Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

Head of Content + Brand at Close

Journalist turned content strategist and marketer. 13+ years experience. 6x content leader obsessed with the intersection of trust and empathy to build beloved brands and content that converts.

Chelsea Castle

What's really grinding my gears these days: our inability to accept that two things can be true at the same time. 

It's impossible to write the tiniest thing that may just barely cross the "not pro-AI" line without someone jumping out to say "BUT MY AI IS AMAZING" "well it gave me an incredible idea the other day!" "well my AI process is working great for me."

Cool, cool. Love that for you. But hear me out:

We are holding ourselves back when we cannot accept two truths:

- You can be both critical and bullish of AI at the same time (in fact, you should be critical if you are bullish)

- You can love how AI helps you and question how it's changing your brain over time

- You can learn from others' AI use cases and not want to use it ever 

- You can use it every day and then not use it for weeks 

AI *is* nuanced and subjective. We are all over the spectrum with our thoughts, feelings, and experiences. This is the beauty of humanity, after all. 

But perspective is a function of experience. The more you accumulate experience with AI (which can be listening and learning, not only using), the more data points you gain that can broaden your understanding. 

I don't think our job is to pick a side, it's to pay attention. 

Choose discernment > blind optimism or constant criticism 

Whatever your feelings and experience may be, remember: we’re not in a race to be right about AI. We’re in a race to stay curious.

Curiosity keeps you open. Certainty shuts you down.

What two truths are you holding about AI right now?

Chelsea Castle 

Dear LinkedIn, I've missed you. 

I've written and deleted about a dozen posts in the last few weeks. So much to say that it's been hard to express it all. 

I've had a hard time showing up digitally over the last few months, with *gestures broadly at the world*, so I've simply taken a break. 

It's been fruitful, but I've so missed the people here. The things that make this community special. The things haters and stereotype-pushers may never see or experience.  

My head and my heart are constantly ping-ponging between marketing videos and tragic news; sales content and terrifying unknowns. Compartmentalizing has been painfully difficult. So before showing up here again, I had to address this first. And let you know that if you have at all felt similarly, you are not alone. 

We all have to keep doing our jobs and doing them well. But we are humans first. We all play a role in society and caring for our planet. We are stronger together. That feels a little corny to say. But I've often found that if something is corny, it's because it's true and human. 

Unity is the only way forward. And we can all start wherever we can in our digital, personal, and work lives to build and embrace that. Love and unity always win. Embrace being vulnerable. It's the only way through. 

“Vulnerability sounds like truth and feels like courage. Truth and courage aren’t always comfortable, but they’re never weakness.” — Brené Brown          

Here for you if you want to talk, vent, commisserate. 

Love, Chelsea

taplio

The Battle

Todd Clouser

Chelsea Castle

Followers

Posts

Engagements

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Performance ScoreTodd Clouser's LinkedIn Performance

Performance ScoreChelsea Castle's LinkedIn Performance

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taplio

The Battle

Todd Clouser

Chelsea Castle

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

Performance ScoreChelsea Castle's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTodd Clouser's LinkedIn Performance