Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

Vendict

VP of Marketing

INK Startup

We work with startups big and small to assure they have what it takes to go-to-market and make a difference. 
- G2M strategy
- New feature announcements
- Messaging and positioning in existing or new markets 
- Setting up the marketing operation for startups (working with existing teams or building from scratch)

CMO as a Service | Founder and Chief Marketer

Google for Startups Israel

Mentor at Google Campus TLV

Como®

• Responsible for driving significant increases in how successfully our paying customers are using Como’s product (web/app) to drive value for their business.
• Representing the voice of our customers and market understanding to the product and management teams. 
• Driving customer success through direct, behavior based communication, on the platform and outside of the platform, i.e. email marketing. 
• Defining a health score and methods to implement it in the company’s strategy and product. 
• Managed the communication of product features and launches to our customers.

Product Marketing & Customer Success Manager

• Managed the social and content strategy and execution during the company’s rebrand to ‘Como’ (formerly known as Conduit Mobile). 
• Formed and characterized Como’s content strategy including distribution channels, messaging and tone, managed the creation of a new blog and online campaigns aimed targeting readership growth.
• Responsible for the tone and voice of Como across all channels, outbound and inbound.

Head of Content Marketing

Conduit

• Lead one of the most innovative content marketing teams in Israel, with the goal of establishing Conduit (and later Como) as industry leaders. 
• Establishing quarterly and annual KPIs, reporting and analyzing achievements.
• Responsible for brand and reputation management.

inUgo (Apparent)

• Lead the marketing efforts from Alpha to Beta stage, including research, competition analysis, planning and execution of the marketing strategy (B2C).
• Product analysis and spec, working alongside the R&D department and UX professionals to answer the target user needs.
• Forming the company's brand identity, identifying the main target market and leading the UI process. 
• Locating business partners and seeking opportunities for the company's next stage (B2B).

VP of Marketing & Product

Aspire Global (A Neogames Company)

• Responsible for the marketing of the mobile games platform on mobile and online channels. 
Including planning and execution of mobile marketing tactics aimed to drive revenue for the mobile brand and products. 
• Responsibility for the mobile department P&L.
Working in cooperation with the mobile product management team, including building the spec and product roadmap.
• Identifying and forming partnerships in a number of European markets (UK and Sweden).

Mobile Marketing Manager

Unicell

• Responsible for client management, including recruitment and operations.
• Building the clients mobile strategy alongside account and creative team management.
• Executing and monitoring all digital activities: from planning to media buying, results analysis and production.

Account Manager @mobi

Promarket

2005-2006 – Account & Senior Account Executive in the P&G Hair Care team
2006-2007 – Account Manager in the P&G Home and Baby Care team.
• Responsible for BTL activities planning and production for a market-leading company.
• Specializing in points of sale, budget management, large scale field activities, print and more.

Account Manager

A seasoned CMO, team player and go-getter. I had the privilege to lead early stage startups from launch to product market fit, and to experience massive growth of tech companies from round A to IPO. I am passionate about real innovation and eager to discover new opportunities and challenges.

taplio

The Battle

Todd Clouser

Inna Kubovski

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taplio

The Battle

Todd Clouser

Inna Kubovski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

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