Fireart Studio

Chief Executive Officer, Partner

Fireart is a design and engineering studio working with clients like Google, Atlassian, Rolls Royce, Pipedrive, Bolt, and many more big tech brands and startups from YC and Techstars.

I lead strategy which means I get to wear many hats while supporting our cross-functional teams:

- Support strategy, design, and branding teams with direct client contact and execution help.
- Help the sales and success teams with pre-sales, pitch decks, execution strategy and customer support.
- Work directly with the CMO and Head of Marketing to define strategy and manage budget.
- Support the HR team by directly helping our Head of People do our best to ensure our employees are happy (high retention rate, 4.8 on Glassdoor and certified “Great place to work”).
- Part of the management board working closely with the CEO on decision.making about the company’s culture, strategy and growth.

If you need help outsourcing design/engineering efforts, DM me to see if we can help!

Chief Strategy Officer (CSO), Partner

1. Have grown a product design team of 8 to 35 people.
2. Together, within a team, we defined our culture and values. 
3. Established the company's design process.
4. Integrated such additional services as workshops, design audits, branding, and brand strategy.
5. As a part of the managing board, I contributed to the revenue growth. (1.2x-1.7x each year).
6. Increase the success rate of the projects. (there is only 1% of projects that hadn’t been delivered)
7. Took part in building the PM department. (from 1 to 5 team members)
8. I was the hiring manager for the design, project management, and branding departments.
9. I don't afraid to roll-up my sleeves. It was never a problem to take Figma and support my folks with a design or take care of the project management side of the project.

Head Of Design, Partner

- Project facilitation
- Art Direction
- Usability consultant
- Running in-house EDU-workshops
- Established design processes
- Author of in-house design guidelines

Lead Designer

Senior Product Designer

Resset Clo.

Tried to build an activewear brand but realized manufacturing clothing at small scale is very challenging and expensive.

Founder

Creabl

Co-Founder, CPO

Projector Institute

Lecturer/Mentor

CSSDA

Judge

Freelance

UI/UX Designer | Art Director

Big Drop Inc

- Mentoring less experienced product designers.
- Responsible for designing web solutions for finance, insurance, law firms in New York which are successfully launched.
- Maintaining a positive relationship with customers and project stakeholders

Senior UI/UX Designer

Zajno

Specialized in Interface and Experience Design.
- Lead design projects. 
- Autonomous. I took full ownership of my work, and took responsibility for every last detail, every step of the way. 
- Rapidly produced concepts and prototypes.

Product Designer

I am currently in charge of overseeing company growth and nurturing a healthy culture at Fireart Studio. I started my journey here with a team of 15, and we have now grown to a team of 100 incredible creatives.

Fireart Studio is your strategy, design, and development partner. Recognized as one of the top agencies by Clutch, Dribbble, and DesignRush. We have worked with Rolls Royce, Google, Atlassian, Swisscom, FreeNow, Bolt, and many more...

Apart from Fireart, I have a deep passion for startups, design, product management, and early-stage company building.

Co-Founded Creabl. All-in-one customer engagement solution for SMBs.

Co-host of the Product Leaders Podcast. Available on Spotify and Apple Podcast.

Tolik Nguyen

The Foundry for Art Design + Culture

The market doesn't reward the best. It rewards the best positioned.

The Foundry builds premium brand ecosystems that make leaders and organizations irreplaceable. Strategy. Story. Systems. Since 2007.

Most leaders and organizations have transformative value the world never sees. They're brilliant in boardrooms but invisible in markets. Their expertise dies in PowerPoints. Their culture gets lost in corporate speak.

The Foundry changes that narrative.

Since 2007, we've turned hidden giants into market leaders. We decode what makes you irreplaceable—then build the brand systems that prove it. Corporate storytelling that makes culture magnetic. Executive positioning that commands premium opportunities. Strategic video and design that transforms expertise into influence.

Your competition is playing small with "good enough" brands. You're building an empire of influence.

From Mohawk to Marriott, from founders to Fortune 500s—we make the invisible undeniable.

The Foundry. Where leaders become irreplaceable.
New York State certified MWBE.

Chief Branding Officer + Co-Founder

United Group of Companies

Responsible for developing strategic branding solutions for all commercial, multi-family, student housing, and senior housing portfolios. Develop brand creative, market research, brand purpose, strategy and voice, naming, and visual identity. Developed concepts for integrating the brand into built environments. Responsible for planning, developing, and implementing all marketing and sales strategies, marketing communications, and public relations activities, both external and internal.

