In my 15+ years of professional experience, I have harnessed digital innovation to drive marketing and communication success, working both client-side at L’Oréal and agency-side at Caffeina. As Partner and CEO of Caffeina, I collaborate with a wide range of companies and brands, leading transformative initiatives across multiple industries.

At the heart of our philosophy lies a belief in digital as a catalyst for meaningful change — a force that empowers organizations to create real impact for their stakeholders. Caffeina is the ideal partner for companies that share this vision, guiding them through transformation and delivering tangible, lasting results.

Our mission at Caffeina is to craft distinctive projects and embrace ambitious challenges, fostering an environment where creativity and strategy converge. This mindset not only strengthens our organization but also fuels our growth, driving us to continuously innovate and excel.

Tiziano Tassi

Caffeina | Ideas Never Sleep.

As Partner and General Manager of Caffeina, I head the Finance and HR departments as well as the Budget, Management Control, Treasury and Procurement activities of Caffeina, working together with my respective teams to ensure stability, order and growth.

Founder | General Manager

Dynamo | Digital Product Agency

At Dynamo, a part of Caffeina group, we strive to assist ambitious organisations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organisations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

General Manager

Forum della Meritocrazia

Board Member

L'Oréal

In charge of the recruitment policy for new interns and juniors in Mass market dept. 
I worked on the identification of needs, budgeting, screening, selection (assessments and face-to-face interviews) and induction of new entries.

HR Assistant

SDA Bocconi School of Management

I worked on a paper about HR management in Public Services, focused on selection, training, career paths, performance, comp & ben. A keen attention has been placed on public-private asymmetries.

Analyst

Presidenza del Consiglio dei Ministri

I delivered the following projects:
1) To draw up a big picture of  ICTs in education in G20 countries.
2) To test and improve "Innovascuola" repository.
3) To audit "MyInnova", a social network tailored on teachers' cooperation needs.

Assistant

MUTTI SPA

For 12 months overall in charge of quality control, check-in, check-out, accounting.

Employee

Oikosmos

Oikosmos is a student association I co-founded in 2008, at Parma's Faculty of Economics. 
It is a students' think-tank, born to improve students' life.
I worked on the following projects:
 - LuciaTV: a quality-content webTV;
 - KennedySix: a web research platform for students' resumes.

Co-founder | President

As General Manager of Caffeina, I head the Finance and HR departments as well as the Budget, Management Control, Treasury and Procurement activities of Caffeina, working together with my respective teams to ensure stability, order and growth.

taplio

The Battle

Tiziano Tassi

Henry Sichel

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