Co-Founder Growably | B2B SaaS websites that convert your users into customers 💯 | Webflow Partner Agency 🤝🏼

We support B2B SaaS companies to generate more demos & signups with conversion-optimized & scalable websites 🚀

Official Webflow Professional Partner Agency ✅
Sparringspartner for B2B SaaS Websites 🙌🏽

Enthusiastic about startups, B2B product marketing, PLG and ambitious people who like to push things forward 💯
Let's connect and share our knowledge!

Tobias Giesen

Should SaaS founders be panicking right now?

Tbh, I'm tired of all the "SaaS is gonna die"
or
"I replaced my 5-person marketing team with Clawdbot" posts.
 
AI won't kill SaaS.
But it definitely changes a lot and maybe some companies will indeed be replaced by "big LLM".
 
Working with B2B SaaS companies only, I thought about it a lot.
Which products will stay, disappear, or even profit?
 
Here's how I think about the future of SaaS in 4 categories:
(Just hypotheses, interested in opposing opinions!)
 
❇️ Enterprise SaaS - probably the safest.

These tools are deeply embedded in how large organizations operate.
Think complex ERPs, compliance software, deep CRM integrations.
Switching costs are high and it's months of migration, retraining, broken workflows.

AI augments these tools and they'll probably profit from building "their own" agents on top of the LLMs.
 

❇️ Single Use Case SaaS — most at risk.

If your product does exactly one thing - transcribes meetings, resizes images, summarizes documents - AI does that now.

The more simple the use case, the easier you can replace the whole use case.
Or vibe code the tool with lovable.

At growably we've just canceled 3 tool subscriptions of that category last month.
 

❇️ Horizontal SaaS - the interesting middle ground.

Tools like project management, CRM, or collaboration software serve everyone. The ones that win will be those that become the AI layer across the stack, not just another tool in it.

Horizontal SaaS needs to own the workflow, not just sit in it.
 
❇️ Platforms & Marketplaces - the special case.

These are fundamentally different.

If the value comes from the network, the data, or the distribution, AI makes you stronger, not weaker.

You have something that can't be replicated with a prompt.
Owning the ecosystem is a moat that compounds over time.
 

Other special case could be SaaS with add-on hardware products.
Also harder to replace with AI...
 
What do you think the future of SaaS looks like?
Which products are gonna profit, which ones not?

Co-Founder Growably | B2B SaaS websites that convert visitors into customers 💯 | Webflow Premium Partner Agency 🤝🏼

Yannik Moll

We built our own vacation management tool in 6 hours.

And canceled the idea of buying HR software.

Here’s the thing.

We’re a small agency.
We didn’t need a full HR suite like Personio, Hibob, ...

We needed one thing:

→ Vacation management
→ National holidays per country
→ Simple approvals
→ Clear overview

That’s it.

But tools like Personio or HiBob were:

→ Too expensive
→ Too bloated
→ Built for companies 5x our size

So we hacked it in ClickUp.

It worked. Kind of.

But it was buggy.
Manual.
Annoying to maintain.

So we did something else.

We built “Vacation Buddy” ourselves using Lovable. 🚀

In 4–8 hours.

What it does:

→ Auto-imports national holidays per country
→ Lets the team request vacation
→ Approval or rejection with one click
→ Shared calendar with all vacations + holidays
→ Auto Google Calendar invites when approved
→ Syncs via ClickUp API into our workflow

Is it perfect? No.

There are bugs.
It’s not enterprise-ready.

But for us? It’s perfect.

And that’s the crazy part.

Five years ago, this would’ve taken weeks and a dev budget.

Now a small agency can ship internal software in an afternoon. 🤯

If you’re still paying for bloated tools you barely use, ask yourself:

What would you build instead?

Founder @Growably | B2B SaaS Websites that turn your users into customers 🚀

If you don’t publish pricing on your website, the internet will.

Most SaaS companies still debate whether they should have a pricing page.

Especially in Enterprise.

Especially when sales is involved.

We have this discussion with ~70–80% of our clients.

Our answer is always the same:

You need a pricing page.

Because buyers will find pricing, with or without you.
→ ChatGPT
→ Reddit threads
→ Review platforms
→ Competitor comparison sites

If you don’t publish pricing, you lose control of the narrative.

And once that happens:
→ The info is outdated
→ The ranges are wrong
→ The positioning isn’t yours

Worse:
Those pages often rank higher on Google than your site.

So when buyers search “YourProduct pricing,”

they learn from strangers, not from you.

Question:
Who controls your pricing story today? 👇

Teams invest huge budgets into paid ads.

New hooks. New angles. New formats.

And then… they send every click to the same landing page.

Or worse—straight to the homepage.

That’s not optimization.

That’s leakage.

→ You’re segmenting your audiences in Google, Meta or LinkedIn Ads.
→ You’re tailoring your creatives for each use case.
→ But your landing experience doesn’t match any of it.

Result: money burned, learnings lost, conversions flat.

The truth: CVR is one of the few levers you still fully control.

Landing pages that mirror the ad message and audience intent consistently outperform generic ones—by 10–20%+ in most tests.

It’s not a creative problem.

It’s a system problem.

If you’re scaling paid, your landing page strategy needs to scale with it.
Otherwise, you’re paying premium CPMs for traffic that was never meant to convert.

Most SaaS Website demos are built for the wrong persona.

They’re built for the CEO’s approval.

Not for the person who has to use the product every day.

That’s why they don’t convert.

The demo should make one person think:
 “This makes my job easier.”

→ The operator running the workflow
→ The manager measured on output
→ The internal champion pushing the deal forward

Not the C-level who sees it once and disappears.

A strong demo:
→ Shows a real workflow, not a feature tour ✅
→ Gets to value in the first 60 seconds
→ Makes adoption feel obvious

If it’s too high-level, it feels generic.
If it’s too detailed, no one finishes it.

Build for the user.

Win the account.

Who are you actually optimizing your demo for? 👇

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The Battle

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Yannik Moll

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