Director of Brand & Marketing

Oberlander Group

Responsible for the development and management of all creative work including concept, design, presentation, execution, and production. Senior management leader executing agency vision and brand stewardship, strategic planning across agency products and services—including marketing and public relations, and new business development.

Creative Art Director

Russell Sage College

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of Graphic Design, Typography, and Portfolio course curricula.

Professor

The College of Saint Rose

Full-time faculty member responsible for teaching advanced level Visual Communication Design courses and development of advance level Graphic Design, and Portfolio curricula.

Personal brand strategy for CEOs & C-Suites | 10Xing Executive Brands to increase revenue, build authority, and attract unicorn talent | Top 50 LinkedIn Creator 11th Worldwide, 3rd US | +94K IG | NYS M/WBE

There are two ways to build a business, a career, or a legacy in 2025:

1. Blend in. Get replaced.
2. Lead. Build a brand that's irreplaceable.

Most are stuck in the first.

Even brilliant executives. Successful founders. Industry experts with decades of proof.

Here's what no one tells you: Having expertise isn't enough anymore. Having a "personal brand" isn't enough either.

You need the complete strategic ecosystem, positioning, brand strategy, and aligned offers, working together to make you the only choice in your market.

Right now, you're likely leaving $100K-$250K on the table because:


• Your positioning sounds like everyone else's "I help" statements
• Your brand strategy and business strategy aren't aligned (the expensive gap)
• Your offers don't reflect your true value or market position
• These pieces operate in silos instead of as one powerful system


The real problem? You're treating brand as decoration when it should be your business strategy.

Imagine instead:
Having positioning so clear that ideal clients find YOU. A brand strategy that drives every business decision. Offers that practically sell themselves at premium rates. All working as one ecosystem that builds your authority, revenue, and the freedom to live how you choose.

That's where I come in.

I'm the brand strategist who transforms high-performing leaders into irreplaceable market authorities. Using my Value DNA™ framework, I architect the complete system, brand strategy, premium positioning, and aligned offers, that makes you uncopyable.

Whether you prefer the energy of group momentum (VIB, the focus of private coaching, or complete done-for-you execution, I help you:
→ Build brand strategy that becomes your business strategy
→ Position and differentiate yourself as the only choice (not the best choice)
→ Design offers that align with your premium market position
→ Create the ecosystem where every element amplifies your value

The result? You stop competing and start commanding your category.

If you're ready to build the brand strategy that makes you irreplaceable, and add $250K+ through an aligned ecosystem that actually works, let's talk.

Explore offers below.

Alana Sparrow

Your network isn't your net worth anymore.

( for real woot the fook ↓ )

Because here's what's happening in real time, whether we like it or not:

LinkedIn's new algorithm 360Brew's job is hyper-focused on personalization. 

Not serendipity.

Sooo...all those real relationships you've been building? 

The DMs where you're actually funny? 

The coffee chats where you solve their entire business model in 47 minutes? 
(you need to stop that anyway)

The "we should totally work together" conversations that feel like you finally found your people?

The platform can't see any of it.

Your relationships are invisible unless they're public.

So if you're....

– best clients aren't commenting
– your dream collaborators aren't sharing
– your actual humans aren't showing up 

where the robot can 𝘴𝘦𝘦 them doing it... 

the algorithm thinks you're sitting in an empty room talking to yourself.

And it's definitely not setting you up on any blind dates with new audiences.

Cool cool cool. Love that for us.

We're out here trying to build real community and run actual businesses, and these absolute geniuses keep rewriting the rules like we don't have sh*t to do.



But here's what I'm watching 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 work:

1 / You have to engineer the overlap now.

2 / Comment in rooms where your 𝘯𝘦𝘹𝘵 clients are. 
( Bring a jacket or personality...it's cold AF)

Not just your cozy little echo chamber where everyone already loves you.

3 / Save content from people whose audience you want. 
(I know. Feels weird. Do it anyway.)

4 / Get your people to share your work.

That's how the model figures out who the hell you're for.



The algorithm rewards substance now. Not "great post, bestie!" 𝘈𝘤𝘵𝘶𝘢𝘭 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴.

So yeah. 

Your offline relationships still matter, but if those people are lurking like they're watching you through a window, the model thinks you're a lonely cat lady with a sad little blog.

What's something you've done (on purpose or completely by accident) that actually got you in front of a new audience here?

I'ma dyin' to know.

PS: Go on and share...it'll help us both. Please and thank you.

Alana Sparrow 

Making Leaders Irreplaceable (+$250K) | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Strategist | NYS M/WBE

I've had people say, can I sliiiide into your DMs?

