Caffeina | Ideas Never Sleep.

As Consultant, I spend my time studying digital strategies for brand and companies, meeting business goals thanks to a high-quality execution made by our team.

As Partner of the Agency, my goal is to make Caffeina a great place for Talents. We like to work with skilled people, and we know leading brands want best in class professionals to work at their challenges.

We believe in Digital as a solution that allows organizations to have a positive impact on their stakeholders. Caffeina is the choice for companies embracing this vision, it's the partner to go along through the change, it's the partner that wants to achieve real value results.

Our mission is to express ourselves with unique projects, to win ambitious challenges that enable Caffeina to fortify and grow.

In my everyday job, I directly manage strategic and high level relationships with clients and brands such as AC Milan, ActionAid, Arena, Bakeca, Bauli, BNL - BNP Paribas, Danone Nutricia (Aptamil, Mellin), Dolce & Gabbana, Enel, FAI - Fondo Ambiente Italiano, Findomestic, Furla, Genialloyd, Giorgio Armani, Goldenpoint, Hello Bank, Hogan - Tod's, IBL Banca, Mondadori, RCS, LifeGate, Eli Lilly, Max Mara, Monster, P&G, Parmalat Group (Parmalat, Santàl, Chef), Roche, Save The Children, Sergio Rossi, Sightsavers, UBI Banca, Valagro, Zanichelli, Zegna to name a few.

Dynamo | Digital Product Agency

At Dynamo, a part of the Caffeina group, we strive to assist ambitious organizations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organizations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

Università Cattolica del Sacro Cuore

Contract Professor of "Internet Marketing e Politiche di Comunicazione"​ (30h, 6 CFU), M.Sc. in "Food Marketing e Strategie Commerciali"​. Personal Page: http://docenti.unicatt.it/ita/tiziano_tassi/

Contract Professor

EMBA Ticinensis

I am member of the Board of the Advisors: I am here to ensure the quality of teaching and to help the EMBA Director and the Scientific Committee to make a real skills growth happen for all the students involved in this Executive Master of Business Administration.

Member of The Board of Advisors

ADCI - Art Directors Club Italiano

The Art Directors Club Italy is an association that brings together professionals in the Communication industry, always devoted to the recognition and support of the value of creativity as a founding element and competitive advantage of corporate, business, institutional and social growth.

General Manager ADCI Servizi

Henkel

HenkelX is an open innovation collaboration platform that brings the smartest network and industry partners through open collaboration together. The mission is to unite and accelerate Henkel’s entrepreneurial transformation across three pillars: ecosystem, experience and experimentation (build, measure & learn). A collaborate approach across all industry sectors in order to continuously improve the customer and business partner relationships and the consumer experience, by developing new business models, to accelerate and innovate collectively driving industrial digital transformation.

Mentor @ HenkelX

Università degli Studi di Parma

I'm contract professor in the "Master in Retail Management" organized by University of Parma and ADM - Associazione Distribuzione Moderna. The course is about Digital Marketing & Social Media.

I'm lecturer in the "Master in Marketing Management" of University of Parma and Il Sole 24 ORE Formazione Business School. The course is about Digital Marketing and Social Media.

ALECUP - Alumni Economia Parma

I am the President of the Alumni Association of the Faculty of Economis in Parma. The objective of ALECUP is to develop the network between associates and the University, which will lead to an increase of the business and professional opportunities.

Presidente Pro-Tempore

Audencia

I'm lecturer of the course "New Developments in Marketing", focused on how new technologies, especially Digital and Mobile, allow Brands to empower their marketing strategy. I also explain the comprehensive scenario of the change in the media industry since 2000's until today, where new media and social media became the new mass media. Last but not least, the mobile scenario: business model, main players, trends and the new marketing tools available to managers with mobile ads, apps and gamification.

Lecturer

Kedge Business School

I teach a 30 hours Course named "Marketing applied to Social Media and Search Engines" to the students of Master 2 in M.Sc. of Entertainment (Operational Marketing).

Professor

In my 15+ years of professional experience, I have leveraged digital solutions for marketing and communication, working both client-side at L’Oréal and agency-side at Caffeina. As the Partner and CEO of Caffeina, I have engaged with a diverse range of companies and brands, leading initiatives across various industries.

At the core of our philosophy is the belief in digital as a transformative tool, enabling organizations to make a meaningful impact on their stakeholders. Caffeina stands as the ideal partner for companies who share this vision, guiding them through transformative changes and striving to deliver tangible, valuable results.

Our mission at Caffeina is to craft unique projects and tackle ambitious challenges, fostering an environment where creativity meets strategy. This approach not only strengthens our organization but also propels our growth, allowing us to continuously innovate and excel.

Tiziano Tassi

Gruppo Hera

Responsabile Customer Experience

Accenture Song

Manager of Business Design

FinDynamic

CRM & Marketing Manager

Assist Digital

I oversee the coordination and strategic activities of Assist Digital's product: TalkActive. 

TalkActive integrates the AI and human components, making it easier to understand the user's problem and manage their request. TalkActive combines self care operations and activities requiring operator management. The balance between human and artificial is the result of careful orchestration.
Media

Product Owner

Senior Business Designer & Experience Strategist

Business Designer

Deloitte Digital

Digital Marketing Consultant

IBM Interactive Experience is a new breed of digital agency that integrates strategy, analytics, design and technology to help clients drive innovation and engage with customers.

As a Digital & UX consultant I support customer to design and implement their digital strategies, with main focus on user experience, based on two main methodologies: IBM Design Thinking and Agile.

Digital Strategy & UX Consultant

Barilla Group

- Brand development;
- Digital Marketing activities;
- Loyalty program implementation;
- Competitors' and markets' trends analysis

Junior Marketing Manager

Obicà Mozzarella Bar

Assistant General Manager

Colgate Palmolive

Assistant Brand Manager (Ajax, Fabuloso) Home Care products
- Implementation of promotional activities;
- Trade Marketing analysis;
- Administration of the web site;
- Competitors’ and market trends’ analysis.

Assistant Brand Manager

Passionate about innovations through a user-centric lens , Federica has more than 10 years of experience across different multinational companies (Colgate-Palmolive, Barilla, Autogrill, Moncler, YNAP, E.ON). 

She started her career from traditional marketing, brand management, in FMCG sector, and then oriented her profile in digital marketing activities: Digital Analytics, SEM, Social, email marketing and CRM. She has a specialization in UX, and Design Thinking. 

Her business acumen is developed through covering main roles in several projects always characterized by a strong digital transformation energy. 
In her current role at Gruppo Hera, as head of Customer Experience, she is responsible for improving the service and the value delivered to customers.

taplio

The Battle

Tiziano Tassi

Federica Falcini

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