of Parma and ADM - Associazione Distribuzione Moderna. The course is about Digital Marketing & Social Media.

I'm lecturer in the "Master in Marketing Management" of University of Parma and Il Sole 24 ORE Formazione Business School. The course is about Digital Marketing and Social Media.

ALECUP - Alumni Economia Parma

I am the President of the Alumni Association of the Faculty of Economis in Parma. The objective of ALECUP is to develop the network between associates and the University, which will lead to an increase of the business and professional opportunities.

Presidente Pro-Tempore

Audencia

I'm lecturer of the course "New Developments in Marketing", focused on how new technologies, especially Digital and Mobile, allow Brands to empower their marketing strategy. I also explain the comprehensive scenario of the change in the media industry since 2000's until today, where new media and social media became the new mass media. Last but not least, the mobile scenario: business model, main players, trends and the new marketing tools available to managers with mobile ads, apps and gamification.

Lecturer

Kedge Business School

I teach a 30 hours Course named "Marketing applied to Social Media and Search Engines" to the students of Master 2 in M.Sc. of Entertainment (Operational Marketing).

Professor

In my 15+ years of professional experience, I have leveraged digital solutions for marketing and communication, working both client-side at L’Oréal and agency-side at Caffeina. As the Partner and CEO of Caffeina, I have engaged with a diverse range of companies and brands, leading initiatives across various industries.

At the core of our philosophy is the belief in digital as a transformative tool, enabling organizations to make a meaningful impact on their stakeholders. Caffeina stands as the ideal partner for companies who share this vision, guiding them through transformative changes and striving to deliver tangible, valuable results.

Our mission at Caffeina is to craft unique projects and tackle ambitious challenges, fostering an environment where creativity meets strategy. This approach not only strengthens our organization but also propels our growth, allowing us to continuously innovate and excel.

Tiziano Tassi

Kettydo+

Content Marketing Advisor

Initiative Italy

- Constructive participation in the development of multichannel and integrated ATL, BTL and online communication strategies through tactical or strategic initiatives based on objectives by identifying the most appropriate channels based on specific objectives and available budget
- Developing and maintaining strong and lasting relationships with internal stakeholders (c-level), external partners and clients
- Collaborating on activities to monitor competitors and market trends
- Overseeing content created by third-party partners for the agency's clients, verifying the storytelling, its originality and the adherence to brief and target audience
- Monitoring activities through KPI analysis to make any corrective actions and evaluating reports and KPIs to support strategic decisions such as brand awareness, consideration or customer retention/engagement
- Coordination of work team and clients to achieve planned goals and high levels of client satisfaction

Active clients include: Prime Video, Vinted, Deliveroo, LEGO, Foxy, Zucchi, Dr. Schär, Alfasigma

Associate Director, Studios

- GTM of the branded content unit in Initiative, a division focused on branded content, communication & marketing strategic initiatives
- Discover and define innovative business solutions and cross media projects involving new and non-traditional channels
- Develop branded content and storytelling ideas to be spread offline and online/social
- Work on content strategies from creative concept to execution, KPI and recommendations analysis
- Supervision and execution of client campaigns including content creation, digital public relations, promotions, partnerships, blogger and influencer initiatives, online and offline special events
- Collaborate with the media planning teams to leverage digital advertising and also offline activities where appropriate
- Work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
- Conduct researches and create materials to support business development opportunities in the branded content landscape
- Partner with branded content production companies, social media agencies, broadcaster and media owners
- Measure branded content projects in collaboration with research institutes

Branded Content and Entertainment Sr Manager

Yahoo

- Define Tumblr strategic plans - short and long term - studying and following the market and the digital trends
- Sharing scenario, ideas and using data, I worked to define and build ideas and strategies that match client's needs and, acting proactively, anticipate client's expectation
- Action planning in order to start and develop the suggested approach, coordinating the production and the project development
- Results monitoring and reporting, analysis of KPIs and metrics related to the project.

Some of the developed projects:
Ferrero Rocher (belloebuono.tumblr.com)
Ciccarelli (fcomefamiglia.tumblr.com)
Red Bull (redbullopencircle.tumblr.com)

Digital Strategist

MediaCom

- Collaboration on digital and offline projects to complete and enrich communication strategies for brands
- definition and implementation of media and marketing plans to hit the comms goals
- trend monitoring and presentation of digital scenario, both internal and external
- coordination of digital and influencer projects, managing internal and external teams
- deck beautification
- creation of video case 
Main Clients: Bayer, GSK, McCain, Parmareggio, Ferrari Formaggi, Revlon, Universal Music

Digital and Unconventional Specialist

3d produzioni di Didi Gnocchi

Content production and translation for a web-tv, graphics for tv news (Rete4), video editing

Graphic/Movie designer

Vodafone IT

Promoter

Aiuto agenzie e brand ad ideare e strutturare strategie di marketing, media e content.

La mia filosofia si può tradurre con una citazione: "Why" is always a good question, "why not" is a better one.

taplio

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Tiziano Tassi

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