Fireart Studio

Chief Executive Officer, Partner

Fireart is a design and engineering studio working with clients like Google, Atlassian, Rolls Royce, Pipedrive, Bolt, and many more big tech brands and startups from YC and Techstars.

I lead strategy which means I get to wear many hats while supporting our cross-functional teams:

- Support strategy, design, and branding teams with direct client contact and execution help.
- Help the sales and success teams with pre-sales, pitch decks, execution strategy and customer support.
- Work directly with the CMO and Head of Marketing to define strategy and manage budget.
- Support the HR team by directly helping our Head of People do our best to ensure our employees are happy (high retention rate, 4.8 on Glassdoor and certified “Great place to work”).
- Part of the management board working closely with the CEO on decision.making about the company’s culture, strategy and growth.

If you need help outsourcing design/engineering efforts, DM me to see if we can help!

Chief Strategy Officer (CSO), Partner

1. Have grown a product design team of 8 to 35 people.
2. Together, within a team, we defined our culture and values. 
3. Established the company's design process.
4. Integrated such additional services as workshops, design audits, branding, and brand strategy.
5. As a part of the managing board, I contributed to the revenue growth. (1.2x-1.7x each year).
6. Increase the success rate of the projects. (there is only 1% of projects that hadn’t been delivered)
7. Took part in building the PM department. (from 1 to 5 team members)
8. I was the hiring manager for the design, project management, and branding departments.
9. I don't afraid to roll-up my sleeves. It was never a problem to take Figma and support my folks with a design or take care of the project management side of the project.

Head Of Design, Partner

- Project facilitation
- Art Direction
- Usability consultant
- Running in-house EDU-workshops
- Established design processes
- Author of in-house design guidelines

Lead Designer

Senior Product Designer

Resset Clo.

Tried to build an activewear brand but realized manufacturing clothing at small scale is very challenging and expensive.

Founder

Creabl

Co-Founder, CPO

Projector Institute

Lecturer/Mentor

CSSDA

Judge

Freelance

UI/UX Designer | Art Director

Big Drop Inc

- Mentoring less experienced product designers.
- Responsible for designing web solutions for finance, insurance, law firms in New York which are successfully launched.
- Maintaining a positive relationship with customers and project stakeholders

Senior UI/UX Designer

Zajno

Specialized in Interface and Experience Design.
- Lead design projects. 
- Autonomous. I took full ownership of my work, and took responsibility for every last detail, every step of the way. 
- Rapidly produced concepts and prototypes.

Product Designer

I am currently in charge of overseeing company growth and nurturing a healthy culture at Fireart Studio. I started my journey here with a team of 15, and we have now grown to a team of 100 incredible creatives.

Fireart Studio is your strategy, design, and development partner. Recognized as one of the top agencies by Clutch, Dribbble, and DesignRush. We have worked with Rolls Royce, Google, Atlassian, Swisscom, FreeNow, Bolt, and many more...

Apart from Fireart, I have a deep passion for startups, design, product management, and early-stage company building.

Co-Founded Creabl. All-in-one customer engagement solution for SMBs.

Co-host of the Product Leaders Podcast. Available on Spotify and Apple Podcast.

Tolik Nguyen

Arcui Usoara

Iaculus - Global Plug-N-Play Venture Studio

About Iaculus: The Venture Studio Redefining Growth

Iaculus is not just a venture studio—it’s a growth engine for startups, accelerators, and established businesses looking to scale, differentiate, and thrive in competitive markets. With a laser focus on aligning vision, strategy, and execution, Iaculus accelerates growth by providing tailored solutions that ensure businesses stand out while de-risking investments.

What We Do

At Iaculus, we specialize in creating seamless brand strategies and delivering high-impact results through:

Go-To-Market (GTM) Excellence: We craft market-entry strategies that cut through the noise and position brands for success from day one.

Product-Market Fit (PMF) Acceleration: By aligning product offerings with audience needs, we help startups find their PMF faster, ensuring scalability.

Customer-Centric Solutions: From onboarding strategies to retention frameworks, we prioritize creating experiences that turn customers into loyal advocates.

Our clients range from ambitious startups to Fortune 50 companies, including:

Venture Capitalists and LPs: Helping them scale their portfolio companies while mitigating risk.
Accelerators: Driving value by ensuring their startups achieve faster growth and differentiation.

B2B SaaS Companies: Optimizing brand positioning and customer retention to increase conversions and revenue.

Tailored, Intuitive Strategies

Accelerating Growth, Minimizing Risk

Global Perspective, Local Relevance

Impact-Driven Results

Brand-First Innovation At Iaculus, we believe that every strategy begins with a strong brand foundation. We ensure that Brands stay true to their essence while evolving with market trends. 

Visionary Approach Led by Arcui Usoara, an award-winning strategist and global authority, Iaculus combines foresight and actionable insights to help businesses navigate complex markets confidently.

CEO and Founder

StartOut

Arcui Usoara, the founder of Iaculus joins, StartOut accelerates the growth of the LGBTQ+ community to drive its economic empowerment, building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future.

As a mentor there he will be leveling the playing feild while influencing and scaling visions of founders from acorss the globe helping them standout and scale in staurated markets with ease.

