Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

• Lead the development, execution, and continuous optimisation of our B2B content marketing
strategy, aligned with adviser engagement and business growth objectives. 
• Collaborate cross-functionally to deliver integrated, multi-channel digital campaigns, crafting content and distribution strategies across owned, earned, and paid media to drive measurable outcomes. 
• Produce and manage a monthly investment newsletter as part of our broader content ecosystem, consistently achieving strong performance metrics (22% unique open rate, 13% click-through rate). 
• Create strategic thought leadership content that educates, inspires, and empowers our audience, positioning the brand as a trusted voice in the adviser community.

Marketing Content Manager - Adviser Marketing Team

e.fundamentals

e.fundamentals is now part of CommerceIQ

What I do -
•	Defining and delivering the global content strategy to fuel our content-driven demand generation strategy
•	Planning, creating and distributing an industry leading CPG podcast "The Digital Shelf Cast"
•	Applying SEO best practices when analysing data using tools like Google Analytics and SEMrush, driving the effectiveness of our content activity through appropriate measurement and evaluation 
•	Defining our buyer personas and target audiences delivering thought leadership content against their needs, pain-points and mindsets keeping the company ahead in its category
•	Creating compelling copy for content, social media, marketing assets and other deliverables for sales and marketing via the blog, eBooks, podcast, emails, newsletters, presentations, website, videos and other media to drive engagement and traffic across our digital channels 
•	Building global brand awareness, developing a content library across the company’s digital channels including CRM automation via Hubspot
•	Producing relevant PR content and collateral, and supporting the insights team to identify new content opportunities to help gain traction in our markets

Content Marketing Manager

CommerceIQ

As a B2B SaaS marketing leader I'm passionate about delivering a buyer-centric, global content marketing strategy to fuel our demand generation program.

• Defining and delivering the global content strategy to fuel our content-driven demand generation strategy
• Planning, creating and distributing an industry leading CPG podcast "The Digital Shelf Cast"
• Applying SEO best practices when analysing data using tools like Google Analytics and SEMrush, driving the effectiveness of our content activity through appropriate measurement and evaluation 
• Defining our buyer personas and target audiences delivering thought leadership content against their needs, pain-points and mindsets keeping the company ahead in its category
• Creating compelling copy for content, social media, marketing assets and other deliverables for sales and marketing via the blog, eBooks, podcast, emails, newsletters, presentations, website, videos and other media to drive engagement and traffic across our digital channels 
• Building global brand awareness, developing a content library across the company’s digital channels including CRM automation via Hubspot
• Producing relevant PR content and collateral, and supporting the insights team to identify new content opportunities to help gain traction in our markets

Marketing Content Manager

Aroundsound, by Gritstone Studios

Responsible for developing and delivering a multi-channel marketing strategy and tactics, driving awareness and usage through high-performing, on-brand marketing campaigns across all audiences in line with the business objectives, business strategy and budget. Conducted market and user research and built customer personas to inform our strategies. 

Aroundsound is a fast growing consumer app that aims to redefine audio recording. It's part of Gritstone Studios, a new product development company, seed funded with a growing team and Beta product that's operating semi-remotely across the UK and Budapest. The app, available for iOS and Android, has been named best early access App by Google and best Android app 2019 by TechRadar.

Growth Marketing and Communications Manager 

Skyscanner

Delivering affiliation, email marketing, content (SEO & Editorial), PR among other marketing initiatives in a fast pacing and high growth environment. Working on multiple projects from user acquisition to retention. Actively involved in informing marketing strategy, monitoring and reporting on growth KPIs to leadership. Managing a team of freelancers & agencies.

Growth Manager

Determining the strategic direction of Germany's PR activities. Executed numerous country-wide PR campaigns. Delivering positive press coverage in news and features. Handling press requests. Successfully launched the corporate content blog and media kit. Managed a team of freelancers & agencies.

PR Growth Manager

Overseeing external suppliers, adapting channel specific growth strategies in line with market and company objectives, identifying new channel opportunities based on measurable results. Example campaigns: The Future of Travel and #24hPeriscope, the first live stream of its kind, reaching 23,000 viewers, achieving coverage in key travel and technology media and being showcased by Twitter themselves and other tourism marketing organisations as a case study in innovation.

Social Media Marketing Manager

In charge of developing and maintaining social channels across various markets (Germany, Scandinavia, NL, Turkey). Managing external agencies and suppliers. Identified new creative and digital opportunities. Delivering communications and marketing strategies and campaigns.

Social Media Marketing Executive DE and Northern EU

In charge of developing and maintaining social channels across various markets (Germany, Nordics, Turkey), managing external agencies and suppliers. Identified new creative and digital opportunities creating communications and marketing strategies and campaigns.

Social Media Marketing Executive

Diet Chef

Developing and implementing online and offline marketing campaigns for the German and domestic market. Working closely with internal managers, project teams and agencies to ensure the company’s sales, website and conversion objectives were met.

Achievements:
• Developing strong relationships with national and international suppliers and agencies ensuring that sound communication is maintained and subcontractors and suppliers deliver on time and within budget.
• Managing and delivering offline and online marketing for German Market including TV, Direct  Mailing, PPC, SEO, Social Media, Blog and Forum. 
• Coordinating and conducting performance analyses. Providing consultancy on product development, market monitoring and trend analysis.

Marketing Executive

RuVisa Ltd

Developing and implementing offline and online marketing activities to support business development. Responsible for smooth running of processes in both London and Edinburgh offices.

Achievements:
•Managed accounts of about 100 corporate and 400 private clients; maintained and built relationships and partner strategies with suppliers and subcontractors.
•Developed and managed all communications including corporate literature, business development material and manage all marketing communications; reworked the company’s website incl. its social media strategy. 
•Coordinated a team of London and Edinburgh based administrators and accountants and conducted all administrative tasks incl. Human Relations (advertising jobs, interviewing candidates, etc.)

Marketing Manager

Youth Scotland

Organised and co-ordinated a diverse range of events taking place throughout Scotland.

Achievements:
•	Supported the development of management and online systems to improve the efficiency and effectiveness of YouthScotland’s events and activities; created and administered sub-pages to the organisation’s webpage.
•	Organised venue bookings, hospitality requirements and prepared related paper material.

Awards Co-ordinator

•Working within the Skyscanner’s marketing, SEO and communications team delivering unique content for the company’s website
•Generating over 100 unique paragraphs daily for UK and US site from a bank of sentences and specific key phrases to enhance website traffic and customer experience; proof-reading

Marketing/ SEO Copywriter

Creative & Cultural Skills

Providing research and evaluation, helping to make the case for skills development and investment in the creative and cultural sector in Scotland.

Achievements:
•	Sought out success stories and assisted PR-Coordinators promoting them through online platforms, social and mainstream media.
•	Supported the organisation’s business development by identifying skills gaps within Scotland’s creative & cultural industries by interviewing representatives from relevant sectors across the country.

Qualifications Insight Co-ordinator

Storytelling isn’t just creative. It’s commercial. I help brands turn ideas into action and action into measurable outcomes. Whether it’s a whitepaper, podcast, campaign, or thought leadership piece, I focus on crafting content that connects, converts, and drives growth.

Never short of ideas, focused on outcome over output, always aligned with business impact.

I worked in B2C & B2B on both agency and client-side across the public and private sector in Germany and the UK. 

Let's connect!

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Todd Clouser

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The Battle

Todd Clouser

Josi Mathar

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

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