Todd Clouser 🧙‍♂️💜

I learned content growing a YouTube channel from 0 - 10M+ monthly views.
I learned social by building an audience of over 1M followers across channels.
I learned community growing two Facebook groups to 12k+ monthly active users.
I learned influencer marketing building a team of 15+ creators that drove millions in DTC revenue.


Now I help B2B companies incorporate those strategies and tactics to build their own marketing machine.

DM me to chat.

Party Wizard

https://qrco.de/be1MOp

Todd Clouser

Things I want to see more (and less) of on LinkedIn this year:

MORE:
- detailed playbooks on small experiments that you've run with real numbers/results (wins and losses)

- entertainment connected to messaging and povs (not just product)

- community -- at one point LI felt like a big community, now it feels like ground zero for the dead internet theory

- collabs -- speaking of community, we used to collab for the fun of it and to see how audiences reacted. Nowadays pretty much any collab comes with a dollar sign.

*personal one* - a return of cheat codes (Obaid?)


LESS:

- 'hooks' -- we've glorified clickbait as 'good hooks'. I'm so tired of reading/watching content where every sentence is a tease to the next sentence. Yes, I understand that you want me to get to the end, but once upon a time we did that with good content instead of holding value hostage with every freakin sentence.

- AI generated content -- probably gunna get hate for this one, but i don't agree with the 'typing my thoughts into ChatGT and then refining the output is not the same as ai-generated content' argument. feel free to disagree, but (in my opinion) ChatGPT is a crutch and makes you far less creative the more you use it and LI far less enjoyable.

- AI comments -- 18 months ago (when AI was more obvious) we all pointed and laughed at the ai comments. Now that AI is good (and harder to spot) everyone has adopted ai comments.  **see community bullet above**

What do you want to see more/less of here this year?

Shout to Jen Allen-Knuth for prompting the idea for this post.

Tech hub people be ravin on rooftops and shit in their "day in the life".

I haven't shaved in a month and just kinda move throughout my house a lot.

Anyone else?

SVP, GTM Strategy @ Passetto | B2B Saas | RevOps & Data 🤓

Hi 👋  I'm here to learn and share. I treat LinkedIn as a knowledge exchange. I post about GTM strategy, RevOps, demand, leadership, reporting, and whatever else I'm working on. 

A little about me - I consider myself a Marketing architect and business leader. It’s a great metaphor for describing my skills and the type of work I enjoy. 

I think of myself as someone standing over the blueprints of a GTM plan, ensuring all the key components—like messaging, content, digital strategy, sales conversion, and customer engagement—are aligned.

Sidney Waterfall

This is the most important thing I will post all year. 
📣 I’m hiring a Sr. Product Marketing manager at OpenBrand 📣

Over the past year, I have learned three things very clearly.

1. Product marketing is the connective tissue between product, sales, and growth. When it is strong, everything moves faster. When it is weak, everyone feels it.

2. Our products are powerful, data-rich, and nuanced. The biggest opportunity is not what we build next, but how clearly and confidently we explain what already exists.

3. The best PMMs do not just ship messaging. They shape how the business shows up in the market, and they care deeply about how the messaging comes alive and is distributed.

This role reports directly to me and operates as a senior individual contributor with real ownership and influence across the business.

While I've been beefing up my product marketing skills, it's not my area of genius. My strengths are the engine, process, and analytics parts of GTM, so this person will be a great complement to me.  

You will be successful in this role if:

• You can explain complex products, data, and use cases clearly and simply through strong messaging and positioning

 • You know how to bring a story to life across the website, sales assets, and campaigns, and you have a point of view on distribution and adoption

 • You care deeply about business outcomes and think in terms of leads, pipeline, adoption, and expansion, not just outputs

If you are a senior PMM who wants to work closely with leadership, influence go-to-market strategy, and see your work directly impact growth, I would love to talk.

JD and link to apply in the comments.

P.S. I'm happy to discuss more about why I joined OpenBrand, progress made over the last year, and where we are headed.

VP of Marketing | B2B SaaS | RevOps & Data 🤓

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Todd Clouser

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The Battle

Todd Clouser

Sidney Waterfall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Todd Clouser's LinkedIn Performance

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