Brand Strategist and GTM mentor

Red Brick Accelerator

Red Brick is one of the most active pre-seed accelerators in Finland, supporting startups from their initial stages to their first customers and investments. Together with a network of over 120 high-quality coaches, mentors, investors and industry experts, they accelerate the growth of startups from both Finland and abroad. 

As a global brand strategist, I will be helping founders with the brand positioning, GTM and how to find PMF by building with their audience

Brand Strategy Advsior and Mentor

AceON Accelerator

Are you ready to work harder and accelerate the growth of your start-up? 🌟 Join AceON Accelerator in their Autumn Accelerator 2024 program and turn your goals into reality!

Why Apply?

🔍 Know-how: Gain invaluable insights and skills from industry experts and C-levels during educational meetings.

🌍 International network: Connect with fellow founders of tech start-ups from across Europe and build important relationships.

💰 Investment: 2 start-up teams will receive an investment of €40K each after the end of the program. Be one of the best and get your first funding from AceON.

Applications are open until September 15th! Don't miss this incredible opportunity to boost your start-up's growth and success.

🚀 Apply here: https://www.aceon.io/programs/autumn-accelerator

Brand Strategist and Startup Advisor

Rapture - By Iaculus

Owner and Brand Strategist 

Founder Institute

I am honored to be one of the leading and thought disruptive mentors at various Founder Institue Cohorts across the globe, already helping over 100+ Founders disrupt their market without having to worry about saturation and completion

Helping founders build on their vision and scale!

Global Brand Strategist and Go To Market Mentor

Startupbootcamp

SBC is a VCPE with the focus on helping startups innovate and accelerate their impact and I have joined their vision to help founders in their startup ecosystem, create brands that gravitate, cultivate and scale!

From helping founders understand their positioning to helping them tap into their vision and scale with it, I will be there to help amplify their impact and the advisor they need to keep pushing forward and innovating.

Global Brand Strategy Mentor

KaLyiDo

Helping Founders and future leaders find the right partners and building a strong foundation for growth and scaling through strategic prompt cards

Techstars

Mentoring young entrepreneurs, startups and scale-ups at TechStars aligns internally to achieve brand clarity, reduce customer friction, and increase user retention, and acquisition cycles. Helping them have a direction towards their future and scale in alignment, through brand strategy and strategic branding.

Brand Strategy Mentor

MentorLabs

Exciting news, everyone! I've joined MentorLabs as a mentor. If you're looking for guidance, support, or expertise in Branding, Product Development &amp; Build, Go-to-market, you can book a session with me 1-on-1. Let's embark on a mentorship journey together and achieve great things!

Global Brand Strategy and Go To Market Mentor

$9M+ Generated in revenue for SAAS Founders Looking To Scale. 💥 Fractional Chief Brand Officer 🧠 Brand Strategist 🎊 Founder 🎙 Podcaster 📕 Author 🐶 Dog Rescuer

Arcui Usoara is a global leader in strategy, branding, and scaling businesses. With 65+ cities, 40+ accelerators, 3,000+ startups, and 40,000+ founders impacted, Arcui’s expertise spans continents and industries, making him a trusted name in startup growth and innovation.

Global Strategist & Startup Mentor
Arcui’s unique approach empowers startups to achieve product-market fit (PMF) and scalable growth through:

Tailored Go-to-Market Strategies: Helping businesses stand out in saturated markets.
Vision Alignment: Creating clarity for founders while aligning stakeholders across geographies.
Customer-Centric Scaling: Ensuring retention and loyalty through impactful experiences.
Brand Strategist & Advisor

As the founder of Iaculus, Arcui has redefined how brands innovate and grow. 

De-Risking Investments: Supporting VCs and accelerators with proven strategies to maximize returns.
Award-Winning Visionary

Known for his seamless workshops and ability to align global teams, Arcui combines expertise with foresight to anticipate and solve challenges. His contributions to accelerators, startups, and VCs drive sustainable growth while preserving authenticity.

Arcui doesn’t just solve problems; he anticipates them. By aligning vision, brand identity, and stakeholder interests, he creates strategies that resonate across geographies and industries. His approach is deeply rooted in understanding customer decision-making, enabling businesses to Differentiate themselves by addressing customer needs at every stage of the buyer journey. Innovate while staying true to their brand essence.

A Recognized, Award-Winning Strategist 

Arcui’s accolades and contributions highlight his ability to connect with businesses at all levels—from solopreneurs to global corporations. His humanistic approach and knack for uniting stakeholders toward a shared vision have made him a trusted advisor to startups, venture capitalists, and industry leaders worldwide.

When you partner with Arcui, you’re not just hiring a strategist—you’re collaborating with a global authority who has been in the trenches, empowering businesses to achieve their potential while positioning themselves for long-term success.

Whether you’re a startup founder, an accelerator, or a Fortune 50 company, Arcui Usoara’s expertise ensures your journey is built on the pillars of authenticity, innovation, and sustainable growth.

Brand Strategist | Startup Scaling | Global Strategy | Go-to-Market Expert | Product-Market Fit | Venture Studio Leadership | Stakeholder Alignment | Long-Term Business Vision

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Tolik Nguyen

Arcui Usoara

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