Caffeina | Ideas Never Sleep.

As Consultant, I spend my time studying digital strategies for brand and companies, meeting business goals thanks to a high-quality execution made by our team.

As Partner of the Agency, my goal is to make Caffeina a great place for Talents. We like to work with skilled people, and we know leading brands want best in class professionals to work at their challenges.

We believe in Digital as a solution that allows organizations to have a positive impact on their stakeholders. Caffeina is the choice for companies embracing this vision, it's the partner to go along through the change, it's the partner that wants to achieve real value results.

Our mission is to express ourselves with unique projects, to win ambitious challenges that enable Caffeina to fortify and grow.

In my everyday job, I directly manage strategic and high level relationships with clients and brands such as AC Milan, ActionAid, Arena, Bakeca, Bauli, BNL - BNP Paribas, Danone Nutricia (Aptamil, Mellin), Dolce & Gabbana, Enel, FAI - Fondo Ambiente Italiano, Findomestic, Furla, Genialloyd, Giorgio Armani, Goldenpoint, Hello Bank, Hogan - Tod's, IBL Banca, Mondadori, RCS, LifeGate, Eli Lilly, Max Mara, Monster, P&G, Parmalat Group (Parmalat, Santàl, Chef), Roche, Save The Children, Sergio Rossi, Sightsavers, UBI Banca, Valagro, Zanichelli, Zegna to name a few.

Dynamo | Digital Product Agency

At Dynamo, a part of the Caffeina group, we strive to assist ambitious organizations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organizations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

Università Cattolica del Sacro Cuore

Contract Professor of "Internet Marketing e Politiche di Comunicazione"​ (30h, 6 CFU), M.Sc. in "Food Marketing e Strategie Commerciali"​. Personal Page: http://docenti.unicatt.it/ita/tiziano_tassi/

Contract Professor

EMBA Ticinensis

I am member of the Board of the Advisors: I am here to ensure the quality of teaching and to help the EMBA Director and the Scientific Committee to make a real skills growth happen for all the students involved in this Executive Master of Business Administration.

Member of The Board of Advisors

ADCI - Art Directors Club Italiano

The Art Directors Club Italy is an association that brings together professionals in the Communication industry, always devoted to the recognition and support of the value of creativity as a founding element and competitive advantage of corporate, business, institutional and social growth.

General Manager ADCI Servizi

Henkel

HenkelX is an open innovation collaboration platform that brings the smartest network and industry partners through open collaboration together. The mission is to unite and accelerate Henkel’s entrepreneurial transformation across three pillars: ecosystem, experience and experimentation (build, measure & learn). A collaborate approach across all industry sectors in order to continuously improve the customer and business partner relationships and the consumer experience, by developing new business models, to accelerate and innovate collectively driving industrial digital transformation.

Mentor @ HenkelX

Università degli Studi di Parma

I'm contract professor in the "Master in Retail Management" organized by University of Parma and ADM - Associazione Distribuzione Moderna. The course is about Digital Marketing & Social Media.

I'm lecturer in the "Master in Marketing Management" of University of Parma and Il Sole 24 ORE Formazione Business School. The course is about Digital Marketing and Social Media.

ALECUP - Alumni Economia Parma

I am the President of the Alumni Association of the Faculty of Economis in Parma. The objective of ALECUP is to develop the network between associates and the University, which will lead to an increase of the business and professional opportunities.

Presidente Pro-Tempore

Audencia

I'm lecturer of the course "New Developments in Marketing", focused on how new technologies, especially Digital and Mobile, allow Brands to empower their marketing strategy. I also explain the comprehensive scenario of the change in the media industry since 2000's until today, where new media and social media became the new mass media. Last but not least, the mobile scenario: business model, main players, trends and the new marketing tools available to managers with mobile ads, apps and gamification.

Lecturer

Kedge Business School

I teach a 30 hours Course named "Marketing applied to Social Media and Search Engines" to the students of Master 2 in M.Sc. of Entertainment (Operational Marketing).

Professor

In my 15+ years of professional experience, I have leveraged digital solutions for marketing and communication, working both client-side at L’Oréal and agency-side at Caffeina. As the Partner and CEO of Caffeina, I have engaged with a diverse range of companies and brands, leading initiatives across various industries.

At the core of our philosophy is the belief in digital as a transformative tool, enabling organizations to make a meaningful impact on their stakeholders. Caffeina stands as the ideal partner for companies who share this vision, guiding them through transformative changes and striving to deliver tangible, valuable results.

Our mission at Caffeina is to craft unique projects and tackle ambitious challenges, fostering an environment where creativity meets strategy. This approach not only strengthens our organization but also propels our growth, allowing us to continuously innovate and excel.

Tiziano Tassi

Landor

Client Manager

Deloitte Digital

> Led marketing and user experience projects with international cross-functional teams, mainly focusing on financial services
> Developed market segmentation, positioning, messaging and new product offerings based on customer insights from quantitative and qualitative research
> Led the Deloitte Design Thinking initiatives and internal trainings
> Developed creative customer-centred strategies and actionable roadmaps to drive marketing
conversion and product innovation

Senior Consultant in Brand & Experience Strategy

> Conducted market research (qual & quant) to identify customer trends, preferences, and competitors' activities
> Designed end-to-end customer journey maps to ensure consistent and relevant brand experiences
> Defined brand strategies and provided guidance to creatives regarding content topics, tone of voice, and brand messaging
> Designed and moderated Design Thinking workshops with internal stakeholders and clients up to C-suite levels

Consultant in Experience Design & Innovation

Swiss Re Corporate Solutions

> Supported product teams in identifying innovation opportunities rooted in customer-centricity
> Designed and moderated innovation workshops and Design Thinking trainings with product teams
> Created PowerBI reports to deliver monthly updates on innovation activities to Senior Management
> Prepared research plans and ethnographic interviews guides for market research

Innovation & Design Thinking

B—BRUCE

(Previously Logic Design)
> Conducted market analysis and benchmarking to support the definition of brand strategy and positioning
> Developed strategic concepts by identifying key customer insights
> Collaborated with creative departments by writing comprehensive briefs and participating in creative process
> Conducted explorative interviews and ideation workshops with key client in B2C context

Brand Strategist

BlueLion Incubator

> Created engaging and persuasive content for marketing collaterals, including website content, social
media posts, and email newsletters
> Launched and promoted Switzerland's largest corporate innovation program 
> Coordinated and managed 20+ events, such as startup investors pitches and community building events
> Designed brand guidelines and marketing materials promoting the firm

Community Manager

Marketing Intern

👋 Hello! I'm Giada, a Brand and Experience specialist. I leverage insights and creative thinking to solve complex business challenges.

🚀 Brand Strategy
💡 Design Thinking & Innovation
📊 Market Research and Analysis
🔍 Customer Journeys
🎨 UX/UI Design Collaboration 
🗣️ Stakeholder Communication

🎓 Master's Degree in Brand Strategy & Creative Brand Management @ Pompeu Fabra University
🎓 MiniMBA in Marketing @ Marketing Week with Mark Ritson
🎓 Certificate of Advanced Studies in Design Thinking Methods @ Zurich University of the Arts

📬 Let's connect!

taplio

The Battle

Tiziano Tassi

Giada Polini

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