Tobias Zwingmann

Author of AI-Powered BI (O'REILLY) | AI Coach & Mentor | I help organizations leverage AI and use data more intelligently to improve business performance. Sharing AI use cases & learnings.

My AI rule is simple. "If it doesn't cut costs, save time, increase throughput, remove risk or unlock revenue, it gets cut".In 5-continent wide enterprises and in the mid-sized companies finding $10k+ monthly savings in unexpected places I've helped, Profitable AI is about the same thing: Finding the overlap of what AI can do and what your bottom line needs it to do.Here's how I can help:→ Read the book: "The Profitable AI Advantage" – Frameworks for finding &amp; executing AI opportunities that pay off→ Use PAIGE: My AI strategy tool that helps you identify and evaluate opportunities for your specific business  → Join the Club: Direct access to me as you implement AI in your business (capped at 100 members)→ Work with me: When you're ready, my firm RAPYD.AI delivers AI strategy consulting and custom implementations that pay for themselves.I share what I'm learning every week in my Profitable AI newsletter – read by 10,000+ professionals who are tired of flashy demos and want real results instead.Follow along if you like. Or better: tell me what you're trying to figure out.

Managing Partner

We help you build amazing AI products faster.

In 2026, building a quick demo is effectively free. AI lets you pace through the Discovery phase at 10x speed. But look at the chart:
 
There is a cliff between Discovery and Delivery.
 
Where the "Exit Probability" spikes.
 
Where you realize the data isn’t ready.
Or the model isn’t reliable enough for a live customer.
Or the edge cases are too expensive to fix.
 
That high failure rate is actually fine. 
It’s a filter.

The problem is if the shipping rate is 0.

Because ROI only happens when you cross the blue line into Production.

Building the "shipping muscle" – to take the one surviving idea and deploy it as a real asset – is the most important skill that counts right now.

(Image adapted from Augmented Analytics, O'Reilly (2024)

Author: The Profitable AI Advantage. Created profits with AI from enterprise giants to 20-person teams.

Aaaaand that’s another wrap! It’s been super fun to record a new hands-on AI course, first time at the LinkedIn studios Graz. Huge thanks to the whole crew Jessica B. Violeta Puerta Cano Gregor Verdovsek Natalie Pao and more for a smooth experience and really cool live action setup. 

Looking forward to the release!

Can’t reveal the title yet, but it you want to build local AI automations without much technical overhead, this one’s for you.

Stay tuned.

PS: Back on the other side of the alps. Biggest benefit of small airports is you can just walk to your plane lol.

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PwC just released a new survey with 4,454 CEOs across 95 countries.

Take a look at this chart:

56% saw zero financial benefit from AI.
Only 12%(!) saw revenue AND cost impact.

What are these 12% doing differently? 

According to the report, the winners have:

✓ AI-ready tech stack and data environment
✓ A clear enterprise AI roadmap
✓ AI governance and risk management in place
✓ People and culture readiness for change

All of which are huge.

But 1 critical piece is still missing. 
(Tbh I think it's the most important.)

I'll break down what that is in Saturday’s newsletter.

Sign up before Saturday, 3:00 PM CET to get it in your inbox.
(Link under my name)

Sanquin

Verantwoordelijk voor het bouwen van een adequate data gedreven organisatie. HR, Klant & donor and productie insights. Optimaliseren van Human & Artificial Intelligence: change management, data governance, data management, insights en beslisprocessen.

Programma Manager Data Gedreven Werken

BrainMovers - Enabling The Data Driven Organization

Mijn ervaring en ambitie zitten in het helpen van organisaties bij het bepalen van een relevante datagedreven strategie en het leiden van de uitvoering ervan, met een voorkeur voor HR en Marketing. Vanuit mijn ervaring weet ik dat een succesvolle data transformatie gebaseerd is op het bouwen van de juiste infrastructuur gecombineerd met een adequate cultuur: ‘zonder gemotiveerde mensen, geen verandering’. Ik hou ervan om ‘analytics’ mensen te coachen en te helpen hun impact te vergroten. Voor mij is het altijd een plezier om complexe zaken begrijpelijk te maken en inspiratie en energie te brengen om organisaties daadwerkelijk te helpen verandering te realiseren.

Chief Data Pilot | Spreker, auteur en inspirator Data Gedreven Werken

FedEx

Leading a Global change management program regarding setting up a Global Competency Center for digital insights and intelligence. Building AI solutions together with driving a data driven culture. Helping FedEx Digital Organization to create more impact on analytics.

Change Lead Global Analytics Competence Center

DAS Rechtsbijstand

Change Consultant Data Gedreven Werken (Interim)

PPG Industries

Responsible for creating a data driven way of working. Focus on identifying opportunities for digital analytics and create impact within the PPG organization. Marketing & HR projects.

Emphasis on people and process.

Lead Consultant Digital Transformation 

Global Head of Customer & HR Insights & Analytics 

Philips

Global lead on customer insights: creating more business value by improving the return of analytics (better process, insights, data and tooling)

Global intelligence lead eCommerce

C-level trusted advisor on customer intelligence solutions.

Lead Consultant Customer Experience solutions

Ahold

Advanced Analytics frontrunner: implementing a predictive framework (people, analytics, data and tooling) to improve better forecasting of online orders, optimization of direct marketing and the online supply chain.

Senior Manager Digital Intelligence at AH.nl

MC - Marketing Consultancy

Experienced manager within people insights, customer intelligence & e-commerce. Hands-on experience with real-time personalization of online content in order to increase conversion. Data driven campaign management and marketing automation. Optimizing e-distribution processes.

Projects and interim management within various industries, especially Telco, Finance, Travel and leisure, utility and not for profit.

Driving customer profitability by translating data into action from a business point of view.

Customer Insights & Data Consultant

eZeppelin

eZeppelin helps companies to get in touch with Turkish consumers online. Besides knowledge of the Turkish online market, eZeppelin has a segmented consumer database available for email and sms marketing.

E-commerce Director Istanbul

People know me as an analytical, creative and energetic driver of digital transformations and a data-driven way of working. 

I enjoy helping organizations determining a relevant data driven strategy and leading execution. Based on my experience I know that a successful transformation is based on building the right infrastructure combined with an adequate culture: ‘without motivated people, no change’. 

I love to coach ‘analytics’ people and help them to increase their impact. For me, it is always a joy to make complex matters understandable and bring inspiration and energy to help organizations actually realize change.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tobias Zwingmann's LinkedIn Performance

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