Co-Founder Growably | B2B SaaS websites that convert your users into customers 💯 | Webflow Partner Agency 🤝🏼

We support B2B SaaS companies to generate more demos & signups with conversion-optimized & scalable websites 🚀

Official Webflow Professional Partner Agency ✅
Sparringspartner for B2B SaaS Websites 🙌🏽

Enthusiastic about startups, B2B product marketing, PLG and ambitious people who like to push things forward 💯
Let's connect and share our knowledge!

Tobias Giesen

How to structure a website for a B2B SaaS company with two pretty different ICPs? 🤔

That's been our main question when strategically planning the shipzero website ⚙️

In 3 intense workshop sessions, we decided to:

→ Use the homepage to explain the product more generally & explain the 3 "Core Engines" of shipzero & build trust
→ Link to dedicated landing pages for both ICPs very early on that page, to bring users to the page that is the closest to their needs
→ Have an ICP toggle on the pricing page to provide a clear overview to both ICPs

Once the strategic website foundation was done, we also made sure the rest is on fleek:

👉 New website strategy with a clear navigation and content structure
👉 Refined messaging that finally represents Shipzero as it truly is
👉 Fresh design system that brings the brand and product to life
👉 Product visuals that tell the story at a glance
👉 Component-based Webflow setup — the team is now fully independent
👉 No more dev bottlenecks. The site is a true marketing asset now 🙌

Huge thanks to the Shipzero team for the great collaboration: 
→ Vivien Heinicke
→ Tabea Fieker
→ Bjoern Maatz
→ Janina Hörnschemeyer
→ Markus W.

 & thanks to the Growably team who made this happen 🚀
→ Kristina Tilipman
→ Melissa Meister
→ Yannik Moll
→ Jorge M.

👉 Live at shipzero.com

Co-Founder Growably | B2B SaaS websites that convert visitors into customers 💯 | Webflow Premium Partner Agency 🤝🏼

Yannik Moll

2025 was the most successful year Growably has ever had.
And personally, it was the most difficult and exhausting year of my life.

That contrast defined my year.

What went really well 👇

→ Revenue more than doubled — just shy of seven figures
→ Profit margin increased (still not where it needs to be, but moving)
→ Hired unbelievably strong people — including our first in-office employee
→ Set up a holding company for Tobi and me (stressful, expensive, worth it)
→ Won larger projects and clients we never dreamed of working with
→ Moved into a new office
→ Retainer revenue grew massively
→ Hosted our first own event at Arrtist
→ Took more time off than ever before
→ Checked off personal bucket-list goals: the world’s largest cave + Patagonia 🌍

On paper, it looks like a perfect year.

What didn’t go well (and hurt):

→ Ended up burned out and had to drastically reduce my working hours
→ Hired the wrong person and waited far too long to part ways
→ Margins are still too low despite improvements
→ Made many mistakes — and learned a lot — in leadership
→ We badly messed up a few projects
→ Spent too much time on things that didn’t matter

Here’s what 2025 made very clear to me:
Scaling a company exposes every weak decision you didn’t fix earlier,  especially your own.

When I look at where we started 2025 and where we are today, I’m still genuinely grateful.
For Growaby. And for the personal growth that came with it.

I learned that “working more” isn’t a strategy.
And that building a company long-term means learning how to do it without burning myself out in the process.

Am I there yet?
No. Not yet.

Last thing, and important:
Huge thank you to Tobias. This year would not have been possible without you.
I’m grateful to have you as a partner by my side.

On to 2026 🚀

Founder @Growably | B2B SaaS Websites that turn your users into customers 🚀

When a Problem section helps — and when it doesn’t. 

This comes up a lot, especially when relaunching your SaaS website.

What we’ve noticed:

The more mature a company gets, meaning more personas, more use cases,
the less effective a generic Problem section becomes.

It often ends up too broad to truly resonate. 🤷🏻‍♀️
And if the problem isn’t nailed precisely, it can do more harm than good.

It doesn’t offend, it just doesn’t connect.

Where we do see clear value in a Problem section: 
→ When you’re speaking to a very specific persona
→ When it’s tied to one clear use case
→ On targeted landing pages (paid, outbound, partner traffic)

In those cases, it can be powerful.

Not because users suddenly “realize” the problem.

But because it creates that moment of: “Oh, they really get me.” 🤯

That moment builds trust and increases perceived relevance.

Problem sections work best when they’re narrow, intentional, and precise.

Curious how you think about this: Where have you seen problem sections work well? 👇

This one question can lift the conversion rate of your SaaS website. 🚀

👉 What information does a potential buyer need to make a decision?

Let’s be honest.

Researching a new software tool is frustrating and time-consuming.

Websites talk only about benefits.

Actual product details? Missing.

Pricing is hidden behind demo calls.

Clear differentiation? Don’t even get me started.

So what happens?

Buyers either choose a competitor (or ask their network for recommendations instead).

Here’s what that means for your website:
→ Stop hiding information (yes, that includes pricing).
→ Show how your features solve real, concrete problems.
→ Explain how you’re different from competitors
→ And yes—admit weaknesses where it builds trust 🙈

Clarity beats cleverness.
Transparency beats persuasion.

When was the last time you felt annoyed while searching for a new tool? 👇

Low PPC performance isn’t always an ads problem.

Before you fire your PPC agency, get clear on the real issue.

Most of the time, it's one of these three:
→ The wrong agency
→ The wrong channel
→ Or... the wrong landing page

If your paid traffic is hitting your homepage, the first two barely matter.

You’ll see low conversion rates and burn through budget fast.

Still, 70%+ of "landing pages" out there are just homepages 🤯

That’s the core issue.

Your homepage can’t:
 → Match every ad message
 → Reflect a single user intent
 → Drive one clear action

Instead, it creates friction:
 → Too many exits
 → Too many messages
 → Too many goals

✅ Fix your landing pages first

Then worry about your ads.

Everything else is just optimization theater.

What does your paid traffic land on right now? 👇

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