Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

David Kirkdorffer (he/him)

VP | Director | Marketing | Demand Generation / Growth | AI Enabled Marketing | SaaS ➡️ Fractional, Interim, Advisory, On-Demand ➡️ I Help B2B Tech Companies Grow Revenue

I'm an experienced B2B marketer helping CEOs, CMOs, and CROs at tech companies grow revenue by aligning marketing, positioning, and sales.
📅 My calendar: https://koalendar.com/e/meet-with-david-kirkdorffer

✅ How do I do it?
✦ Defining distinctive brand and solution narratives
✦ Driving demand with better messaging, positioning, and content
✦ Integrating Marketing w/Sales ops for more efficient pipeline progression
✦ Maximizing visibility in AI-powered search and recommendations (GEO, LLMO)

✅ How has it worked out?
✦ Helped fuel 4 acquisitions and 1 public offering
✦ Rehired by senior executives worked with previously for 7 of my last 8 positions
✦ 60+ LinkedIn recommendations

🎯 Now also offering Generative Engine Optimization (GEO) for B2B Tech Companies
✦ Getting AIs like ChatGPT &amp; Gemini to mention your B2B solutions
1. Training – Teaching teams how GEO / AI optimization works - multi-disciplinary strategy &amp; hands-on tactics
2. Audit – Reviewing your website and content to uncover opportunities for better AI visibility
3. Content – Creating content and formats designed to surface in AI-generated responses

✅ My Background
✦ B2B marketer targeting IT & LOB in SMB and Enterprise markets
✦ Solo or leading a team
✦ Seed-stage to public
✦ Today, I leverage AI for efficiency
✦ Fast-moving. Market-tuned. Budget-aware
✦ Focused on marketing to drive sales, not traffic

🏆 Sample Wins
1. Boosted demo volume 42% by overhauling homepage messaging
2. Increased deal size 20% and close rate 37% with ABM + vertical focus
3. 320% YoY lift in marketing-sourced pipeline ahead of an acquisition

🗣️ Featured In...
🎧 Talks & Articles on AI Visibility, Go-to-Market, & Buyer Enablement
📄 LinkedIn Article: How to Get AIs Like ChatGPT & Gemini to Mention Your B2B Solutions
🎙️ Pavilion Palooza: The Five Dimensions of Full Product-Market Fit
🎙️ The414 Podcast (UK): The Four Buying Confidences, and Their Impact on Sales &amp; Marketing
🎙️ MarketMuse Fireside Chat: The Content B2B Buyers Want
🎙️ Speak Revenue Podcast: Mastering Revenue Success
🎙️ Inbound Success Podcast: How I Generated $1M in Pipeline in 6 Weeks with a Campaign-in-a-Box

✅ Value props I've marketed:
✦ Cybersecurity: MSSP, MDR, SOC, VULN, Zero Trust Network Security, Software-Defined Perimeter, Identity IAM, SIEM, Security GRC Automation
✦ Data / Infra: Data Centers, Virtualization, Cloud, SAP, BPM, Data Warehouse, RDBMS.
✦ Dev Tools: Mobile AppDev, .NET, Code Quality
✦ MarTech: B2C Campaign Management, Database Marketing

🎵 Musical Note
✦ Released 10+ CDs - https://soundcloud.com/undomusic

Executive Marketing Consultant (Fractional, Interim, Advisory, On-Demand)

I offer executive consulting and execute special projects for high-growth B2B tech firms.
I work directly with C- & V-level executives.
I'm often embedded in a company and lead the Marketing team/department.


✅ Demand Creation - Building Your Growth Engine

I establish the strategic groundwork for growth, not just run campaigns. Strategy that drives visibility and nurtures meaningful customer relationships for long-term growth.

🗸 Webinars on topics prospects care about
🗸 Digital ads that inspire action
🗸 Website SEO that drives discoverability
🗸 Writing sales and marketing cadences that get opened
🗸 Evaluating and selecting digital marketing technology

✅ Messaging, Content & ICP - Your Story, Your Success

Your company's narrative and product messaging are the foundation of your brand. I leverage audience profiling and content creation for a compelling brand story.

🗸 Developing strategic narratives that are memorable, differentiated, and align with prospects’ ambitions
🗸 Creating/updating messaging that speaks to your ICP
🗸 Website updates & overhauls
🗸 SWOT analysis to identify issues & opportunities
🗸 Defining TAM/SAM/SOM & ICP accounts
🗸 Defining jobs-to-be-done type buyer-personas
🗸 Content creation roadmaps and copy for webpages, case studies, blogs...

✅ Sales Enablement - Empowering Your GTM / Sales Force

I provide a comprehensive strategic approach, going beyond presentations and email cadences. I equip your teams with insights and knowledge for effective customer engagement.

🗸 Sales presentations that tell a story your customers will want to be part of
🗸 Developing Sales & SDR enablement campaigns-in-a-box to focus on best-fit prospects
🗸 Training materials about new niches, persona concerns, and solution launches
🗸 Writing sales email cadences that get opened, educate, inform, and inspire prospects
🗸 Sales objection handling to address typical prospect push-back
🗸 SDR training to uplift team understanding and effectiveness

taplio

The Battle

Todd Clouser

David Kirkdorffer (he/him)

Followers

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taplio

The Battle

Todd Clouser

David Kirkdorffer (he/him)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTodd Clouser's LinkedIn Performance