HdL Companies

Head of Marketing

As a Marketing Advisor with HdL Companies, I support strategic positioning, storytelling, and community visibility for an organization dedicated to helping local governments fund what matters most.

Our mission is to strengthen cities, counties, and special districts by uncovering hidden revenue, modernizing tax and license administration, and delivering actionable data insights that empower leaders to serve their communities.

We are guided by a vision of local governments that are financially resilient, transparent, and equipped to meet rising community expectations with confidence.

Grounded in values of partnership, equity, and innovation, HdL works as an extension of municipal teams - ensuring fairness, reducing staff burden, and unlocking the resources communities need to thrive.

Marketing Advisor

Empower Through Music Society

As a Board Member with Empower Through Music, I support strategic growth, fundraising, and community visibility for a charity dedicated to transforming lives through music education.

Our mission is to make music education accessible to neurodivergent and underserved youth, create meaningful work for nontraditional music mentors, and use music’s therapeutic power to strengthen mental health and well-being.

We are guided by a vision of a world where music education is recognized as a fundamental right — not a privilege — empowering individuals to grow, families to connect, and communities to thrive.

Grounded in values of social responsibility, transparency, and inclusion, ETM breaks down barriers and builds bridges, ensuring that music becomes a universal pathway to confidence, creativity, and connection.

Our Core Values

	•	Social Responsibility – Creating lasting, positive community impact.
	•	Transparency – Acting with openness and integrity in all we do.
	•	Celebrating Inclusion & Diversity – Embracing diverse voices, perspectives, and abilities as strengths.

What We Stand For

	•	Music as a Universal Language – Every child deserves a voice through music.
	•	Empowerment – Music builds confidence, connection, and creativity.
	•	Accessibility – When music is accessible to one, it strengthens us all.

Join the musical movement today: www.empowerthroughmusic.org

Board Member - Marketing Advisor

Cognota

Cognota is a LearnOps® platform that helps learning and development teams transform learning operations into business impact.

- Led a team of two, grew to 4 direct reports across brand, demand, product marketing, community and partners.
- Scaled Cognota Community from 0 to 5,000 members in 6 months.
- Built and executed on our first ABM program; trained demand and SDR teams.
- Drove awareness for new "LearnOps" product category.
- Owned annual marketing strategy, budget, and brand experience.

Senior Director of Marketing

Rewind

Rewind is an an-demand backup & restoration platform for people who manage data security and business continuity

- Led a team of 5 marketers across brand, demand, partners, lifecycle and product marketing
- Drove 50% YoY revenue growth during downturn
- Stakeholder in PLG strategy; driving acquisition, expansion, conversion, and retention
- Owned annual marketing strategy, budget and brand experience
- Key stakeholder in leadership and revenue teams

Director of Demand Generation

Routeware, Inc.

Routeware is a fleet management platform and solution specifically designed for optimizing solid waste collection.

-First marketer; grew to lead 6 direct reports across brand, demand, performance, marketing operations and outbound
-Helped scale revenue to 100% YoY growth across 7 business units
-Increased demo requests by 33% in the first three months
-Led a full company rebrand and relaunch efforts
-Key stakeholder on the revenue team

ReCollect | A Routeware Company

ReCollect Systems is a software company specializing in digital solutions for the waste management sector.

-Acquired by Routeware
-First marketer; grew to 3 direct reports across brand, demand and performance
-50% YoY growth in new category
-Partnered with Sales Leader to build and grow revenue operations
-Key stakeholder on the revenue team

Director Of Demand Generation (Acquired by Routeware)

Century 21 New Trends Realty

Century 21 New Trends Realty is Vancouver-based remote real estate brokerage leveraging

- Led marketing team and brokerage marketing strategy
- Mentored 30 realtors; build individual brands and marketing strategies for each
- Implemented customized real estate platform designed to drive online enquiries
- Scaled 'more information' leads from 0 to 2000 per month with SEO only

Park City Rental Properties

Park City Rental Properties offers luxury vacation rentals in Park City, Utah, providing a variety of accommodations for travelers looking for comfort and convenience during their stay.

- Led, training and managed in-house SEO team of 3
- Consecutive growth rate of 80% YoY from 2009 through to 2011
- Overseen SEO, performance, and word of mouth marketing

Director Search Engine Optimization

I've spent the better part of 20 years building and leading high performance marketing teams that scale revenue and growth for B2B SaaS and B2G organizations.

I'm a hands-on player-coach known for delivering compelling brand experiences guided by authentic strategic storytelling.

The five main pillars of my success are strategic vision, business acumen, developing top talent, prioritizing marketing fundamentals and “shipping” fast.

In today's noisy and competitive world, a marketing team's greatest strength lies in its ability to ship: ideate, launch, measure, optimize and learn at scale.


Core Skillsets: 

Go-To-Marketing (GTM) Strategy | Demand Gen | Growth Marketing | Pipeline/Revenue Growth | Pipeline Conversion | Account Based Marketing (ABM) | Brand Experience | Strategic Storytelling | Marketing Automation | Marketing P&L | Budgeting and Forecasting | Leadership & Team-Building
Core Skillsets:

Key Qualities:

Strategic Thinker: I inspire teams by setting a bold vision aligned with business goals.

Clear Communicator: I break down complex strategies into actionable plans, enhancing team and stakeholder collaboration.

Emotionally Intelligent: I prioritize relationships, respect, and teamwork.

Adaptable: Quick to adapt, I focus on learning and performance improvement.

Hands-on Leadership: An avid player-coach, I lead by example, promoting a culture of dedication and respect.

Collaborative: My teams are unified and goal-oriented, with marketing efforts closely tied to business outcomes.

Business Acumen: My decisions are informed by a deep understanding of market dynamics and business strategies, aligned to business outcomes.

Todd Mumford

Kohlio Digital

Founder & Principal

SEO Manager

Toronto Star

Optimization Manager

Field ID / N4 Systems

Digital Marketing Manager

Environics Communications

Communications Consultant / Search & Content Optimization Manager

PR POST

Consultant

Brunico Communications

Media Reporter - Strategy Magazine

Metroland

Reporter & Photographer

Forester Press

Former journalist, communications consultant, digital marketing manager. Content, SEO, AI - oh my!

taplio

The Battle

Todd Mumford

Jesse Kohl

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