( this is not a children's playground jeff )

You should be completely honest.

You should say,

Hey, can I, um walk
awkwardly into your
DM region?

Can I roll into your
DMs like a potato
going down a hill?

Jeff, here's a powerful tip that changed my
connection game forever:

Personalization + Familiarity + Affinity = 👯‍♀️👯‍♂️

For example:

1. I say why I want to connect [build]
2. I mention something familiar [resent post]
3. I marry their interests and mine [shared insights]

This is how I have an +90% acceptance.
And why I’ve grown a +65% ideal audience so fast .

I don't randomly connect; I strategically request.

Bonus tip:
Use the first line to say why you want to connect
↳ Use the second line to resonate with their interests

Real life example:

"Hey Howie, we both breathe air so would love to connect. Ha, jokes aside, would be honored to have you in my connections, and to bring some branding value to your feed too."

Bonus bonus tip:
You can skip a note if you have a solid well positioned profile or you've had good dialog in the comments.

PS: Join my newsletter for regular goodness not shared here: https://lnkd.in/eACn29sZ

Hot take: your "brand voice" isn't the asset. 

( this wacky thing is )

Your nervous system is.

Most people build backwards.

Pick a personality...

quirky! 
relatable! 
no-BS!

then stuff their actual thinking into it like a Lithuanian grandma making sausage.

Works great until someone disagrees with you in the comments.

Then it's just... 𝘥𝘦𝘧𝘭𝘢𝘵𝘦 𝘴𝘰𝘶𝘯𝘥𝘴.

𝗬𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗮𝘁𝗰𝗵 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗯𝗮𝗰𝗸𝗽𝗲𝗱𝗮𝗹 𝗶𝗻 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲?

The wobble. The qualifier. The "well what I 𝘳𝘦𝘢𝘭𝘭𝘺 meant was..."
(so awkward)

Your body registers it before your brain does.

That's not a voice problem. 
That's a calibration problem.

Your tone is just your nervous system protecting ideas you haven't fully moved into yet.

Like wearing someone else's shoes and hoping no one notices you're walking weird.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘄𝗶𝘁𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗿𝗮𝘁𝗲𝘀:

Their voice isn't something they built.

It's what got left behind after they stopped performing and started inhabiting.

You can borrow syntax. Copy cadence. Mimic structure.

But you can't rent someone else's conviction and expect it to hold your weight when the room gets spicy.

𝗧𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝗱𝗼𝗻'𝘁 𝗴𝗲𝘁 𝘀𝗵𝗮𝗸𝗲𝗻?

They've just done the work to inhabit what they're saying.

So their voice isn't a costume. 
It's just them, standing still.

Which sounds boring but is actually magnetic as hell.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲 𝗳𝗲𝗲𝗹𝘀 𝗳𝗿𝗮𝗴𝗶𝗹𝗲, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗰𝗹𝗮𝗿𝗶𝗳𝗶𝗲𝗱 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗻𝗰𝗲 𝘆𝗲𝘁.

Stop polishing delivery.

Start living into what you actually believe.

The way you say it will sharpen itself.

That's how you build a signal strong enough to survive scrutiny.

And weird enough to be worth the premium.

PS: If you had to teach this, where would you start?

PPS: Follow for more branding truth bombs M-F 6:30am EST. Ring my bell boop.

How to win at failing on LinkedIn ↓

( steal this DM strategy ) 

I’ll give him credit…he played the long game…and is now working on his ‘priorities.’

In all seriousness, of all the platforms not to be a creep on it’s this one.

Why Alana?…. Do tell!

Well Mark…this platform is directly tied to your livelihood like no other. 

Jobs, careers, and businesses are all tethered here.

Don't be a dope and fook things up for yourself in the worst way.

For the rest of you who have your priorities in order...connect with 10 relevant people today.

Making Leaders Irreplaceable (+$250K) | Positioning & Premium Brand Strategy for CEOs, Founders & Executives | Private + VIB Group Coaching + DFY Brand Strategy | Global Top 1% Brand Strategist | NYS M/WBE

If I ever became stuck in a job again…  

( the exact 4 things I'd do )  

It wouldn’t start with updating my résumé. 

Or posting a single piece of content. 

Or rewriting my LinkedIn headline.  

It would start with getting 𝘤𝘳𝘺𝘴𝘵𝘢𝘭 𝘤𝘭𝘦𝘢𝘳 on four things:  

1. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁?    
Not the vague version. 
The real one.    
The work that matters. 
To me.     

2. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗯𝗿𝗶𝗻𝗴?    
Not just skills. Value. Perspective. Power.    
The stuff that changes outcomes.     

3. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝗶𝘁?    
Stay. Leap. Lead. Build. Shift.    
Doesn’t matter... until I know.     

4. 𝗪𝗵𝗼’𝘀 𝗶𝘁 𝗳𝗼𝗿?    
A company. A cause. A client.    
If you don’t know who you’re calling in, no one hears you.  
Without this fundamental clarity?  

–  It creates friction. 
–  You lose momentum. 
–  You start second-guessing. 
–  You might even lose 𝘵𝘳𝘶𝘴𝘵...in yourself or from others.  

And that’s not just a professional problem. That’s a personal one.  

Maybe you like the work but 
hate the environment.  

Maybe you’re in the right room 
but they don’t see you.  

Maybe you’re in the wrong industry, 
chasing someone else’s definition of success.  

And NO...
entrepreneurship isn’t the answer for everyone.  

I’m not here to sell it. 
Unless it’s what you 𝘳𝘦𝘢𝘭𝘭𝘺 want. 

And it gets you where you’re 𝘳𝘦𝘢𝘭𝘭𝘺 going.  

But this? This is for everyone:  

–  You deserve to feel fulfilled in your work. 
–  To see the ripple effect of your contribution. 
–  To know you’re making an impact.  

And if you’re an employer reading this:  

Companies are healthier when people know their worth. 
Teams are stronger when clarity drives action. 
And lives change when people stop settling.  

So….  

–  Don’t rewrite your résumé. 
–  Don’t update your title. 
–  Don’t post a single thing...  

Until you know exactly what you want, what you bring, what you’re here to do, and who it’s for.  

Clarity isn't a warm-up.  

Its the work. 
It’s the shift. 
It’s the difference.  

Don't move until you've got it. 

PS: applies whether you feel stuck or not. Too many of ya’ll are underpositioned. This should help.

How I create crazy high-converting content 

(I’m specific AF ↓)

Imagine your content having prospects say: 

“Are you inside my head?”

Your words so magnetic they screenshot and save every post you write.

Not because you went viral. 

But because you finally got 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 enough to matter.

This isn’t fantasy. 

It’s what happens when you master the art of 𝗽𝗿𝗲𝗰𝗶𝘀𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴, when every word mirrors your audience’s truth 𝘴𝘰 𝘢𝘤𝘤𝘶𝘳𝘢𝘵𝘦𝘭𝘺 they feel seen, heard, and understood.

Just ask Elif. 

➝‬ She called me a “brand surgeon” because I dissect brilliance and rebuild it so your message finally matches your genius.

Watch the shift:

(𝗢𝗨𝗧𝗖𝗢𝗠𝗘) 
“Create the freedom you deserve” 
vs. 
“Build your first 7-figure year while staying true to your mission and working 4-day weeks.” 

Your dream client just stopped scrolling.

(𝗦𝗧𝗢𝗥𝗬) 
“Scale your business” 
vs. 
“Take your private practice from $10K to $50K months by turning your 1:1 therapy sessions into a premium group program that serves more clients in less time.” 

She’s now in your DMs.

(𝗧𝗔𝗡𝗚𝗜𝗕𝗟𝗘) 
“Find your ideal clients” 
vs. 
“Build a brand so clear that aligned founders see your $25K offer and think, ‘𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘧𝘰𝘶𝘯𝘥 𝘪𝘵.’” 

She’s reaching for her credit card.

The difference? 

One paints a vague dream. 
The other shows her exact future.

Because your dream client doesn’t want possibilities. 
She wants her 𝘃𝗶𝘀𝗶𝗼𝗻 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗲𝗱 𝗯𝗮𝗰𝗸 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻.

And when you can do that on command, you don’t just attract. You convert.

𝗣𝗦: If you’re ready to sharpen your message with surgical precision, the 𝟳-𝗙𝗶𝗴𝘂𝗿𝗲 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗠𝗲𝘁𝗵𝗼𝗱™ inside the 𝗩𝗜𝗕 will show you how.

Flash Enrollment is open now, and for a limited time, you can start with a $𝟱𝟵𝟱 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗺𝗲𝗻𝘁.

This isn’t a teaser or trial. It’s the 𝘧𝘶𝘭𝘭 VIB experience, with flexible entry for those ready to play big.

DM 𝗩𝗜𝗕 and I’ll send the details.

PPS: A client calling you their "ride or die till the end"? There's no higher compliment. Follow her, she so fabulous.

taplio

The Battle

Tolik Nguyen

Alana Sparrow

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The Battle

Tolik Nguyen

Alana Sparrow

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alana Sparrow's LinkedIn Performance

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